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Tag: safety

Honda’s New “Don’t Text and Drive” Ad Tugs Heartstrings Without Gore

There are have a lot of ad campaigns warning of the dangers of texting while driving. Most of the sad, gut-wrenching, and some are down-right brutally gory. Honda has a new “Don’t Text and Drive” advertisement that is sweet…until it’s not.

It certainly makes its point without the realistic video of a violent collision and we love that approach.

Check out the ad HERE and let us know what you think.

2014 Honda Civic is “Safe, Reliable, Fuel Efficient”

This article is a pretty straight-forward review of the 2014 Honda Civic, but the bottom line is the “Civic retains its high-scoring personality.”

Sure the author complained that the mirrors in the visors didn’t have lights and trunk didn’t have a pull down lever (I don’t think I’ve ever owned a car with one of those), but he didn’t miss the boat on the overall quality of vehicle, drivability, safety, and fuel efficiency that makes the 2014 Honda Civic the best new compact car available.

“The 2014 Honda Civic is simply one of the best cars for commuters and people who want a smaller car with great gas mileage, dependability, and safety,” said Tod McLaughlin, general manager at Apple Valley Honda in Wenatchee. “Sometimes people think that smaller cars aren’t as safe and around here we get some pretty crazy weather, but with the new Civic you don’t have to compromise safety to get a smaller, more affordable, fuel efficient car.”

Not only is it safe and affordable, it is “fun to drive.”

“The revised Civic—most especially the Si—is fun to drive. It steers nicely and moves easily through curves with its all-independent suspension, stability assist and traction control systems and front/rear stabilizer bars.”

Stop by Apple Valley Honda, Northwest Honda, or Sims Honda today to take the 2014 Honda Civic out for a test drive!

2014 Honda Pilot Earns Four-Star Safety Rating from NHTSA

The 2014 Honda Pilot is a great family car and if you’re transporting your family around town or on long trips, you want to know that your family will be protected in the event of a collision, right?

Well, the National Highway Traffic Safety Administration just announced that the 2014 Honda Pilot earned four stars in it’s safety testing, including a “good” rating on the hard-to-pass small overlap test.

“There are a lot of really good mid-sized SUVs,” said Keith Hofkamp, general manager at Sims Honda dealership in Burlington. “But safety is something that sets ALL Hondas apart from other vehicles and the Honda Pilot is one of the best vehicles you can put your most valuable possessions in: your family.”

Stop by Sims Honda, Northwest Honda, or Apple Valley Honda dealership today to take the 2014 Honda Pilot for a test drive and find out how it one of the safest, most affordable midsize SUVs on the market!

Honda and Acura Rearview Camera Systems First to be Recognized as Advanced Technology Features by the National Highway Traffic Safety Administration

Honda’s efforts in the areas of enhanced driver visibility have been recognized by the National Highway Traffic Safety Administration (NHTSA) as part of its 5-Star Safety Ratings program (also known as the New Car Assessment Program (NCAP)), with nearly all Honda and Acura models with rearview camera systems becoming the first vehicles in the industry to be recognized by the U.S. Department of Transportation for having met its Advanced Technology Feature performance criteria.

Honda vehicles earning this first recognition from NHTSA for the application of recommended rearview camera systems (what NHTSA calls rearview video systems) include the Honda Accord Coupe, Sedan, Hybrid and Plug-In, Civic Coupe, Sedan, Hybrid and Civic Natural Gas, Crosstour, CR-V, CR-Z, Fit EV, Odyssey, Pilot and Ridgeline1; as well as the Acura ILX and ILX Hybrid, MDX, TL, TSX, RDX, RLX and RLX Hybrid (see table below). Additional Honda and Acura models that have been equipped with standard rearview camera systems are expected to have their rearview camera systems recognized as Advanced Technology Features in the near future, including the all-new 2015 Fit subcompact car and 2015 Acura TLX midsize luxury sedan, both launching in spring 2014.

“Rearview cameras are an integral part of Honda’s approach to enhance driver visibility,” said Art St. Cyr, vice president of product planning and logistics at American Honda. “By the 2015 model year all Honda and Acura models will have rearview cameras standard on all models, yet another example of how our company is committed to enhancing the visibility and safety of our customers and everyone on the road.”

The addition of rearview video systems to NHTSA’s list of recommended Advanced Technology Features was intended to encourage manufacturers to improve the rearview visibility of their motor vehicle fleet; the NCAP Advanced Technology Features also include Forward Collision Warning (FCW) and Lane Departure Warning (LDW) systems which also are offered on many Honda and Acura vehicles. More information about crash avoidance technologies that are part of the Government 5-Star Safety Ratings program can be found at safercar.gov.

