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Tag: fit

Honda “Un-Targets” Young Hispanic Consumers

We love the marketing geniuses that work with Honda. Why? Well, lots of reasons, but the latest reason is this commercial that pokes fun of classic efforts to target young Hispanic consumers.

We have all seen the sometimes over-the-top and embarrassing efforts of companies to target their advertisements at young Hispanics. Why is it over the top?

“Latino millennials are much more than what we make of them. They are a versatile bunch. They ping-pong between cultures, languages, interests and behaviors. That’s why it’s funny when you hear others trying to fit them into their box of clichés,” Andrew Orcí, president of Orci agency that created a new 2015 Honda Fit commercial mocking these cliches .

“Felipe Esparza, as our ‘Latino expert,’ is the perfect voice to make fun of this situation. Why? Because not even a Latino can define a Latino. They simply defy all expectations.”

Young Hispanic consumers are “pretty much like everybody else” so we really enjoyed this commercial making fun of the cliches with comedian Felipe Esparza.

Check out the commercial HERE.

Sims Honda Has Some Sparkling Fourth of July Deals!

Like all Americans, here at Sims Honda we LOVE the Fourth of July. What’s not to love? Celebrating the United States of America, family and friends, and the kick of to summer (at least here in the Northwest since summer doesn’t really start until July).

And, now, Sims is giving vehicle shoppers another reason to celebrate: awesome deals! Here’s some of what you’ll find at Sims Honda:

  • $4 per DAY ($116/mo) lease for a 2014 Honda Civic LX
  • $6 per DAY ($169/mo) lease for a 2014 Honda Civic LX Coupe
  • $6 per DAY ($159/mo) lease for a 2014 Honda Accord
  • $5 per Day ($149/mo) lease for a 2014 Honda CR-V

See all the deals HERE.

“These are honestly some of the best vehicles Honda has ever put out,” said Keith Hofkamp, general manager of Sims Honda dealership. “The new Fit and Accord continue to get rave reviews by even the most critically critics. The CR-V is new and improved and you can never go wrong with the Civic.”

Stop by Sims Honda to take one of these cars for a test drive, find out which is the best for you and then take advantage of these sizzling deals!

 

2015 Honda Fit Exceeds Performance Expectations

When people think of the Honda Fit, they generally think of exceptional functionality and interior space…not performance. Well, when people think of the 2015 Honda Fit, they may just have to think of it’s incredible performance first.

According to Torque.com, “…you’ll be impressed by the power available Via the Fits 1.5 Liter 16 valve i-VTEC 4 cylinder. Although rated at a modest 130 hp and 114 ft-lb torque, somehow through the miracle of advanced automotive electronics, direct fuel injection, drive by wire throttle and Honda’s CVT transmission, this little Honda will put your head back in the driver’s seat.”

What else is there to love about the 2015 Honda Fit:

  • Great gas mileage at about 33 mpg around town
  • Great handling
  • And nice interior that will “fit a tall cowboy”

“The 2015 Honda Fit has a lot going for it, Honda thinks it will be the next big thing and so do we,” said Tony Carter, general manager at Northwest Honda in Bellingham. “This article does a great job of point out all the usual things people love about the Fit, but also the fact that is a pretty fun sub-compact car to drive!”

Stop by Northwest Honda, Sims Honda, or Apple Valley Honda dealership today to find out how fun the 2015 Honda Fit is to drive!

Build Your Own 2015 Honda Fit Online

The 2015 Honda Fit started arriving at dealerships around the country last week and, now, you can build your own online because the configurator is now live here.

“The Fit is such a great vehicles for people who like the idea of a compact vehicle but in actuality need more space, more functional space,” said Tony Carter, general manager at Northwest Honda in Bellingham. “Now people can go online and start getting an idea of who they can personalize it before coming down to take one for a test drive.”

The 2015 Honda Fit has something for everyone, including rear-view camera, LaneWatch (blindspot) system, and more. And it starts at just over $15,000.

Stop by Northwest Honda, Sims Honda, or Apple Valley Honda today to take one for a test drive!

1,000 Honda Fits Recalled

Honda announced that it is voluntarily recalling 1,038 Honda Fits from the 2013 model year.

According to this article on Edmunds.com, the recall is in regards to an issue with the right driveshaft.

“During production of certain right driveshafts, it is possible that a heat-treatment process was not properly applied, resulting in the driveshaft being weaker than intended,” the company said in a statement. “As a result, in certain cases a weaker driveshaft may be more likely to fail due to the torque applied when the vehicle is accelerating from a stop.

