Inspired by a real Honda customer’s experience, Honda is starting a social campaign that will allow Honda customers to tell the story of their journeys with their Honda. It is appropriately called, #MyJourney.
“It’s a soft marketing approach because what we want to do is sell our brand, not a specific product,” said Simon Nicholson of Honda. “We want to explain what Honda is about. There’s as human pull, it does talk about our products and it’s the idea of chasing a dream – which is all in the Honda Philosophy.”
I think this is a fabulous campaign idea. I would much rather read about someone’s journey with their Honda Accord or the story of a family through the life their Honda Odyssey then the (usually) boring specs of an individual product.
What do you think? Will you pay attention to this campaign? What would your Honda journey be? Share it with #MyJourney!
Honda is voluntarily recalling some Honda Fit vehicles and asking owners to park them outside until they can be inspected because there is potential for the power switches to catch fire.
No structural fires or injuries have been reported. Seven switches have melted and two caused fires in the doors.
The recall affects Honda Fit and Jazz vehicles from the 2007 and 2008 model years; it affects about 135,000 vehicles in the U.S. The glitch may affect the driver’s side door power windows. According to this article, water can get into the windows and cause the damage.
“If own one of these Honda Fits, please make an appointment to bring it in so we can determine if there is any damage,” said Tod McLaughlin of Apple Valley Honda. “Take it to your nearest Honda dealership and our certified technicians will see if there is any damage and fix it free of charge if there is.”
If you have any questions about this recall, please do not hesitate to contact Apple Valley Honda, Sims Honda, or Northwest Honda.
At first this article confused me. Yes, I figured out they meant ‘trunk’ where they used boot, but only because my mum is Canadian and I had to have that explained to me several times when visiting family.
But it still threw me off every time I read it, which was a lot because the Honda Civic Tourer has a huge boot…er…trunk!
This article has some great details about the new Honda Civic Tourer set to debut in Europe this September (no word about the U.S.), but mostly the pictures of it caught my attention. Drivers could do a lot of stuff with a Honda Civic with a trunk that big! Perfect for “dog owners and towing.”
A Honda Civic towing? Yes!
With as much as Americans love the Honda Civic, it would only make sense to have this Honda Civic Tourer available here, too…right?
There has been a lot written about the 2014 Honda Accord Hybrid set to land at dealerships like Apple Valley Honda, Sims Honda, and Northwest Honda in October of this year.
We LOVE this brief set up of the battle among the hybrids. Basically, the 2014 Honda Accord getting almost 50 miles per gallon will be enough to overtake the competition and become the hybrid supreme.
Well, according to this article it is.
“We are extremely excited to get the 2014 Honda Accord here at Sims Honda,” said Keith Hofkamp of Sims Honda dealership in Burlington. “The market has been warming up to hybrid technology more and more as the technology gets better and people begin to get used to it. Combine better hybrid technology with the dependability and reliability of the Honda Accord brand and no doubt it will be a top seller everywhere. Who doesn’t want 50 miles to the gallon?!”
What do you think? Will getting 49 mpg (far more than other hybrid competitors) be enough to make the 2014 Honda Accord the top hybrid?
When you think hybrid vehicle, do you think top speed of 112 mph? What about 0-60 mph in 10.6 seconds?
Thanks to the Honda Insight, you can.
Generally, we don’t come across too many articles about the less publicized Honda Insight, Honda’s pioneering hybrid vehicle. So we were really impressed by this one that stated it was a hybrid with “a little NSX” in it.
Here’s what you may want to know: “…the Insight was, and remains, an engineering marvel. The issue with hybrids is always the weight of the batteries, right? Honda made the Insight’s body from aluminium so its kerb weight was just 850kg. Less weight means less power is required and greater efficiency results.”
And: “Powertrain specs mean we best talk performance. With a fully-charged battery, Car&Driver in the US timed an Insight from 0-60mph in 10.6 seconds, a second faster than Autocar’s time for the second-gen Insight tested in 2009. Taking times with a 50 per cent depleted battery and no IMA assist at all, the Insight’s average 0-60mph time was 12 seconds. No fireball, but that’s still quicker than today’s crop of city cars. Top speed, no doubt thanks to its 0.25Cd, is 112mph.”
Power? On a hybrid? Mind blown.
Of course, here at Honda we’ve always known what a fantastic hybrid the Honda Insight was and has become. If you want a hybrid with some personality and power, be sure to stop by Apple Valley Honda, Northwest Honda, or Sims Honda today to take one for a test drive!
