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Tag: Honda

Honda Odyssey is Worth the “Extra Costs”

The new Honda Odyssey comes with a TON of really great features. Of course, we love them all and think the Honda Odyssey is worth every penny. But you might call us biased, so that’s why we’re linking you to this article at Boston.com where someone asked this same question: is it worth it?

Bottom line? Yes. Absolutely yes.

In the brief affirmative response, the writer pointed out these aspects that make the Honda Odyssey of highest value of all minivans:

  • Gas mileage
  • Flexible seating arrangements
  • The built-in vacuum
  • Honda vehicle’s reputation for keeping their value

We would also add items like safety, reliability, and the available technological features that come with the Honda Odyssey that simply make it the best value minivan on the market!

“If you are looking for a great minivan, look no further than the Honda Odyssey” said Tod McLaughlin, general manager at Apple Valley Honda in Wenatchee. “This new model has everything you could want: versatility, safety, space, function, technology, and even a built in vacuum. Everyone who has driven one and owns one loves it.”

Stop by Apple Valley Honda, Northwest Honda, or Sims Honda dealership to take the new Honda Odyssey for a test drive!

Honda “Un-Targets” Young Hispanic Consumers

We love the marketing geniuses that work with Honda. Why? Well, lots of reasons, but the latest reason is this commercial that pokes fun of classic efforts to target young Hispanic consumers.

We have all seen the sometimes over-the-top and embarrassing efforts of companies to target their advertisements at young Hispanics. Why is it over the top?

“Latino millennials are much more than what we make of them. They are a versatile bunch. They ping-pong between cultures, languages, interests and behaviors. That’s why it’s funny when you hear others trying to fit them into their box of clichés,” Andrew Orcí, president of Orci agency that created a new 2015 Honda Fit commercial mocking these cliches .

“Felipe Esparza, as our ‘Latino expert,’ is the perfect voice to make fun of this situation. Why? Because not even a Latino can define a Latino. They simply defy all expectations.”

Young Hispanic consumers are “pretty much like everybody else” so we really enjoyed this commercial making fun of the cliches with comedian Felipe Esparza.

Check out the commercial HERE.

Support for Small Business Suppliers is a Tide that Lifts all Boats

This is a great brief article that explains how American Honda vehicles sold in the United States are. Not only are they made in America, which supports local workers and economies, but Honda strives to support smaller, local businesses to increase that impact. This is an article from the perspective of the VP of Honda North America.

Our Perspectives
Rick Schostek, Executive Vice President, Honda North America, Inc.

When the White House asked Honda to sign a pledge in support of suppliers that are small businesses, there was never a moment of hesitation, because the goal of supporting small business is vital to the success of Honda in America.

It is a little known fact that Honda was established in America in 1959 with less than $125,000 in working capital.  With $100,000 of that going to purchase a very small building in Los Angeles, we actually had to borrow money to buy a truck to deliver our motorcycles to dealers.  We have never lost sight of the challenges of doing business as a small company.

Today, the small businesses that provide us with parts for our automobile, powersports, power equipment and aircraft production in America, and that provide services ranging from security to landscaping, are integral to Honda’s U.S. sales, manufacturing and R&D operations, and we have a long and deep commitment to hands-on collaboration.

At the core of Honda’s approach is our desire to establish long-term relationships with suppliers, based on trust and mutual benefit, and with a commitment to diversity.

So it was that on July 11, one of our suppliers, Billy Vickers, the president and chief executive officer of Modular Assemblies Innovations (MAI), of Dublin, Ohio, joined me in attending a roundtable discussion with President Obama at the White House.  During the discussion Honda signed a pledge to assist small business suppliers by reducing capital needs and providing insight into best practices.

We recognize that small business suppliers work on tight budgets with capital as a premium.  These constraints can stifle growth, innovation and efficiency.  Additionally, while smaller suppliers may have opportunities to improve their efficiency, they often lack the resources and expertise, which can put them at risk of falling behind their big business competition.

