New Honda #PhoneDownEyesUp Social Campaign Targets Distracted Driving

phone down eyes up

Campaign Supports Distracted Driving Awareness Month Honda is encouraging safer driving habits through a new social media campaign titled #PhoneDownEyesUp in support of Distracted Driving Awareness month in April. Since distracted driving is a form of multitasking, Honda is launching a new social media video series demonstrating the difficulty and danger in trying to do […]

New Inventory at Sims Honda!

Canard Fifth at Foxborough Supercross, Seely Seventh

2016 racing

Although Team Honda HRC had its sights set on the podium for AMA Supercross’ return to Foxborough after a 26-year absence, the crew was relatively pleased with both Trey Canard and Cole Seely landing in the top 10, with fifth- and seventh-place finishes, respectively. Following an eighth-place start, Canard worked his way into fifth in […]

New Acura Ad Campaign Celebrates Turning “30 Years Young” with Millennial Sales Leadership

30yearsred

Acura launches new marketing campaign celebrating 30th anniversary Acura marks milestone as #1 luxury brand in sales mixto millennials in America Campaign furthers focus on Precision Crafted Performance brand DNA As Acura marks its 30th anniversary, the brand is launching a new marketing campaign that celebrates its American roots and the key models that have […]

Acura Delivers Highest Projected Residual Value of all Luxury Brands for Fifth Straight Year, According to Edmunds.com

Acura_2016_Lineup (2)

Acura has taken the luxury crown for projected retained value for the fifth consecutive year, earning the Edmunds Best Retained Value® award for luxury brands. Acura tops all eligible luxury brands with the highest projected residual value of 47.6 percent after five years of ownership based on the average Edmunds True MarketValue® (TMV®) price when […]

Honda Associate Honored as Leading Woman in Manufacturing

Jan_Gansheimer

Jan Gansheimer receives a 2016 STEP Ahead Award Jan Gansheimer, who has worked in a number of key manufacturing roles during her career at Honda in Ohio, was honored Thursday, April 21 at the 2016 STEP Ahead Awards in Washington, D.C., for her work to advance the footprint of women in the manufacturing industry. The […]

Honda Takes Bold Step with Honda Clarity Series; Fuel Cell, Battery Electric and Plug-In Hybrid Variants to Leverage Common Platform

Honda_Clarity_FCV_01 (1)

Clarity Fuel Cell gets two electrified siblings – the Clarity Electric and the Clarity Plug-in Hybrid – both launching in 2017 New trio of Clarity vehicles provide unparalleled choices to customers through three different electric powertrain options All Clarity vehicles will offer spacious, five-passenger seating, premium features and interior appointments; consumers can learn more at […]

The Best Gets Better: More Powerful, Fuel Efficient and Technologically Advanced 2017 Accord Hybrid Launching this Spring

2017 accord hybrid

Next-generation two-motor hybrid powertrain expected to receive class-leading EPA fuel economy ratings; including 49 mpg city Most powerful and refined midsize hybrid sedan with 212 total combined horsepower Honda Sensing™ safety and driver-assistive technologies standard Doubled production capacity for expected sales increase Honda will bolster its Accord lineup with the launch of the 2017 Accord […]

Millennial Favorite Acura ILX Gateway Sports Sedan Returns for 2017 Model Year

2017 acura ilx

Millennials choose ILX at a greater rate than any other model in segment1 ILX continues strong sales through first quarter of 2016 12-month year-over-year ILX sales up over 40 percent The 2017 Acura ILX goes on sale tomorrow, April 13, retaining the popular enhancements introduced last year that helped make it one of the most […]

Honda and Continental Honored with 2016 Automotive News PACE Innovation Partnership Award

sims honda favicon

Honda and Continental presented with an Innovation Partnership Award for their benchmark collaboration during the development of the Bidirectional Long Range Communications (BLRC) System. Continental, a leading international automotive supplier, and Honda R&D Americas, Inc. were presented with a 2016 Automotive News PACE (Premier Automotive Suppliers’ Contribution to Excellence) Innovation Partnership Award for their benchmark […]