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Tag: sales

Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event

  • Multifaceted, large-scale effort across Twitter, Facebook and YouTube includes real-world stunts, comedy and concerts August 4–8
  • Honda will donate $100,000 to the Pediatric Brain Tumor Foundation
  • ‘Summer Cheerance’ to feature videos from YouTube superstar, Andrew Hales
  • Campaign to include TV spots, print, digital, and radio placements

Honda is launching five days of continuous “Summer Cheerance” by spreading an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media, as well as hosting events from Mon., Aug. 4 to Fri., Aug. 8 to support the brand’s annual Summer Clearance Sales Event. In addition, Honda will donate $100,000 to the Pediatric Brain Tumor Foundation as part of this effort. The Summer Clearance event will also be supported by traditional TV, print, digital and radio advertising.

On Aug. 4, “Summer Cheerance” will launch with an introduction video revealing the mission to spread Summer Cheer. Lots of funny, crazy or just plain weird cheer videos, memes and GIFs will respond to people on Twitter throughout the five-day effort. Facebook and YouTube will also be leveraged. Content will conclude with a Honda Summer Clearance Event call to action.

To magnify reach, the brand is teaming with YouTube superstar Andrew Hales to promote his take on “Summer Cheerance” via two videos on his popular LAHWF YouTube channel during the five-day effort.

Real-world events will bring surprise moments of cheer in select cities across the country. Video will capture unsuspecting participants experiencing acts of cheer and will then be shared on Honda’s social channels during the “Summer Cheerance” effort. Live cheer events include randomly placed piñatas filled with goodies at various locations, and “Stand Here for Cheer” will encourage people to stand in a painted box on the ground in a busy area to receive a surprise act of cheer, such as being serenaded by a saxophonist. “Cheer Detector” at a beach finds buried treasured chests that will be shared with onlookers.

Pandora®  Summer Cheerance station featuring a variety of happy tunes will spread cheer and be promoted across Pandora. And rush-hour commuters will get their own dose of cheer from up-and-coming comedian Steve Simeone who will deliver two 60-second, custom-made “Summer Cheerance” comedy bits during a commercial break.

“We are committed to spreading unprecedented cheer starting today and connecting with as many people as we possibly can in five days,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. “This collection of silly and wonderful morsels of cheer across social media, and in real life, are designed to make an impact, create smile-filled buzz and remind people that summer is the best time to get a great deal on a Honda.”

Progress videos will be posted throughout the campaign to keep people updated and give a sense of the breadth of “Summer Cheerance” activities.

Customized digital units include a ticker tracking the goal to three million on http://www.shophonda.com/ and banner ads featuring cheery memes, and “Summer Cheerance” pre-roll will appear before humorous videos across video sites.

On TV, the Summer Clearance Sales Event campaign features six TV spots, including “Fan,” “Golf Cart,” and “Rain” that build off of last year’s successful summer event. The campaign features dramatizations of actual social media posts from people who are unhappy with their current cars, positioning the Honda Summer Clearance Event as the solution to their problems.

Network TV placements are scheduled on “The Bachelorette,” “New Girl,” “24″ and “MasterChef” and on national cable networks such as Bravo, Discovery, TBS and HGTV.

A strong online presence will also support this event, including banner ads on high-traffic auto sites such as Cars.com, KBB.com and Edmunds.com as well as units on Facebook, Twitter and YouTube. Print ads will run in “People,” “Sports Illustrated” and top-market local newspapers. Network radio spots will also air during the event.

American Honda Reports June 2014 Sales-Increases All-Around!

  • Honda Civic and Accord post sales of more than 32,000 each in June for increases of 8.7 and 2.1 percent respectively
  • Honda CR-V posts best-ever 6-month sales performance with a gain of 6.1 percent YTD
  • Total Acura truck sales were up 6.1 percent in June
  • Acura MDX claims best-ever 6-month sales performance with an increase of 68.4 percent

American Honda Motor Co., Inc. today reported June 2014 Honda and Acura vehicle sales of 129,023 units. The Honda division posted sales of 117,817 units in June while Acura sold 11,206 units in the same period. Year-to-date American Honda sales reached 739,436 units.

Honda
Honda’s core models—Accord, Civic and CR-V—continue to set the retail pace through the first half of 2014, with the Civic up 8.7 percent and Accord increasing 2.1 percent in June. However, retail consumers appeared to take a breath last month coupled with an unusually short number of selling days, the shortest June in five years.

  • Bucking a recent market shift toward SUVs, Civic is up 8.7 percent in June and 5.3 percent for the first six months of 2014—its best such period in a decade
  • Accord sales rise 2.1 percent in June
  • CR-V, the industry’s most popular SUV, posted a year-to-date gain of 6.1 percent for its best-ever 6-month sales performance
  • Despite low inventory as supply ramps up, the all-new 2015 Fit is driving new traffic at Honda dealerships

“Despite an easing of the pace in June, the larger sales trend throughout the industry remains robust,” said Jeff Conrad, Honda division senior vice president and general manager. “Our core products remain strong and though we’re still filling its supply pipeline, the new 2015 Fit is selling very well and we expect it to add yet another strong pillar to Honda sales in the near future.”