As Honda has expanded its manufacturing operations, we often work with existing, smaller companies to expand their business to serve our needs.  For instance, Billy Vickers’s company, MAI, has grown in Ohio, Alabama and Indiana, along with the growth of Honda operations in these states, and now employs more than 250 associates.

One of the ways in which Honda has supported a minority-owned business such as MAI is by providing adjusted payment terms, reducing MAI’s upfront costs by assisting with the purchase of costly components and giving the company the cash flow it needs to operate and expand its business.

We also provided on-site process engineering assistance at MAI to collaborate on best practices to help MAI improve its efficiency and quality in the company’s manufacturing processes. Because of this teamwork, MAI has been able to grow its business and venture into new areas. All of these approaches are aligned with the White House pledge.

We will continue to pursue and expand these types of efforts to help our small suppliers grow and invest in the United States.  The needs of each small business are different, but we understand reducing capital needs means the ability to expand, and learning from others is often the best way to improve efficiency.

Honda is no longer a small business. In 2013 alone, Honda purchased more than $23 billion in parts and materials from more than 530 suppliers across the country – that was a new record for our company. Further, Honda purchased another $10 billion in a wide variety of equipment, products and services from more than 5,000 MRO suppliers (Maintenance, Repair and Operational).

But we still operate with the spirit of a young and small business – and we are pledged to support other companies that are now in that position.  It is a great “win-win-win” formula for the supplier, for Honda and for the U.S. economy as a whole.

Honda’s Award-Winning Environmental Short Film Series Takes Home Two 2014 Telly Trophies

Both short films are less than 3 minutes long and linked near the bottom of the article; we definitely recommend you take 5 minutes to watch them both and be prepared to be impressed by the ingenuity and innovation of Honda employees as they work hard to protect our environment.

Honda’s Environmental Short Film Series has received national recognition for the second consecutive year. “Never Ending Race,” a film that captures Honda’s pioneering efforts to dramatically reduce vehicle emissions over four decades, has received 2014 Telly Awards in two online video categories: Green/Eco-Friendly and Social Responsibility. The Telly Awards was founded in 1979 and is the premier award honoring outstanding video and film productions. With nearly 12,000 entries from five continents, this year’s competition was one of the most sought-after in history.

Honda’s Environmental Short Film Series highlights remarkable initiatives – dreamed up and developed by Honda associates – that fulfill the company’s vision for reducing its environmental impact and creating a sustainable future. “Never Ending Race,” the third film in the series, tells the story of Honda’s industry-leading efforts to reduce vehicle emissions, and how its technology leadership led to more stringent exhaust emissions standards. Today, as a result, smog-forming emissions from new vehicles are one one-thousandth of 1970 levels.1 The video has garnered more than 130,000 views online since its release.

“Our greatest challenge in creating “Never Ending Race” was to successfully capture in just four minutes a story that unfolded over four decades,” said Marcos Frommer of Honda North America, Inc., one of the producers of the film series. “In accepting this award, Honda thanks its associates – past and present – who have worked to reduce vehicle tailpipe emissions with the same competitive spirit and vigor that defines our racing spirit.”

The Honda Environmental Short Film Series, featured on Honda’s YouTube Channel, was launched in August 2012 with the film, “Paint by Numbers,” which told the story of Honda engineer Shubho Bhattacharya who, inspired by his belief that global climate change is one of the greatest challenges facing mankind today, developed technology to reduce energy use in the auto body-painting process at Honda manufacturing plants in North America. The second film, “Every Drop Counts,” released in October 2012, tells the story of how a retired plant engineer’s sketch inspires a team of associates to generate clean, renewable energy using a simple but ingenious device. “Paint by Numbers” was awarded two 2013 Telly Awards.

