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Category: Honda

Honda Develops Technology to Reduce Door Weight by 17 Percent

Honda is again paving the way to create better technology and better cars in the future. Strike that. Honda is paving the way to create better cars starting in March.

Honda engineers developed a way to create a steel-aluminum door panel, including how to join the two materials, technology to prevent corrosion, and technology to control thermal deformation. Traditionally, door panels are made of strictly steel; by using aluminum for part of the door, Honda reduced the door weight by 17 percent.

The technology will be on the Acura RLX starting in March.

Naturally, any amount the car weight is decreased will help with Honda’s industry-leading gas mileage. And, no doubt, Honda engineers have managed to decrease the weight without compromising the integrity of the vehicle or safety of the passengers.

Here’s what it took to make this new technology work according to this article:

  • “Technology to join dissimilar materials: adoption of “3D Lock Seam” structure, where the steel panel and aluminum panel are layered and hemmed together twice (see figure 1).
  • Technology to prevent electrical corrosion: adoption of highly anti-corrosive steel for the inner panel and a new form that assures the complete filling of the gap with adhesive agent (see figure 2).
  • Technology to control thermal deformation: adoption of adhesive agent with low- elastic modulus and optimized position of the 3D Lock Seam.”

Leave it to Honda to innovate some of the latest and greatest technologies!

 

 

Solar City & Elon Musk Choose Honda Over Toyota to be Vehicle for Solar Power Discount

Buy a Honda (or Acura) and get $400 off solar power at your house? Sounds good to us!

In a first-of-its-kind incentive, Honda and SolarCity have teamed up to offer residents of 14 states, including Washington State, a $400 break on solar power if you purchase a Honda or Acura. It’s a unique idea and one backed up market research, according to this article. It seems like a solid marketing plan considering “(a) Honda and Acura sales in SolarCity’s 14-state area are pretty strong, and (b) Honda and Acura owners are more likely than other vehicle owners to be interested in solar power.”

Honda’s vice president for Environmental Business Development, Steven Center, references that second point fairly directly: “At Honda, we are always looking at ways to improve the lives of our customers while reducing our environmental footprint…. We believe Honda and Acura customers are going to be very interested in going solar once they find out that they can install solar at their home with little or no upfront cost, can lower their monthly utility bill, and can make a positive contribution to protecting the environment.”

As much as we think this solar power incentive is great, we think the most interesting part about this story is behind the scenes having to do with the fact that the SolarCity chairman is Elon Musk…as in Tesla Motors, Elon Musk. While Tesla and Honda may not be the biggest rivals or be direct competitors yet, Tesla does “a fairly significant alliance with one of Honda’s biggest rivals, Toyota.” In fact, Tesla bought its newest manufacturing plant from Toyota for next to nothing and Tesla is working on the battery system for the all new electric Toyota RAV4 (apparently, their goal is to build many electric vehicles together).

Considering all this, why wouldn’t Elon Musk and SolarCity create this car-buying, solar-powering incentives program with Toyota…instead of one of their biggest rivals, Honda? According to the article, no one really knows Musk’s reasons yet for choosing Honda over Toyota, but we are dying to know.

Is it because Musk wants to strategically get involved with several auto manufacturers for future endeavors? Is it because he doesn’t really like working with Toyota and wants to plant seeds with another company? (not that he’d ever admit it) Or, is it simply a business move and he expects more Hondas to sell and, therefore, create more business for SolarCity.

Why do you think Elon Musk chose Honda over Toyota?

 

 

2013 Honda Fit Wins Two “Best Car for the Money” Awards from U.S. News & World Report

The Honda Fit is one of Honda’s most popular vehicles, quickly gaining on the likes of the Civic and Accord. With two new awards from U.S. News & World Report, the 2013 Honda Fit will likely continue with its upward trend.

U.S. News & World Report awarded the 2013 Honda Fit as “Best Subcompact for the Money” and “Best Hatchback for the Money” beating out other popular models by Toyota, Subaru, and all other major manufacturers.

“The Fit brings truth to the concept that big things can come in small packages,” said Mike Accavitti , vice president of national marketing operations, American Honda Motor Co., Inc. “With an amazingly roomy interior, snappy styling, great driving dynamics and industry-leading Honda quality, Fit proves that small cars can provide value well beyond their size.”

The gas mileage, space, and Honda dependability has made the Honda Fit not just popular with experts and critics, but also with the average buyer.

“Lots of people come to Sims Honda thinking they either want an Accord or a CR-V,” said Keith Hofkamp, general manager of Sims Honda dealership in Burlington. “But they end up driving away in a Honda Fit after they get in and realize it has a lot of space, gets awesome gas mileage and has a very versatile interior. It has almost 91 cubic feet of passenger space and 21 cubic feet of cargo space behind the second row of seats! And it comfortably seats five people…unless you want to fold down the seats flat to utilize that space.”

According to the press release, “…the exclusive 60/40 split rear Magic Seat® offers multiple seating and cargo-carrying configurations. With its one-motion dive-down functionality, it can fold flat into the floor to provide a maximum 57.3 cu-ft. of rear cargo volume. Compared to any other vehicle in the subcompact class, the five-passenger Fit provides the lowest, flattest cargo floor and the most cargo volume. The Fit’s interior thus can easily be converted to tall-object mode or long-object mode based on the shape of the cargo.

