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Tag: acura

Catch the Debut of the 2016 Acura ILX at the 2014 Los Angeles Auto Show

Big Changes in Store for Acura’s Sport Sedan. While Apple Valley Honda, Northwest Honda, and Sims Honda are not Acura dealers, we think this is pretty newsworthy in the Honda world!

Acura is preparing to unveil a substantially new 2016 ILX at the L.A. Auto Show next month as the brand aims to raise the stakes again in the entry-premium sedan segment. Already bringing in more buyers under the age of 35 to the segment than any other entry-premium model, the new 2016 ILX stands to solidify and broaden its appeal with a comprehensive update that includes a potent new powertrain, more forceful, sporty exterior styling, and substantially upgraded interior design.

Much like its hot new stable mate—the brand new TLX—the 2016 ILX will bring a sharper performance focus while delivering a greater set of high-value comfort, convenience and safety features that consumers desire in the increasingly competitive entry-luxury field.

Catch the unveiling of the ILX on Thursday, November 20, 2014 at 9:30 a.m. in the Acura booth at the Los Angeles Auto Show.

Honda Recalls Acura RLX Sedans

Honda announced it is recalling 7,751 Acura RLX Sedans to replace bolts on the rear suspension that may not have been tightened properly.

No crashes or injuries have been reported because of this issue. Owners will be notified by mail in the coming weeks and any repairs necessary will be made free of cost to car owners.

Honda Recalls Odysseys, Acura MDX

Honda is voluntarily recalling about 318,000 Odyssey minivans and 56,000 Acura MDX sport utility vehicles due to possible defect with the airbags that may cause them to deploy without being in a collision.

The recall affects Honda Odysseys from 2003-4 model years and Acura MDX SUVs from the 2003 model year.

According to this article, “The recall comes after an investigation started in June by N.H.T.S.A. Honda told the safety agency that a chip within the air bag control unit may have “low noise toughness against electrical noise surges.” Because of that, the air bags may be triggered without a crash. Honda says dealers will install an electrical noise filter next to the component that controls air bag deployment.”

No injuries or collisions have been reported.

If you have any questions or concerns about your Odyssey or Acura MDX, please do not hesitate to call Apple Valley Honda, Sims Honda, or Northwest Honda dealership. Any repairs that would be required would be free of charge to owners.

Honda Targets Women with “Mankind” Acura Advertisement

Honda is making a logical step and marketing the new Acura MDX not just to all mankind, but specifically to womankind. Which sorta makes sense when you consider that the Acura MDX is driven by many moms who don’t want to be driving a minivan.

“Moms drive the MDX; it’s sort of a minivan that’s not a minivan,” said Michelle Krebs of Edmunds.com, which is based in Southfield, Michigan. “Why not appeal to the female audience? Not many automakers do that.”

As I prepared for many women to potentially be offended by this marketing effort (like they were for the pink car that blew out air from the vents infused with products that were supposed to make skin look younger, etc), I realized that this might actually work.

“Luxury is so focused on a very sort of stereotypical, 40-year-old wealthy male,” Gary Robinson, advertising manager for Honda’s Acura luxury line, said June 20 in Detroit at a briefing on the new MDX. “Going forward, certainly in our country, that is not going to be anybody’s majority anymore. So there’s this opportunity to talk to somebody different.”

What do you think? Will this ad campaign be effective in driving up Acura sales?

Honda to Build Acura NSX in Ohio

Honda is reinforcing its dedication to American industry by announcing it will build the new Acura NSX in Ohio.

Why Ohio? According to Hidenobu Iwata, president and CEO of Honda of American Manufacturing, it’s because of the high quality of workers.

“It’s about people,” Iwata said at Tuesday’s press event. “The location of this facility is in the midst of one of the greatest collections of engineering talent in the world.”

What’s the big deal about building the Acura NSX? “Gov. John Kasich commented that the NSX looks like the kind of car James Bond would drive; the NSX will be exclusive, powerful and sexy, with a price tag to match (exact pricing hasn’t been announced, but those who have to ask, probably can’t afford it).”

With more than 13,700 employees in Ohio, Honda is bolstering its presence and showing consumers that many Honda vehicles are truly ‘made in America.’

Does it make a difference to you whether a car or a Honda is made in America?

Order Your Acura NSX from Honda Now…Wait Until 2015 to Get it

According to this article, Honda is taking order for the Acura NSX now…but production on the supercar doesn’t start until 2015.

