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Tag: mdx

Honda Recalls Odysseys, Acura MDX

Honda is voluntarily recalling about 318,000 Odyssey minivans and 56,000 Acura MDX sport utility vehicles due to possible defect with the airbags that may cause them to deploy without being in a collision.

The recall affects Honda Odysseys from 2003-4 model years and Acura MDX SUVs from the 2003 model year.

According to this article, “The recall comes after an investigation started in June by N.H.T.S.A. Honda told the safety agency that a chip within the air bag control unit may have “low noise toughness against electrical noise surges.” Because of that, the air bags may be triggered without a crash. Honda says dealers will install an electrical noise filter next to the component that controls air bag deployment.”

No injuries or collisions have been reported.

If you have any questions or concerns about your Odyssey or Acura MDX, please do not hesitate to call Apple Valley Honda, Sims Honda, or Northwest Honda dealership. Any repairs that would be required would be free of charge to owners.

Honda Targets Women with “Mankind” Acura Advertisement

Honda is making a logical step and marketing the new Acura MDX not just to all mankind, but specifically to womankind. Which sorta makes sense when you consider that the Acura MDX is driven by many moms who don’t want to be driving a minivan.

“Moms drive the MDX; it’s sort of a minivan that’s not a minivan,” said Michelle Krebs of Edmunds.com, which is based in Southfield, Michigan. “Why not appeal to the female audience? Not many automakers do that.”

As I prepared for many women to potentially be offended by this marketing effort (like they were for the pink car that blew out air from the vents infused with products that were supposed to make skin look younger, etc), I realized that this might actually work.

“Luxury is so focused on a very sort of stereotypical, 40-year-old wealthy male,” Gary Robinson, advertising manager for Honda’s Acura luxury line, said June 20 in Detroit at a briefing on the new MDX. “Going forward, certainly in our country, that is not going to be anybody’s majority anymore. So there’s this opportunity to talk to somebody different.”

What do you think? Will this ad campaign be effective in driving up Acura sales?

Honda Voluntarily Recalls Pilots, Acura Vehicles

Honda announced that it is voluntarily recalling about 100,000 Honda Pilots, 60,000 Acura MDX SUVs, and 21,000 Acura RL Sedans from the 2005 model year. Approximately 800 Acura MDXs  from the 2006 model year are also being recalled.

According to this article,”… if an electrical capacitor on the system’s control unit was damaged during the manufacturing process, the system could malfunction and apply a small amount of brake force for a fraction of a second outside the driver’s control. If the driver applies the brakes during a system malfunction, a crash could result.”

“If you own a 2005 Honda Pilot or one of these Acuras, please do not hesitate to contact us with your concerns,” said Keith Hofkamp, general manager of Sims Honda dealership in Burlington. “If you vehicle has a problem, we will take care of it at no cost to you. We want all our customers and owners of Honda products to be confident in their vehicles and also confident that we will take care of them if there is a problem.”

No accidents or injuries have been reported as a result of this issue. Honda will mail out notifications to all owners next month.

If you have any questions or concerns, please contact Sims Honda, Apple Valley Honda, or Northwest Honda dealerships.

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