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Honda Slow Jams its 2013 President’s Day Commercial

Usually President’s Day sales commercials are filled with all kinds of red, white and blue patriotism. And while there’s certainly nothing wrong with that, we were thrilled to see Honda’s commercial for its 2013 President’s Day sale.

No Americana clichés. No cartoons.

This commercial is all about the slow jam. Not just any slow jam; a slow jam with George Washington, Abraham Lincoln and a piper. Ok, it might sound a little awkward, but it’s really funny and a very refreshing President’s Day commercial.

Check out the commercial on YouTube HERE.

 

Green Car Journal Names Honda’s ECO Asist as Top 10 Green Technology

Honda’s “Ecological Drive Assist System,” ECO Assist for short, was named to Green Car Journal’s  list of top 10 green technology’s of 2013.

According to this article, “Honda said its ECO Assist technology can help drivers develop driving habits that enhance fuel efficiency by observing the speedometer background’s response to driving practices. Fuel-saving behaviors like smooth acceleration and braking make the meter glow green. Less fuel-efficient driving habits will cause the meter glow blue-green, while aggressive starts and stops that consume extra fuel cause the meter to glow blue.”

Honda hopes that using the ECO Assist technology will help drivers develop more fuel efficient driving habits over the long term.

“Honda is really thinking ahead with the ECO Assist technology,” said John Clough, sales manager at Northwest Honda dealership in Bellingham. “Not only does the vehicle itself have technology that reduces emissions and use less fuel, but it’s also helping people become more fuel efficient in the way they drive. It’s really revolutionary.”

Honda is hoping the visual nature of the technology will be easy to use and really make a difference.

“Honda developed the driver guidance and driver feedback functions of ECO Assist to help drivers improve their fuel economy, and in turn, to also benefit our environment,” said Art St. Cyr, vice president of product planning and logistics at American Honda. “The visual nature of the technology is intended to help drivers improve their efficient driving skills by making it a more fun and rewarding experience.”

Honda is honored to be given this award by the Green Car Journal for its ground breaking technology.

“Honda’s ECO Assist system was selected as a Green Car Technology Award finalist for its innate ability to help drivers enhance their fuel efficiency,” said Ron Cogan, editor and publisher of the Green Car Journal and www.CarsOfChange.com. “In an era of increased demands on environmental performance from consumers and government alike, we wanted to highlight the innovative technologies like ECO Assist that make their incredible achievements possible.”

Honda’s ECO Assist technology is available on the 2013 Honda Civic, 2013 Honda CR-V, and the 2013 Honda Accord.

For your opportunity to check out Honda’s innovative ECO Assist technology or any other of Honda’s amazing technology, stop by Northwest Honda, Sims Honda or Apple Valley Honda today.

 

 

Honda Innovators Social Media Campaign

Honda recently launched a social media campaign called “#HondaInnovator” giving you the opportunity to live chat with Honda engineers and innovators of other impressive and popular products.

According to the news release, “The #HondaInnovator Series uses Facebook, Instagram, Pinterest, Twitter and YouTube to drive curiosity and conversation. At http://www.hondainnovator.com, users are able to tweet questions to several inventors featured in the Civic TV spot, participate in scheduled one-hour innovator tweet chats and see #HondaInnovator feeds from Facebook, Twitter and Instagram.”

Through this series, anyone will be able to chat with people like the pro wingsuiter, James “Mecca” Macdonald, to the 2013 Honda Civic Sr. Product Planner, Jay Guzowski. For a complete list of “innovators” that you can connect with and when, click HERE.

“The ‘Innovator Series’ is designed to applaud all visionaries—the dreamers who are always contemplating what could be—and provide an opportunity to engage with them,” said Mike Accavitti, vice president of national marketing operations at American Honda Motor Co., Inc. “The 2013 Civic speaks to our passion for innovative thinking and continuous improvement, and through social media we’re inviting all creative thinkers to come together to talk about how to make things better.”

For your opportunity to pick the brains of some of the greatest innovators in the country, be sure to check out #HondaInnovator on Facebook, Instagram, Pinterest, Twitter and YouTube.

 

 

Honda Accord Coupe is like “Scrappy, Jaw-Snapping Tasmanian Devil,” Ferrari

While I have yet to personally drive a Honda Accord Coupe, the reviews (like the one HERE) have made it the only car I have ever dreamed about. Yes, reviews like this one have literally made the Honda Accord Coupe the car of my dreams…and I can’t even drive stick (although, I guess I can in my dreams).

From the sounds of this review the Honda Accord Coupe is also the car of this guy’s dreams.

