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Tag: Honda

Honda to Host First-Ever Trick-or-Treating Event on Twitter

For the first time ever, ghouls, goblins, ghosts and other costumed creatures will be able to trick-or-treat on Twitter on Fri., Oct. 31 by tweeting @Honda a photo of themselves in costume with the hashtag #TreatPromo. Honda will reply to eligible people with a link to a coupon for a free box of MIKE AND IKE® candy as well as a link to a spooky Vine video.

Five eerie Vine videos feature the redesigned CR-V opening up when trick-or-treaters come to Honda’s door, so to speak.

Honda will use promoted tweets with video cards to announce the effort on Twitter. Both brands will also organically promote the effort on social media—Honda on Facebook and Twitter and MIKE AND IKE® on Facebook and Twitter.

“In the spirit of Halloween, we wanted a simple and unique way to show some appreciation to our fans. Innovation is at the heart of our brand. Why not look at innovating something as fun as trick or treating?” said Tom Peyton, AVP, Advertising and Marketing at Honda.

About Just Born Quality Confections
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.

For more information on MIKE AND IKE®, new flavors and upcoming programs, visit www.mikeandike.com. Also be sure to follow us on Twitter and Instagram and “like” us on Facebook.

 

Eight HBCU Bands Selected to “March On” to the 13th Annual Honda Battle of the Bands Invitational Showcase

Students, alumni and fans of America’s Historically Black Colleges and Universities (HBCU) cast their votes online and took to social media to help their favorite marching bands advance to the 13th annual Honda Battle of the Bands Invitational Showcase. The final eight bands have been selected and will take the Georgia Dome by storm on January 24, 2015, when they showcase their incredible musical talent and electrifying showmanship in front of a packed crowd in Atlanta, GA.

The following eight bands will perform at the 13th Annual Honda Battle of the Bands Invitational Showcase:

  • Alabama State University, Mighty Marching Hornets (Southwestern Athletic Conference)
  • Bethune-Cookman University, Marching Wildcats (Mid-Eastern Athletic Conference)
  • Howard University, Showtime Marching Band (Mid-Eastern Athletic Conference); performing at Honda Battle of the Bands for the first time
  • Jackson State University, Sonic Boom of the South (Southwestern Athletic Conference)
  • North Carolina A&T University, Blue and Gold Marching Machine (Mid-Eastern Athletic Conference)
  • Southern University, Human Jukebox (Southwestern Athletic Conference)
  • Talladega College, Marching Tornado Band (Gulf Coast Athletic Conference); performing at Honda Battle of the Bands for the first time
  • Tennessee State University, Aristocrat of Bands (Ohio Valley Conference)

Tickets to the Honda Battle of the Bands are available for purchase now on the official website, starting at just $10. The participating eight HBCUs will receive a $20,000 grant from Honda to support their music education programs, plus travel to and accommodations in Atlanta for the Invitational Showcase. The final eight were selected through a process that included online fan voting, as well as feedback from band directors, HBCU school presidents and representatives from American Honda.

This year’s theme, “March On,” serves as a reminder to students and fans that life on and off the field is a journey, and no matter the challenge, the dream or what may lie ahead, learning never stops as long as you commit to “March On.”

“Honda congratulates the eight bands selected to participate in the Invitational Showcase and thanks all of the schools, students, alumni and fans that participated in the process leading to Atlanta,” said Stephan Morikawa, Assistant Vice President, Corporate Community Relations, American Honda Motor Co., Inc. “Honda is committed to supporting education at HBCUs by investing in their programs and providing a platform aimed at helping students realize what Honda calls The Power of Dreams.”

The 2015 Invitational Showcase will feature the first-ever Honda Battle of the Bands Power of Dreams Award. Participating teams and fans will have the opportunity to nominate an outstanding member of their community who is working to help students achieve their dreams. Honda will then select a winner who will be recognized in Atlanta at the 2015 Honda Battle of the Bands Invitational Showcase.

For updates, follow the Honda Battle of the Bands and join the social media conversation using #HBOB.

For more information on the 2015 Honda Battle of the Bands, visit HondaBattleoftheBands.com.

Service Information for Vern Sims

Sims Honda dealership founder, Vern Sims, recently passed away. Information about his service was announced on the Sims Honda Facebook page.

