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Tag: california

Honda Civic is Top Choice for Californians in 2013

More individual Californians purchased a Honda Civic than any other vehicle in 2013, according to new-vehicle registration data now available from Polk, which was recently acquired by IHS. Individual California car buyers purchased 65,910 Civics in 2013, more than any other vehicle in the state when subtracting sales to government and corporate fleet buyers. California is the largest vehicle market in the United States.

“Retail sales leadership is the ultimate seal of approval, and Californians have made Civic the clear winner,” said John Mendel, executive vice president of automobile sales for American Honda Motor Co., Inc. “Our focus on individual buyers is unmatched in the industry, and reflects our commitment to Honda customers and the investment they make in our products.”

Nationally, the Honda Civic ranked as the top-selling compact car in America with total sales of 336,180 units – and was one of three Honda models in the U.S. with sales of more than 300,000 units in 2013, with the Accord, Civic and CR-V combining to sell more than one million units.

Honda has further improved the Civic for the 2014 model year with more performance, increased fuel economy, and additional new features including LaneWatch™ blind spot monitor, Smart Entry with Push Button Start, and Display Audio with 7-inch capacitive touchscreen. The 2014 Civic also marks the introduction of the HondaLink™ Next Generation connected-car technology.

“The value proposition of Civic just keeps getting better,” added Mendel.

Based on IHS Automotive, Polk U.S. new retail vehicle registration data for 2013 in the Honda small car segment.

The 2014 Civic is available as a 4-door sedan and 2-door coupe, and with gasoline, gas-electric hybrid and compressed natural gas powertrains. For customers interested in the ultimate performance Civic, there is the Civic Si Sedan and Si Coupe, both offering added performance, features and refinement for 2014.

Honda has been named the Most Trusted Brand by Kelley Blue Book for two consecutive years (2012 and 2013) and the Best Value Brand by Automotive Lease Guide for six years in a row (2008 through 2013), in part due to the consistently high resale value of its products.

Honda Moves 50 Jobs, Executive to Ohio

Honda is restructuring its North American management and moving 50 salaried positions from its headquarters in Torrance, Calif. to its manufacturing hub in Marysville, Ohio.

According to this article, “Tetsuo Iwamura, who is head of Honda’s North American sales office in California, will move to Ohio where he will oversee all of the company’s operations, Honda said this morning. He is also being promoted to chief operating officer for Honda’s auto operations around the world. He is already an executive vice president and member of the board that runs the company.”

Honda has repeatedly said that the North American market is increasingly important to its global success and so we think it’s a smart move to shift Iwamura and these other jobs to Ohio where will help Honda be even more successful in North America.

“These organizational changes will improve the speed of decision-making and the efficiency of our business operations,” Iwamura said in a statement. “Our global customers desire new, exciting and affordable automobile, motorcycle and power equipment products, and these changes will enhance our ability to quickly bring our customers’ dreams to the market.”

Also according to the article, “Iwamura already serves as president of Honda North America Inc. The difference is that this title and role will now have a broader scope, as opposed to focusing mostly on sales. He will spend much of his time traveling, but will be based in Marysville.”

We think it’s smart to concentrate many of Honda’s North American decision-makers into one place to expedite processes, increase creativity and, ultimately, make North America the king-maker for Honda.

 

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