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Tag: Honda

Honda Develops Technology to Reduce Door Weight by 17 Percent

Honda is again paving the way to create better technology and better cars in the future. Strike that. Honda is paving the way to create better cars starting in March.

Honda engineers developed a way to create a steel-aluminum door panel, including how to join the two materials, technology to prevent corrosion, and technology to control thermal deformation. Traditionally, door panels are made of strictly steel; by using aluminum for part of the door, Honda reduced the door weight by 17 percent.

The technology will be on the Acura RLX starting in March.

Naturally, any amount the car weight is decreased will help with Honda’s industry-leading gas mileage. And, no doubt, Honda engineers have managed to decrease the weight without compromising the integrity of the vehicle or safety of the passengers.

Here’s what it took to make this new technology work according to this article:

  • “Technology to join dissimilar materials: adoption of “3D Lock Seam” structure, where the steel panel and aluminum panel are layered and hemmed together twice (see figure 1).
  • Technology to prevent electrical corrosion: adoption of highly anti-corrosive steel for the inner panel and a new form that assures the complete filling of the gap with adhesive agent (see figure 2).
  • Technology to control thermal deformation: adoption of adhesive agent with low- elastic modulus and optimized position of the 3D Lock Seam.”

Leave it to Honda to innovate some of the latest and greatest technologies!

 

 

Solar City & Elon Musk Choose Honda Over Toyota to be Vehicle for Solar Power Discount

Buy a Honda (or Acura) and get $400 off solar power at your house? Sounds good to us!

In a first-of-its-kind incentive, Honda and SolarCity have teamed up to offer residents of 14 states, including Washington State, a $400 break on solar power if you purchase a Honda or Acura. It’s a unique idea and one backed up market research, according to this article. It seems like a solid marketing plan considering “(a) Honda and Acura sales in SolarCity’s 14-state area are pretty strong, and (b) Honda and Acura owners are more likely than other vehicle owners to be interested in solar power.”

Honda’s vice president for Environmental Business Development, Steven Center, references that second point fairly directly: “At Honda, we are always looking at ways to improve the lives of our customers while reducing our environmental footprint…. We believe Honda and Acura customers are going to be very interested in going solar once they find out that they can install solar at their home with little or no upfront cost, can lower their monthly utility bill, and can make a positive contribution to protecting the environment.”

As much as we think this solar power incentive is great, we think the most interesting part about this story is behind the scenes having to do with the fact that the SolarCity chairman is Elon Musk…as in Tesla Motors, Elon Musk. While Tesla and Honda may not be the biggest rivals or be direct competitors yet, Tesla does “a fairly significant alliance with one of Honda’s biggest rivals, Toyota.” In fact, Tesla bought its newest manufacturing plant from Toyota for next to nothing and Tesla is working on the battery system for the all new electric Toyota RAV4 (apparently, their goal is to build many electric vehicles together).

Considering all this, why wouldn’t Elon Musk and SolarCity create this car-buying, solar-powering incentives program with Toyota…instead of one of their biggest rivals, Honda? According to the article, no one really knows Musk’s reasons yet for choosing Honda over Toyota, but we are dying to know.

Is it because Musk wants to strategically get involved with several auto manufacturers for future endeavors? Is it because he doesn’t really like working with Toyota and wants to plant seeds with another company? (not that he’d ever admit it) Or, is it simply a business move and he expects more Hondas to sell and, therefore, create more business for SolarCity.

Why do you think Elon Musk chose Honda over Toyota?

 

 

2013 Honda Fit Wins Two “Best Car for the Money” Awards from U.S. News & World Report

The Honda Fit is one of Honda’s most popular vehicles, quickly gaining on the likes of the Civic and Accord. With two new awards from U.S. News & World Report, the 2013 Honda Fit will likely continue with its upward trend.

U.S. News & World Report awarded the 2013 Honda Fit as “Best Subcompact for the Money” and “Best Hatchback for the Money” beating out other popular models by Toyota, Subaru, and all other major manufacturers.

