Honda is reinforcing its dedication to American industry by announcing it will build the new Acura NSX in Ohio.
Why Ohio? According to Hidenobu Iwata, president and CEO of Honda of American Manufacturing, it’s because of the high quality of workers.
“It’s about people,” Iwata said at Tuesday’s press event. “The location of this facility is in the midst of one of the greatest collections of engineering talent in the world.”
What’s the big deal about building the Acura NSX? “Gov. John Kasich commented that the NSX looks like the kind of car James Bond would drive; the NSX will be exclusive, powerful and sexy, with a price tag to match (exact pricing hasn’t been announced, but those who have to ask, probably can’t afford it).”
With more than 13,700 employees in Ohio, Honda is bolstering its presence and showing consumers that many Honda vehicles are truly ‘made in America.’
Does it make a difference to you whether a car or a Honda is made in America?
Honda is restructuring its North American management and moving 50 salaried positions from its headquarters in Torrance, Calif. to its manufacturing hub in Marysville, Ohio.
According to this article, “Tetsuo Iwamura, who is head of Honda’s North American sales office in California, will move to Ohio where he will oversee all of the company’s operations, Honda said this morning. He is also being promoted to chief operating officer for Honda’s auto operations around the world. He is already an executive vice president and member of the board that runs the company.”
Honda has repeatedly said that the North American market is increasingly important to its global success and so we think it’s a smart move to shift Iwamura and these other jobs to Ohio where will help Honda be even more successful in North America.
“These organizational changes will improve the speed of decision-making and the efficiency of our business operations,” Iwamura said in a statement. “Our global customers desire new, exciting and affordable automobile, motorcycle and power equipment products, and these changes will enhance our ability to quickly bring our customers’ dreams to the market.”
Also according to the article, “Iwamura already serves as president of Honda North America Inc. The difference is that this title and role will now have a broader scope, as opposed to focusing mostly on sales. He will spend much of his time traveling, but will be based in Marysville.”
We think it’s smart to concentrate many of Honda’s North American decision-makers into one place to expedite processes, increase creativity and, ultimately, make North America the king-maker for Honda.
In another example of how Honda is looking forward and blazing the trail of environmentally-friendly auto manufacturing, Honda announced it will install two wind turbines that will supply 10% of the energy for its Russell Point, Ohio plant.
According to this article, “These wind turbines stand at 160 feet tall; the blades will be 160 feet long…They are to generate 10,000 MWh per year, which is enough to power 800 houses.”
The local community has been supportive of Honda’s efforts to lessen the carbon footprint of the plant that employs more about 1,150 people. Honda is one of only five companies to use wind power on this level.
“We appreciate the support we have received from the township and our neighbors that will help Honda reduce (carbon) emissions,” Gary Hand, vice president of Honda Transmission.”
Read the complete article about how Honda is reducing its environmental impact HERE.
Here is brief video (without any commentary) featuring the incredible-looking new Acura NSX at the Detroit Auto Show. It will also be the first supercar built in the U.S., probably Ohio.
“”To me, the great and exciting part about this whole thing is that the NSX is going to be the only supercar built in the United States” by a mass-market automaker, Honda sales chief John Mendel said in an interview at the show.”
We think it is incredibly cool and significant that the Acura NSX “supercar” be built in the U.S. Acura parent company, Honda, is showing its dedication to the American auto industry and economy. It will probably be a small plant because Honda expects the hybrid-powered sports car to be a selective seller, but even a small plant can make a big difference to communities and local economies.
It will make a statement like the Acura NSX makes a statement.
Last year the Acura NSX was a concept car without an interior and one of my favorite parts of this concept revealed in the video is the red (please be velvet!) interior. And here is my favorite part of the article, “…[the Acura NSX] still has the ridiculous sense of excess – huge wheels tucked under curved metal fenders, with more space dedicated to an engine than for passengers – that any vehicle hoping to be known as a supercar should have.”