Honda Selling Brand, Not Specific Products With New Campaign

If you're car could tell its journey with you, what would it say?

Inspired by a real Honda customer’s experience, Honda is starting a social campaign that will allow Honda customers to tell the story of their journeys with their Honda. It is appropriately called, #MyJourney. “It’s a soft marketing approach because what we want to do is sell our brand, not a specific product,” said Simon Nicholson […]