“The service for Vern Sims will be held in the Sedro Woolley High School auditorium at 1:00pm on Saturday, November 15, 2014. Arrangements are under the direction of Lemley Chapel, Sedro-Woolley.”

“Vern Sims was a pillar of this community,” said Bobby Maynard, general manager at Sims Honda. “It was never about just selling cars. It’s always been about being a person and being a business with integrity, that really stands for something.”

Sims Honda Founder, Vern Sims, Passes Away

We are sad to announce the death of Sims Honda dealership founder, Vern Sims.

According to the Facebook page for Sims Honda, “Mr. Sims was a great example to all, of always doing the right thing, work ethic and leaving a legacy for those that follow. he will be missed greatly. Please join us in keeping the Sims family in your thoughts and prayers during this time.”

Please feel free to leave a comment about how your life has been touched by Mr. Sims.

Statement by Acura Regarding Certification Label Recall: 2015 Acura TLX

  • 189 model-year 2015 TLX vehicles with SH-AWD affected in the U.S.
  • Updated safety certification label with updated vehicle weight ratings to be installed, free of charge

Acura will voluntarily recall 189 model-year 2015 TLX vehicles with Super Handling All-Wheel Drive (SH-AWD™) in the United States to replace the safety certification label inside the driver’s door opening, free of charge. Incorrect values for the Gross Vehicle Weight Rating (GVWR), Gross Axle Weight Rating (GAWR) are specified on the required safety certification label of certain vehicles. No crashes or injuries have been reported related to this labeling issue.

Acura is announcing this recall to encourage all owners who purchased an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Acura. Mailed notification to customers will begin in late-Oct. In addition, owners of these vehicles can determine if their vehicles require repair by going to recalls.acura.com or by calling (800) 382-2238 and selecting option 4.

Honda Canada Mfg. Safety Leader is Who Makes a Honda

Honda today unveiled the newest associate profile in its popular 12-part What Makes a Honda is Who Makes a Honda video series. Angie Trumpler, a safety leader at Honda of Canada Mfg., is featured for her commitment to job safety and for helping local youths through her involvement with the Miniature Horse Club of Ontario.

Trumpler, a 26-year Honda veteran, has led the safety initiative for assembly associates for the last four years. A volunteer with the local fire department, Trumpler started as an assembly-line associate before working her way into an administrative role. In her first months on the job, the new safety lead decided quickly that the best way to teach safety at the plant, was to lead by example.

“Every day you have to be consistent. I take great pride in being a driving force of our Safety Culture. Every time you go on the production floor, you have to lead by example,” Trumpler said. “And you have to be compassionate. You have to show others that you are concerned for their well-being. It took me about a year before I started seeing that the associates believed that I was truly concerned about them, but once that relationship was established, they started to come forward with great ideas about how to make things better.”

Away from the plant, Trumpler turns her attention to Ontario youngsters. The Miniature Horse Club of Ontario works with young people between the ages of 7 and 21, teaching the skills needed to handle a horse. At various events and shows, the participants are judged on their abilities to move the horses through in-hand obstacle negotiation, driving and in-hand jumping.

Shows range from small, informal gatherings on the local level to major events that can attract more than 200,000 people. The young participants work closely with the horses at each event, but also interact with the public, thus contributing to their growth on a number of levels.

“The biggest change I notice about kids in the program is the self confidence that they build and how it helps them solve day-to-day challenges. This gives them the ability to talk to people and adapt to situations,” Trumpler said. “They have fun with the mini horses since they are less intimidating and easier to handle than full-sized horses, and it really helps them build confidence and self-esteem. We’ve noticed that many of them are doing better in school after they join the program.”

The What Makes a Honda is Who Makes a Honda video series focuses on Honda’s commitment to innovation, inclusion, a youthful spirit and respect for the individual – core tenets of Honda’s approach to business that work equally well in the community. In addition, the videos spotlight the diverse career opportunities that exist within Honda, while also showcasing inspiring ways these associates engage in their communities.

The What Makes a Honda is Who Makes a Honda series will run on Honda’s YouTube channel athttp://www.youtube.com/Honda.

About Honda
Honda established operations in America in 1959, and now employs more than 33,000 associates in its North America sales, R&D and manufacturing. It now operates 16 major manufacturing facilities in North America, producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, and power equipment products such as lawn mowers, mini-tillers and general purpose engines, using domestic and globally sourced parts.

