Honda will have a new tag line with “Start Something Special” that will appear in all branding and advertisements later this fall.
At first, I thought it was kind of lame. Then…
“The idea is that it’s not a car, it’s a relationship,” Mike Accavitti, senior vice president of automotive operations, said in an interview. He said Honda owners give names to their cars more than owners of any other brand.
And then I thought about “Start Something Special” in terms of a relationship and I realized…I really like it!
When you are beginning a relationship, not just any relationship, but a special relationship whether it’s with a significant other or future bff (best friend for life), there is a certain indescribable feeling. Butterflies. Excitement. Joy. Fun.
Hondas are the cars your kids take to their drive tests. Hondas are the first car you buy out of college when you get your first real job. Hondas bring our first children home from the hospital. And more.
And, so, it really is a relationship. So, start something special with Honda today. Stop by Sims Honda, Northwest Honda, or Apple Valley Honda dealership today!
The Honda Civic was one of the few small cars that received a “good” rating from the Insurance Institute for Highway Safety.
According to this article, “The Civic is the top-selling model in the U.S. so far this year in its segment of “upper small” cars, according to Autodata Corp., a Woodcliff Lake, New Jersey-based industry researcher.Toyota Motor Corp. (7203)’s Corolla ranks second. The Civic is Honda’s second-best-selling vehicle in the U.S. after the larger Accord.
“The two- and four-door Civics, made by Honda, based in Tokyo, both scored “good,” the top rating, in the insurance institute’s simulation. Honda has designed its vehicles to withstand the types of crashes in this test and to have a survivable space for the driver after impact.”
Tod McLaughlin, general manager at Apple Valley Honda in Wenatchee said this underscores a good point: you don’t have sacrifice safety to own a small car.
“There are so many big vehicles on the road, that people want to make sure they will be safe in a collision if they choose to buy a small car,” said McLaughlin. “This study shows that if you want the safest small car on the market, you need to buy a Honda Civic.”
Stop by Apple Valley Honda, Northwest Honda in Bellingham, or Sims Honda dealership to take the Honda Civic for a test drive and experience first hand the safest small car on the road.
Honda unveiled its standout Honda Civic Tourer wagon with a sleek sports car look that will no doubt make it stand out.
In Europe only. Darn it.
According to this article, “Honda says the Civic Tourer will stand out in Europe’s crowded compact wagon segment because of its “sleek and sophisticated exterior combined with class-leading interior space.”
Although this Honda Civic Tourer won’t be available at Apple Valley Honda, Northwest Honda, or Sims Honda dealerships, we thought it was a pretty cool looking wagon. Heck, there would probably be some anti-wagon husbands out there that wouldn’t driving this dynamic wagon.
Honda is hoping so because they are counting on 20 percent of their Civic sales in Europe to be wagons.
What do you think of the Honda Civic Tourer? Would you like to see something like this here in the United States?
The National Insurance Crime Bureau released its findings for its latest study on the most stolen vehicles in the United States.
The top two spots were occupied by Hondas.
“Honda took the top two spots in the most stolen vehicles list, with 58,596 Accord models stolen and 47,037 Civic models stolen. The study is interesting, though, in that the most recent model year for the Accord is 1997, while the most recent the Civic is 2000. In fact, Hondas from 1990 to 2000 make up 16 of the top 20 cars stolen in 2012, according to the NICB. Compare that with the MY2012 list, where Honda’s vehicles are eleventh and fifteenth, and it looks like the Japanese brand has been beefing up its theft control.”
Here at Sims Honda, Northwest Honda, and Apple Valley Honda, we love your Honda almost as much as you do, so be sure to lock your vehicle’s doors and keep valuables out of sight.
We love the all-new Accord. We really love the 2014 Honda Accord. We really, really love the 2014 Honda Accord Hybrid because it gets 50 mpgs.
Yes, you read that right. 5-0. Miles per gallon.
