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Honda Civic Type-R Target Specific Group…

…which group that is, however, is a little difficult to pinpoint based on this commercial that features wolves with glowing eyes, vampire-types, and hammer-wielding helmet-wearers.

But really, it’s not as confusing at the writer of this article makes it seem. The Honda Civic Type-R is for drivers who want to be different, for drivers who want to be iconoclasts of car world. No, you don’t have to wait of the zombie-apocolypse or be into goth stuff; you just have to want something edgier, a car that’s apart from all the others.

Sadly, the Honda Civic Type-R probably won’t be coming to the U.S. but it’s still an interesting commercial…dare we say, very European?

Check out the short commercial and the article HERE and tell us what you think. (And there is no rated R content, so you can watch it safely at work :) )

2015 Honda Fit Exceeds Performance Expectations

When people think of the Honda Fit, they generally think of exceptional functionality and interior space…not performance. Well, when people think of the 2015 Honda Fit, they may just have to think of it’s incredible performance first.

According to Torque.com, “…you’ll be impressed by the power available Via the Fits 1.5 Liter 16 valve i-VTEC 4 cylinder. Although rated at a modest 130 hp and 114 ft-lb torque, somehow through the miracle of advanced automotive electronics, direct fuel injection, drive by wire throttle and Honda’s CVT transmission, this little Honda will put your head back in the driver’s seat.”

What else is there to love about the 2015 Honda Fit:

  • Great gas mileage at about 33 mpg around town
  • Great handling
  • And nice interior that will “fit a tall cowboy”

“The 2015 Honda Fit has a lot going for it, Honda thinks it will be the next big thing and so do we,” said Tony Carter, general manager at Northwest Honda in Bellingham. “This article does a great job of point out all the usual things people love about the Fit, but also the fact that is a pretty fun sub-compact car to drive!”

Stop by Northwest Honda, Sims Honda, or Apple Valley Honda dealership today to find out how fun the 2015 Honda Fit is to drive!

Harris Poll: Honda is Brand of the Year

We all know that Honda is one of the top automotive brands in the world. A new Harris Poll EquiTrend Study, however, declared Honda “Full Line Automotive Brand of the Year.”

The writer of this article has a problem with polls, but doesn’t have any problem with Honda being the brand of the year because “the all new Honda Accord and Civic are the # 1 selling cars in their respective segment ; there’s a reason for that: Consistent quality, price, performance and both hold the highest (resale) residual value in the industry.”

Of course, you also have to include the top-selling minivan, the 2014 Honda Odyssey as a contributor to that, as well.

“Honda consistently puts out vehicles that people want to drive, that have the best resale value, and are incredibly long-lasting and dependable,” said Keith Hofkamp, general manager at Sims Honda dealership in Burlington.

The saw it the same way at Torquenews.com. “To us this is no -brainer. Looking to the streets of any-town North America, we find decades old Honda Accords and Civic coupes and sedans selling in the mid 5 figures. No other brand can touch Honda for brand loyalty, longevity and long-term resale value.”

Stop by Sims Honda, Northwest Honda, or Apple Valley Honda dealership today to find out why Hondas have been and always will be some of the most popular vehicles available.

Honda Honored as a “Highway Safety Hero” by the Advocates for Highway and Auto Safety for Advancing Pedestrian Safety

  • More than 10 million Honda and Acura vehicles purchased in the U.S. feature pedestrian injury mitigation features and designs
  • More than 95 percent of model year 2014 Honda passenger vehicles and 100 percent of model year 2014 Honda light trucks come equipped with standard rearview cameras, reaching 100 percent overall application for 2015 model year

Honda’s commitment to introduce advanced vehicle designs aiming to reduce pedestrian injuries and enhance driver visibility with standard rearview camera application has earned Honda recognition as a “Highway Safety Hero” by the Advocates for Highway and Auto Safety (Advocates). For 2014, Honda was the sole company honored receiving the “Highway Safety Hero” award along with 26 current and former members of Congress, eight state officials and 14 citizen activists “in recognition of efforts to save lives, prevent injuries and make roads safer.”

