Harris Poll: Honda is Brand of the Year

2014-Honda Civic

We all know that Honda is one of the top automotive brands in the world. A new Harris Poll EquiTrend Study, however, declared Honda “Full Line Automotive Brand of the Year.” The writer of this article has a problem with polls, but doesn’t have any problem with Honda being the brand of the year because “the […]

Kelley Blue Book Names Honda Most Trusted Brand

Honda News YOU Can Use!

Honda was named “Most Trusted Brand” by Kelley Blue Book for the third year in a row. Honda was also named Best Non-Luxury Brand for the second year in a row, as well. “A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading […]

Honda Accord and CR-V Tops in Owner Loyalty, According to IHS Automotive

2014-Honda-CR-V-side-view

The Honda Accord and CR-V were each awarded a 2013 Polk Automotive Loyalty Award recognizing superior performance in owner retention for the 2013 model year. The Accord, America’s best-selling car in retail sales*, was honored for owner loyalty in the “Non-Luxury Traditional Mid-Size Car” segment. For the second straight year, the CR-V, America’s best-selling CUV, […]

Hondas Last Longer

Honda is Most Durable, Longest-Lasting Brand

2014 accord coupe

Honda vehicles are the most durable and longest lasting of any mainstream automotive brand, according to Polk vehicle registration statistics from 1988-2012.  No other mainstream brand had a greater percentage of vehicles on the road than the Honda brand.  In the mainstream segment, an industry best 75% of all Honda vehicles sold in the last […]

Honda Named Top Mainstream Resale Brand

Honda News YOU Can Use!

Kelly Blue Book and ALG (formerly known as Automotive Lease Guide) have named Honda as one of the best brands for resale value! In fact, ALG declared Honda to be the best mainstream brand when it comes to selling your car. According to this article, “Toyota, Audi and Honda captured the most segment honors due […]