Honda is making a logical step and marketing the new Acura MDX not just to all mankind, but specifically to womankind. Which sorta makes sense when you consider that the Acura MDX is driven by many moms who don’t want to be driving a minivan.
“Moms drive the MDX; it’s sort of a minivan that’s not a minivan,” said Michelle Krebs of Edmunds.com, which is based in Southfield, Michigan. “Why not appeal to the female audience? Not many automakers do that.”
As I prepared for many women to potentially be offended by this marketing effort (like they were for the pink car that blew out air from the vents infused with products that were supposed to make skin look younger, etc), I realized that this might actually work.
“Luxury is so focused on a very sort of stereotypical, 40-year-old wealthy male,” Gary Robinson, advertising manager for Honda’s Acura luxury line, said June 20 in Detroit at a briefing on the new MDX. “Going forward, certainly in our country, that is not going to be anybody’s majority anymore. So there’s this opportunity to talk to somebody different.”
What do you think? Will this ad campaign be effective in driving up Acura sales?
Honda recently released its global Environmental Annual Report that summarizes the company’s environmental goals and where they are in terms of achieving those CO2 emissions reductions.
See the complete report here.
Here are some of the highlights:
- A 15.2% reduction in CO2 emissions from automobiles (the goal is 30% by 2020)
- A 27.4 reduction from motorcycles (goal of 30% by 2020)
- 14.7% reduction from power products (same goal as above)
- There has been a 50.1% reduction in use of ‘substances of concern’
Kudos to Honda for putting its environmental goals out for the world to see so they can be held accountable. By the looks of things it looks like Honda is on schedule to achieve it’s environmental goals and make a big difference in the world!
Honda will debut the 2014 Honda Accord Hybrid this fall and it will get 49 miles per gallon beating out the Toyota Camry Hyrbid, which reportedly gets 43 mpg. The 2014 Honda Accord Hybrid will be available on dealership lots in October, including Apple Valley Honda, Northwest Honda, and Sims Honda!
According to this article, “Powered by Honda’s new hybrid powertrain, the two-motor SPORT HYBRID Intelligent Multi Mode Drive gives the driver three options: EV, Hybrid, and Engine. In EV mode, which only functions at low speeds and medium to high cruising speeds, the Accord utilizes its lithium-ion battery to run the car solely on electricity. Hybrid mode combines the 124-kilowatt electric motor with the 2.0L DOHC i-VTEC Atkinson-cycle 4-cylinder engine to generate quick acceleration while maintaining great fuel economy. Unlike the other modes, pure Engine mode sends the power straight to the front wheels. The Accord Hybrid is reported to achieve 49/45/47 MPG, setting a new, high standard for fuel economy in the midsize sedan class.”
With the Honda Accord reputation of dependability, reliability, and safety, consumers will have confidence in the Honda hybrid technology will take them further…for less money!
The state-of-the-art Earth Dreams engine developed by Honda will soon have a new home: the ever-popular Honda Civic.
Really, this announcement makes perfect sense. The Honda Civic is one of the most efficient, gasoline friendly cars on the roads and the Earth Dreams engine, a direct-injection engine, further increases the fuel economy of any car.
This is a great announcement and people are always looking for cars with the best fuel economy, so I thought it was interesting that it sounded like Honda was having to defend its decision by saying, “”Gasoline prices are stabilizing in the mid-$3-a-gallon range, and Detroit is selling quite a few pickups,” Iwamura said. “Yet while the average person sees those numbers, their income hasn’t risen that much. It’s wrong to say Americans don’t care about fuel economy. They care.”
Uh, yeah. WE CARE!
It looks like the revolutionary Earth Dreams engine should be installed in the 2015 Honda Civic. We’ll look forward to that!
2007 Honda S2000
Honda is voluntarily recalling 18,000 Acura RSX compact cars from 2006 and Honda S2000 cars from the 2006 and 2007 model years due to possible issue with the brakes.
According to this article, “Honda says some power brake booster parts weren’t made to specifications. That could cause a decrease in braking power over time and could increase the risk of a crash. But the company says it doesn’t know of any accidents or injuries from the problem.”
Owners will be notified via mail by mid-July. Of course, Honda dealers will repair or replace an problem parts at no charge to customers. Please feel free to contact Apple Valley Honda, Northwest Honda, or Sims Honda dealership if you have any questions or concerns.