We are always looking for interesting commercials (hey, we are human and will be the first ones to admit that it’s more fun to watch videos than read articles) and this one definitely caught our attention. It’s a Honda motorbike advertisement for France (although the announcer is speaking English…in a very block-buster movie sort of way) and it is…intense.
First of all, it’s just over two minutes long and it doesn’t feel like two minutes. You really feel like you just watched a trailer for a major motion picture.
Second of all…it’s just intense.
For the first part of the commercial, I thought it was some sort of Dracula-themed commercial but it turned out to be much less cheesy and a lot more real with the close ups of the motorbike riders. Not to mention I was transfixed on the overhead shot of that HUGE race start on the beach (how did they get those words so big and perfect on the sand? Totally kidding…)
Take a look at this very different kind of Honda commercial. It’s not about hopes and dreams and leap lists…it’s about fear.
2013 Honda CR-V
Occasionally we write about Honda commercials that are usually entertaining or funny. But this time, we are writing about one that touched our hearts. Why?
Because of grandma.
We LOVE this commercial of a grown grandson driving his grandmother on what appears to be a short road trip to see where grandma grew up, an item on his “leap list.”
We think this tenderhearted commercial speaks to us because we all know how important and special grandmas are. It’s also touching that this young man made it a point to go see where his beloved grandma grew up. And chose the 2013 Honda CR-V to take them to check off an item on his leap list.
Which brings us to this: what is on your leap list? If you had a 2013 Honda CR-V, what are some things you would do that you can’t do with your current vehicle?
One business in London is using all Honda hybrid vehicles to power its fleet, including one Honda CR-Z that logged more than 100,000 in three years without skipping a beat!
Renewable Solutions UK designs and installs renewable energy systems all over the English countryside and only uses Honda hybrids like the CR-Z, Insight and Jazz to get business done. Altogether, the hybrid fleet has traveled half a million miles since 2010!
“Honda hybrids are a perfect fit for our business, with the efficiency of battery power and the many environmental and financial benefits this brings,” said Mike Lowes, Managing Director of Renewable Solutions UK. “The fleet has worked very hard, every day, for both short and long journeys, but we’ve only ever had to pay for standard servicing and wear and tear costs, and no major breakdowns. They just keep going without skipping a beat!”
And in a testament to the great Honda service model, each hybrid in the fleet was bought from the same dealership because they trust the Honda brand and service!
“We have complete free rein in what we buy and where we buy it from, so the fact that we stick with Honda is testament to the trust we have in the brand. Honda hybrids are a reliable, no-compromise solution to our needs, and Greenacre have offered us great customer service and value for money.”
Read the complete article HERE.
What is the most amount of miles you have ever put on a vehicle and in what period of time? If you own a hybrid, how many miles have you put on it?
Honda is a giant automotive world. Honda is also a giant in the world of environmental innovation.
And now Honda is bringing that home. Literally.
Honda will develop a “Smart Home” with UC Davis to showcase how a home can be completely self-sustaining and emit zer0-carbons.
“As an academic leader in sustainability research, UC Davis is proud to be the site of this innovative research home, which will take us to the next level of energy research and deployment,” the university said.
In fact, this Honda Smart Home is expected to produce more energy than it uses.
“The Honda Smart Home will also give its occupants comprehensive control over all home systems, allowing residents to remotely and continually monitor and adjust all aspects of energy use in real time.
Among the many technologies that will be applied to the Honda Smart Home US are a solar-power system, a Honda energy-management system, high-efficiency heating, ventilation and air-conditioning, and a lighting system designed by US Davis, and direct solar PV-to-vehicle charging.”
Check out the complete article here.
So what do you think? Do would you live in a Honda Smart Home? Do you think California will reach its goal of”of requiring all new residential construction to be “zero net energy” by 2020?” Do you think that’s a good idea?
The Honda Accord has been around for a long time. In fact, we are now in the 9th generation of the Honda Accord.
The first Honda Accord came out in 1976 and cost $3,995. Since then, the Honda Accord has become a juggernaut in the midsize sedan category. Check out the visual below from http://visual.ly/history-honda-accord to see a visual history of the Honda Accord culminating in the 2013 Honda Accord, which is a hit with critics and consumers.
Which generations of Honda Accord did you drive?
We love video reviews. It’s so much better to see the features critics are talking about. We really love this review of the 2013 Honda Civic by Cars.com because Cars.com is very respected and it’s not at all critical of the much improved 2013 Honda Civic.
Check out the 5 minute video review of the 2013 Honda Civic by Cars.com.
The only negative thing Cars.com had to say about the 2013 Honda Civic in this video review is that the hubcaps of the LX trim do not quite work because you can see the metal tire behind it (something that is easily fixed, as pointed out in the video).
