Let Your (Sub) Conscience be Your Guide: Acura Debuts ‘Mood Roads’ at Sundance Film Festival

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Acura ‘Mood Roads’ experience takes Festival attendees on a first-of-its-kind virtual journey controlled by 30 emotional, cognitive and physical inputs Acura returns as Presenting Sponsor and Official Vehicle for the seventh year with new Festival Village on Main Street in Park City Jan. 20-28 Marking its seventh year as Presenting Sponsor and Official Vehicle of […]

Top-Five Finish for Acura NSX GT3 at Daytona Debut

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Michael Shank Racing effort dominates nighttime hours of the Rolex 24 Acura NSX GT3s lead 27 percent of race laps in 24-hour endurance classic Acura wins first GTD round of 2017 North American Endurance Championship The Acura NSX GT3 completed a highly successful endurance sports car racing debut Saturday and Sunday at the Daytona International […]

Honda “Upgrade” Offers Tasty Treats During the Big Game

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“Upgraded” exclusive Tasty recipes served up by Amazon Prime Now, courtesy of the all-new Honda CR-V  “The Upgrade Presented by Honda” features a first-of-its kind collaboration with BuzzFeed’s Tasty and Prime Now  Free one-hour delivery for Tasty recipe ingredients purchased at www.amazon.com/TheUpgrade Honda is teaming up with Tasty, BuzzFeed’s global food network, and Amazon to […]

GM and Honda to Establish Industry-First Joint Fuel Cell System Manufacturing Operation in Michigan

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Advanced fuel cell technology will be applied to each company’s future products General Motors Co. (NYSE: GM) and Honda (NYSE: HMC) today announced establishment of the auto industry’s first manufacturing joint venture to mass produce an advanced hydrogen fuel cell system that will be used in future products from each company. Fuel Cell System Manufacturing, […]

2017 Acura NSX Named Green Car Journal’s 2017 Luxury Green Car of the Year™

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The 2017 Acura NSX was awarded the 2017 Luxury Green Car of the Year™ distinction by Green Car Journal. The Acura NSX challenges supercar norms with cutting-edge and world-first technologies. A first-of-its-kind Sport Hybrid Super Handling All-Wheel Drive™ power unit that electrifies all phases of driving – accelerating, braking and cornering – enables an unprecedented […]

“Stan Mikita’s All-Star Café Presented by Honda” Announces Exciting Schedule During 2017 Honda NHL All-Star Weekend in Los Angeles

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Panels and appearances featuring: Wayne Gretzky, Brett Hull, Luc Robitaille, Michael Vartan, Isaiah Mustafa, David Boreanaz, Candice Cameron Bure and more Honda has announced the scheduled lineup of sports and entertainment personalities and other programming for Stan Mikita’s All-Star Café Presented by Honda running Jan. 27-29 throughout Honda NHL All-Star Weekend in Los Angeles. Hockey […]

55,000+ Fans Celebrate the Electrifying 15th Anniversary Honda Battle of the Bands

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2017 Honda Battle of the Bands featured eight Historically Black College and University marching bands that delivered awe-inspiring performances to a live Georgia Dome Dr. N. Jean Hudley, founder of a non-profit for underserved young men, was named the 2017 HBCU Power of Dreams Award-winner, for her dedication to mentoring and service to her community […]

2017 Honda Accord Hybrid, Fit, HR-V and Ridgeline Receive Kelley Blue Book “Best Resale Value” Awards

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Four 2017 Honda models, the Accord Hybrid, Fit, HR-V and Ridgeline were awarded 2017 Kelley Blue Book Best Resale Value Awards by the experts at Kelley Blue Book. The awards recognize new vehicles that are anticipated to best retain their value over their first five years of ownership based on the Kelley Blue Book® Official […]

2017 Honda Accord Sport Named Good Housekeeping’s 2017 Best New Sedan

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Good Housekeeping has announced the winners of their Best New Car Awards for 2017, and the 2017 Honda Accord Sport was named as the Best Sedan. The winners appear in the February issue, on newsstands now. The Good Housekeeping Institute worked with Car and Driver, the leading authority on all things automotive, to screen more […]

Multi-Platinum Recording Artist NE-YO to Perform at the 2017 Honda Battle of the Bands

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Tickets Available Now for the 15th Annual #HBOB Invitational Showcase Grammy-award winning singer and songwriter NE-YO will rock the stage at the Honda Battle of the Bands (HBOB) Invitational Showcase on January 28, 2017 in Atlanta, in celebration of the program’s 15th anniversary. NE-YO will join eight of the nation’s top marching bands from Historically […]