“A broken right driveshaft will reduce the vehicle’s ability to move under its own power, which could contribute to a crash.”

No accidents or injuries have been reported.

If you are concerned about your vehicle, please do not hesitate to call Apple Valley Honda, Northwest Honda, or Sims Honda dealerships. Any vehicles that are affected by the recall will be repaired free of charge.

Honda Adds Standard Roadside Assistance to All 2015 Models

Beginning with the 2015 model year, all new Honda automobiles will be covered by a 24-hour nationwide roadside assistance program for the 3-year/36,000 mile new vehicle limited warranty term. The 2015 Fit and Pilot are the first vehicles in Honda’s lineup to benefit from this upgrade to Honda’s customer service program.

The program features a comprehensive list of roadside assistance services, including lockout service, fuel delivery and towing, plus reimbursement for trip interruption1 and assistance for alternate transportation2, hotel reservations2 and more. With the Honda Roadside Assistance service, if a driver experiences a problem while on the road, they can call the program’s toll-free telephone number (866-864-5211) 24 hours a day, seven days a week from anywhere in the United States, Puerto Rico or Canada. So, should an owner suffer a lost key or their Honda run out of fuel, get a flat tire, require a jump start or need to be winched or towed, Honda Roadside Assistance will dispatch a service vehicle to perform one or more of these necessary services:

  • Assist the owner in unlocking the vehicle
  • Deliver fuel
  • Change a flat tire with the Honda vehicle’s spare
  • Assist with use of the Tire Repair Kit (TRK)
  • Jump a battery
  • Winch the vehicle
  • Arrange to transport the vehicle to the nearest Honda dealership.

Additional program benefits include trip interruption reimbursement, alternate transportation, hotel reservations, airline information, message relay and directory assistance. Honda Roadside Assistance provides reimbursement consideration for up to $300 in expenses incurred during the first three days following a vehicle disablement that occurs 100 miles or more away from the Honda owner’s primary residence1. This is to cover such costs as food, lodging, alternate transportation, a rental vehicle and/or commercial transportation. Upon request, Honda Roadside Assistance will attempt to secure a rental vehicle or taxi for the Honda owner and will assist in locating emergency lodging when away from home. The service can also provide information such as airline flight times and fares plus enhanced directory assistance for the location of nearby service stations, ATMs, banks, etc., including telephone numbers, addresses and directions. Should an emergency arise, Honda Roadside Assistance will attempt to contact persons for whom telephone numbers are provided, such as the owner’s spouse or workplace, in order to relay important messages.

For More Information
Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visitfacebook.com/Honda. Useful information and services for Honda owners is available at owners.honda.com. For additional media information including Honda vehicle pricing, features and high-resolution photography, visithondanews.com.

Honda Fit Parallel Parking Challenge

Have you ever cured a boring day by doing a parallel parking challenge? Well, Flula (not exactly sure who that is) certainly cured his with a 2015 Honda Fit and a couple huge inflatable balls while harassing people as they parallel parked the vehicle.

Really, it’s much more entertaining than we can make it sound because there is not describing Flula. But one thing that comes up a couple times in the spot is how maneuverable the 2015 Honda Fit is. And, so, Honda has turned it into a challenge.

You can enter any time, anywhere you have a computer by going to HondaFitChallenge.Honda.com. There you will find a old-fashioned computer game where you get to practice your driving and parking skills for a chance to win some money. It’s harder than it sounds.

If you really want to see how maneuverable the 2015 Honda Fit is, stop by Apple Valley Honda, Northwest Honda, or Sims Honda dealership to take one for a test drive!

2015 Honda Fit Delivery Delayed

The highly anticipated 2015 Honda Fit was supposed to arrive at dealerships in the United States in April, but a quality control issue has caused the delivery to be delayed by a couple months and won’t arrive until the second week of June.

According to this article, “According to Automotive News, Honda spokesman Chris Martin didn’t detail the exact quality defects the Fit faces, only that it’s “not some major rework.”

“We understand there’s a lot of people who are eager to try out the 2015 Honda Fit,” said Tod McLaughlin, general manager at Apple Valley Honda dealership in Wenatchee. “Really, it’s a good thing Honda caught this now before they where delivered. Honda takes delivering a high-quality product seriously and a few weeks delay will prevent some headaches for future owners.”