Select Honda Pre-Owned Vehicles Recognized as Safer Choices for Teen Drivers by the Insurance Institute for Highway Safety (IIHS)

  • Certain model year Honda Accord, CR-V, Element, Odyssey and Pilot vehicles rated as some of the best pre-owned vehicles for teen driver safety
  • Honda is the most durable, longest lasting brand in its class1

Several model years of Honda pre-owned vehicles have been recognized by the Insurance Institute for Highway Safety (IIHS) as part of its first-ever list of safer used vehicles for teen drivers. Research conducted by IIHS found that motor vehicle crashes are the leading cause of death among teenagers, and suggests that the type of vehicle driven has a big effect on the degree of risk. Further IIHS research showed many teens drive used vehicles lacking important safety technology, and, as a result, a list was compiled to help guide parents in making safer choices.

Honda pre-owned vehicles earning this first recognition from IIHS as among the best, safer choices for teen drivers under $20,0002 include the Honda Accord Sedan (2012 and later), Accord Coupe (2013-14), CR-V (2012 and later), Element (2007 and later) and Honda Odyssey (2011 and later). Additionally, the Honda Pilot (2006 and later) and the Honda Odyssey (2005-10) were included on the list of good choices for teen drivers under $10,0002.

“Enhancing the safety of our customers and the quality of our products is a top priority for Honda,” said Art St. Cyr, vice president of product planning and logistics at American Honda. “Our long-term commitment to enhancing safety and durability makes Honda an ideal choice when shopping for safe, reliable transportation, new or pre-owned, for all drivers including teens.”

For added piece of mind, customers choosing a Certified Pre-Owned Honda (http://www.certified.honda.com) vehicle on this list from one of our authorized Honda dealerships, an extensive limited warranty is included. According to IHS Automotive vehicle registration statistics, Honda is the most durable, longest lasting brand in its class1.

Vehicles considered “best choices” for under $20,0002 have good ratings for side crash protection, good head restraints and seats for rear crash protection, and good roof strength to protect occupants in rollover crashes. Vehicles considered “good choices” for under $10,0002 have good or acceptable side crash protection and head restraints rated better than poor. If rated by the National Highway Traffic Safety Administration (NHTSA), the vehicles earn a 4 or 5 Star Overall Vehicle Score, for model years 2011 and later, or 4 or 5 Stars in the front and side crash safety tests for earlier models tested under NHTSA’s old rating system.

All Honda vehicles on the list come equipped with standard Vehicle Stability Assist™ (VSA®) with traction control (what IIHS calls Electronic Stability Control or ESC) and provide good protection in moderate overlap front crash tests. According to IIHS, systems like Honda’s VSA® reduce fatal single-vehicle crash risk by about half and fatal multiple-vehicle crash risk by one-fifth (see Status Report, June 19, 2010, at iihs.org).

Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies and designs meant to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world’s most sophisticated crash test facilities in the U.S. and Japan, and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. American Honda leads the industry for 2014 in third party crash test ratings with more models rated TOP SAFETY PICK and TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS) than any other manufacturer.

IIHS Best Used Car Choices for Teens Under $20,000: IIHS Good Used Car Choices for Teens Under $10,000:
Honda Accord Sedan (2012 and later) Honda Pilot (2006 and later)
Honda Accord Coupe (2013-14) Honda Odyssey (2005-10)
Honda CR-V (2012 and later)
Honda Element (2007 and later)
Honda Odyssey (2011 and later)

 

# # #

1 Durability based on longevity. Longevity based on IHS Automotive: Polk U.S. vehicles in operation vs. new vehicle registrations for 1988-2013 for Honda and competing non-luxury brands.
2 Based on IIHS pricing research among all used vehicles. Prices will vary and may be higher for certified pre-owned vehicles, which offer multiple benefits, including limited warranty coverage.

HPD Announces Collegiate SAE Program

  • Student SAE programs now eligible to join the Honda Racing Line
  • Includes Formula SAE, Baja SAE and other SAE university programs
  • Provides access to Honda Racing Line products and services

Society of Automotive Engineers (SAE) collegiate-level programs will now be able to join the Honda Racing Line, giving them access to products and services offered by Honda Performance Development.