Acura
Overall Acura sales continue to reflect the decreasing supply of TL and TSX models as the company prepares for launch of the 2015 TLX line of luxury performance sedans later this summer. With an unprecedented first half of the year, MDX and RDX continue to sell at a near record pace, pushing Acura truck sales up 6.1 percent for the month.

  • Acura truck sales rise 6.1 percent in June
  • MDX June sales rose 27.7 percent on sales of 4,890 units
  • Posting its best-ever six-month sales performance, the Acura MDX led the division with sales of 30,644 units, an increase 68.4 percent over last year

“The MDX and RDX had a stellar first half of the year, certainly a good indicator that the Acura brand is moving in a strong direction,” said Mike Accavitti, Acura division senior vice president and general manager. “While we expected the reduced supply of sedans to impact sales this summer, the upcoming launch of the all-new 2015 TLX lineup heralds a new era for the Acura brand.”

Memorial Day Sale at Sims, Northwest, and Apple Valley Honda Dealerships!

Memorial Day weekend is a time for family, fun, and sales! Here at Apple Valley, Northwest, and Sims Honda Dealerships we have tons of Memorial Day sales and are extending a special invitation to you to come to whichever is closest to you to check them out!

What kind of sales?

  • Lease a 2014 Honda Accord for only $199/mo!
  • Lease a 2014 Honda CR-V for only $209/mo!

See all specials and deals here.

“Long weekends are a great time to come to the dealership and take cars for a test drive,” said Tod McLaughlin, general manager at Apple Valley Honda in Wenatchee. “Theoretically, you’ve got more time to test drive more cars and you come drive one on Saturday and if you need time to think about it, you have through Monday to take advantage of these awesome deals!”

Stop by Apple Valley Honda, Northwest Honda, or Sims Honda today!

American Honda Sales Rise 1.1 Percent in April

  • CR-V sets new April record as Honda core models anchor on-going retail sales success
  • Acura light trucks set April record, continue unprecedented growth in 2014

American Honda Motor Co., Inc. today reported April 2014 Honda and Acura vehicle sales of 132,456 units—an overall increase of 1.1 percent (-2.8 percent based on the Daily Selling Rate, or DSR*) compared to April 2013. The Honda Division also saw an increase of 1.1 percent with April sales of 118,334. Acura division gained 1.6 percent on April sales of 14,122, with light trucks increasing 35.9 percent for the month on sales of 9,536 units.  Year to date American Honda sales reached 457,810.

Honda
In the first four months of 2014, Honda continued its retail sales momentum despite an environment punctuated by a handful of companies applying heavy incentives and a significant reliance on fleet sales. Honda enjoyed steady growth in April with CR-V setting a new sales record, and Accord and Civic enjoying gains.

  • CR-V recorded sales of 28,485, up 7.4 percent for a new April record
  • Accord posted April sales of 34,124, an increase of 1.7 percent
  • Civic was up 4.4 percent to 27,611 units vs. April 2013

“After a few truly chilling winter months, it’s great to see the warmer spring weather begin to liberate our customers and spark record sales of CR-V and solid sales results across the lineup,” said Jeff Conrad, Honda division senior vice president and general manager. “More than any other automaker our success is based on one customer at a time going down to their Honda dealer to purchase a new vehicle, and in April, we see the power of our retail sales strategy at work.”

Honda Civic is Top Choice for Californians in 2013

More individual Californians purchased a Honda Civic than any other vehicle in 2013, according to new-vehicle registration data now available from Polk, which was recently acquired by IHS. Individual California car buyers purchased 65,910 Civics in 2013, more than any other vehicle in the state when subtracting sales to government and corporate fleet buyers. California is the largest vehicle market in the United States.

“Retail sales leadership is the ultimate seal of approval, and Californians have made Civic the clear winner,” said John Mendel, executive vice president of automobile sales for American Honda Motor Co., Inc. “Our focus on individual buyers is unmatched in the industry, and reflects our commitment to Honda customers and the investment they make in our products.”

Nationally, the Honda Civic ranked as the top-selling compact car in America with total sales of 336,180 units – and was one of three Honda models in the U.S. with sales of more than 300,000 units in 2013, with the Accord, Civic and CR-V combining to sell more than one million units.

Honda has further improved the Civic for the 2014 model year with more performance, increased fuel economy, and additional new features including LaneWatch™ blind spot monitor, Smart Entry with Push Button Start, and Display Audio with 7-inch capacitive touchscreen. The 2014 Civic also marks the introduction of the HondaLink™ Next Generation connected-car technology.

