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2013 Toyota RAV4 Fails Safety Test

The 2013 Toyota RAV4 put off the test as long as it could, but, in the end, that wasn’t enough because it still failed the “small overlap” frontal crash test conducted by the Insurance Institute for Highway Safety.

According to this article on Forbes.com, “The IIHS says during the crash test the driver’s side of the RAV4’s cabin “was seriously compromised by intruding structure, and the dummy’s left foot was trapped by crushed and buckled sheet metal in the footwell.” What’s more, the crash dummy’s head only glanced the front airbag before sliding off to the left and hitting the dashboard while the steering column moved over seven inches to the right, leaving little protection to the virtual driver’s chest. Ouch.”

Ouch indeed.

An editor at Kelley Blue Book says this is actually encouraging because it means that safety groups and automakers are working harder than ever to protect drivers and their passengers.

“It’s encouraging to see both the IIHS and automakers working even harder to protect drivers and passengers,” says Karl Brauer, senior director of insights for Kelley Blue Book. “As more accident data comes in, it uncovers which types of vehicle crashes are the more dangerous, allowing IIHS to create more effective tests that simulate real-world crashes. This inevitably requires automakers to up their game in vehicle design and safety technology…”

What do you think? Does the fact that the redesigned (improved?) 2013 Toyota RAV4 failed this safety test actually make you feel safer?

Honda Responds to Tweets Live with Vine Videos

We love innovative marketing and, if we do say so ourselves, we think Honda is pretty good at it. Point and case: this Twitter campaign that took place on July 15 where Twitter users could complain about their current car with #wantnewcar and Honda employees would respond back LIVE with Vine videos.

Some videos are better than others, but we love the effort :)

Check out some of the videos HERE.

2014 Honda Odyssey Features: Video

We have written much about the 2014 Honda Odyssey, including its incredible features, including rear view cameras and other safety features. Well, this time, instead of making a list, we found a two minute commercial that will SHOW you what an awesome family vehicle the 2014 Honda Odyssey is.

See the entire commercial HERE.

Honda “Hands” Create with the Imagination

We loved this Honda “Hands” commercial that has been called “fabulous.” We love everything innovative and creative and this commercial perfectly illustrates these two Honda characteristics.

Watch the commercial HERE and be taken on a whirl-wind of Honda products made at the “hands” of creative ingenuity.

Honda Accord Touring is Luxury at Mid-Sized Price

Most people think that have a luxury car and get the luxury experience you have to pay a luxury price.

Most people would be wrong.

Point and case is the 2013 Honda Accord Touring that has all kinds of snazzy bells and whistles and starts at just more than $34,000. What kinds of snazzy features? I’m glad you asked:

  • Honda LaneWatch Blind Spot Display
  • Smart Button and Push Start Button
  • Forward Collision Warning System
  • Lane Departure Warning System
  • SmartVent side airbags
  • LED Projector headlights
  • “Exclusive to the Touring Sedan, adaptive cruise control lets the driver to set a desired speed and a distance interval behind the vehicle ahead.”

Many of these technologies are included on lower models. Also included on all 2013 Honda Accord models is Bluetooth, rearview camera display, and USB/iPod integration. All models also include an Econ button “which changes the car’s power settings and responses to improve fuel efficiency as much as possible.”

All of this technology in the 2013 Honda Accord Touring means it is one of the most technologically advanced and safest midsized sedans on the road.

Oh, it’s also one of the most powerful with a 300 hp engine. Dad wouldn’t mind driving that family sedan around, would he?

For your chance to take the affordable luxury of the 2013 Honda Accord Touring for a test drive, stop by Northwest Honda in Bellingham, Sims Honda in Burlington, or Apple Valley Honda in Wenatchee!

 

A Photographic Tour of the Honda Museum

My family had a Honda Civic wagon that last 5 kids and husband before it finally bit the dust.

A picture really can say a thousand words and we REALLY loved all the words said by the pictures in the article written by a man who was lucky enough to tour the Honda Museum in Torrance, Calif. (Honda’s U.S. headquarters).

The pictures of the vehicles in the museum will make appreciate the history and development of Honda vehicles, but, more than that, bring a great measure of nostalgia as you no doubt owned one of these cars or had a friend who did.