Starting with the 2013 Honda Crosstour, American Honda has taken a comprehensive approach to enhancing driver visibility and confidence on the road, beginning with the widespread application of rearview cameras. More than 94 percent of Honda and Acura models sold in the U.S. in 2013 were equipped with standard rearview cameras.

Rearview cameras are just one aspect of American Honda’s 360-degree approach to enhanced driver visibility and situational awareness, demonstrated by the broad application of technologies such as FCW and LDW systems on Honda models. These systems use a camera mounted behind the windshield or a front mount radar system to warn drivers of a potential collision with a vehicle detected in front of them, or to alert drivers if the car is unexpectedly moving out of a detected lane. Other available features aimed at improving driver visibility are the Expanded View Driver’s Mirror, Honda LaneWatch display and Acura’s Blind Spot Information (BSI) system.

In addition to applying the next-generation Advanced Compatibility Engineering™ (ACE™) body structure to most of its models, American Honda has applied the following safety features on all its models as standard equipment: Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags (most vehicles equipped with a rollover sensor as well); dual-stage, multiple-threshold front airbags; and front side airbags. Other available safety and driver-assistive technologies available on Acura vehicles include the Collision Mitigation Braking System™ (CMBS™) and Lane Keeping Assist System (LKAS). For more detailed information about Honda’s history of leadership in the development and application of advanced technologies and vehicle designs that are meant to enhance the safety of all road users, please view our Safety Issue Brief.

Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies and designs meant to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world’s most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. American Honda leads the industry for 2014 in third party crash test ratings with more models rated TOP SAFETY PICK and TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS) than any other manufacturer.

Honda Odyssey Continues Safety Leadership with 14-Year History of Top Safety Scores from National Highway Traffic Safety Administration

America’s most popular minivan, the 2014 Honda Odyssey, has received a 5-Star Overall Vehicle Score, the top score available, in the National Highway Traffic Safety Administration (NHTSA) New Car Assessment Program (NCAP). This means the 2014 Odyssey is the only minivan to earn the highest possible rating of TOP SAFETY PICK+ from the IIHS, including a top score of GOOD in the new small overlap front test, and the NHTSA NCAP 5-Star Overall Vehicle Score for 2014.

“With a 14-year history of top ratings in NHTSA’s New Car Assessment Program, even as those top ratings have become harder to achieve, family car buyers have learned that the Odyssey is designed to help take care of their precious cargo,” said Art St. Cyr, vice president of product planning and logistics at American Honda. “For customers looking to buy a minivan that achieves the highest-available safety ratings from the NHTSA and the IIHS, the Odyssey is the one and only choice.”

Already the benchmark minivan in terms of fuel efficiency2 and innovative features, the Odyssey’s occupant safety features for the 2014 model year are further enhanced through the application of Honda’s next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The second-generation of the ACE™ body structure has also been applied to the 2013-14 Honda Accord and 2013-14 Civic models that have also earned a TOP SAFETY PICK+ rating. Civic is the only compact-class vehicle and Odyssey is the only minivan to achieve a GOOD rating in the IIHS’ very rigorous new small overlap front test.

The next-generation ACE™ body structure is designed to improve frontal crash energy management through a wider range of offset and oblique collision modes. In addition, other body reinforcements work in tandem with the strengthened body structure to better maintain the occupant compartment volume during frontal collisions by providing additional crash energy pathways to help mitigate the forces transmitted to the passenger compartment.

In addition to applying the ACE™ body structure to most of its models, standard safety and driver assistive technology on all Honda models includes Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags (some vehicles equipped with a rollover sensor as well); dual-stage, multiple-threshold front airbags; and front side airbags.

While Honda has made structural improvements to the 2014 Odyssey, Honda also has applied a new type of side curtain airbag that includes a front chamber design intended to provide additional protection in situations where occupants move in a more angled outboard trajectory, such as those that occur in oblique or offset crashes.

The Odyssey represents Honda’s robust product development and manufacturing capabilities in North America. Designed in Los Angeles and engineered at Honda R&D America’s in Ohio, the Odyssey is manufactured by Honda Manufacturing of Alabama, LLC, using domestic and globally sourced parts. More than 95 percent of all Hondas sold in the U.S., are built in North America.

Kicking Tires’ Honda Civic Gets a Ding

I wrote about the three accidents my family has been in over the past few months, so it was nice to see this article and know that we aren’t the only ones who have bad things happen to their Hondas.

This incident wasn’t exactly the same since the Honda Civic was the victim of a two car accident that overflowed on to the parking spot where the Civic was resting, but damage was done as you can see in the pictures featured in the article here.

