Honda News YOU Can Use!
Kelly Blue Book and ALG (formerly known as Automotive Lease Guide) have named Honda as one of the best brands for resale value! In fact, ALG declared Honda to be the best mainstream brand when it comes to selling your car.
According to this article, “Toyota, Audi and Honda captured the most segment honors due to the consistent high value of all their products,” said Larry Dominique, president of ALG. “Honda was named top Mainstream Brand due to their prudent use of (sales) incentives – $1,000 lower than the mainstream average – and low rental fleet penetration.”
So if you care about resale value, then be sure to consider a Honda when you purchase your next car. Or, if you’re in the market for a quality pre-owned vehicle, then, naturally, a Honda should be at the top of your list.
“Whether it’s new or used, Hondas are well-known for their quality, reliability, and dependability,” said Tod McLauglin of Apple Valley Honda in Wenatchee. “Honda has such an incredible record for this that it’s natural we’d be at the top of the “Best Resale Value” brand list. It’s a great honor to be recognized for that.”
Stop by Apple Valley Honda, Northwest Honda, or Sims Honda dealership to find the right new or used Honda for you!
The 2014 Honda Accord series continues to collect awards and accolades, this time at the L.A. Auto Show with the “Green Car of the Year” Award for 2014.
The Green Car Journal bestowed this honor on the Honda Accord.
According to this article, “This year, the prize’s jurors _ among them environmentalists and comedian/car enthusiast Jay Leno opted to honor an already-popular model that has a gas-electric hybrid version, but also an internal combustion engine that runs on gas.’
Not only is the technology right, but so is the price.
“The 2014 Honda Accord is such a high quality car with the technology and materials that come standard,” said Keith Hofkamp of Sims Honda in Burlington. “People read all about all the features and assume it’s out of their price range. You might be surprised to find out that it starts just over $20,000. The hybrid version is one of the most affordable hybrids on the market!”
If you are an environmentally conscious car buyer, then be sure to stop by Sims Honda, Northwest Honda, or Apple Valley Honda to take the “Green Car of the Year” out for a test drive!
At the L.A. Auto Show earlier this week, Honda unveiled its hydrogen fuel-cell concept car. The product model will be available in the U.S. in two years!
According to this article, “The Honda FCEV Concept hints at Honda’s future direction for fuel-cell vehicles,” said Tetsuo Iwamura, president and CEO of American Honda Motor Co. “While this car is a concept, it points toward a very real future.”
As futuristic and far off as “hydrogen fuel-cell” technology sounds, we’re excited to have more options of the types of cars we can choose from…especially ones that will save us money on gas and give fabulous range.
“Like the concept, the production version will seat five passengers and have a range of more than 300 miles, Honda officials said. Both are improvements from the four-seat and 240-mile range of Honda’s Clarity, a fuel-cell vehicle that it has made in limited numbers and leased for testing to about two dozen drivers in California.”
What do you think? Are you excited about hydrogen fuel-cell technology? Would you drive one of these cars?
Honda has previewed it’s new small, urban SUV that it debuted in Japan earlier this year. The Honda Vezel (as named in Japan; it probably won’t retain that name for the U.S. and European markets), will hit the U.S. market in 2014.
The Honda Vezel is a relative of the Honda CR-V and will be released in gasoline and hybrid versions. According to Edmunds.com, “The Vezel is designed to have the lower body of an SUV, but the look of a coupe in the upper body.”
And how does the much-respected Edmunds think Americans will respond to the Honda Vezel? “An intriguing preview of a new Honda that may end up in your driveway before too long.”
We’re excited to see it in your driveway
The Honda Civic is important vehicle to Honda. Good thing for Honda, it’s a valued car with American car-buyers.
With every remodel and refresh the Honda Civic gets better and better; the 2014 Honda Civic is no different. It’s got improved gas mileage, more horse power, and a more aggressive style.
According to this article, “Year over year, we have continued to strengthen the competitive position of Civic with new performance, features and value for the money, and 2014 is no exception,” said John Mendel, executive vice president of American Honda. “This 2014 Civic is our best offering yet.”
The 2014 Honda Civic Si and Coupe are both stylish and dramatic. If you’re looking for a vehicle that makes a statement, don’t forget to check on the 2014 Honda Civic series.
“We are excited to have the 2014 Honda Civic on the lot,” said Tony Carter of Northwest Honda dealership in Bellingham. “People love the Honda Civic for good reason. They will have even more reasons to love the 2014 Honda Civic since it gets 33 miles per gallon and 205 horsepower.”