“The i-VTEC V-6 doesn’t produce crazy torque (252 pound- feet), and its horsepower, at 278, is modest. Yet there’s an inherent rubber-band elasticity that keeps stretching into the higher rpms until you’re not sure what will snap first, it or you. There’s that moment when I’ve got the coupe at redline and I feel like the entire vehicle is just going to take off and launch into the sky.”

That’s been a theme from automotive critics: while the torque and horsepower numbers aren’t overly impressive on paper, when combined with the Honda Accord Coupe’s light weight and design, it creates an unquantifiable “feeling which isn’t mild mannered at all. It’s exuberant and free-wheeling.”

“The Honda Accord Coupe is so fun to drive,” said Bobby Maynard, new car manager at Sims Honda dealership in Burlington. “The writer of this review is right, the Honda Civic tends to be more for college kids or younger adults and the Accord is more for families. But the Coupe is the perfect blend of the two. We could probably say the sum is better than its parts in this case, if performance and fun is what you care most about.”

It’s not very often a mainstream brand like Honda gets compared to luxury brands like Ferrari and consumers get the benefit because it starts at only $33,000.

A car that performs like a Ferrari, gets 28 mpg, and only costs $33,000? Yes, please.

Not only does the Honda Accord Coupe look cooler than most cars, it is also a “unicorn” because it can come as a manual transmission.

“I’ve always loved a stick in a Honda, but these days they are an utter rarity, with 99 percent of Accord sedans sold as automatics. Only nine percent of the coupes are equipped with three pedals. Which is a shame, because a Honda i-VTEC engine under full assault (and pushed into the redline by a manual) is as unique and special as the rumble of a 5.0-liter V-8 mated to a Ford Mustang or the wailing keen from a mid-engine Ferrari. A quality and timbre all of its own.”

For your opportunity to test drive the Honda Accord Coupe (and why wouldn’t you?) and hopefully drive it home (and why wouldn’t you at only $33,000), stop by Sims Honda, Apple Valley Honda, or Northwest Honda dealership today.

 

 

Honda Sales Up 13%, Accord Sales Up 75%

Honda posted impressive sales numbers in January of 2013. In fact, Honda sales were up 12.7% in large part to the fact that Honda Accord sales were up 75.2% over January of 2012.

“Those are impressive numbers by anyone’s standards,” said Tod McLaughlin of Apple Valley Honda in Wenatchee. “The 2013 Honda Accord is an amazing machine that has critics and regular consumers raving. While I was surprised sales were up by 75% because that’s such a huge number, I’m not surprised that sales were up big. We sell a lot of them…and for good reason.”

Not to be outdone, sales for the more family oriented Honda Pilot were up 16.3% and Honda Crosstour were up 38.2%.

“That’s a great sign that families feel more confident in spending their hard-earned money on the Pilot and Crosstour,” McLaughlin said.

All of this is great news for Honda who has started 2013 heading in the right direction: “Accord has the Honda brand right where we left off in 2012 – powering significant sales gains in the new year,” said John Mendel, executive vice president of sales. “With our strongest vehicle lineup ever and continued sales momentum, we’re optimistic 2013 will be a great year for the Honda brand.”

Stop by Apple Valley Honda, Northwest Honda, or Sims Honda dealership to test drive the Honda Accord, Pilot or Crosstour today!

2013 Honda Accord Impresses Consumer Reports

The 2013 Honda Accord has received the much sought after blessing of Consumer Reports, the very respected consumer watchdog organization. ConsumerReports.org stated that Honda has met the expectations (and pressure) of redesigning the ever in-demand Accord with the 2013 Honda Accord. While the praise of the 2013 Honda Accord in this article by Consumer Reports (based on their “brief stint” when the car first came out in September) is somewhat reserved, it is nonetheless positive.

According to Consumer Reports’ initial review, “The Accord should certainly hold its own in both the marketplace, and barring unforeseen surprises, in our Ratings.”

Even better, in this article written a couple months later, Consumer Reports said Honda “nailed” the redesign of the Accord (and also blasts some other new sedans like the 2013 Subaru Legacy).

“The new Accord is roomy, nice to drive, well equipped, and very fuel efficient.”

Here are a few of the highlights that Consumer Reports say are improved in the newest edition of the Accord:

  • Steering is better and more responsive
  • Road noise is decreased
  • The continuously variable transmission (CVT) is well integrated
  • All trims come standard with USB connection, Bluetooth and “most impressively,” a backup camera
  • Upper trims come with forward-collision technology , lane departure warning system, and a camera/screen to help you see your passenger side blind spot (LaneWatch blind-spot camera system)
  • Competitive pricing: the four cylinder LX model starts at just $23,270.

