New Acura Ad Campaign Celebrates Turning “30 Years Young” with Millennial Sales Leadership

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Acura launches new marketing campaign celebrating 30th anniversary Acura marks milestone as #1 luxury brand in sales mixto millennials in America Campaign furthers focus on Precision Crafted Performance brand DNA As Acura marks its 30th anniversary, the brand is launching a new marketing campaign that celebrates its American roots and the key models that have […]

Acura Delivers Highest Projected Residual Value of all Luxury Brands for Fifth Straight Year, According to Edmunds.com

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Acura has taken the luxury crown for projected retained value for the fifth consecutive year, earning the Edmunds Best Retained Value® award for luxury brands. Acura tops all eligible luxury brands with the highest projected residual value of 47.6 percent after five years of ownership based on the average Edmunds True MarketValue® (TMV®) price when […]

Millennial Favorite Acura ILX Gateway Sports Sedan Returns for 2017 Model Year

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Millennials choose ILX at a greater rate than any other model in segment1 ILX continues strong sales through first quarter of 2016 12-month year-over-year ILX sales up over 40 percent The 2017 Acura ILX goes on sale tomorrow, April 13, retaining the popular enhancements introduced last year that helped make it one of the most […]

American Honda Reports March Auto Sales Increase: Trucks Set New March Record While Sedans Post Major Gains

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Trucks and sedans push American Honda to robust March sales of 138,221 units, a gain of 9.4 percent for the month American Honda trucks set new sales record, climbing 5.7 percent on sales of 64,453 New Honda Civic sets new March sales record, jumping 21.8 percent while Accord gains 17.3 percent RDX leads Acura trucks, […]

Acura Unveils NSX GT3 Racecar in New York

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Twin turbocharged NSX supercar to campaign in North American competition starting 2017 NSX slated to undergo homologation this fall as an FIA GT3 class racecar Racecar body to be built by the Performance Manufacturing Center in Marysville, Ohio, the exclusive manufacturing home to the all-new Acura NSX supercar; engine to be produced in Anna, Ohio […]

Refreshed 2017 Acura MDX Makes World Debut in New York with Bold New Styling, Upgraded Features and Sport Hybrid Powertrain

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2017 MDX showcases new diamond pentagon grille first seen on the Acura Precision Concept New Sport Hybrid powertrain delivers the ultimate in power and control while gaining 35 horsepower and anticipated to add 7 mpg to city fuel economy rating AcuraWatch™ safety and driver assist technology to be offered as standard equipment on all 2017 […]

More Than Half of Acura’s U.S. Vehicle Sales in Brand’s 30-year History Have Been Made in North America

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Acura marks twenty years of U.S. production in 2016 More than 98 percent of Acura models made in America in 2015   With Acura set to mark its 30th anniversary on March 27, 2016, the Acura brand today announced that more than 50 percent of the brand’s cumulative sales since the brand’s inception in 1986 […]

2017 Acura RDX Speeds to Market as the Benchmark Compact Luxury Performance SUV

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Parlaying a very successful refreshed 2016 model, the 2017 Acura RDX returns with two new colors, a new exterior/interior color combination and no increase in price   Coming off an all-time annual sales record last year, the 2017 Acura RDX goes on sale tomorrow with incredible momentum and a manufacturer’s suggested retail price (MSRP)1 starting […]

Redesigned and Reengineered 2017 Acura MDX to Debut at 2016 New York International Auto Show

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America’s best-selling three-row luxury SUV to receive substantial design changes, new features and new powertrain technology   Acura will unveil the redesigned and reengineered 2017 MDX luxury SUV at the 2016 New York International Auto Show on March 23. The 2017 MDX will boast substantial design enhancements, added luxury comfort and convenience features, and advanced […]

Acura Precision Concept Makes Chicago Auto Show Debut

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The Acura Precision Concept is coming to the Windy City, making its Chicago Auto Show debut following its unveiling at the North American International Auto Show last month. The concept model embodies the Acura brand DNA of Precision Crafted Performance – performance delivered with incredible precision, outstanding quality and elegant, innovative engineering – and previews […]