As part of its commitment to improving safety for all road users, Honda has led the U.S. automotive industry in the application of safety and driver assistive technologies as standard equipment – including features that aim to reduce injuries to pedestrians in a collision, such as collapsible hood hinges and breakaway windshield wiper pivots, with a focus on reducing severe head injuries, which account for roughly 60 percent of pedestrian fatalities.

Further, Honda has taken a comprehensive approach to the application of rearview cameras. More than 94 percent of Honda and Acura models sold in the U.S. in 2013 were equipped with standard rearview cameras. No other brand has as many models equipped with standard rearview cameras for the 2014 model year and by the 2015 model year, rearview cameras will be standard on all Honda and Acura models.

“For more than a decade, Honda has focused on reducing the threat of injuries to pedestrians as part of our ‘Safety for Everyone’ approach,” said Chuck Thomas, chief safety engineer at Honda R&D Americas, Inc. who accepted the award on Honda’s behalf. “As we continue to research other advanced technologies such as vehicle-to-pedestrian sensing technologies, this work will be an integral part of our dream to eliminate motor vehicle collisions entirely.”

Rearview cameras are just one aspect of Honda’s overall approach to enhanced driver visibility and situational awareness, demonstrated by the broad application of technologies such as Forward Collision Warning (FCW) and Lane Departure Warning (LDW) systems on Honda models. These systems use a camera mounted behind the windshield or a front mount radar system to identify and alert drivers to a potential collision with a vehicle detected in front of them, or to alert drivers if the car is unexpectedly moving out of a detected lane. Other available features aimed at improving driver visibility are the Expanded View Driver’s Mirror, Honda LaneWatch display and Acura’s Blind Spot Information (BSI) system.

For more detailed information about Honda’s history of leadership in the development and application of advanced technologies and vehicle designs that are meant to enhance the safety of all road users, please view our Safety Issue Brief.

Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies and designs meant to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. In advancing its designs, Honda developed the groundbreaking pedestrian crash test dummy POLAR II and later Polar III to better understand the dynamics of pedestrian collisions. The company also operates two of the world’s most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. American Honda leads the industry for 2014 in third party crash test ratings with more models ratedTOP SAFETY PICK and TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS) than any other manufacturer.

2014 Honda Crosstour Offers Versatility, Functionality, and Style

Sometimes, just sometimes, we can’t decide what we want. And sometimes, just sometimes, there is the perfect vehicle for people like that.

The 2014 Honda Crosstour may be that vehicle for many who can’t decide if they want a full-sized sedan or crossover. Good thing the geniuses at Honda are thinking of people like you. Us. You.

According to this article, “The 2014 Honda Crosstour offers a unique combination of crossover practicality, sedan-like drivability and premium features.”

“The 2014 Honda Crosstour is just so great for people who like the idea of the function of a crossover but want to drive a sedan,” said Tod McLaughlin, general manager at Apple Valley Honda in Wenatchee. “With more than 50 cubic feet of cargo area, comfortable seating for 5, a versatile interior, and a vehicle that’s fun to drive, the 2014 Cross tour is definitely worth checking out.”

The 2014 Honda Crosstour has an interior that is pleasant and functional. It also has the technology consumers come to expect from a Honda like, “keyless Smart Entry with Push Button start, driver visibility enhancing technologies such as LaneWatch blind-spot display, and a more powerful, fuel-efficient Earth Dreams V-6 engine.”

Stop by Apple Valley Honda, Northwest Honda, or Sims Honda dealership today to take the 2014 Honda Crosstour for a test drive!

Build Your Own 2015 Honda Fit Online

The 2015 Honda Fit started arriving at dealerships around the country last week and, now, you can build your own online because the configurator is now live here.

“The Fit is such a great vehicles for people who like the idea of a compact vehicle but in actuality need more space, more functional space,” said Tony Carter, general manager at Northwest Honda in Bellingham. “Now people can go online and start getting an idea of who they can personalize it before coming down to take one for a test drive.”

The 2015 Honda Fit has something for everyone, including rear-view camera, LaneWatch (blindspot) system, and more. And it starts at just over $15,000.

Stop by Northwest Honda, Sims Honda, or Apple Valley Honda today to take one for a test drive!

