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Honda Makes Pedestrians, Motorcycles Safer with New Technology

Honda is using your smartphone to keep you safe from a collision with a car. Or at least Hondas.

And it’s all based on that ubiquitous technology: smartphones. Honda is using the smart phones of pedestrians to alert Honda drivers (Vehicle to Pedestrian) of their whereabouts even if they are hidden behind another vehicle, etc.

According to this article, “Honda’s V2P tech is based on Dedicated Short Range Communications (DSRC)technology, which can detect pedestrians with a DSRC-enabled smartphone. Combining data from the smartphone’s GPS and wireless technology between phone and car, the system can detect whether a pedestrian is at risk of being struck by a car. Taking the pedestrian’s speed, direction and position into consideration, the system sends both an audio and a visual signal to both pedestrian and driver, alerting them to the situation.”

The same technology is being used to notify drivers of hard-to-see motorcycles with V2M (Vehicle to Motorcycle) technology.

“While these are still experimental technologies,” said Jim Keller, chief engineer for Honda R&D Americas, Inc, “they provide a strong indication of the future potential for the kinds of advanced collision sensing and predictive technologies Honda is developing to further reduce the potential for serious accidents, injuries and even fatalities.”

2014 Honda Odyssey is First Minivan to Pass IIHS Advanced Safety Test

Honda volunteered the 2014 Honda Odyssey for the Insurance Institute for Highway Safety’s latest safety test and became the first minivan to pass it. The 2014 Honda Odyssey earned the Top Safety Pick Plus rating from the IIHS, the first minivan to do so.

Other automakers have opted not to have their minivans tested because the IIHS small overlap test is not required yet.

“Our goal at Honda is to continuously advance the safety performance of every Honda vehicle to fulfill the trust our customers place in Honda,” said Art St. Cyr, vice president of product planning and logistics for American Honda Motor Co. Inc.

“We didn’t have to do this,” he said. “Some of our competitors have made the choice not to target this top safety rating even when introducing new models,” he said. “We are targeting and achieving this high standard even as part of mid-cycle refreshes on key, high-volume products. We are very confident that our model count will grow and grow even further in the coming months with testing of the all-new Acura RLX and the MDX.”

Here at Apple Valley Honda, Northwest Honda, and Sims Honda dealerships we are proud to sell some of the safest vehicles on the road, including the 2014 Honda Odyssey, the first minivan to earn the Top Safety Pick Plus rating. We know that you want your family to be safe, so we are proud to be a part of company that doesn’t wait until it’s required to meet safety standards; it initiates change and becomes the first in the industry.

Stop by Apple Valley Honda, Northwest Honda, or Sims Honda dealership today to take the safety minivan in the industry for a test drive: the 2014 Honda Odyssey!

Business Insider: Toyota Corolla Cheaper and Not as Good As Honda Civic

The Toyota Corolla and Honda Civic have been forever-competitors. According to Business Insider, though, there is no competition with these new models: Honda Civic wins…unless your only consideration is price (the Toyota Corolla is $1,400 cheaper).

Consumer Reports called the Toyota Corolla “bland” and the Motor Trend wasn’t nearly as kinda saying, “The car remains more of an improvement for those who will only drive a Toyota than a real Civic- or Forte-challenger, even with those neat LED headlights and a well-tuned CVT.”

Comparatively, “In June, KBB named the 2013 Honda Civic the sixth best sedan under $25,000. The Corolla did not make the top ten.”

See, it’s not just us that thinks the Honda Civic is better than the “cheap” Toyota Corolla. Stop by Sims Honda, Northwest Honda, or Apple Valley Honda todayto take the new Honda Civic for a test drive!

2014 Honda Accord Coupe “Interactive Photographer” Commercial

This commercial for the 2014 Honda Accord Coupe is one of the best car commercials we’ve seen in a long time. Sure, the background song is French, but it was a nice change up over the deep man-voice listing all the features of the car.

It is a subtle commercial that cleverly slips in on the incredible features (most of which come standard on all trims) of the 2014 Honda Accord Coupe. Whether it was the back-up camera or lane drift warning system, this commercial highlights the real-world applications of the technology and design of the 2014 Honda Accord Coupe.

There is one beef we have to pick with the commercial, though: at one point the 2014 Honda Accord Coupe gets passed by some kind of delivery truck. With the power and speed that comes with the 2014 Honda Accord Coupe that simply would not happen in real life.

Seriously.

Check out the 2014 Honda Accord Coupe driving onto dealership lots like Apple Valley Honda, Northwest Honda, and Sims Honda later this year!

105 Year Old California Driver Gifted a New Honda

The oldest driver in California, Edythe Kirchmaier, was given a new  2013 Honda Civic after her 1997 minivan began having mechanical problems. As an active philanthropist, passionate about her cause, Direct Relief, she needed a way to safely get to and from her charitable work.

Well, an anonymous Facebooker gave her more than a digital candle on her digital birthday cake. They gave her a car!

Maybe your first reaction was like mine, “Uh, I don’t think a 105 year old should be driving.” But, in her 86 year driving history, she has never had a traffic violation or accident. And the coolest part is she learned to drive on a Model T.