Here are the highlights you’ll want to know:
- There are significant features that come standard on every model, including text message reading, back up camera, Bluetooth connectivity, smartphone integration, and more! And, as the reviewer pointed out, all these features, even in the base model, are executed well and are high quality.
- All the features described above work well and are easy to sync up with your smartphone (if it’s compatible). In fact, it’s easier to sync up your smartphone with the 2013 Honda Civic than any other car.
- The 2013 Honda Civic is safer. It has a new front subframe, which helped it earn the presitigious ’Top Safety Plus’ rating.
- The Honda Civic regained its “fun to drive character” with new suspension which made makes it “more composed.”
- The 2013 Honda Civic is still a “big compact car” with lots of space in the back for passengers.
There’s more to know about the impressive 2013 Honda Civic, so be sure to stop by Apple Valley Honda, Northwest Honda, or Sims Honda dealership to take the 2013 Honda Civic for a test drive and see why it is “back on top of its game.”
Like any automotive company, Honda’s profits are tied to the quality and sales of its products. Well, I guess you could say that the quality of Hondas and the number of Hondas is at a high because Honda’s profits rose by a net of 6.6 percent last quarter.
Honda posted a net profit of $760.88 million.
Of course, profit all has to do with sales and strong Honda sales were led by the 2013 Honda Accord that jumped 36 percent over the previous month forcing the Toyota Camry to second place.
According to this article, “In the U.S., Honda’s deliveries rose 5.5 percent to 337,651 units in the three months ended March, according to industry researcher Autodata Corp. Honda saw its best year in the U.S. in 2007 at 1.55 million vehicles and is aiming to break that record this year, according to Tetsuo Iwamura, executive vice president.”
In the next year, Honda expects deliveries to rise by 10 percent led by the redesigned Honda Accord and assisted by the new Honda Fit. Honda’s growth will be global and not just in sales, but also in manufacturing.
“Honda wants to grow rapidly by focusing on emerging markets and small cars, and the automaker is expanding capacity globally. It plans a new plant in Thailand that will open in 2015. This year, it will add an extra line at a factory in Malaysia, start operations at Yorii in Japan and then open a new plant in Mexico in 2014.”
We are encouraged by the growth we see in Honda. After a rough couple years of sales and production because of the earthquake and tsunami in Japan, it’s very heartening to hear that Honda is continuing to grow and thrive.
Whenever you hear about recalls, it may make you think that cars are not as safe as they used to be, especially since there are more recalls than there used to be (note: there are more recalls, but fewer vehicles are affected by these recalls than before).
According to the Detroit News, however, the number of recalls actually suggests that cars are safer. This article outlines three reasons why modern-day recalls are actually a good thing and a sign that cars are safer.
1. Quality Control is getting better, making problems simpler to spot. “Thanks to more sensitive testing software, plus increased communication between the various divisions at car companies, it’s far easier to discover trouble spots in-house.” What this tells me is that, yes, there are problems. But modern technology makes problems easier to catch, resulting in more recalls. Communication
2. Companies are trying to proactive rather than reactive. This makes complete sense to most consumers. In auto-recalls of yesteryear, automakers were almost in a sense of denial and wouldn’t issue recalls until they absolutely had to. This, of course, resulted in terrible PR for affected companies. However, in this information age, it is better for companies to “nip it in the bud” before they are forced to clean up a mess. This is why we are seeing many more ‘voluntary’ recalls issued by automakers.
3. Companies have no choice but to be transparent. This is related to the reason above, but it is important on its own. “ It’s become increasingly difficult for companies of any kind to keep their business practices opaque; when they try to do so (and fail), the results can be disastrous. The trend is toward transparency, and ramping up recalls is part of that process.” There are very few secrets that stay secrets forever, so transparency is very important to auto companies when it comes to issue of safety with their products.
What do you think? Does the number of recalls make you feel better or worse about the quality of your vehicle?
Honda is proving to the world that it is dedicated to reducing its CO2 emissions all over the world. Honda is going to invest more than $49 million to build a wind farm in Brazil; Honda’s goal is to reduce overall emissions by 30% by the year 2020 (compared to levels in the year 2000).
According to this article, “The proposed wind power plant will employ nine wind power turbine units and is expected to generate around 85,000MW of electricity annually, and will become operational by the end of September 2014.”
Honda is establishing a new subsidiary, Honda Energy do Brasil, which is doing all it can to minimize its own footprint while decreasing Honda’s overall carbon footprint.
“Wind power generation has proven to be very effective in reducing CO2 emissions,” said Honda Energy do Brasil president Carlos Eigi. ”Through the utilization of renewable energy, Honda will continue to be proactive in pursuing environmental conservation activities in Brazil.”
We love to see Honda’s dedication to environmentally products and processes, especially with stories that show it’s a global effort and not one that we can see in the United States.