Honda Walks Down Memory Lane in Nostalgic Happy Honda Days Campaign

Jem

Multiplatform campaign stars classic toys such as Jem and The Holograms, Skeletor and Gumby Integrated campaign features TV, print, digital, radio and social to highlight year-end sales event Stretch Armstrong, Gumby, Jem and The Holograms, Little People, Magic 8-Ball, Skeletor, Strawberry Shortcake™ and G.I. Joe will star in Honda’s annual Happy Honda Days advertising campaign. […]

Honda’s “#StartSomething” Campaign is Making Social Media Waves

AMERICAN HONDA MOTOR CO., INC. SUPRISE WEDDING

TORRANCE, Calif., Oct. 28, 2013 — /PRNewswire/ — In August, Honda introduced the “Start Something Special” tag line throughout the brand’s advertising to communicate the special relationship people have with their Hondas. To socialize the new tag line across platforms, Honda is celebrating the special stories fans have with their Hondas and facilitating conversation across social […]

Honda Selling Brand, Not Specific Products With New Campaign

If you're car could tell its journey with you, what would it say?

Inspired by a real Honda customer’s experience, Honda is starting a social campaign that will allow Honda customers to tell the story of their journeys with their Honda. It is appropriately called, #MyJourney. “It’s a soft marketing approach because what we want to do is sell our brand, not a specific product,” said Simon Nicholson […]

Honda Fit Transforms into Musical Instrument, DJ Table

fit twist dj video pic

When we find and read articles about automobile breakthroughs and technology, it usually has to do with safety or gas mileage or something along those lines. Rarely, do we find something as cool as an automobile being used as a musical instrument as is the case with the Honda Fit Twist (only available in Brazil) […]