We are always looking for interesting commercials (hey, we are human and will be the first ones to admit that it’s more fun to watch videos than read articles) and this one definitely caught our attention. It’s a Honda motorbike advertisement for France (although the announcer is speaking English…in a very block-buster movie sort of way) and it is…intense.
First of all, it’s just over two minutes long and it doesn’t feel like two minutes. You really feel like you just watched a trailer for a major motion picture.
Second of all…it’s just intense.
For the first part of the commercial, I thought it was some sort of Dracula-themed commercial but it turned out to be much less cheesy and a lot more real with the close ups of the motorbike riders. Not to mention I was transfixed on the overhead shot of that HUGE race start on the beach (how did they get those words so big and perfect on the sand? Totally kidding…)
Take a look at this very different kind of Honda commercial. It’s not about hopes and dreams and leap lists…it’s about fear.
While it’s true, Sims Honda, Apple Valley Honda and Northwest Honda dealerships do not sell motorcycles, what’s good for one Honda department is good for all of Honda and when one of your ‘cousins’ makes it into a big time Hollywood movie, well, you just better take note.
The Honda CRF250R opens up the new James Bond movie, Skyfall, with a chase scene through a Turkish market. Bond, played by Daniel Craig, rides his modified Honda CRF250R in a thrilling scene as he chases a henchman who is also riding a Honda CRF250R. Twenty of the motorcycles were used in filming the movie.
If you haven’t seen the movie, be sure to pay attention to that opening scene as the bikes drive on rooftops and such. If you have seen the movie…go see it again so you pay attention as the bikes drive on the rooftops and such.
We are so proud of our Honda cousins for making it to the big time and we just hope all the publicity doesn’t go to their heads.
The article below also has some information for a really cool contest that Honda is doing with the Skyfall production team, including a Bond Experience weekend and evening possibly winning one of the bikes used in the movie. It’s mostly geared towards Honda fans in the UK, but I’m sure if a Yank won, they’d still give you your prize.