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Honda Commercial Admits 2012 Deserved Better

The 2012 Honda Civic was the best-selling car last year, but still had some critics (who were professional critics). Honda took that criticism to heart and created the 2013 Honda Civic with a mid-cycle ‘remodel.’

Honda knows there’s always room for improvement and admitted as much in its commercial, which you can see HERE.

By all accounts the newest Civic is a hit with consumers and critics alike.

“The new Civic is has an improved interior and, the bottom line is, it’s still the Civic,” said John Clough, sales manager at Northwest Honda dealership in Bellingham. “You get some of the gas mileage in the industry, the reliability of a Honda, and incredible resale value. Plus, if you want a deal, you can always check out the 2012 Civic, which was the best-selling car last year despite what some people said about.”

Come see how Honda made the 2013 Honda Civic even better. Stop by Northwest Honda, Sims Honda, or Apple Valley Honda dealership for a test drive.

 

Honda’s “Follow Your Dreams” Rose Bowl Parade Float Inspires

Ok, I realize this is a bit late, but if you’re like me, you didn’t get to see the Honda 2013 Rose Bowl Parade, which was themed “Oh the Places You’ll Go!” In fact, I didn’t realize the parade was sponsored by Honda until after.

But after I realized I’d been staring at the picture of Honda’s “Follow Your Dreams” float, I knew I should share it just in case you, like me, didn’t get to see it.

I loved the Dr. Seuss theme and I think Honda made it work perfectly, especially with a couple of members of the Olympic champion women gymnastics team on board. With a little bit of automobile, a lot of whimsy, and a couple giant ice cream cones (all made of flowers). As I imagined what it would be like to go down the giant slide featured on the float, I realized “Follow You Dreams” is exactly what that float represented.

Well, that and a huge floral bill.

Honda has been a part of the Rose Bowl parade for 52 years and this is its third year as a presenting sponsor.

http://www.dailyfinance.com/2013/01/01/honda-follow-your-dreams-float-leads-2013-rose-par/

Auto Industry Has Best Year Since 2007

With credit more available and the economy slowly recovering, the U.S. auto industry sales rose 9 percent led by individuals and businesses who may have stayed out of the market for a couple years and now need to replace aging vehicles.

While this article focuses a lot on GM and Ford, the first paragraph of the article (and another paragraph near the end) mentions that this growth is led by foreign manufacturers, like Honda.

Of course growth in the automobile industry is welcomed by every automobile company, foreign or domestic, and the level of growth last year is definitely encouraging. However, we thought the most interesting part of this article was the discussion of how national politics and tax increases on midde-income families could affect the automobile industry.

Many industries, including the auto industry, were and are paying close attention to the debt ceiling talks and the fiscal cliff that was “largely averted” Jan. 1 of this year. The article points out that there was a payroll tax increase that took effect at the beginning of the year and the hostile national politics affecting the economy may keep people off the dealership lots.

The 2 percent tax increase will take about $1,000 from the average household budget, the article said, which is about the same as a down payment on a vehicle.

“It would have been nice if all the open questions had been resolved in the ‘fiscal cliff’ discussion over the holiday, but clearly they weren’t, and that does extend this period of uncertainty from a consumer point of view,” Jonathan Browning, head of Volkswagen AG’s American unit.

The auto industry is hoping that more available financing and an economy that’s recovering as a whole will be enough to compensate for uncertainty and higher taxes.

“The cheap financing and improved income will make up for that, but that’s something we’re going to have a keep an eye on,” Jesse Toprak of TrueCar.com said.

What do you think? Will $1,000 less out of your family’s budget and uncertainty about the economy (and the politics involved) affect your car buying this year?

 

2013 Honda Accord Named to Safest Cars List

The 2013 Honda Accord is among the safest cars on the road according to the Insurance Institute for Highway Safety.

Only the 2013 Ford Fusion and 2013 Nissan Altima were rated as highly.

According to this article, “The 2013 Honda Accord and 2013 Nissan Altima also earned the top five-star overall rating in federal crash tests, according to the National Highway Traffic Safety Administration.”

“Honda prides itself on designing and manufacturing some of the safest cars out there,” said Tod McLaughlin of Apple Valley Honda in Wenatchee. “The Accord has always rated as one of the safest cars, so it’s really no surprise that the 2013 is one of the top three safest according to the IIHS.”