Universities operating SAE-affiliated programs, such as Formula SAE and Baja SAE can now apply for membership in theHonda Racing Line, gaining direct access to HPD-developed racing products, original equipment replacement parts and support specifically tailored to the motorsports competitor.

“We are delighted to be offering memberships in the Honda Racing Line to universities involved with collegiate-level SAE programs,” said Jeff Barrow, HPD Manager of Commercial Motorsports.

“Both HPD and our parent company, American Honda, have long been associated with the SAE and the organization’s student competitions. Many current HPD associates participated in Formula SAE and similar programs during their university years,” Barrow added. “Now these programs will have access to our performance product lines as well as our talented technical support.”

To join the Honda Racing Line, a university SAE program administrator can contact HPD to obtain an HPD Collegiate SAE Program Racing Product Purchase Agreement. Once completed and returned to HPD, the university program will be assigned a membership number providing access to HPD products and services.

For more information on the HPD Collegiate SAE program, contact Jeff Barrow, Manager, Commercial Motorsports, Honda Performance Development, Tel. 661-702-7845 or e-mail jbarrow@hra.com.

First Production HondaJet Takes to the Skies

While Apple Valley Honda, Northwest Honda, and Sims Honda do not sell the HondaJet, we think this is pretty cool news and indicative of the innovation and engineering capability of all the smarty-pants at Honda.

Honda Aircraft Company announced today that the first production HondaJet achieved its initial flight, marking another milestone toward aircraft certification and entry into service in 2015. The event took place at the company’s world headquarters in Greensboro, North Carolina.

“With this first flight, the HondaJet program has entered the next exciting phase as we prepare for delivery,” said Honda Aircraft Company President and CEO Michimasa Fujino. “Today’s celebration is the culmination of extensive engineering and production efforts, and this is an important achievement in bringing the world’s most advanced light jet to market.”

The first production aircraft lifted off from the Piedmont Triad International Airport (KGSO) at 10:18 a.m. Eastern Daylight Time. During the 84-minute flight, the aircraft climbed to 15,500 feet and reached a speed of 348 Knots True Airspeed (KTAS). Following a smooth landing, the aircraft and its crew were greeted by more than 1,000 Honda Aircraft team members to commemorate the milestone.

The aircraft was flown by test pilot Warren Gould, pilot-in-command. The crew completed several checks during the flight including low and high speed handling characteristics, avionics and system functionality including landing gear, flaps and speed brake operations.

This aircraft is finished in the new signature HondaJet paint scheme in a deep green pearl with a gold stripe. The new color introduction is in addition to four exterior color options available to customers, which also include silver, red, yellow and blue.

Aircraft production continues its steady pace in advance of entry into service. This steady build-up supports the company’s objective to have aircraft ready for delivery immediately after Federal Aviation Administration type certification is achieved. The HondaJet will be single-pilot certified and is currently offered for sale in North America and Europe through the HondaJet dealer network.

The HondaJet is the world’s most advanced light jet, and its distinctive design incorporates advanced technologies and concepts. The HondaJet patented Over-The-Wing Engine Mount (OTWEM) configuration, natural laminar flow wing, and composite fuselage were developed from long-term research activities. These innovations combine to make the HondaJet the fastest, most spacious and most fuel-efficient jet in its class.

The HondaJet flies at a maximum cruise speed of 420 knots (483 mph) and has a maximum altitude of 43,000 feet. The aircraft seats up to five passengers in a standard configuration and can travel at an NBAA IFR range of 1,180 nautical miles (1,357 miles).

For more information on the world’s most advanced light jet, visit www.HondaJet.com.

What Does it Mean to Be Honda Certified?

When we’re shopping for a pre-owned (used) vehicle, we all know it’s great to get a “certified” pre-owned vehicle, but what does that really mean? It’s all about perspective, really.