Take a peak at this photographic tour of the Honda Museum and leave a comment with your favorite car featured or mention one that isn’t!

Honda CR-V Rated One of Europe’s Safest Vehicles

While we try to keep things local (or at least national) on the BlogHonda blog, we also like to brag about the accolades given to Honda vehicles overseas. It reminds us that Honda is a globally recognized brand for its excellence, safety, and reliability.

Like this article that tells about how the Honda CR-V has been rated one of the safest vehicles in Europe by Europe’s vehicle safety organization, NCAP. It was just given a 5-star rating! (Five stars is good in anyone’s book, right?!)

The rating was based on the following items:

  • occupant protection
  • child protection
  • pedestrian protection
  • availability of driving aids

One thing that stuck out to me in reviewing these was “pedestrian protection.” Here in the United States, I don’t think we worry too much about way of protecting pedestrians that may get struck by a vehicle. I’d be interested to learn about that and how we can better protect pedestrians in the U.S.

“The new CR-V’s top safety rating reflects Honda’s commitment to overall vehicle safety. Honda’s commitment to safety is embodied by the term ‘Safety for Everyone; safety for drivers, but also safety for passengers, pedestrians and occupants of all vehicles. Honda’s car-to-car crash test facility at the Tochigi R&D plant analyses impacts between models of different sizes and weights and develops solutions to mitigate injuries for both passengers and pedestrians.”

Read more about the safety features of the Honda CR-V HERE.

 

2012 Honda Civic Gets Praise from MotorWeek

Much has been written about why the 2012 Honda Civic was redesigned so quickly. Like this blogger, some say it was because it was “so bad.” However, bloggers like him seem to miss the point that it was still the best selling compact car in the U.S. last year. And usually consumers know the difference between bad and good cars.

That being said, expectations were set high for the 2012 Honda Civic and some critics were disappointed. However, the folks at MotorWeek were not as evidenced by this video calling the 2012 Honda Civic energy smart and stating it is “excellence evolved.”

This critic notes that while the actual size of the car was smaller, the interior of the 2012 Honda Civic actually grew, among other positive features, including incredible gas mileage that the Honda Civic is renowned for. While the 2013 Honda Civic is an incredible redesign, the 2012 Honda Civic is still available at many Honda dealerships and, because of that quick redesign, available at an even better value.

Stop by Sims Honda, Northwest Honda, or Apple Valley Honda to see if there are any great deals on the 2012 Honda Civic…new or used!

 

Honda Selling Brand, Not Specific Products With New Campaign

Inspired by a real Honda customer’s experience, Honda is starting a social campaign that will allow Honda customers to tell the story of their journeys with their Honda. It is appropriately called, #MyJourney.

“It’s a soft marketing approach because what we want to do is sell our brand, not a specific product,” said Simon Nicholson of Honda. “We want to explain what Honda is about. There’s as human pull, it does talk about our products and it’s the idea of chasing a dream – which is all in the Honda Philosophy.”

I think this is a fabulous campaign idea. I would much rather read about someone’s journey with their Honda Accord or the story of a family through the life their Honda Odyssey then the (usually) boring specs of an individual product.

What do you think? Will you pay attention to this campaign? What would your Honda journey be? Share it with #MyJourney!

Some Honda Fit Vehicles Being Recalled

Honda is voluntarily recalling some Honda Fit vehicles and asking owners to park them outside until they can be inspected because there is potential for the power switches to catch fire.

No structural fires or injuries have been reported. Seven switches have melted and two caused fires in the doors.

The recall affects Honda Fit and Jazz vehicles from the 2007 and 2008 model years; it affects about 135,000 vehicles in the U.S. The glitch may affect the driver’s side door power windows. According to this article, water can get into the windows and cause the damage.

“If own one of these Honda Fits, please make an appointment to bring it in so we can determine if there is any damage,” said Tod McLaughlin of Apple Valley Honda. “Take it to your nearest Honda dealership and our certified technicians will see if there is any damage and fix it free of charge if there is.”

If you have any questions about this recall, please do not hesitate to contact Apple Valley Honda, Sims Honda, or Northwest Honda.

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