But lest you think all of these cars are of equal safety, don’t be me mistaken. Only one of these cars passed the new test IIHS put cars under, the small offset test, which simulates the car hitting a post on the out third of the hood (where most reinforcement is). You guessed it, only the 2013 Honda Accord passed that test.

Stop by Apple Valley Honda, Sims Honda or Northwest Honda dealership to see if the safety of the 2013 Honda Accord is right for you!

 

Honda Develops Environmentally-Friendly Automobile Painting Process

Honda not only prides itself on innovative vehicles, but also innovative systems. Honda has applied that creativity and eye for environmental-friendliness to its automobile painting system called “Honda Smart Ecological Paint.”

According to this article, “It will reduce the amount of paint materials used, eliminate 40 percent of painting processes, and reduce 40 percent of CO2 emissions compared to traditional painting methods.”

How did Honda achieve something others in the industry have not? By developing a highly-functional material for the base coat that allows it to cut out one step of painting and one step of baking. So instead of being a four-coat, three-bake process like most automakers, Honda will use a three-coat, two-bake process.

Multiply that by the number of cars Honda kicks out and you can see how big of a difference that will make.

“In addition, Honda will also introduce a wall-mounted paint robot system with a built-in quick load, quick wash paint tank. The company said the technology will lead to a significant improvement in painting efficiency and pollution.”

 

 

Forbes.com Declares 2013 Honda Accord Car of the Week

Forbes.com Declares 2013 Honda Accord Car of the Week

We love a good, honest review of the 2013 Honda Accord. It has received bounteous positive reviews from critics and consumers alike, so it was refreshing to hear a more laid back (from possibly someone who is has much a cynic as he is a critic), but still positive.

Honestly, my favorite part of this review is how described drivers of Los Angeles freaking out when it rains. Made me laugh because that exactly what happens in Washington, too, and it rains way more here. Does that make it worse? I’ve never seen so much brake tapping and gingerly changing lanes in all my life as I silently scream “It rains 300 days out of the year here! It’s not even raining, it’s mizzling!” (Bonus points if you know what that is)

I digress…

As is pointed out by this review, the lane-change warning system of the 2013 Honda Accord came in especially handy as drivers “wiggled and waggled in nearby lanes.” No doubt that is a feature that would come in handy with our own fair-weather drivers.

While he calls the interior of the 2013 Honda Accord “bare-bones utilitarian bland,” I can think of another word for it: simple. Honda kept the interior simple because that is what most people like in their crowded lives. Need proof? The cult of iApple. Even this guy came around to say the navigation grew on him and was much more efficient than the one in the Aston Martin he drove around in. I’m not exactly sure what to think of that other than that I would expect the Aston Martin to come with a personal map reader for a navigation system, so we’ll take as a very good thing.

“ The interior is roomy and my large suitcase easily slid into the trunk with room to spare, though the car is actually over 3 inches shorter than the previous model. Honda has revisited proportions and worked the angles. It’s a small sedan that makes room for big people, particularly in those big bucket backseats.”

He points out the 2013 Honda Accord will never win in a Fast in the Furious race. So what? Who buys a Honda Accord to race it in the desert? The people who buy the 2013 Honda Accord want a car that gets 30 mpg and need an “Old Faithful” that is more than competent.

“The ninth generation has raised the bar over Accords past by ironing out discrepancies to become a more comprehensive sedan. Despite Honda’s struggles in recent years, the Accord is still a very decent car for the driver that is seeking reliability and a reasonably pleasant driving experience. In the post-tsunami reality, it’s reclaimed its rep as the little Honda that could.”

See what all the buzz is about and stop by Northwest Honda, Sims Honda or Apple Valley Honda dealership to take it for a test drive today!

 

Honda Recalling Pilots, Odysseys

Honda is voluntarily recalling 748,000 Honda Pilot and Odysseys that may have airbags that my not deploy properly in an accident.

The recall applies to Honda Pilots from the 2009 to 2013 model years and the Honda Odyssey from the 2011 to 2013 model years.

According to this article, “Honda said the plastic cover for the driver-side bags may not have been attached with the correct number of rivets and if rivets are missing, the airbag may not deploy properly in a crash.”