We can list all the things that our Honda mechanics check in order to certify a used vehicle as “Honda Certified” but how about we show you instead. See two minute video about what it takes be a Honda Certified pre-owned vehicle and why it’s important to car buyers.

“Honda Certified vehicles do tend to be a little bit more expensive,” said Tony Carter, general manager at Northwest Honda dealership in Bellingham. “But it is worth every dollar more to have that peace of mind that you are getting a quality used vehicle, not a lemon. Our inspections are thorough and under warranty. Those two aspects alone make it worth it to buy a Honda Certified used car from Northwest Honda.”

Stop by Northwest Honda, Apple Valley Honda, or Sims Honda dealership today to see what kind of quality Honda Certified vehicles that fit your lifestyle!

Honda Vehicles to Seamlessly Integrate Android Smartphone Features with Android Auto

Building on a series of advancements aimed at improving the in-car technology experience for consumers, Honda will introduce select vehicles compatible with Android Auto™ in 2015. Honda is displaying a functional prototype at Google I/O 2014, the annual developer conference hosted by Google in San Francisco, CA. Honda and Acura models and trims compatible with Android Auto will be announced in the future.

To initiate Android Auto, Honda drivers will simply connect their compatible Android smartphone to the vehicle’s USB port using the cable that came with their phone, allowing them to intuitively access supported apps and features using the car’s in-dash display and voice controls. After connecting the compatible Android phone to their Honda vehicle, drivers will be able to “project” their smartphone experience onto the car’s in-dash display, giving them access to apps and services that have been optimized for the vehicle environment.

“Honda’s goal is to integrate the power and functionality of today’s smartphones directly into our vehicles in a way that is seamless and intuitive for our customers,” said Nick Sugimoto, senior program director for Honda Silicon Valley Lab. “By working collaboratively with Google and other technology companies, Honda will help millions of consumers around the world more easily and conveniently access their smartphones’ content, data and features.”

Honda is a founding member of the Open Automotive Alliance (OAA), a group of automakers and technology companies committed to bringing the Android platform to cars. The company’s open innovation lab, Honda Silicon Valley Lab, spearheads Honda’s global interactions with technology companies like Google, as well as developers, to create cutting-edge products and customer experiences.

Honda has been an industry leader in equipping its vehicles with technologies that support customers’ efforts to be more alert drivers, including the early introduction of hands-free telephone functionality, wide application of back-up cameras to 100 percent of automobiles by model year 2015, as well as other features. Further, Honda is raising awareness of the dangers of distracted driving through initiatives like the Honda “#ThumbsUp” campaign, which launched in April 2014.

2014 Honda Civic Si is “Huge Bargain”

When you think of the Honda Civic, you don’t necessarily think of a sportier car with great performance. The 2014 Honda Civic Si is here to change some minds, and priced at just over $25,000 it’s a “huge bargain” according to this article at USA Today.

What makes the 2014 Honda Civic Si such a great performance vehicle?

  • A high level engine (“2.4-liter four-cylinder rated 205 horsepower at 7,000, 174 pounds-feet of torque at 4,400.”)
  • A high level chassis
  • Manual gearbox
  • “Soft engagement”
  • “The engine revs freely to deliver rich power, but has sufficient oomph to avoid embarrassing you in slug-along traffic. Its real-world fuel consumption under our heavy foot is modest: 20.2 mpg in the suburbs, 35.1 mpg on the highway.”

“The Honda Civic Si is just a fun car to drive,” said Tod McLaughlin, general manager at Apple Valley Honda in Wenatchee. “If you’re looking for a smaller, sportier car that will really give you some bang for your buck, you can’t pass up a test drive in the 2014 Si.”

According to USA Today, the 2014 “A joyous reminder of how good a stick-shift can be, and how satisfying a budget go-buggy can be.”

Stop by Apple Valley Honda, Northwest Honda, or Sims Honda dealership to take the 2014 Honda Civic Si for a test drive!

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