The good news from Consumer Reports doesn’t stop there. “Inside, you are treated to one of the best driving positions available, comfortable seats, and terrific visibility.”

So, don’t just take it from us. Take it from the consumer advocates and Consumer Reports: the 2013 Honda Accord is the best new family sedan with room for everyone, handling to be jealous of, technology out the tailpipe, and gas mileage that leads its class.

Stop by Sims Honda, Northwest Honda, or Apple Valley Honda dealerships for you chance to take a 2013 Honda Accord for a test drive!

 

 

Toyota Recalls 1.3 Million Vehicles

For two separate defects, Toyota is recalling about 1.3 million vehicles. One recall includes 752,000 Corollas and Corolla Matrixes for airbags that could deploy inadvertently.

The unexpected airbag deployment has caused minor injuries in 18 reported cases, and two accidents were caused by the defect in Japan.

According to this article, “An IC chip in the airbag control unit can malfunction when it receives electrical interference from other parts in the car, causing the airbags to deploy when it is not necessary, Toyota spokesman Naoto Fuse said.”

Separately, Toyota is recalling 385,000 in its Lexus IS series because of problems with the wiper blades.

“The wiper arm nut of the front wiper in these vehicles may not be tight enough and the wiper may not work under certain weather occasions, including in snow.”

Read the complete Reuters article for more details on the recall and how these problems add to Toyota’s recent safety problems, including the settlement for vehicles that may or may not have accelerated unintentionally.

 

2013 Honda Accord is Consumer Reports Top Midsize Sedan

According to this article, the much-respected Consumer Reports selected the 2013 Honda Accord as top of its class “…and rightly so.”

The 2013 Honda Accord beat out other favorites in the class like the Hyundai Sonata and Toyota Camry, including the popular Camry V6 because, well, the 2013 Honda Accord’s V6 engine is just better.

The article stated, “…the accolade has already won the automaker some serious critical and consumer praise. Rather than simply rehashing an old idea, Consumer Reportspraised the 2013 Honda Accord as a vehicle that “alters the mid-sized sedan landscape” and comfortably takes the automaker back “to the front of the pack.”

Here are some of the highlights from this article:

  • “generously roomy interior”
  • “fun to drive character”
  • “impressive fuel economy” (40 mpg highway, 30 mpg combined)
  • “an agreeably low price”

The complete review by Consumer Reports won’t be out in print until its February edition, but you can see it online. Check back for our complete report and a link to that review shortly.

 

Three Hondas in Top Six of Greenest Cars

The Honda Fit, Honda Civic Hybrid, and Honda Insight were listed in the top six of Greencars.org’s ‘greenest’ cars list for 2012.

The Honda Fit placed second, the Honda Civic Hybrid placed fifth, and the Honda Insight placed sixth.

“This isn’t surprising at all,” said Keith Hofkamp, general manager of Sims Honda dealership in Burlington. “Honda prides itself on developing vehicles that get great gas mileage and are low-emissions. Whether its manufacturing, selling, or after the cars are sold, Honda wants to be low-impact on the environment.”

  • The Honda Fit (electric engine) was just one point short of the number one car. It gets 3.9/3.1 miles/highway per kilowatt hours (instead of mpgs).
  • The Honda Civic Hybrid gets 44 mpg (city and highway.
  • The Honda Insight gets 41/44 city/highway mpg

See the complete list HERE.

The Honda Fit is a hit with critics and consumers alike for its compact nature on the outside, but surprising amount of space on the inside. The Honda Civic was the best-selling car last year, in good part because of its reliable name and gas mileage. The Honda Insight is a relative unknown compared to the Fit and Civic, but obviously one that car-buyers should take a look at, especially if they want a car that’s environmentally friendly and gets fantastic gas mileage.

Check out the inventory of Honda Fits, Honda Civic Hybrids, and Honda Insights at Sims Honda, Northwest Honda, and Apple Valley Honda!

Honda to Install Wind Turbines for Ohio Manufacturing Plant

In another example of how Honda is looking forward and blazing the trail of environmentally-friendly auto manufacturing, Honda announced it will install two wind turbines that will supply 10% of the energy for its Russell Point, Ohio plant.

According to this article, “These wind turbines stand at 160 feet tall; the blades will be 160 feet long…They are to generate 10,000 MWh per year, which is enough to power 800 houses.”

The local community has been supportive of Honda’s efforts to lessen the carbon footprint of the plant that employs more about 1,150 people. Honda is one of only five companies to use wind power on this level.

“We appreciate the support we have received from the township and our neighbors that will help Honda reduce (carbon) emissions,” Gary Hand, vice president of Honda Transmission.”

Read the complete article about how Honda is reducing its environmental impact HERE.

 

 

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