“If you have any questions or concerns about your vehicle, please do not hesitate to call us,” said Tod McLaughlin of Apple Valley Honda in Wenatchee. “Your safety is this most important thing to us, to Honda, and we want to make sure your family is safe. We will inspect your vehicle free of charge and, if necessary, fix the problem at no cost to you.”

There have been no injuries reported.

If you are not sure if your vehicle is affected by this recall, “owners can check now to see if their vehicle will need the repairs by using their Vehicle Identification Number (VIN) and going to www.recalls.honda.com or calling (800) 999-1009, and selecting option 4.”

Or, as always, call Apple Valley Honda, Northwest Honda, or Sims Honda dealerships for more local and personalized care.

 

 

V-6 Honda Accord Coupe Makes Drivers Adjectives-Happy

We have read some really positive reviews of the V-6 Honda Accord Coupe, but this one is by far our favorite. Why?

Because the writer of this article who test-drove the V-6 Honda Accord Coupe, described it this way:

  • “Seductive, taut, responsive, satisfying.”
  • “…blood-stirring, nerve-twitching experience.”
  • “…terrific, a gem…”
  • “…you really do look for tight corners and sweeping turns…”

As you can tell, he was a fan of the V-6 Honda Accord Coupe.

“The people who have come to Sims Honda and taken the Accord Coupe for a test drive have a similar experience to this writer, although they may not use as colorful language as he did,” said Dave Pitcher, sales manager at Sims Honda dealership in Burlington. “People love driving the Accord Coupe. This guy tried hard to put the feeling into words, but words only give you taste. People should really come down here and try it for themselves.”

The writer also tackles the issue of the relative unpopularity of the coupe (a two-door vehicle). However, the Honda Accord Coupe has always done comparatively well and Honda expects sales of this “gem” to make up about 14% of its Accord sales (about 50,000).

Here’s my favorite quote from this review: “It’s a daily driver, yet the car’s many lovely sensations haven’t been scrubbed out in a wrong-headed attempt to “civilize” the vehicle.”

Stop by Sims Honda, Apple Valley Honda or Northwest Honda for opportunity to test drive and fall head over heels (like this guy did) for the V-6 Honda Accord Coupe.

 

Honda Kicks it into GEAR: Surprise Unveil at Montreal Auto Show

I didn’t even know there was a Montreal Auto Show and, apparently, that’s because it’s the same week as the Detroit Auto Show (the Montreal Auto Show should get a new events planner). So it’s no surprise that those in Montreal don’t expect many surprises because most of the concepts get unwrapped south of the border.

Well, Honda gave the Montreal a big surprise.

Honda unveiled its new concept car named the GEAR, sub-compact car built for Gen Y lifestyles: “simple and utilitarian, but also customizable, connected and full of personality.”

Dave Marek, Design Director at Honda R&D Americas explained: “Subcompact cars are usually either utilitarian, but uninspiring or they’re fun, zippy cars that are impractical and too expensive for the Gen-Y buyer. GEAR Concept tears down those walls – it’s practical but fun, customizable, connected and affordable. Everything that young, discerning urban buyers would want in a car.”

While cars that actually go into production tend to look a bit different than the concept car, we are excited to see what the Honda GEAR will look like on the outside and inside and what the engine specs will be.

Check out all the pictures HERE.

 

Acura NSX a Showstopper at Detroit Auto Show, to be Built in U.S.

Here is brief video (without any commentary) featuring the incredible-looking new Acura NSX at the Detroit Auto Show. It will also be the first supercar built in the U.S., probably Ohio.

“”To me, the great and exciting part about this whole thing is that the NSX is going to be the only supercar built in the United States” by a mass-market automaker, Honda sales chief John Mendel said in an interview at the show.”

We think it is incredibly cool and significant that the Acura NSX “supercar” be built in the U.S. Acura parent company, Honda, is showing its dedication to the American auto industry and economy. It will probably be a small plant because Honda expects the hybrid-powered sports car to be a selective seller, but even a small plant can make a big difference to communities and local economies.

It will make a statement like the Acura NSX makes a statement.

Last year the Acura NSX was a concept car without an interior and one of my favorite parts of this concept revealed in the video is the red (please be velvet!) interior. And here is my favorite part of the article, “…[the Acura NSX] still has the ridiculous sense of excess – huge wheels tucked under curved metal fenders, with more space dedicated to an engine than for passengers – that any vehicle hoping to be known as a supercar should have.”

 

 

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