Sneak Peak of 2016 Honda CR-V Facelift

The Honda CR-V hasn’t really been remodeled since 2011. We love the CR-V no matter what it looks like, but we were excited to see that the 2016 Honda CR-V is getting a facelift and Motoroids.com was kind enough to share some photos and video of the recently spotted, fresh look of the CR-V.

Check out the photos and video here.

The CR-V isn’t just one of the most important vehicles to Honda, it is also simply a very favorite of Americans who appreciate functionality.

“I think that people will love the CR-V for a long time, pretty much no matter what it looks like” said Keith Hofkamp, general manager of Sims Honda dealership in Burlington. “But it is still really exciting to consider the new look of the 2016 CR-V. We’re excited and I’m sure consumers will love it more than before.”

What do you think of the new look of the CR-V?

Toyota Recalls More Than 1 Million Vehicles

Toyota announced that is recalling more than one million vehicles, an expansion of a recall from last year, because of potentially faulty air bags. That number would include about 766,000 vehicles here in the United States.

The faulty air bags were manufactured by Takata Motor Corporation and Honda is looking into whether or not it will also need to issue a recall.

Honda Accord and Odyssey Named Best Family Cars for 2014 by Parents Magazine and Edmunds.com

  • Accord recognized as one of the top family sedans for the second straight year by parenting and car experts
  • Odyssey featured in Best Minivan category on annual list

The 2014 Honda Accord (www.automobiles.honda.com/Accord) and 2014 Odyssey minivan (www.automobiles.honda.com/Odyssey) have both been named to the 10 Best Family Cars list compiled by the experts at Parents magazine and Edmunds.com. The two family-friendly Honda vehicles – each earning the highest possible rating ofTOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS) – were selected out of hundreds of models for excelling in the key areas of safety, convenience features, performance and value.

“The Accord and Odyssey lead their segments in the areas that matter most to the family buyer – safety ratings, fuel efficiency, value and innovative features,” said Jeff Conrad, Honda division senior vice president and general manager. “As the top vehicles in their segments in sales to individual buyers, we know families appreciate the hard work we’ve put into making these vehicles value and performance leaders.”

The Accord was recognized as one of the top sedans for families by Parents magazine and Edmunds.com for the second straight year. The Accord features sophisticated styling, fuel-efficient powertrains and advanced technology features like the available LaneWatch™ display and a standard multi-view rearview camera. With safety a top shopping consideration for families, the Accord shined by earning the highest possible rating of TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS) and nabbing the best possible rating from National Highway Traffic Safety Administration (NHTSA) in its New Car Assessment Program (NCAP) testing with a 5 Star Overall Vehicle Score.

The Odyssey was also recognized as one of the best minivans for families on the 10 Best Family Cars annual list. As the top-selling minivan to individual retail car buyers in the U.S., the Odyssey continues to lead its class in the areas that families look for when selecting a vehicle like fuel efficiency, safety, interior spaciousness and driving experience. The Odyssey was the only minivan to earn the highest possible rating of IIHS TOP SAFETY PICK+, and the Odyssey has earned the best possible overall safety rating from NHTSA with a 5-Star Overall Vehicle Score. Additionally, the Odyssey is rated at a remarkable 28 mpg highway, the highest EPA fuel economy rating of any eight-passenger minivan.

For more information about Parents magazine and Edmunds.com’s list of the 10 Best Family Cars for 2014, please visitwww.parents.com and www.edmunds.com. The full list will be featured in the July 2014 issue of Parents magazine.

Honda Makes Massive Investment in Music with Launch of Honda Stage

  • Honda assembles music ‘Dream Team’ to launch massive youth marketing initiative
  • Honda Stage to provide one-of-a kind curated music content live and online through: hundreds of pieces of exclusive online videos, news, interviews and performances through a dedicated Honda Stage channelwww.youtube.com/HondaStage and distributed via multiple music channels, dozens of live concert events, expanded Civic Tours and several music festival sponsorships
  • Honda Stage program expected to garner billions of impressions through interactive and online distribution agreements with music industry leaders

Building on its deep foundation in bringing music to fans, American Honda has brought together an unprecedented group of entertainment and technology leaders, including Clear Channel Media and Entertainment (iHeartRadio), Live Nation, REVOLT, Vevo and YouTube, to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events and exclusive online content.