We also thought it was timely considering all of the icy, snowy weather much of the Eastern United States is getting. No doubt there will be a few fender benders during this time. The great news for all those Honda drivers is that Hondas are so well designed that they absorb as much as the impact as possible so you do not (I speak from personal experience). Our situation was similar to this one where the damage didn’t LOOK real bad until the repair experts got in there and saw how much impact the car had taken under the surface…specifically designed that way to keep occupants safe.

“Accidents happen,” said Keith Hofkamp, general manager of Sims Honda dealership in Burlington. “It might be your fault, it might not be. But in a Honda you can have confidence that your are driving some of the safest cars are on the road.”

Stop by Sims Honda, Northwest Honda, or Apple Valley Honda to test drive some of the safest cars on the road!

 

3 Car Accidents in 7 Months, Honda Accord Kept My Family Safe

I have written in the past or at least mentioned the fact that my family owns a 2009 Honda Accord (purchased from Northwest Honda dealership in Bellingham). It is our go-to car (in fact it was our only car for a number of years). We have put more than 130,000 miles on it in the 4 years we’ve owned it. It literally brought both of our kids home from the hospital.

And it has protected us all. In fact, we have gotten into three car accidents in the last seven months in our 2009 Honda Accord.

The first one was my fault. It was a fender bender while I was taking my daughter to her first swim lesson. I got distracted looking at the progress of the lovely house I passed occasionally and didn’t stop in time. There was actually much more damage than it appeared, but our Accord kept us perfectly safe.

The second accident occurred a couple months later while I was taking my daughter to her open house for preschool. We were stopped in a left turn lane and someone coming around the corner lost control and smashed into the driver side tire/bumper. Right behind where my daughter was sitting. This time I had some neck/back pain, but, overall, our Accord protected us as good as we could’ve hoped.

Our third accident came just a couple days ago. We were involved in a 4 car pile-up; we were the 3rd car in line when someone simply didn’t stop and smashed into the car behind us which pushed us into the car in front of us. Once again, though, it appears our Honda Accord accepted the brunt and we all walked away shaken but uninjured.

While the number of collisions might be unique, our stories are not. Collisions happen as we go about our daily life. These past few months have made me or grateful than ever that we picked the Honda Accord as our family vehicle because it has kept my family safe…despite the crazy number of collisions in the last seven months.

U.S. Investigates Toyota, No Official Recall

There has been no official recall, but U.S. safety regulators are investigating the Toyota Camry hybrid for issues with the brakes.

According to this article, “The National Highway Traffic Safety Administration says it has 59 complaints about intermittent loss of power-brake assist. The agency says the problem happens without warning. It causes increased stopping distances and requires more pedal pressure to stop the car.”

Two crashes but no injuries have been reported.

The investigation cover Toyota Camry Hybrids from the 2007 and 2008 model years.

Honda Leads the Pack with Six Top Safety Pick+ Ratings

If numbers don’t lie, then we can honestly say that Honda vehicles are the safest vehicles on the road. Honda leads all other automakers with six Top Safety Pick+ ratings from the Insurance Institute for Highway Safety (IIHS). The Honda Odyssey is the only minivan to be given this safety rating.

Two other models earned the second highest rating of Top Safety Pick.

There is a lot to be proud of here, so below is the complete press release from Honda:

  • Two models also named TOP SAFETY PICK, next highest rating
  • More challenging  IIHS TOP SAFETY PICK+ testing standards require vehicles to offer collision warning technology

A total of six Honda and Acura models, the most of any auto maker, received the highest possible safety rating of TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS) under its more challenging technology requirements in guidelines implemented for the 2014 model year.

“As the industry leader in TOP SAFETY PICK+ ratings for 2013 and now 2014, it’s clear that our commitment to offer advanced safety technologies on mainstream products continues to pay dividends to Honda and Acura customers,” said Art St. Cyr, vice president of product planning and logistics at American Honda. “Honda and Acura vehicles should be at the top of the shopping list for those who value safety ratings and the engineering prowess required to achieve them.”

Four 2014 Honda models were named a TOP SAFETY PICK+ including the Accord Sedan and Coupe; Civic Sedan; and Odyssey, which is the only minivan yet to earn this designation. The Civic Coupe was named a TOP SAFETY PICK. Additionally, two 2014 Acura models, the new MDX and the RLX each achieved TOP SAFETY PICK+ status with the TL earning a TOP SAFETY PICK rating.