This includes eight Honda auto plants in the North American region that have the capacity to produce 1.92 million automobiles each year. Honda operates major research and development centers in the U.S. that fully design, develop and engineer many of the products Honda produces in North America.

In 2013, more than 90 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America.

Catch the Debut of the 2016 Acura ILX at the 2014 Los Angeles Auto Show

Big Changes in Store for Acura’s Sport Sedan. While Apple Valley Honda, Northwest Honda, and Sims Honda are not Acura dealers, we think this is pretty newsworthy in the Honda world!

Acura is preparing to unveil a substantially new 2016 ILX at the L.A. Auto Show next month as the brand aims to raise the stakes again in the entry-premium sedan segment. Already bringing in more buyers under the age of 35 to the segment than any other entry-premium model, the new 2016 ILX stands to solidify and broaden its appeal with a comprehensive update that includes a potent new powertrain, more forceful, sporty exterior styling, and substantially upgraded interior design.

Much like its hot new stable mate—the brand new TLX—the 2016 ILX will bring a sharper performance focus while delivering a greater set of high-value comfort, convenience and safety features that consumers desire in the increasingly competitive entry-luxury field.

Catch the unveiling of the ILX on Thursday, November 20, 2014 at 9:30 a.m. in the Acura booth at the Los Angeles Auto Show.

Honda HR-V Crossover to Make North American Debut at 2014 Los Angeles Auto Show

  • All-new stylish entry crossover to offer surprising levels of sophistication and versatility inside and out
  • HR-V will serve as the entry point to Honda light truck lineup

The all-new Honda HR-V entry crossover (automobiles.honda.com/hr-v) will make its North American debut at the 2014 Los Angeles Auto Show on Nov. 19. Previously seen only in pictures, the HR-V will serve as the entry point to the Honda light truck lineup, positioned below the CR-V in both price and size and competing in an all-new segment for the brand.

With sleek styling and expressive character lines, the HR-V is anticipated to launch this winter. Built on the same global compact platform that underpins the critically-acclaimed Fit, the HR-V will feature a versatile and spacious interior thanks to an innovative center fuel tank layout. The HR-V will be equipped with the Honda-exclusive Magic Seat®, which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space.

Further details about the Honda HR-V will be revealed on Nov. 19 at 12:35 p.m. PST at the Los Angeles Auto Show. For the latest HR-V editorial photography, please visit hondanews.com/channels/honda-automobiles-hr-v.

Statement by American Honda Regarding A-pillar Interior Cover Recall: 2015 Honda Fit

Honda will voluntarily recall approximately 6,200 model-year 2015 Fit vehicles in the United States to inspect and, if necessary, replace one or both A-pillar interior covers, free of charge. During vehicle assembly it is possible that the A-pillar interior cover designed for vehicles sold in other markets may have been installed on vehicles intended for sale in the United States. An incorrect A-pillar interior cover could alter the performance of the side curtain airbag during deployment, potentially increasing the risk of injury during a crash. No crashes or injuries have been reported related to this issue, which was discovered during quality inspections at the factory.

Honda is announcing this recall to encourage all owners that purchased an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Honda. Mailed notification to customers will begin Sept. 25, 2014. In addition to contacting customers by mail, at that time, owners of these vehicles will be able to determine if their vehicles require repair by going to www.recalls.honda.com or by calling (800) 999-1009, and selecting option 4.

Boldly Restyled and Significantly Enhanced 2015 Honda CR-V Gets New Powertrain, Advanced Features and New Premium Touring Trim

America’s bestselling SUV for the past decade1, the CR-V raises the bar for 2015 with a major update that increases powertrain performance, fuel efficiency, safety performance, value and fun

Launching at Honda dealerships nationwide on October 1, 2014, the new 2015 Honda CR-V receives the most significant mid-model cycle refresh in its history, with a new direct-injected Earth Dreams Technology™ i-VTEC® engine and continuously variable transmission (CVT), a new suite of Honda Sensing™ safety and driver assistive features, significantly enhanced exterior and interior styling, a long list of new standard and available features and a new premium Touring trim.

Starting with a manufacturer’s suggested retail price (MSRP) of $23,3202, the 2015 CR-V has increased EPA fuel economy ratings of 27/34/29 mpg3 (city/highway/combined) for front-wheel-drive models and 26/33/28 mpg3 for Real Time AWD models, both increasing +4/+3/+3 mpg over 2014 models.

