For the first time ever, ghouls, goblins, ghosts and other costumed creatures will be able to trick-or-treat on Twitter on Fri., Oct. 31 by tweeting @Honda a photo of themselves in costume with the hashtag #TreatPromo. Honda will reply to eligible people with a link to a coupon for a free box of MIKE AND IKE® candy as well as a link to a spooky Vine video.
Five eerie Vine videos feature the redesigned CR-V opening up when trick-or-treaters come to Honda’s door, so to speak.
Honda will use promoted tweets with video cards to announce the effort on Twitter. Both brands will also organically promote the effort on social media—Honda on Facebook and Twitter and MIKE AND IKE® on Facebook and Twitter.
“In the spirit of Halloween, we wanted a simple and unique way to show some appreciation to our fans. Innovation is at the heart of our brand. Why not look at innovating something as fun as trick or treating?” said Tom Peyton, AVP, Advertising and Marketing at Honda.
About Just Born Quality Confections
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
For more information on MIKE AND IKE®, new flavors and upcoming programs, visit www.mikeandike.com. Also be sure to follow us on Twitter and Instagram and “like” us on Facebook.
We love a good food fight, especially one that we don’t have to clean up.
However, Honda is making the point on Twitter that the new Odyssey COULD clean up a food fight with its HondaVac.
Honda tweeted out pictures of the HondaVac cleaning up after popular (and messy) snacks like Oreos, Cheetos, Taco Bell, and more with clever sayings. And food companies didn’t take it lying down. Read the complete article HERE to get a chuckle (or at least a smile).
No doubt there aren’t many foods that HondaVac in the Honda Odyssey can’t take care…and most definitely it will be challenged because we all know kids can make all sorts of messes in the back of vehicles. But we think Honda came out triumphant on Twitters, just like it will over all those crumbs!
We love innovative marketing and, if we do say so ourselves, we think Honda is pretty good at it. Point and case: this Twitter campaign that took place on July 15 where Twitter users could complain about their current car with #wantnewcar and Honda employees would respond back LIVE with Vine videos.
Some videos are better than others, but we love the effort
Check out some of the videos HERE.
Honda recently launched a social media campaign called “#HondaInnovator” giving you the opportunity to live chat with Honda engineers and innovators of other impressive and popular products.
According to the news release, “The #HondaInnovator Series uses Facebook, Instagram, Pinterest, Twitter and YouTube to drive curiosity and conversation. At http://www.hondainnovator.com, users are able to tweet questions to several inventors featured in the Civic TV spot, participate in scheduled one-hour innovator tweet chats and see #HondaInnovator feeds from Facebook, Twitter and Instagram.”
Through this series, anyone will be able to chat with people like the pro wingsuiter, James “Mecca” Macdonald, to the 2013 Honda Civic Sr. Product Planner, Jay Guzowski. For a complete list of “innovators” that you can connect with and when, click HERE.
“The ‘Innovator Series’ is designed to applaud all visionaries—the dreamers who are always contemplating what could be—and provide an opportunity to engage with them,” said Mike Accavitti, vice president of national marketing operations at American Honda Motor Co., Inc. “The 2013 Civic speaks to our passion for innovative thinking and continuous improvement, and through social media we’re inviting all creative thinkers to come together to talk about how to make things better.”
For your opportunity to pick the brains of some of the greatest innovators in the country, be sure to check out #HondaInnovator on Facebook, Instagram, Pinterest, Twitter and YouTube.