“The Fit brings truth to the concept that big things can come in small packages,” said Mike Accavitti , vice president of national marketing operations, American Honda Motor Co., Inc. “With an amazingly roomy interior, snappy styling, great driving dynamics and industry-leading Honda quality, Fit proves that small cars can provide value well beyond their size.”

The gas mileage, space, and Honda dependability has made the Honda Fit not just popular with experts and critics, but also with the average buyer.

“Lots of people come to Sims Honda thinking they either want an Accord or a CR-V,” said Keith Hofkamp, general manager of Sims Honda dealership in Burlington. “But they end up driving away in a Honda Fit after they get in and realize it has a lot of space, gets awesome gas mileage and has a very versatile interior. It has almost 91 cubic feet of passenger space and 21 cubic feet of cargo space behind the second row of seats! And it comfortably seats five people…unless you want to fold down the seats flat to utilize that space.”

According to the press release, “…the exclusive 60/40 split rear Magic Seat® offers multiple seating and cargo-carrying configurations. With its one-motion dive-down functionality, it can fold flat into the floor to provide a maximum 57.3 cu-ft. of rear cargo volume. Compared to any other vehicle in the subcompact class, the five-passenger Fit provides the lowest, flattest cargo floor and the most cargo volume. The Fit’s interior thus can easily be converted to tall-object mode or long-object mode based on the shape of the cargo.

Here are some of the other awards earned by the 2013 Honda Fit

  • A “Top Safety Pick” rating by the IIHS
  • A 2013 Residual Value Award from ALG
  • A 2013 Best Resale Value Award from KBB.com
  • Recognized as a “greener choice of 2013″ by the American Council for an Energy-Efficient Economy (ACEEE)
  • A seven-time Car and Driver magazine “10Best Cars” award winner

Stop by Sims Honda, Northwest Honda or Apple Valley Honda dealerships to check out the award-winning (many times over) 2013 Honda Fit. You may think you want an Accord or CR-V, but don’t walk off the lot until you’ve taken the 2013 Honda Fit for a test drive and visualized your family and your stuff in its spacious passenger and cargo space.

http://www.prnewswire.com/news-releases/honda-fit-wins-two-best-cars-for-the-money-awards-from-us-news–world-report-192310871.html

2013 Honda Accord Coupe Only Vehicle in its Class to Earn 5-Star Safety Rating

We have written a lot about the 2013 Honda Accord Sedan and 2013 Honda Accord Coupe because there is a lot to write about. So this blog doesn’t become the “Honda Accord” blog, we try only to write when there’s really something worth writing about.

Well, the 2013 Honda Accord Coupe has done it again, and this is definitely newsworthy: it is the only vehicle in its class to earn a NHTSA (National Highway Traffic and Safety Association) 5-star Overall Vehicle Score from the Insurance Institute for Highway Safety! The Accord Sedan also earned this rating, but the Accord Coupe was the only one its class to be award the 5-star rating.

“This is a big deal,” said Tod McLaughlin of Apple Valley Honda. “To be the only one at anything is a big deal, but for the 2013 Honda Accord Coupe to be the only coupe that earned 5 stars for safety is a big accomplishment. Honda prides itself on designing and manufacturing safe vehicles. Hopefully, this will give people one more reason to take a look at the new Accord Coupe, besides its incredible performance.”

The 2013 Honda Accord Coupe earned the Overall award by garnering a 5-star rating in “each seating position in the New Car Assessment Program (NCAP) front, side-barrier, and side-pole crash test categories, as well as a 5-star rollover rating.”

“The Honda comprehensive approach to vehicle safety is validated by these top-level safety ratings,” said Art St. Cyr , vice president of product planning and logistics at American Honda. “The 2013 Honda Accord truly excels in all areas, delivering the best overall safety ratings, while also providing exhilarating performance, outstanding comfort and top-class fuel economy.”

According to the press release: “Beginning with the 2013 Honda Accord, Honda is applying the second generation of the Honda Advanced Compatibility Engineering(ACEII) body structure to its models. This reinforced frontal structure further enhances frontal crash energy management through a wider range of offset and oblique collision modes.”