Judging by the pictures and the video in the article, it seems well worth getting on the list and waiting. Vroom! The Acura NSX debuted at the Detroit Auto Show in January 2012 and since then, buyers have been lining up…and Honda has been taking names…and deposits.

“The new NSX will be powered by a mid-mounted, direct-injected V6 engine mated to  Honda’s Sport Hybrid SH-AWD (Super Handling All-Wheel Drive) system. It will  also utilize two electric motors that will power the front wheels for extra grip  and stability at high speeds but also to reduce pollution and increase fuel  economy.”

The Acura NSX will be for sale in the UK in a couple years, but if residents there want to ensure they get one, they can put down a deposit of $7,626 (US).

What do you think? Based on the pictures and limited information, would you put a deposit down for the Acura NSX and have the patience to wait for a couple years to get it?

Honda Teases New Vehicles for Shanghai Auto Show

Honda and luxury brand Acura release a couple photos teasing two concept vehicles that will be showcased at the Shanghai Auto Show in a couple weeks.

The photos, while lacking detail, look amazing. The brief article that comes with the photos states that the Honda photo looks like a minivan and, while it may be that, it looks like it could also be a full-sized crossover or larger CR-V-type vehicle. The Acura photo looks like a full-sized that could be bigger than the Acura MDX.

We won’t have to wait long to see picture of the real vehicles because the Shanghai Auto Show is at the end of the month. What would like you like to see from Honda? A made-for China minivan or a full-sized crossover?

 

Honda Recalls Acura TSX Cars in Salt-Belt States

Honda is voluntarily recalling about 76,000 Acura TSX vehicles from the 2004 to 2008 model years only sold in 23 ’salt-belt states.’

The 23 states that could have affected Acuras are: Connecticut, Delaware, Iowa, Illinois, Indiana, Kentucky, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia, Vermont, Wisconsin, West Virginia and the District of Columbia.

According to this article, “Honda says the problem is that road salt carried into the vehicle by the driver’s shoes may saturate the carpeting and seep through to damage the electronic control unit in the floor. In the worst case, Honda told the safety agency, the engine would stall.”

Honda initially discovered there could be a problem in Iceland and Canada where the salt water could corrode the engine and could cause it possibly stall.

There have been no accidents or injuries related to this issue. I

 

Honda Voluntarily Recalls Pilots, Acura Vehicles

Honda announced that it is voluntarily recalling about 100,000 Honda Pilots, 60,000 Acura MDX SUVs, and 21,000 Acura RL Sedans from the 2005 model year. Approximately 800 Acura MDXs  from the 2006 model year are also being recalled.

According to this article,”… if an electrical capacitor on the system’s control unit was damaged during the manufacturing process, the system could malfunction and apply a small amount of brake force for a fraction of a second outside the driver’s control. If the driver applies the brakes during a system malfunction, a crash could result.”

“If you own a 2005 Honda Pilot or one of these Acuras, please do not hesitate to contact us with your concerns,” said Keith Hofkamp, general manager of Sims Honda dealership in Burlington. “If you vehicle has a problem, we will take care of it at no cost to you. We want all our customers and owners of Honda products to be confident in their vehicles and also confident that we will take care of them if there is a problem.”

No accidents or injuries have been reported as a result of this issue. Honda will mail out notifications to all owners next month.

If you have any questions or concerns, please contact Sims Honda, Apple Valley Honda, or Northwest Honda dealerships.

Acura NSX a Showstopper at Detroit Auto Show, to be Built in U.S.

Here is brief video (without any commentary) featuring the incredible-looking new Acura NSX at the Detroit Auto Show. It will also be the first supercar built in the U.S., probably Ohio.

“”To me, the great and exciting part about this whole thing is that the NSX is going to be the only supercar built in the United States” by a mass-market automaker, Honda sales chief John Mendel said in an interview at the show.”

We think it is incredibly cool and significant that the Acura NSX “supercar” be built in the U.S. Acura parent company, Honda, is showing its dedication to the American auto industry and economy. It will probably be a small plant because Honda expects the hybrid-powered sports car to be a selective seller, but even a small plant can make a big difference to communities and local economies.

It will make a statement like the Acura NSX makes a statement.

Last year the Acura NSX was a concept car without an interior and one of my favorite parts of this concept revealed in the video is the red (please be velvet!) interior. And here is my favorite part of the article, “…[the Acura NSX] still has the ridiculous sense of excess – huge wheels tucked under curved metal fenders, with more space dedicated to an engine than for passengers – that any vehicle hoping to be known as a supercar should have.”

 

 

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