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‘Performance Like Wow': 2017 Acura MDX Ad Campaign Features Beck’s ‘Wow’


Integrated marketing campaign introduces the restyled and refreshed 2017 Acura MDX luxury SUV New TV spots including “Anthem,” (http://acura.us/MDXAnthem) set to the soundtrack of Beck‘s high-energy summer smash, “Wow” TV and digital executions showcase AcuraWatch™ suite of safety and driver-assistive technologies, now standard on all 2017 MDX models Multichannel campaign features custom-tailored digital marketing approach […]

Honda Signs on as Presenting Sponsor for Red Bull Global Rallycross Season Finale in Los Angeles, October 8-9


American Honda Motor Co., Inc. has partnered with Red Bull Global Rallycross as presenting sponsor of the series’ third annual event at the Port of Los Angeles in San Pedro on October 8-9.  Red Bull Global Rallycross Los Angeles presented by Honda will be a double-header event, and will serve as the season finale for […]

Trucks and Compacts Star as American Honda Reports August Sales


American Honda and Honda Division trucks have best August sales ever Honda CR-V sets 2nd consecutive all-time sales record Honda core models—Civic, Accord and CR-V—each top more than 30,000 sales Honda’s smallest vehicles—Fit and HR-V—post largest gains for the brand Refreshed Acura MDX posts 8.1 percent gain to push Acura trucks up 2.5 percent in […]

Edmunds Reviews of Sims Honda


Did you know that Edmunds.com also has reviews on dealerships, including Sims Honda? Check out what REAL customers are saying about their experience with Sims Honda!

Meow is the Moment: Honda Summer Clearance Event


I had never seen this commercial until just right meow now, but it makes me laugh. Probably a little too hard. Is it because it makes fun of car companies and their commercials? Or is just because cats in costume are inherently funny? You be the judge and check out the “Meow is the Moment” commercial […]

The Power of Honda Ridgeline


The Honda Ridgeline is one of the most reliable and affordable trucks on the market and is quickly becoming a big contributor to Honda’s all-around sales. Why? Because if you can dream it, you can do it with a Honda Ridgeline…here are some examples of what you can with your Honda Ridgeline in this new […]

Leader of Honda Silicon Valley Lab Featured in “Who Makes a Honda” Video


Even though Naoki “Nick” Sugimoto studied automotive engineering at the University of Tokyo, he never planned to work in the automotive industry. Now, Sugimoto, who joined Honda in 2005, serves as a liaison between the technology and automotive industries and is the newest Honda associate featured in the What Makes a Honda is Who Makes […]

Honda Summer Clearance


Join us at Sims Honda for the Honda Summer Clearance event! We have to make room as the end of the year and new models approach! Check out all the lowest online offers on the Honda Accord, Civic, CR-V, HR-V, Odyssey, Pilot and Fit HERE. Stop by and go for a test drive today!

Team Honda HRC Finishes Season at Ironman National


The 2016 AMA Pro Motocross season concluded with the Ironman National in Crawfordsville, Indiana, where Team Honda HRC’s Fredrik Noren rode to a respectable ninth-place overall finish. In moto one, Noren got off the line to a less-than-desirable start but quickly began navigating through the pack. By the halfway point, the Swede had worked his […]