Honda “Un-Targets” Young Hispanic Consumers

unbuenfit

We love the marketing geniuses that work with Honda. Why? Well, lots of reasons, but the latest reason is this commercial that pokes fun of classic efforts to target young Hispanic consumers. We have all seen the sometimes over-the-top and embarrassing efforts of companies to target their advertisements at young Hispanics. Why is it over […]

Sims Honda Has Some Sparkling Fourth of July Deals!

2014-honda-CRV-2

Like all Americans, here at Sims Honda we LOVE the Fourth of July. What’s not to love? Celebrating the United States of America, family and friends, and the kick of to summer (at least here in the Northwest since summer doesn’t really start until July). And, now, Sims is giving vehicle shoppers another reason to […]

2015 Honda Fit Exceeds Performance Expectations

2015 honda fit

When people think of the Honda Fit, they generally think of exceptional functionality and interior space…not performance. Well, when people think of the 2015 Honda Fit, they may just have to think of it’s incredible performance first. According to Torque.com, “…you’ll be impressed by the power available Via the Fits 1.5 Liter 16 valve i-VTEC […]

Build Your Own 2015 Honda Fit Online

2015 honda fit.jpg orange

The 2015 Honda Fit started arriving at dealerships around the country last week and, now, you can build your own online because the configurator is now live here. “The Fit is such a great vehicles for people who like the idea of a compact vehicle but in actuality need more space, more functional space,” said […]

1,000 Honda Fits Recalled

Honda Adds Standard Roadside Assistance to All 2015 Models

2015 honda fit

Beginning with the 2015 model year, all new Honda automobiles will be covered by a 24-hour nationwide roadside assistance program for the 3-year/36,000 mile new vehicle limited warranty term. The 2015 Fit and Pilot are the first vehicles in Honda’s lineup to benefit from this upgrade to Honda’s customer service program. The program features a […]

Honda Fit Parallel Parking Challenge

2015 honda fit

Have you ever cured a boring day by doing a parallel parking challenge? Well, Flula (not exactly sure who that is) certainly cured his with a 2015 Honda Fit and a couple huge inflatable balls while harassing people as they parallel parked the vehicle. Really, it’s much more entertaining than we can make it sound […]

2015 Honda Fit Delivery Delayed

2015 honda fit

The highly anticipated 2015 Honda Fit was supposed to arrive at dealerships in the United States in April, but a quality control issue has caused the delivery to be delayed by a couple months and won’t arrive until the second week of June. According to this article, “According to Automotive News, Honda spokesman Chris Martin didn’t […]

Zipcar Announces New ONE>WAY Service Featuring Spacious and Versatile 2015 Honda Fit

2015 honda fit.jpg orange

Zipcar, the world’s leading car sharing company, today announced “Zipcar ONE>WAY,” a new service that will enable members to take point-to-point trips within cities, and to and from select airport locations. The new service, currently being tested and slated to launch in select markets later this year, will exclusively feature the Honda Fit, the fun-to-drive, fuel-efficient […]

5 Reasons to Buy the 2015 Honda Fit

2015 honda fit.jpg orange

Autotrader.com put together a fabulous article and video outlining exactly why the 2015 Honda Fit was worth the wait (“and then some”) for a new Honda Fit model. The five reasons? More versatility, fancier features, better mileage, more rewarding on the road, and a smattering of style. “We’ve always liked the Fit, and with the […]