The IIHS TOP SAFETY PICK rating recognizes vehicles that do the best job of protecting vehicle occupants involved in front, side and rear crashes, plus rollover and small overlap front crashes based on performance in the Institute’s tests. Under this year’s more challenging requirements, the IIHS is using the TOP SAFETY PICK+ designation to recognize vehicles that not only performed well in its crash tests but also are equipped with technologies that help prevent or mitigate front-to-rear collisions. Front collision prevention, which includes both warning systems and automatic braking, is intended to help inattentive drivers avoid rear-ending a stopped or slower-moving vehicle in front of them.

American Honda’s 2014 TOP SAFETY PICK+ vehicles offer a broad range of active and passive safety features along with available leading-edge safety and driver assistive technologies like the Forward Collision Warning (FCW) system. FCW uses a camera or radar mounted in the upper portion of the windshield to detect a vehicle ahead. Audible and visuals warnings alert the driver when the system determines that a collision with a detected vehicle or object is likely. Intended as a warning system only, FCW will not automatically activate the brakes, and the driver remains responsible for safely operating the vehicle and avoiding collisions.

Other available safety and driver-assistive technologies available on Honda and Acura vehicles include: Collision Mitigation Braking System; anti-lock brakes; Vehicle Stability Assist™ (VSA®); Lane Departure Warning (LDW), LaneWatch™ blind spot display; side curtain airbags; dual-stage, multiple-threshold front airbags; and a front-side airbags.

Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies and designs to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world’s most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. This commitment to safety is rooted in Honda’s goal to be a company that society wants to exist, and it complements the company’s leadership in reducing vehicle emissions, improving fuel efficiency and advancing alternatives to gasoline.

Honda Leads Industry with Six Top Safety Pick+ Vehicles

TORRANCE, Calif., Dec. 19, 2013 /PRNewswire — A total of six Honda and Acura models, the most of any auto maker, received the highest possible safety rating ofTOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS) under its more challenging technology requirements in guidelines implemented for the 2014 model year.

“As the industry leader in TOP SAFETY PICK+ ratings for 2013 and now 2014, it’s clear that our commitment to offer advanced safety technologies on mainstream products continues to pay dividends to Honda and Acura customers,” said Art St. Cyr, vice president of product planning and logistics at American Honda. “Honda and Acura vehicles should be at the top of the shopping list for those who value safety ratings and the engineering prowess required to achieve them.”

Four 2014 Honda models were named a TOP SAFETY PICK+including the Accord Sedan and Coupe; Civic Sedan; and Odyssey, which is the only minivan yet to earn this designation. The Civic Coupe was named a TOP SAFETY PICK. Additionally, two 2014 Acura models, the new MDX and the RLX each achieved TOP SAFETY PICK+ status with the TL earning a TOP SAFETY PICK rating.

The IIHS TOP SAFETY PICK rating recognizes vehicles that do the best job of protecting vehicle occupants involved in front, side and rear crashes, plus rollover and small overlap front crashes based on performance in the Institute’s tests. Under this year’s more challenging requirements, the IIHS is using theTOP SAFETY PICK+ designation to recognize vehicles that not only performed well in its crash tests but also are equipped with technologies that help prevent or mitigate front-to-rear collisions. Front collision prevention, which includes both warning systems and automatic braking, is intended to help inattentive drivers avoid rear-ending a stopped or slower-moving vehicle in front of them.

American Honda’s 2014 TOP SAFETY PICK+ vehicles offer a broad range of active and passive safety features along with available leading-edge safety and driver assistive technologies like the Forward Collision Warning (FCW) system. FCW uses a camera or radar mounted in the upper portion of the windshield to detect a vehicle ahead. Audible and visuals warnings alert the driver when the system determines that a collision with a detected vehicle or object is likely. Intended as a warning system only, FCW will not automatically activate the brakes, and the driver remains responsible for safely operating the vehicle and avoiding collisions.

Other available safety and driver-assistive technologies available on Honda and Acura vehicles include: Collision Mitigation Braking System; anti-lock brakes; Vehicle Stability Assist™ (VSA®); Lane Departure Warning (LDW), LaneWatch™ blind spot display; side curtain airbags; dual-stage, multiple-threshold front airbags; and front-side airbags.

Honda Safety Leadership

Honda has a long history of leadership in the development and application of advanced technologies and designs to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world’s most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. This commitment to safety is rooted in Honda’s goal to be a company that society wants to exist, and it complements the company’s leadership in reducing vehicle emissions, improving fuel efficiency and advancing alternatives to gasoline.

2014 American Honda TOP SAFETY PICK+ Vehicles:

Honda                

Honda Accord Coupe

Honda Accord Sedan

Honda Civic Sedan

Honda Odyssey

   Acura

   Acura RLX

   Acura MDX

 

2014 American Honda TOP SAFETY PICK Vehicles:

 

Honda                

Honda Civic Coupe

   Acura

   Acura TL

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