Honda Looks Toward Tomorrow with 2017 Clarity Fuel Cell Marketing Campaign

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Multi-channel campaign introduces new Clarity Fuel Cell as an everyday drivable sedan with class-leading features Inspired by Honda’s “Blue Skies for Our Children” environmental vision “Thinking About Tomorrow” TV spot directed by PES, creator of Honda’s “Paper” and “The Power of Ridgeline” commercials Honda is introducing the all-new, five-passenger 2017 Clarity Fuel Cell with a […]

Honda Begins First Production of SUVs in Indiana with 2017 CR-V

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Demonstrates Honda’s flexibility to build cars and light trucks on same line Honda Manufacturing of Indiana is second U.S. plant to build CR-V Associates at Honda Manufacturing of Indiana, LLC (HMIN) today celebrated the start of production of the all-new 2017 Honda CR-V – the first SUV built at the plant since it began production […]

Exclusive Access to the Making of a Supercar: Acura Launches ‘NSX Insider Experience’ for Owners

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Acura announced today the launch of the NSX Insider Experience, a personalized program designed for NSX owners1 to experience the making of their bespoke supercar. The program gives owners a curated, one-on-one tour of key Acura facilities across Ohio, including the Performance Manufacturing Center (PMC), where the NSX is built, and the NSX engine assembly […]

Acura Named Jersey Sponsor of Major League Soccer’s Columbus Crew SC

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Sponsorship is first-of-its-kind, exclusive branding deal for Acura, and marks the largest brand activation in Crew SC history Acura branding on front panel of jersey for 2017, 2018 and 2019 seasons Acura becomes Official Automotive Partner of Columbus Crew SC Acura will serve as the Official Jersey Sponsor and Official Automotive Partner of Major League […]

Premium With a Purpose: Acura the 2017 Top-rated Luxury Brand for 5-Year Cost of Ownership Says Kelley Blue Book

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For the second year in a row, Acura has earned the 5-Year Cost to Own Luxury Brand award presented by Kelley Blue Book (https://www.kbb.com/new-cars/5-year-cost-to-own-awards/). The honor highlights vehicles with the lowest projected ownership costs, based on Kelley Blue Book’s 5-Year Cost to Own data for new cars in the initial five-year ownership period. The Acura […]

Custom 2017 Acura NSX Heading to Auction in Support of MusiCares Foundation®

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Acura returns for fifth year as ‘Official Vehicle Partner’ of MusiCares® Proceeds from MusiCares Person of the Year Tribute to Tom Petty auction will benefit musicians and music people in need NSX customized by NSX Lead Exterior Designer Michelle Christensen Acura will extend its long-standing support of musicians and music people as the automaker is […]

Let Your (Sub) Conscience be Your Guide: Acura Debuts ‘Mood Roads’ at Sundance Film Festival

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Acura ‘Mood Roads’ experience takes Festival attendees on a first-of-its-kind virtual journey controlled by 30 emotional, cognitive and physical inputs Acura returns as Presenting Sponsor and Official Vehicle for the seventh year with new Festival Village on Main Street in Park City Jan. 20-28 Marking its seventh year as Presenting Sponsor and Official Vehicle of […]

Top-Five Finish for Acura NSX GT3 at Daytona Debut

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Michael Shank Racing effort dominates nighttime hours of the Rolex 24 Acura NSX GT3s lead 27 percent of race laps in 24-hour endurance classic Acura wins first GTD round of 2017 North American Endurance Championship The Acura NSX GT3 completed a highly successful endurance sports car racing debut Saturday and Sunday at the Daytona International […]

Honda “Upgrade” Offers Tasty Treats During the Big Game

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“Upgraded” exclusive Tasty recipes served up by Amazon Prime Now, courtesy of the all-new Honda CR-V  “The Upgrade Presented by Honda” features a first-of-its kind collaboration with BuzzFeed’s Tasty and Prime Now  Free one-hour delivery for Tasty recipe ingredients purchased at www.amazon.com/TheUpgrade Honda is teaming up with Tasty, BuzzFeed’s global food network, and Amazon to […]

GM and Honda to Establish Industry-First Joint Fuel Cell System Manufacturing Operation in Michigan

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Advanced fuel cell technology will be applied to each company’s future products General Motors Co. (NYSE: GM) and Honda (NYSE: HMC) today announced establishment of the auto industry’s first manufacturing joint venture to mass produce an advanced hydrogen fuel cell system that will be used in future products from each company. Fuel Cell System Manufacturing, […]