This is a slight bump up from other reports, but now we know that when the 2014 Honda Accord Hybrid hits dealership lots like Northwest Honda in Bellingham, Sims Honda in Burlington, and Apple Valley Honda in Wenatchee, that people can expect 50 mpgs highway driving and 45 mpgs city driving (47 mpgs combined).
“Who doesn’t want 50 miles per gallon?” asked Tony Carter, general manager at Northwest Honda. “Everyone wants to get as much fuel efficiency as possible and the 2014 Honda Accord hybrid crushes every other hybrid sedan in the industry in this category. We live in an expensive part of the country, where gas is expensive, so do yourself a favor and start considering the 2014 Honda Accord hybrid now.”
The 2014 Honda Accord Hybrid will be available for purchase in October.
We simply can’t wait!
The price for the 2014 Honda Accord has been announced that it will cost $275 more than the 2013.
Although this price increase comes with few changes since the 2013 Honda Accord was completely redesigned, we still think it’s well worth it. As this articlepoints out, the price bump means the 2014 Honda Accord is slightly more expensive than its competitors, but we think that’s ok because the 2014 Honda Accord is a better value than its competitors.
“The 2013 Honda Accord has been such a huge hit with critics and consumers,” said Keith Hofkamp, general manager of Sims Honda dealership in Burlington. “The 2014 Honda Accord will be pretty much the same, but I don’t think the price increase will be problem for buyers because when the see the new Accord they’ll see that it is the best in its class. With no other car do you get back-up cameras and so many other features standard on all trims.”
The price for the highly anticipated 2014 Honda Accord Hybrid has not been announced yet, but will be before it goes on sale in October.
Come check out the 2014 Honda Accord and Accord Hybrid later this fall at Sims Honda, Northwest Honda, and Apple Valley Honda dealerships!
Honda is investing more than $100 million in the Dayton, Ohio Honda plant so that it can move development of the Earth Dreams Technology engine from Japan to America.
Not only does Honda’s engine technology result in 10% more fuel efficiency, it also means more jobs in Ohio.
Check out this short news clip to find out how Honda’s technology is changing the auto industry and how Honda is giving the economy a boost.
The drive-in movie theater has been an American institution since the 1930′s. Slowly, though, they are dying off.
After they end of this year, though, the preverbial asteroid could hit this dying breed. Because after the end if this year drive-ins won’t be able to even show movies unless they convert their equipment over to digital.
That means an expensive change-over for the few remaining hold-outs. More than $75,000 for most drive-ins.
In an industry that isn’t exactly rolling in the dough, that’s enough to put most drive-ins out of business, so Honda is stepping up and sponsoring the National Project Drive-In to save drive-ins around the country.
I addition to raising awareness, Honda will also giving the new equipment to five drive-ins as voted on by you!
Get more information about Project Drive-In in this article and at ProjectDriveIn.com.
Honda has teased it’s upcoming replacement for the NSX with the Concept-GT hybrid race car.
Yes, you read that right: hybrid race car.
But this isn’t an CR-Z on steroids. The new NSX will blow your mind; just check out the pictures.
According to this article, “the company just announced the NSX Concept-GT, a hybrid race car which is designed to compete in the Japanese SUPER GT series (GT500 class). Unlike the street version, which features a mid-mounted V6 and three electric motors, the Concept-GT boasts a 2.0L turbocharged direct-injection I4 paired with a “racing hybrid system”.
THAT is a hybrid vehicle anyone would be happy driving.
Much has been written about Honda’s innovative VTEC Engine.
“Honda’s VTEC system is almost as famous as the brand itself, steeped in many myths from the world of motorsport, street racing, motor bikes and even supercars. VTEC is synonymous with the Civic Type R, the screaming S2000, hints at the NSX and is a mainstay in their fight sales. But what is it?”
That’s an excellent question, that maybe you haven’t asked yourself before, but now you are. Instead of trying to shorten it up and explain it to you, check out the entire article HEREcomplete with a couple videos.