Stop by Northwest Honda, Sims Honda, or Apple Valley Honda Dec. 4 to take your 2014 Honda Civic for a test drive!
Honda is quite adept at developing commercials and media campaigns that touch our hearts.
This 70 second online spot called “A Man and His Car” outlines why people love their Hondas: they take us to college, to our first jobs, to our weddings…all the way until they are no longer big enough because your family has grown.
Some people say Hondas are boring, “appliances on wheels,” but if dependability and reliability is boring then I think most of us will be bored for the rest of lives.
“Some other car manufacturers look at the Japanese makes and call them appliances, they think they’re vanilla. Whatever. The reality is the dependability and quality of the Hondas have made them very trustworthy. They are loyal companions to customers,” said Mike Accavitti, senior VP-automobile operation at American Honda in Torrance, Calif. “There’s a lot to love about dependability, the simplicity, the ease of use, the fun to drive element, the great fuel economy and the safety. Based on those attributes, consumers really love their cars. They talk to them. They name them. It’s truly a unique bond.”
Check out the commercial that is only available online and you will recognize that a man can have with his car.
Yes, there are cheesy holiday commercials. And there are good holiday commercials. We think Honda picking up Michael Bolton for six commercials is the best of both worlds.
Not only that, but they are also using him as prize.
According to this article, “In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton – he sings, acts and stares longingly at you from across the room – to dangle himself as a prize for ardent social media users. That’s right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind “musical greeting cards” from the now very blond crooner.”
As someone who was raised on Michael Bolton (and Eric Clapton) I’m very excited to see these commercials and get in the holiday spirit!
Honda announced that it is expanding the availability of SiriusXM radio on Many several Honda models.
According to this article, “For the first time, SiriusXM will be offered on the Fit, CR-Z, and Insight models. Additionally, Honda will expand availability of the radio service on the Accord, Civic, CR-V, and Pilot. Acura ILX buyers will get SiriusXM as standard equipment.”
“We think this is just another example of Honda giving drivers what they want,” said Tod McLaughlin, general manager at Apple Valley Honda in Wenatchee. “Offering SiriusXM radio in more vehicles simply gives people more options and a higher tech ride; that’s what most people want.”
Back the to the article, “American Honda first introduced the satellite radio service in 2003. The recent expansion is part of an agreement between Honda and Sirius XM Radio to extend their partnership through January 2020. Right now, customers who purchase a Honda or Acura vehicle with satellite radio receive a 3-month subscription to the radio company’s All Access Package, giving them access to everything from NFL games to NASCAR events to Oprah Radio.”
Stop by Apple Valley Honda, Northwest Honda, or Sims Honda dealership today to take any of these models for a test drive and find out how having SiriusXM radio can improve your drive.
The 2014 Honda Accord Hybrid continues to earn accolades from critics and consumers alike. It’s also earned it’s first “best of” award from Green Car Reports.
According to this article, the 2014 Honda Accord Hybrid beat out 5 other vehicles, including “the 2014 BMW i3 electric, 2014 Chevrolet Cruze diesel, 2014 Chevrolet Spark electric, 2014 Mazda3 with conventional gas power and 2014 Honda Accord hybrid.”
“This is very exciting,” said Tony Carter, general manager at Northwest Honda dealership in Bellingham. “I’m sure it’s just the first of many awards the 2014 Honda Accord Hybrid will earn, but it’s really incredible to have it start getting this kind of recognition and beating out big names like BMW already.”
By getting more mpgs (up to 52 mpgs!), the 2014 Honda Accord Hybrid will become the most popular hybrid sedan on the road.
“Honda has managed to pull off a neat trick,” Voelcker writes. “Against competitors that have been in the market several years, its first-ever full hybrid [unlike the 2005] matches the best of the breed for styling and interior quality, while alos delivering among the highest real-world gas mileage as well.”
We have mentioned Honda’s “Start Something Special” campaign and even the commercial about the special role Honda played in the wedding of one lucky couple.
The bride had requested to borrow 3 Honda CR-Vs for the wedding; Honda provided eight. Then flew in family from Ireland for the big day. And Irish step dancers. And the couple’s favorite Irish band. And arranged for $2,000 from Macy’s.
This article (you can watch the commercial at the end of it) stated that the commercial wasn’t moving, that there wasn’t enough tension to make it effective. And that Honda “upstaged” the couple.
We definitely think that is wrong. Sure, it’s not super dramatic and there’s no “tension,” but as we watched it, we were definitely touched and even teared up. A couple’s wedding day is memorable, for sure, but Honda certainly made it more memorable and special.
Take a look at the commercial and tell us what you think. Did it effect you like it did us?