“The value proposition of Civic just keeps getting better,” added Mendel.

Based on IHS Automotive, Polk U.S. new retail vehicle registration data for 2013 in the Honda small car segment.

The 2014 Civic is available as a 4-door sedan and 2-door coupe, and with gasoline, gas-electric hybrid and compressed natural gas powertrains. For customers interested in the ultimate performance Civic, there is the Civic Si Sedan and Si Coupe, both offering added performance, features and refinement for 2014.

Honda has been named the Most Trusted Brand by Kelley Blue Book for two consecutive years (2012 and 2013) and the Best Value Brand by Automotive Lease Guide for six years in a row (2008 through 2013), in part due to the consistently high resale value of its products.

Honda Accord Beats Out Toyota Camry In Pretty Much Every Category in 2013

Not only has the Honda Accord bested the Toyota Camry is sales for the 12th year in a row, it has done it by focusing on retail sales and not fleet sales. Ninety-eight percent of the Toyota Camry’s volume came from sales to individuals; 84 percent of sales of the Toyota Camry was made to individuals, which relies heavily on fleet sales.

And according to this article, the Honda Accord beats out the Toyota Camry in some key areas…in fact, the Toyota Camry isn’t even in the top three.

“The Accord had the highest residual value among mid-size cars in 2013, according to ALG, the Santa Barbara, California-based company that calculates such figures. The Honda model also led Kelley Blue Book’s resale value awards for mid-size cars. Camry isn’t in the top three of either ranking.”

This dedication to individual buyers is paying off big for Honda and for consumers.

“People who come to Sims Honda to check out the 2014 Honda Accord are blown away at what a high-quality vehicle it is,” said Keith Hofkamp, general manager at Sims Honda dealership in Burlington. “They can tell that Honda put the focus on the driver and passengers of the vehicle, not putting something together that would just meet the basic criteria and make some money.”

Stop by Sims Honda, Apple Valley, or Northwest Honda today to find out why the 2014 Honda Accord is better than the Toyota Camry.

Honda Accord is #1 in Retails Sales; Four Models Take Best-in-Class Awards

TORRANCE, Calif., Feb. 20, 2014 /PRNewswire/ — The Honda Accord was the best-selling car with individual American car buyers in 2013 and was joined by three other Honda models – the Civic, CR-V, and Odyssey – as retail sales leaders in their respective segments in 2013, according to new-vehicle registration data compiled by Polk, which was recently acquired by IHS. The Accord, built in Marysville, Ohio1, also had the No. 1 produced car in America in 2013.

U.S. Car Shoppers Propel Honda Accord to #1 in Retail Sales in 2013; Four Honda Models Take Best-in-Class Leadership based on Polk New-Vehicle Registrations

Cumulatively, the Accord, Civic, CR-V and Odyssey posted retail sales of more than 1.11 million units in 2013, each earning the business of more than 300,000 individual American car buyers. Excluding full-size pickups, only one other model across the entire industry posted retail sales of more than 300,000 units in 2013.

“Our focus on retail sales to individual buyers has a direct correlation to the high resale value of Honda products, which is a key factor in the value proposition for our customers,” said John Mendel, executive vice president of automobile sales for American Honda Motor Co., Inc. “We want to thank car buyers for making four Honda vehicles America’s top choices, purchased one car at a time.”

Additional highlights from the Polk /IHS Automotive data included:

  • Honda’s 2013 retail sales rose 8.4 percent from year-ago totals to 1,332,576 Honda cars and light trucks
  • Individual sales to retail car buyers made up 98.1 percent of all American Honda sales in 2013, compared to an average of 81.7 percent for all other non-luxury vehicles
  • Accord retail sales in 2013 rose12.2 percent to 360,089
  • In addition to being retail sales leaders, both the Civic and CR-V ranked as the overall best-selling models in their respective segments for the third consecutive year, and both saw retail sales and registrations jump 8.2 percent in 2013
  • The Odyssey also captured an impressive 32.2 percent of the U.S. retail registrations for minivans in 2013, selling nearly 25,000 more vehicles than the nearest competitor in the segment

Honda has been named the Most Trusted Brand by Kelley Blue Book for two consecutive years (2012 and 2013) and the Best Value Brand by Automotive Lease Guide for six years in a row (2008 through 2013), in part due to the consistently high resale value of its products.

Honda Projects Record Year with 6% Gain in U.S. Sales

Always aiming for bigger and better things, Honda is aiming to make 2014 its best year ever by increasing sales by 6%.

“We definitely think that’s doable,” said Tony Carter of Northwest Honda in Bellingham. “Honda vehicles are only getting better in sales, especially with vehicles like that new Honda Accord and upcoming, redesigned 2015 Honda Fit. The new Fit will will really affect sales because people are really going to respond to the new design.”