Honda Stage is a unique 360-degree, multi-platform music program designed to meet music fans in environments where they are already searching for and consuming music, providing Honda an opportunity to further build brand awareness and loyalty. Launching in phases starting today, Honda Stage will offer music fans access to custom live and online music programming and performances, behind the scenes content, artist interviews and more at www.youtube.com/HondaStage. With the launch of this channel, Honda becomes a major music curator, as YouTube is the largest distributor of music content and the number one environment for music viewing.

“Breaking through the clutter and reaching younger buyers through traditional advertising is proving more and more difficult in this always-on, digital generation,” said Tom Peyton, assistant vice president of Advertising and Marketing for American Honda Motor Co., Inc. “Honda is making an even bigger investment in music than ever before. To bring this type of experience to music lovers we had to assemble a program from scratch bringing together both live and online elements that can only be found through Honda Stage.”

The Honda Stage program brings Listen, View, Attend opportunities through:

  • Honda Stage at the iHeartRadio Theater L.A. will bring dozens of live and intimate performances by the hottest acts. The concert series will be promoted on air and online across Clear Channel radio stations, which reaches more than 245 million monthly listeners nationwide, and through iHeartRadio, Clear Channel’s all-in-one digital music service.
  • Several major custom Honda Stage concert events in iconic locations across the U.S. produced by Live Nation
  • Honda Stage at REVOLT Studios Hollywood will deliver regular live interviews and in-studio performances on the Honda Stage, broadcast on REVOLT TV, the iOS and Android REVOLT apps and the Honda Stage YouTube Channel
  • Honda Stage at top US Festivals, including performances by leading artists at Governors Ball in New York, Austin City Limits Music Festival and Music Midtown in Atlanta
  • Honda Civic Tour, now in its 13th year, will become three successive tours targeting specific genres, featuring Grouplove and Portugal. The Man, American Authors and 3BallMTY. For additional information on the 2014 Civic Tour visit:www.hondacivictour.com.

Honda Stage Music Channel
Not only will music fans have access to Honda Stage content through the multitude of live and interactive events, but through the Honda Stage online channel, viewers can experience the best of Honda Stage music and entertainment content, curated by Honda and of its all partners at www.youtube.com/HondaStage. Content published on the Honda Stage channel will also be distributed through the vast music distribution networks Clear Channel Media and Entertainment, YouTube, and Vevo (via their web, mobile/tablet and TV apps) as well as Honda social media channels.

“This just pencils out as a smart program due to the massive content distribution platforms. With an expected reach of billions of music fans, the Honda Stage program will reach potential customers far beyond traditional TV advertising,” said Peyton.

Honda and Music 
Honda has a deep history in music programming and music marketing through the development of engaging programs and sponsorships aimed at reaching music fans through their love of music. The Honda Civic Tour was created in 2001, and since its inception, 3.5 million fans have attended Civic Tour concert events and the program has become one of the nation’s most compelling, successful music concert tour franchises. Concert goers have had the chance to experience their favorite bands up-close-and personal, including live and interactive performances by Maroon 5, Linkin Park, blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy and many more. Each year, the Honda Civic Tour’s headlining artist customizes a Civic vehicle for one lucky tour fan to win.

In 2009, Honda began partnering with the biggest and brightest music festivals across the U.S., including Sasquatch, Lollapalooza, Austin City Limits Music Festival and The Governors Ball in New York. The automaker’s festival activations have included a Honda-sponsored stage with performances by some of the festivals’ best artists, opportunities to win VIP tickets and Honda vehicles, interactive onsite vehicle displays and more. This summer Honda’s music festival partnerships continue and will become part of the Honda Stage music program beginning with The Governors Ball in New York June 6-8, Music Midtown in Atlanta September 19-20 and Austin City Limits Music Festival the first two weekends in October.

For more information on the Honda Stage music program, including announcements of the latest Honda Stage videos, exclusive concert information, show schedules, news, sweepstakes and more, visit www.HondaStage.Honda.com.

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