Plan on stopping by Apple Valley Honda, Northwest Honda, or Sims Honda dealerships the second week of June to take the 2015 Honda Fit for a test drive and find out why critics are raving about it!

Zipcar Announces New ONE>WAY Service Featuring Spacious and Versatile 2015 Honda Fit

Zipcar, the world’s leading car sharing company, today announced “Zipcar ONE>WAY,” a new service that will enable members to take point-to-point trips within cities, and to and from select airport locations. The new service, currently being tested and slated to launch in select markets later this year, will exclusively feature the Honda Fit, the fun-to-drive, fuel-efficient and versatile subcompact that is small enough to zip in and around cities, yet large enough to comfortably fit up to five people and their gear. Honda’s role in the Zipcar ONE>WAY service continues its long legacy in car sharing dating back to the introduction of its Intelligent Community Vehicle System (ICVS) concept in 1994.

The new Zipcar ONE>WAY service will enable members to reserve and pick up a Honda Fit Zipcar at a designated location and drop it off at another with a guaranteed parking spot. Zipcar’s new service not only benefits members through increased flexibility, but also helps reduce congestion in cities as members are not circling the block searching for parking. Zipcar ONE>WAY, combined with the company’s industry-leading round-trip model, will offer members the most comprehensive mobility option available.

“Our ONE>WAY service blends the best of Zipcar – guaranteed parking and advance reservations – with the best of the one-way model – spontaneity and the freedom to leave a car in a different location,” said Zipcar President Kaye Ceille. “Zipcar ONE>WAY, combined with our global fleet of more than 10,000 vehicles with 30 different makes and models, offers members the most options, the most flexibility and the largest global network of any mobility provider.”

The all-new 2015 Honda Fit has become even more of a standout choice in the subcompact segment with its small-on-the-outside exterior and big-on-the-inside interior passenger and cargo space. Available through Zipcar ONE>WAY this fall, the 2015 Fit features a fresh and modern design, a powerful and efficient engine, plus a highly versatile interior loaded with standard equipment essential for urban driving like a rear-view camera and Bluetooth® hands-free connectivity. The surprisingly roomy 2015 Fit interior provides an impressive 95.7 cubic feet of passenger volume with comfortable seating for up to five passengers with ample storage space behind the rear seats.

For enhanced versatility, the Fit is equipped with the Honda-exclusive 60/40 split rear Magic Seat® which offers multiple seating and cargo-carrying configurations to accommodate long items up to eight feet long or tall items like plants. With its one-motion dive-down functionality, it can fold flat into the floor to provide nearly 53 cu-ft. of rear cargo volume. That’s more cargo area than the average SUV, offering enough space to allow for 10 carry-on sized suitcases. On top of its superior cargo capabilities, the 2015 Fit is a class leader in fuel efficiency with an EPA fuel-economy rating1 of 33/41/36 for the LX trim with a new Continuously Variable Transmission (CVT).

“Created for urban mobility, the Fit subcompact and Zipcar ONE>WAY service will offer Zipsters the best of sustainable city transportation in a functional, stylish and fuel efficient package,” said Steven Center, vice president of the Environmental Business Development Office at American Honda. “Honda has long been involved in the car sharing industry, and we believe that this program will help reduce emissions and city congestion while providing a new level of freedom and convenience to customers.”

“This combination of roominess, flexibility and fuel efficiency makes the Fit a perfect fit for our ONE>WAY service,” continued Ceille. “With this initiative, we build on a long and successful relationship with Honda, whose leadership in sustainability and engagement with the car sharing industry during the past decade have helped accelerate the growth of the car sharing category.”

5 Reasons to Buy the 2015 Honda Fit

Autotrader.com put together a fabulous article and video outlining exactly why the 2015 Honda Fit was worth the wait (“and then some”) for a new Honda Fit model.

The five reasons? More versatility, fancier features, better mileage, more rewarding on the road, and a smattering of style.

“We’ve always liked the Fit, and with the new model’s thoughtful improvements, we like it even more. If you need a hatchback that can do it all for well under $20,000, try a Fit on for size.”

“We are extremely excited to welcome the 2015 Honda Fit,” said Tod McLaughlin, general manager at Apple Valley Honda in Wenatchee. “People love the Fit because of it’s functionality, space, gas mileage, and more. The new Fit only compounds on that and we know people will love it and make it one of Honda’s best-selling cars.”

Look for the 2015 Honda Fit at Apple Valley Honda, Northwest Honda, and Sims Honda later this year!

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