Erik Nelson, chairman of the brand’s dealer advisory board, said Honda has been helping dealers’ back shops with Express Service “tools, training and teams” that can improve throughput for oil changes and minor services.

“2014 will be a really great year for Honda,” Carter said. “I think it will be really exciting as people continue to buy the impressive Accord, award-winning CR-V, and updated Fit. And all the other Hondas that just keep getting better every year.”

Stop by Northwest Honda, Sims Honda, and Apple Valley Honda to find out why Honda will have a record-breaking year this year!

Honda Tops All Other Automakers in Four Main Categories

2013 Honda Accord

TORRANCE, California, July 29, 2013 /PRNewswire-HISPANIC PR WIRE/ — Honda topped all mainstream automakers in percentage of sales to retail buyers during the first five months of 2013, with more than 98 percent[1] of the brand’s auto sales in the U.S. sold to individual (non-fleet) consumers, based on new-vehicle registration data from R.L. Polk & Co. With a strong focus on providing long-term value and low cost of ownership to its customers, the Honda brand has increased sales by 6.5 percent in 2013 with 668,597 Honda cars and light trucks finding new homes through the end of June.

Honda’s four best-selling models, Accord, Civic, CR-V and Odyssey, lead their respective segments[2] in sales to retail consumers. Together, these segments represent more than 50 percent of all light-duty vehicle sales in the United States.

“We’re earning our sales growth on the strength of our products and the value they deliver to individual car buyers,” said John Mendel, executive vice president of sales for American Honda Motor Co., Inc. “Our strategy is unique among volume automakers, as we are focused on selling vehicles to individual car buyers and not corporate sales to fleets, which is why Honda vehicles have among the lowest cost of ownership and highest resale values in the industry.”

In the highly competitive mid-size segment, where Accord leads retail sales, many high-volume entrants have sold in excess of 30 percent[1] of their vehicles to fleet customers thus far in 2013 while over 98 percent[1] of Accords were sold to individuals (non-fleet). The 2013 Accord is the most-awarded[3] mid-size car when it comes to value.

“Honda continues to deliver on the promise that made them the Residual Value Award recipient for 2013,” said Eric Lyman, vice president of Editorial for ALG. “Honda keeps incentives and fleet penetration low – two actions that heavily impact future values. With high volume models like Accord and CR-V at the top of their respective segments, Hondas hold their value better than any other brand.”

According to Honda analysis of Polk new-vehicle registration data, more than 19 percent[1] of light-duty vehicle industry sales so far this year have been to non-retail customers such as rental-car companies, corporate and government fleet operations, most at steeply discounted prices compared to the average retail transaction price. Discounts on large volumes of vehicles can have a long-term negative impact on the residual or resale values of vehicles purchased at retail. This effectively increases the cost-of-ownership for retail buyers when they eventually sell or trade-in their vehicles.

About Honda
Honda employs more than 33,000 associates in North America, and has invested more than $22 billion in R&D, sales and manufacturing operations in the region since 1959. Honda now operates 14 major manufacturing facilities in North America, producing a wide range of Honda and Acura automobiles, engines and transmissions, Honda all-terrain vehicles, and power equipment products, using domestic and globally sourced parts. Over 90 percent of Honda and Acura automobiles sold in the U.S. during 2012 were produced in North America.

Honda’s Profits Increase 6%, Sales of Accord by 36%

Like any automotive company, Honda’s profits are tied to the quality and sales of its products. Well, I guess you could say that the quality of Hondas and the number of Hondas is at a high because Honda’s profits rose by a net of 6.6 percent last quarter.

Honda posted a net profit of $760.88 million.

Of course, profit all has to do with sales and strong Honda sales were led by the 2013 Honda Accord that jumped 36 percent over the previous month forcing the Toyota Camry to second place.

According to this article, “In the U.S., Honda’s deliveries rose 5.5 percent to 337,651 units in the three  months ended March, according to industry researcher Autodata Corp. Honda saw  its best year in the U.S. in 2007 at 1.55 million vehicles and is aiming to  break that record this year, according to Tetsuo Iwamura, executive vice  president.”

In the next year, Honda expects deliveries to rise by 10 percent led by the redesigned Honda Accord and assisted by the new Honda Fit. Honda’s growth will be global and not just in sales, but also in manufacturing.

“Honda wants to grow rapidly  by focusing on emerging markets and small cars, and the automaker is  expanding capacity globally. It plans a new plant in Thailand that will open in  2015. This year, it will add an extra line at a factory in Malaysia, start  operations at Yorii in Japan and then open a new plant in Mexico in 2014.”

We are encouraged by the growth we see in Honda. After a rough couple years of sales and production because of the earthquake and tsunami in Japan, it’s very heartening to hear that Honda is continuing to grow and thrive.

 

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