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Tag: hispanic

Honda Partners with Hispanic Scholarship Fund to Award Assistance to Hispanic College Students

American Honda Motor Co., Inc. and the Hispanic Scholarship Fund (HSF) today announced the awarding of scholarship assistance to 16 outstanding Latino undergraduate students from around the country at today’s Scholar Awards Breakfast in Columbus, Ohio.

Selected based on their demonstrated academic excellence, interest in science and engineering, and knowledge of the automotive industry, each student recipient received $5,000 to help in their pursuit of a higher education, along with other opportunities to expand their career horizons.

In order to be considered for the scholarship, students were required to carry a major in business administration, chemical, electrical, industrial, or mechanical engineering, and maintain at least a 3.0 grade point average. Selections were also based on knowledge of the automotive industry. The grants will help students pay for tuition, books and living expenses.

This year’s winners are:
Andre Marin, North Dakota State University – Electrical Engineering
Victor Rosario-Melendez, University of Puerto Rico – Mechanical Engineering
Jonathan Larrazabal, New Jersey Institute of Technology – Mechanical Engineering
Mark Kachelmyer, Texas A&M University – Engineering
Paige Sanchez, Embry Riddle Aeronautical University– Mechanical Engineering
Samy Amar, Stevens Institute of Technology – Mechanical Engineering
Maria Correa, St. Mary’s University – Industrial Engineering/Technology
Ernesto Covarrubias-Flores, Cal State Univ., Los Angeles – Mechanical Engineering
Alexander Oliva, Massachusetts Institute of Technology – Electrical Engineering
Spencer Hernandez, University of California – Irvine – Chemical Engineering
Esteban de la Torre, University of California – Davis – Electrical Engineering
Jeronimo Mora, University of California – Davis – Mechanical Engineering
Moses Kodur, University of California – San Diego – Chemical Engineering
Eduardo Aguirre, University of Texas – Arlington – Electrical Engineering
Alexandra Reyes, Texas Tech University – Petroleum Engineering
Alexander Guerra, University of Oklahoma – Mechanical Engineering

During the award program held in Columbus, the scholarship recipients heard from speakers including Honda Executive Vice President Rick Schostek, who spoke about the opportunities that a quality education can provide in today’s automotive manufacturing field.

In addition, the students and their guests attended a Columbus Clippers minor league baseball game on Monday night and took a tour of the assembly line at the Marysville Auto Plant on Tuesday.

“Honda is proud to have partnered with the Hispanic Scholarship Fund and to provide help to the next generation of engineers,” said Marc Burt, Assistant Vice President, Office of Inclusion & Diversity. “Honda is always looking ahead to the future of innovation, and we are excited to do something for those young minds that are going to lead us into that future.”

For more information about Honda’s partnership with the Hispanic Scholarship Fund, please visit at www.HSF.net.

Honda “Un-Targets” Young Hispanic Consumers

We love the marketing geniuses that work with Honda. Why? Well, lots of reasons, but the latest reason is this commercial that pokes fun of classic efforts to target young Hispanic consumers.

We have all seen the sometimes over-the-top and embarrassing efforts of companies to target their advertisements at young Hispanics. Why is it over the top?

“Latino millennials are much more than what we make of them. They are a versatile bunch. They ping-pong between cultures, languages, interests and behaviors. That’s why it’s funny when you hear others trying to fit them into their box of clichés,” Andrew Orcí, president of Orci agency that created a new 2015 Honda Fit commercial mocking these cliches .

“Felipe Esparza, as our ‘Latino expert,’ is the perfect voice to make fun of this situation. Why? Because not even a Latino can define a Latino. They simply defy all expectations.”

Young Hispanic consumers are “pretty much like everybody else” so we really enjoyed this commercial making fun of the cliches with comedian Felipe Esparza.

Check out the commercial HERE.

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