New for the 2015 CR-V:

  • More efficient direct-injected engine with torque up 11 percent
  • New seamless and sporty CVT for enhanced performance and fuel efficiency
  • Bold new exterior design plus chassis, braking system and sound isolation improvements
  • New standard features include a center console armrest, sliding sunvisors and rear console ventilation ducts
  • New available features include a power tailgate, 10-way power and heated driver’s seat with memory, LED daytime running lights, and Display Audio
  • Available Honda Sensing™ suite of advanced safety and driver assistive features that includes Forward Collision Warning (FCW), Collision Mitigation Braking System™ (CMBS™)4, Adaptive Cruise Control (ACC)5, Lane Keeping Assist (LKAS)6, Lane Departure Warning (LDW)7 and Honda LaneWatch™8

The CR-V is notably enhanced with multiple functionality upgrades, including a new configurable center console, new rear console heat/air ventilation ducts, and an available 7-inch touchscreen Display Audio telematics interface. A redesigned high-quality and high-tech interior further increases the CR-V’s sophistication. Exterior design changes, including re-styled front and rear bodywork, mirrors and wheels, lend the CR-V a bolder, sportier appearance with unique Honda style.
For 2015, the CR-V includes a longer list of standard features on all trims. The CR-V EX, for example, adds 7-inch Display Audio, a 10-way power driver’s seat, heated front seats, Honda LaneWatch™, Smart Entry/Push-Button Start and LED daytime running lights.

A new top-of-the-line Touring trim includes the first Honda application of two advanced driver-assistive technologies, Collision Mitigation Braking System™ (CMBS™) and Lane Keeping Assist System (LKAS), and the first CR-V adoption of Adaptive Cruise Control (ACC). These systems, plus Forward Collision Warning (FCW) and Honda LaneWatch™ are part of the new Honda Sensing™ suite of safety and driver assistive technologies that, together with other high-end features, such as a power tailgate, bring a new level of sophistication to America’s top-selling SUV1.

These improvements, especially the significant feature upgrades and new line-topping Touring trim, provide customers with more value and choice than ever before. Add in its car-like interior comfort and smooth, quiet ride, and the enhanced and upgraded 2015 Honda CR-V once again sets a new benchmark for the highly competitive compact SUV segment. Customers can view, build and price at 2015 Honda CR-V at automobiles.honda.com/cr-v.

2015 CR-V Pricing and EPA Fuel Economy Ratings

Trim Wheel Drive MSRP2 EPA mpg3 (city/highway/combined)
LX FWD $23,320 27/34/29
LX AWD $24,570 26/33/28
EX FWD $25,420 27/34/29
EX AWD $26,670 26/33/28
EX-L FWD $28,020 27/34/29
EX-L AWD $29,270 26/33/28
EX-L Navi FWD $29,520 27/34/29
EX-L Navi AWD $30,770 26/33/28
Touring FWD $31,520 27/34/29
Touring AWD $32,770 26/33/28

Telematics
The 2015 CR-V includes easy-to-read instrumentation and, for the first time on CR-V, Honda’s new 7-inch touchscreen Display Audio telematics interface. Display Audio, standard on EX and above trim levels, allows the user to tap, pinch, and swipe – just like on a smart phone or tablet – to control audio and other telematics features, including the available next-generation HondaLink™9 and the Honda Satellite-linked Navigation System™10. All CR-Vs retain the full-color intelligent Multi-Information Display (i-MID) that offers a range of customizable features via fingertip controls on the steering wheel. The CR-V’s audio and telematics systems offer a high level of connectivity, including a standard Pandora®11 internet interface and SMS text messaging function, Bluetooth®12 HandsFreeLink® phone interface.

Powertrain
The 2015 CR-V’s new Earth Dreams Technology™ 2.4-liter direct-injected DOHC i-VTEC inline 4-cylinder engine produces 181 lb-ft of torque, an 11-percent increase over the previous engine’s 163 lb-ft13 while making the same 185 horsepower14. The new lighter-weight engine is mated to a new continuously variable transmission (CVT) with G-design Shift that provides smooth, seamless ratio changes and contributes to increased EPA fuel economy ratings of 27/34/29 mpg3(city/highway/combined) for front-wheel-drive models and 26/33/28 mpg3 for the Real Time AWD models.