This is in addition to other Honda safety innovations like the LaneWatch technology that allows drivers to better see their blind spot.

For your chance to check out the incredibly safe and high performing 2013 Honda Accord Coupe, stop by Apple Valley Honda, Sims Honda, or Northwest Honda dealerships today!

Check out the complete press release HERE.

 

2013 Honda Accord Beats Out 2013 Nissan Altima

Culturemap.com did a great side-by-side comparison of the 2013 Honda Accord and 2013 Nissan Altima. It’s one of the best comparisons I’ve seen because 1) it includes lots of pictures 2) it’s a slide show where the points for and against each are short and sweet.

We will skip the tit-for-tat and get you straight to the point: “The Altima and Accord are two familiar faces in a changing sedan world. Both are excellent all-rounders, but the Honda model wins this one—a combination of smoothness, functionality, and greater efficiency put the more business-like Accord ahead.”

That’s right, the 2013 Honda Accord beats out the 2013 Nissan Altima.

Ok, now for the details and highlights:

  • The Nissan Altima has a spacious trunk at 15.4 cubic feet…but the Honda Accord is even bigger with 15.8 cubic feet.
  • “The killer feature of the Accord is LaneWatch, a camera aimed at the passenger side of the car that shows the car’s blind spot on the screen in the center. It works brilliantly because it’s so intuitive—flick the right turn signal, and the screen illuminates with a wide-angle view of the space beyond your normal field of vision.”
  • “The Altima has a ludicrously terrible turning radius—hope that you never have to make a U-turn.” If you have to hope you never need to make a U-turn, that doesn’t sound like an “all-purpose” vehicle.
  • The Honda Accord has an EPA-rating of 21/34 mpg (the Altima has an EPA-rating of 22/30)
  • The Honda Accord’s 3.5 liter V6 engine is noticeably smoother.

Check out the complete slideshow HERE for all the details about why the 2013 Honda Accord is better than the 2013 Nissan Altima.

 

Honda Fit EV Available on East Coast

Until now the Honda Fit EV has frustratingly only been available at select dealerships in California and Oregon. Well, by the end of February, the Honda Fit EV will be hitting the East Coast (which is still frustrating for those us in the state of Washington, but “Yay!” for the East Coast).

The Honda Fit EV will be available to lease (still can’t purchase one) at select dealerships in Massachusetts, Connecticut, Maryland, New York, and New Jersey. While we are certainly happy for residents of the eastern seaboard, we are jealous its 118 mpg and EPA-rated 82 mile range is still not an option for us here in Washington.

The Honda Fit EV will be available to lease for $389 for 36 months as a part of Honda’s ‘real world feedback’ efforts before fully releasing it to the rest of us.

http://www.plugincars.com/honda-fit-ev-headed-east-coast-dealers-end-february-126448.html

Save-a-Thon President’s Day Weekend at Sims Honda, Northwest Honda, and Apple Valley Honda

Sims Honda, Northwest Honda and Apple Valley Honda dealerships are offering some big savings this President’s Day weekend through Feb. 18!

Stop by any of these three outstanding Honda dealerships this weekend to get:

  • 0.9% APR financing on select new Hondas
  • Lease the acclaimed 2013 Honda Accord Sedan CVT LX for just $219/mo
  • Lease the awesome 2013 Honda Accord Coupe CVT LX-S for $239/mo
  • Lease the impressive 2013 Honda Pilot 5 Spd Automatic for just $260/mo
  • Lease the reliable 2013 Honda Civic Sedan for only $189/mo

“These are some really excellent deals we have going on right now,” said Keith Hofkamp, general manager of Sims Honda dealership in Burlington. “This weekend is a great opportunity to get into some really popular vehicles. The 2013 Accord Sedan and Coupe are two of the best cars Honda has put out in a while, so stop by to take advantage of these deals!”

Don’t wait. These smokin’ deals are only available through Feb. 18, so stop by Sims Honda, Northwest Honda, or Apple Valley Honda today!

