Here’s a follow-up to a blog we did about Honda’s Project Drive-In several months back.
Brownsville Drive-In has become the tenth drive-in theater to benefit from Honda’s Project Drive-In. With the end of 35mm film distribution, and the costly switch to digital projection, Honda created Project Drive-In as a national effort to save as many of America’s remaining drive-ins as possible. Through Project Drive-In, awareness was raised across the country and it offered communities simple ways to get involved and help preserve this historic part of American cinema and car culture.
The remaining funds from the Save the Drive-In Fund at Indiegogo (http://www.indiegogo.com/projects/project-drive-in-save-the-drive-in-fund) plus an additional $5,000 donation from vAuto, an AutoTrader Group company, will be used by Brownsville Drive-In Theater to go toward the purchase of a digital projector. The theater is working to raise additional funds to cover the cost of the digital projector through http://www.gofundme.com/4qh494.
The ten drive-in theaters that received support from Honda’s Project Drive-In were determined by more than two million votes at www.projectdrivein.com. Visitors to the site were encouraged to share Project Drive-In information with family and friends via social media, email or texts, then also pledged to see one movie at their local drive-in and contribute to the national save-the-drive-in fund to help keep more drive-ins in business.
“Honda is proud to have been a part of this effort to help preserve a key part of American cinema and car culture,” said Alicia Jones, manager of social media at American Honda Motor Co., Inc. “With drive-in season about to begin, the timing couldn’t be better for the Grindstone community to celebrate a small business where families can share the cinema experience together under the stars.”
As an update to a blog we posted about a month ago, we are happy to report that Honda’s Project Drive-In has saved four drive-in theaters around the country with it’s voting/fundraising efforts!
The four additional drive-in theaters that have been saved in Monetta, S. C,.; Ocala, Fla.; Cadet, Mo.; Elizabethton, Tenn. Previously, Honda had donated five other business-saving projectors to theaters in Oregon, Michigan, Maine, Texas, and Illinois.
“It’s not often that a company gets the opportunity to help preserve an American pastime. It has been a privilege to bring national and local attention to the fate of drive-ins and to meet the passionate owners of these small businesses,” said Alicia Jones, manager of Honda and Acura social marketing. “We hope that the #SaveTheDriveIn movement continues in the effort to help keep more drive-ins open for the next generation.”
Honda has donated the projectors that can cost upwards of $75,000. Additionally, Honda has raised $43,000. Find out more at Projectdrivein.com.
A couple weeks ago we wrote about Honda’s effort to save the drive-in theaters around the country. One of the ways Honda is doing that is letting people vote on which theaters Honda will donate a new digital projector to.
One of those receiving a new digital projector…and new life…is the Saco Drive-In in Sacrament, Calif.
“It’s important to help preserve this American icon, and we’re excited to see the benefits of digital projection at Saco Drive-In and their local community,” said Alicia Jones, Manager of Honda Social Media at American Honda Motor Co., Inc. “We’re continuing to spread the word about this movement and are proud to support these small businesses where families can share the cinema experience together under the stars.”
According to this press release: “With the end of 35-mm film distribution this year, and the costly switch to digital projection nearing, Honda created Project Drive-In as a national effort to save as many of America’s remaining drive-ins as possible. Through Project Drive-In awareness is being raised across the country, offering communities simple ways to get involved and helping this historic part of American cinema and car culture live on.”
Find out more about Honda’s Project Drive-In
and vote for the next four theaters to received their new digital projectors!