Chassis
An updated suspension design, and features such as Vehicle Stability Assist™ (VSA®)15 and Motion-Adaptive Electric Power Steering (EPS) all contribute to the 2015 CR-V’s quality driving experience, which is enhanced further on the EX and above trims with wider front and rear track dimensions due to wider wheels (+0.5 inches). The CR-V uses front MacPherson strut and rear multi-link suspension systems that benefit from tuning changes. The rear multi-link system helps maximize rear seating and cargo space while providing stable and comfortable handling and ride quality. Newly revised shock absorber tuning helps deliver a refined driving feel.

Safety and Driver-Assistive Technology
As with all Honda vehicles, safety is a primary focus, starting with the CR-V’s next-generation Advanced Compatibility Engineering™ (ACE™) body structure that helps make the CR-V highly effective at absorbing and dispersing the energy of a frontal collision crash. Overall, the body receives more than 60 changes to improve stiffness and collision performance, and the 2015 CR-V is targeted to achieve top safety ratings, including a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) and a NCAP 5-Star Overall Vehicle Score from the NHTSA. Standard safety equipment on all models include Vehicle Stability Assist™ (VSA®) electronic stability control system, Anti-lock Braking System (ABS) with Brake Assist, frontal airbags, side-curtain airbags, SmartVent® front-side airbags, and a front seat design that can help reduce the severity of neck injury in the event of a rear collision. The newly available Honda Sensing™ suite of safety and driver assistive features includes Honda LaneWatch™, Forward Collision Warning (FCW), Collision Mitigation Braking System™ (CMBS™), Lane Keeping Assist System (LKAS) and Lane Departure Warning (LDW). These systems benefit from the adoption of new sensor fusion technology that integrates the capabilities of a windshield-mounted monocular camera and millimeter wave radar to provide enhanced sensing with ability to identify and anticipate multiple collision scenarios, including a pedestrian collision, and initiate warnings and, in some cases, emergency braking.

Warranty
The 2015 Honda CR-V is covered by a comprehensive 3-year/36,000 mile new vehicle limited warranty and a 5-year/60,000 mile powertrain limited warranty. Additional benefits of ownership include Honda Roadside Assistance, which provides free 24-hour roadside assistance during the 3-year/36,000-mile new vehicle limited warranty term. CR-Vs are manufactured at the Honda of America Manufacturing, Inc., East Liberty Auto Plant in Ohio using domestic and globally sourced parts.

2015 Honda CR-V Feature Upgrade Summary

Trim New 2015 Features
LX - Earth Dreams Technology™ 2.4-liter direct-injected i-VTEC engine
- Earth Dreams Technology™ continuously variable transmission (CVT)
- Exterior and interior styling upgrades
- Center console with armrest with rear air ducts
- Sliding sunvisors

 

Trim New 2015 Features Upgrades from Preceding Trim
EX  Changed or added from CR-V LX:
  - 7-inch Display Audio
- 10-way power driver’s seat
- Heated front seats
- Honda LaneWatch™
- Smart Entry/Push Button Start
- LED daytime running lights
- 17-inch aluminum wheels
- Sunroof
- Privacy glass
- Fog lights
- Security system
- Cargo cover
- Fully automatic headlights
- Tweeter speakers
- Body colored door handles
- Body colored side mirrors
- Variable speed windshield wipers
- Additional USB16 jack
- Seatback pockets
- Illuminated vanity mirrors
Trim New 2015 Features Upgrades from Preceding Trim
EX-L Changed or added from CR-V EX:
  - Auto-dimming rearview mirror - Leather seating surfaces
- Leather steering wheel cover
- Dual zone auto HVAC
- Roof rails
- SiriusX® Radio17
- Heated side mirrors
- Subwoofer speaker
- Audio amplifier
EX-L Navi Changed or added from CR-V EX-L:
  - HD Radio™18 - Honda Navigation System
Trim New 2015 Features
Touring Changed or added from CR-V EX-L Navi:
(new trim) - Forward Collision Warning (FCW)
- Collision Mitigation Braking System™ (CMBS™)
- Power tailgate
- Lane Keeping Assist System (LKAS)
- Lane Departure Warning (LDW)
- Adaptive Cruise Control (ACC)
- Larger 18-inch wheels
- Driver’s memory seat
- Side mirror turn signal lights
- HomeLink remote system
- Projector headlights
- Special badging
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