Honda Takes to the Field with ESPN College Football; Expands Marketing Integration to Become Musical Pulse of College Football Coverage

Honda_Helmet_Stickers

Honda Stage to be “Official Music Sponsor of ESPN College Football” Social media component to include “Helmet Stickers” segment on ESPN2 College Football Final Multi-year agreement builds on Honda relationship with ESPN Through a multi-year agreement that builds on a long relationship with ESPN, Honda has launched an integrated marketing campaign in support of ESPN’s […]

American Honda Enhances Marketing Efficiencies with New Digital Agency for Automobile Business

Honda News YOU Can Use!

New enhanced digital capabilities ensure innovation and advance competitiveness in evolving online landscape In an extension of the multi-agency automotive advertising structure it initiated in April 2013, American Honda today announced that it has selected Razorfish as the new digital agency for both the Honda and Acura brands to further enhance marketing innovation and efficiency. […]

Honda Makes Massive Investment in Music with Launch of Honda Stage

“Start Something Special” With Honda

Honda Selling Brand, Not Specific Products With New Campaign

If you're car could tell its journey with you, what would it say?

Inspired by a real Honda customer’s experience, Honda is starting a social campaign that will allow Honda customers to tell the story of their journeys with their Honda. It is appropriately called, #MyJourney. “It’s a soft marketing approach because what we want to do is sell our brand, not a specific product,” said Simon Nicholson […]