Honda Slow Jams its 2013 President’s Day Commercial

Usually President’s Day sales commercials are filled with all kinds of red, white and blue patriotism. And while there’s certainly nothing wrong with that, we were thrilled to see Honda’s commercial for its 2013 President’s Day sale.

No Americana clichés. No cartoons.

This commercial is all about the slow jam. Not just any slow jam; a slow jam with George Washington, Abraham Lincoln and a piper. Ok, it might sound a little awkward, but it’s really funny and a very refreshing President’s Day commercial.

Check out the commercial on YouTube HERE.

 

Green Car Journal Names Honda’s ECO Asist as Top 10 Green Technology

Honda’s “Ecological Drive Assist System,” ECO Assist for short, was named to Green Car Journal’s  list of top 10 green technology’s of 2013.

According to this article, “Honda said its ECO Assist technology can help drivers develop driving habits that enhance fuel efficiency by observing the speedometer background’s response to driving practices. Fuel-saving behaviors like smooth acceleration and braking make the meter glow green. Less fuel-efficient driving habits will cause the meter glow blue-green, while aggressive starts and stops that consume extra fuel cause the meter to glow blue.”

Honda hopes that using the ECO Assist technology will help drivers develop more fuel efficient driving habits over the long term.

“Honda is really thinking ahead with the ECO Assist technology,” said John Clough, sales manager at Northwest Honda dealership in Bellingham. “Not only does the vehicle itself have technology that reduces emissions and use less fuel, but it’s also helping people become more fuel efficient in the way they drive. It’s really revolutionary.”

Honda is hoping the visual nature of the technology will be easy to use and really make a difference.

“Honda developed the driver guidance and driver feedback functions of ECO Assist to help drivers improve their fuel economy, and in turn, to also benefit our environment,” said Art St. Cyr, vice president of product planning and logistics at American Honda. “The visual nature of the technology is intended to help drivers improve their efficient driving skills by making it a more fun and rewarding experience.”

Honda is honored to be given this award by the Green Car Journal for its ground breaking technology.

“Honda’s ECO Assist system was selected as a Green Car Technology Award finalist for its innate ability to help drivers enhance their fuel efficiency,” said Ron Cogan, editor and publisher of the Green Car Journal and www.CarsOfChange.com. “In an era of increased demands on environmental performance from consumers and government alike, we wanted to highlight the innovative technologies like ECO Assist that make their incredible achievements possible.”

Honda’s ECO Assist technology is available on the 2013 Honda Civic, 2013 Honda CR-V, and the 2013 Honda Accord.

For your opportunity to check out Honda’s innovative ECO Assist technology or any other of Honda’s amazing technology, stop by Northwest Honda, Sims Honda or Apple Valley Honda today.

 

 

Honda Innovators Social Media Campaign

Honda recently launched a social media campaign called “#HondaInnovator” giving you the opportunity to live chat with Honda engineers and innovators of other impressive and popular products.

According to the news release, “The #HondaInnovator Series uses Facebook, Instagram, Pinterest, Twitter and YouTube to drive curiosity and conversation. At http://www.hondainnovator.com, users are able to tweet questions to several inventors featured in the Civic TV spot, participate in scheduled one-hour innovator tweet chats and see #HondaInnovator feeds from Facebook, Twitter and Instagram.”

Through this series, anyone will be able to chat with people like the pro wingsuiter, James “Mecca” Macdonald, to the 2013 Honda Civic Sr. Product Planner, Jay Guzowski. For a complete list of “innovators” that you can connect with and when, click HERE.

“The ‘Innovator Series’ is designed to applaud all visionaries—the dreamers who are always contemplating what could be—and provide an opportunity to engage with them,” said Mike Accavitti, vice president of national marketing operations at American Honda Motor Co., Inc. “The 2013 Civic speaks to our passion for innovative thinking and continuous improvement, and through social media we’re inviting all creative thinkers to come together to talk about how to make things better.”

For your opportunity to pick the brains of some of the greatest innovators in the country, be sure to check out #HondaInnovator on Facebook, Instagram, Pinterest, Twitter and YouTube.

 

 

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