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Tag: campaign

Honda’s “#StartSomething” Campaign is Making Social Media Waves

TORRANCE, Calif., Oct. 28, 2013 – /PRNewswire/ — In August, Honda introduced the “Start Something Special” tag line throughout the brand’s advertising to communicate the special relationship people have with their Hondas. To socialize the new tag line across platforms, Honda is celebrating the special stories fans have with their Hondas and facilitating conversation across social media using the #StartSomething hashtag.

“We invite everyone to tell us how they can #StartSomething special every day. We’ll be listening, watching and celebrating with our fans and owners across social media,” said Michael Accavitti, Senior Vice President of Automobile Operations at American Honda Motor Co., Inc. “These stories will become the next chapter of our vibrant digital scrapbook that shows what Honda means to our customers’ and fans’ lives and evolves our ‘Honda Loves You Back’ efforts—feel-good surprises we’ve orchestrated over the past few years to show gratitude to those who have expressed love for the brand.”

To launch “Start Something Special” in social media, Honda showed some special appreciation to a soon-to-be-married couple because of their long family history of Honda loyalty—together they have owned 20 Hondas. The couple, Mairead and Kevin, asked their local Honda dealer to loan three black CR-Vs for bridal-party participation. Little did they realize that Honda had something much bigger planned.

Having been told that their story might be used in Honda marketing, the video opens with Mairead talking about how she met Kevin and her family’s loyalty to Honda. The video then segues to Honda’s special plans for the couple following their ceremony (a couple key family insiders helped the brand make things extra meaningful for the couple). The couple steps outside the church and sees eight black CR-Vs parked. Mairead and Kevin stand in awe as each CR-V reveals personalized, unexpected delights such as the band they heard on their first date playing a song, Irish step dancers and gifts from their registry delivered by relatives from Ireland.

The #StartSomething conversation will carry on across Honda’s social platforms, includingFacebookGoogle+, Instagram, TumblrTwitter and Vine, where fans will be encouraged to share their stories with Honda. All stories will be collected at hondastories.com.

National Brand TV

To spread “Start Something Special” to a broad audience, Honda is launching two national brand TV spots, beginning with “Thank You” that breaks 10/29. A collection of photographs and video of families and fans show their appreciation of the Honda brand. A voice-over says, “Thank you all for making your Honda more than a car. Thanks for making them something special.” The spots will air on the NHL network and during NFL games.

About Honda Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2013, Honda marks 40 years of the Civic model, with more than 30 years of producing automobiles in the region, which began with the Accord in Marysville, Ohio, in November 1982.  Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

SOURCE American Honda Motor Co., Inc.

Read more here: http://www.sacbee.com/2013/10/28/5858390/honda-initiates-start-something.html#storylink=cpy

 

Honda Selling Brand, Not Specific Products With New Campaign

Inspired by a real Honda customer’s experience, Honda is starting a social campaign that will allow Honda customers to tell the story of their journeys with their Honda. It is appropriately called, #MyJourney.

“It’s a soft marketing approach because what we want to do is sell our brand, not a specific product,” said Simon Nicholson of Honda. “We want to explain what Honda is about. There’s as human pull, it does talk about our products and it’s the idea of chasing a dream – which is all in the Honda Philosophy.”

I think this is a fabulous campaign idea. I would much rather read about someone’s journey with their Honda Accord or the story of a family through the life their Honda Odyssey then the (usually) boring specs of an individual product.

What do you think? Will you pay attention to this campaign? What would your Honda journey be? Share it with #MyJourney!

Honda Fit Transforms into Musical Instrument, DJ Table

When we find and read articles about automobile breakthroughs and technology, it usually has to do with safety or gas mileage or something along those lines. Rarely, do we find something as cool as an automobile being used as a musical instrument as is the case with the Honda Fit Twist (only available in Brazil) in this video. You won’t believe it until you watch it.

All the elements used in the song are triggered by different features of the car (my favorite is the one that occurs when the glove compartment opens.

The Honda Fit Twist-turned-DJ-Table campaign is also a contest for different blogs to create the own remixes of the original song (called Overdrive). People can vote for their favorite remix at the blogs.

To see the really creative and entertaining creation of the original song by Squeak E. Clean and DJ Zegon and read specifics about the campaign and contest, click on the link above.

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