Ok, give the lady a new 2013 Honda Civic. Everyone deserves the safety and reliability of the new Honda Civic, especially someone who’s been driving that long without incident.

Happy Birthday!

Honda Insight is Different From Other Hybrids

 

When people think “hybrid” they often think of Honda’s competitor, the Toyota Prius.

Sure, people may think “Prius” when they think of hybrids, but they also think of a car with little or no gusto and one that certainly isn’t fun to drive. The Honda Insight not only gets fuel efficiency in the low-40s for both highway and city, it’s is also fun to drive.We think more people will start thinking of the Honda Insight because…well, it’s just more fun to drive.

With a “nimble” suspension and starting price less than $20k, you owe it to yourself to check out the Honda Insight.

“Generally, people don’t come in looking for the Insight,” said Keith Hofkamp, general manager at Sims Honda dealership in Burlington. “But when they start telling us they need a car with fantastic gas mileage, kind of sporty, and affordable, we point them towards the Honda Insight, and they are almost always pleasantly surprised to find out it is a hybrid…and it is fun to drive!”

For you chance to see how fun the Honda Insight really is, stop by Sims Honda, Northwest Honda in Bellingham, or Apple Valley Honda in Wenatchee to take one for a test drive!

“Start Something Special” With Honda

Honda will have a new tag line with “Start Something Special” that will appear in all branding and advertisements later this fall.

At first, I thought it was kind of lame. Then…

“The idea is that it’s not a car, it’s a relationship,” Mike Accavitti, senior vice president of automotive operations, said in an interview. He said Honda owners give names to their cars more than owners of any other brand.

And then I thought about “Start Something Special” in terms of a relationship and I realized…I really like it!

When you are beginning a relationship, not just any relationship, but a special relationship whether it’s with a significant other or future bff (best friend for life), there is a certain indescribable feeling. Butterflies. Excitement. Joy. Fun.

Hondas are the cars your kids take to their drive tests. Hondas are the first car you buy out of college when you get your first real job. Hondas bring our first children home from the hospital. And more.

And, so, it really is a relationship. So, start something special with Honda today. Stop by Sims Honda, Northwest Honda, or Apple Valley Honda dealership today!

Honda Civic Safest Small Car in Insurance Safety Test

The Honda Civic was one of the few small cars that received a “good” rating from the Insurance Institute for Highway Safety.

According to this article, “The Civic is the top-selling model in the U.S. so far this year in its segment of “upper small” cars, according to Autodata Corp., a Woodcliff Lake, New Jersey-based industry researcher.Toyota Motor Corp. (7203)’s Corolla ranks second. The Civic is Honda’s second-best-selling vehicle in the U.S. after the larger Accord.

“The two- and four-door Civics, made by Honda, based in Tokyo, both scored “good,” the top rating, in the insurance institute’s simulation. Honda has designed its vehicles to withstand the types of crashes in this test and to have a survivable space for the driver after impact.”

Tod McLaughlin, general manager at Apple Valley Honda in Wenatchee said this underscores a good point: you don’t have sacrifice safety to own a small car.

“There are so many big vehicles on the road, that people want to make sure they will be safe in a collision if they choose to buy a small car,” said McLaughlin. “This study shows that if you want the safest small car on the market, you need to buy a Honda Civic.”

Stop by Apple Valley Honda, Northwest Honda in Bellingham, or Sims Honda dealership to take the Honda Civic for a test drive and experience first hand the safest small car on the road.

Sleek Honda Civic Wagon Heads to Europe

Honda unveiled its standout Honda Civic Tourer wagon with a sleek sports car look that will no doubt make it stand out.

In Europe only. Darn it.

According to this article, “Honda says the Civic Tourer will stand out in Europe’s crowded compact wagon segment because of its “sleek and sophisticated exterior combined with class-leading interior space.”

Although this Honda Civic Tourer won’t be available at Apple Valley Honda, Northwest Honda, or Sims Honda dealerships, we thought it was a pretty cool looking wagon. Heck, there would probably be some anti-wagon husbands out there that wouldn’t driving this dynamic wagon.

Honda is hoping so because they are counting on 20 percent of their Civic sales in Europe to be wagons.

What do you think of the Honda Civic Tourer? Would you like to see something like this here in the United States?

Honda Accord, Civic Remain Most Stolen Vehicles in U.S.

The National Insurance Crime Bureau released its findings for its latest study on the most stolen vehicles in the United States.

The top two spots were occupied by Hondas.

“Honda took the top two spots in the most stolen vehicles list, with 58,596 Accord models stolen and 47,037 Civic models stolen. The study is interesting, though, in that the most recent model year for the Accord is 1997, while the most recent the Civic is 2000. In fact, Hondas from 1990 to 2000 make up 16 of the top 20 cars stolen in 2012, according to the NICB. Compare that with the MY2012 list, where Honda’s vehicles are eleventh and fifteenth, and it looks like the Japanese brand has been beefing up its theft control.”

Here at Sims Honda, Northwest Honda, and Apple Valley Honda, we love your Honda almost as much as you do, so be sure to lock your vehicle’s doors and keep valuables out of sight.

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