Here are some of the other awards earned by the 2013 Honda Fit

  • A “Top Safety Pick” rating by the IIHS
  • A 2013 Residual Value Award from ALG
  • A 2013 Best Resale Value Award from KBB.com
  • Recognized as a “greener choice of 2013″ by the American Council for an Energy-Efficient Economy (ACEEE)
  • A seven-time Car and Driver magazine “10Best Cars” award winner

Stop by Sims Honda, Northwest Honda or Apple Valley Honda dealerships to check out the award-winning (many times over) 2013 Honda Fit. You may think you want an Accord or CR-V, but don’t walk off the lot until you’ve taken the 2013 Honda Fit for a test drive and visualized your family and your stuff in its spacious passenger and cargo space.

http://www.prnewswire.com/news-releases/honda-fit-wins-two-best-cars-for-the-money-awards-from-us-news–world-report-192310871.html

Honda Fit EV Available on East Coast

Until now the Honda Fit EV has frustratingly only been available at select dealerships in California and Oregon. Well, by the end of February, the Honda Fit EV will be hitting the East Coast (which is still frustrating for those us in the state of Washington, but “Yay!” for the East Coast).

The Honda Fit EV will be available to lease (still can’t purchase one) at select dealerships in Massachusetts, Connecticut, Maryland, New York, and New Jersey. While we are certainly happy for residents of the eastern seaboard, we are jealous its 118 mpg and EPA-rated 82 mile range is still not an option for us here in Washington.

The Honda Fit EV will be available to lease for $389 for 36 months as a part of Honda’s ‘real world feedback’ efforts before fully releasing it to the rest of us.

http://www.plugincars.com/honda-fit-ev-headed-east-coast-dealers-end-february-126448.html

Save-a-Thon President’s Day Weekend at Sims Honda, Northwest Honda, and Apple Valley Honda

Sims Honda, Northwest Honda and Apple Valley Honda dealerships are offering some big savings this President’s Day weekend through Feb. 18!

Stop by any of these three outstanding Honda dealerships this weekend to get:

  • 0.9% APR financing on select new Hondas
  • Lease the acclaimed 2013 Honda Accord Sedan CVT LX for just $219/mo
  • Lease the awesome 2013 Honda Accord Coupe CVT LX-S for $239/mo
  • Lease the impressive 2013 Honda Pilot 5 Spd Automatic for just $260/mo
  • Lease the reliable 2013 Honda Civic Sedan for only $189/mo

“These are some really excellent deals we have going on right now,” said Keith Hofkamp, general manager of Sims Honda dealership in Burlington. “This weekend is a great opportunity to get into some really popular vehicles. The 2013 Accord Sedan and Coupe are two of the best cars Honda has put out in a while, so stop by to take advantage of these deals!”

Don’t wait. These smokin’ deals are only available through Feb. 18, so stop by Sims Honda, Northwest Honda, or Apple Valley Honda today!

Honda Slow Jams its 2013 President’s Day Commercial

Usually President’s Day sales commercials are filled with all kinds of red, white and blue patriotism. And while there’s certainly nothing wrong with that, we were thrilled to see Honda’s commercial for its 2013 President’s Day sale.

No Americana clichés. No cartoons.

This commercial is all about the slow jam. Not just any slow jam; a slow jam with George Washington, Abraham Lincoln and a piper. Ok, it might sound a little awkward, but it’s really funny and a very refreshing President’s Day commercial.

Check out the commercial on YouTube HERE.

 

Green Car Journal Names Honda’s ECO Asist as Top 10 Green Technology

Honda’s “Ecological Drive Assist System,” ECO Assist for short, was named to Green Car Journal’s  list of top 10 green technology’s of 2013.

According to this article, “Honda said its ECO Assist technology can help drivers develop driving habits that enhance fuel efficiency by observing the speedometer background’s response to driving practices. Fuel-saving behaviors like smooth acceleration and braking make the meter glow green. Less fuel-efficient driving habits will cause the meter glow blue-green, while aggressive starts and stops that consume extra fuel cause the meter to glow blue.”

Honda hopes that using the ECO Assist technology will help drivers develop more fuel efficient driving habits over the long term.

“Honda is really thinking ahead with the ECO Assist technology,” said John Clough, sales manager at Northwest Honda dealership in Bellingham. “Not only does the vehicle itself have technology that reduces emissions and use less fuel, but it’s also helping people become more fuel efficient in the way they drive. It’s really revolutionary.”

Honda is hoping the visual nature of the technology will be easy to use and really make a difference.

“Honda developed the driver guidance and driver feedback functions of ECO Assist to help drivers improve their fuel economy, and in turn, to also benefit our environment,” said Art St. Cyr, vice president of product planning and logistics at American Honda. “The visual nature of the technology is intended to help drivers improve their efficient driving skills by making it a more fun and rewarding experience.”

Honda is honored to be given this award by the Green Car Journal for its ground breaking technology.

“Honda’s ECO Assist system was selected as a Green Car Technology Award finalist for its innate ability to help drivers enhance their fuel efficiency,” said Ron Cogan, editor and publisher of the Green Car Journal and www.CarsOfChange.com. “In an era of increased demands on environmental performance from consumers and government alike, we wanted to highlight the innovative technologies like ECO Assist that make their incredible achievements possible.”

Honda’s ECO Assist technology is available on the 2013 Honda Civic, 2013 Honda CR-V, and the 2013 Honda Accord.

For your opportunity to check out Honda’s innovative ECO Assist technology or any other of Honda’s amazing technology, stop by Northwest Honda, Sims Honda or Apple Valley Honda today.

 

 

Honda Innovators Social Media Campaign

Honda recently launched a social media campaign called “#HondaInnovator” giving you the opportunity to live chat with Honda engineers and innovators of other impressive and popular products.

According to the news release, “The #HondaInnovator Series uses Facebook, Instagram, Pinterest, Twitter and YouTube to drive curiosity and conversation. At http://www.hondainnovator.com, users are able to tweet questions to several inventors featured in the Civic TV spot, participate in scheduled one-hour innovator tweet chats and see #HondaInnovator feeds from Facebook, Twitter and Instagram.”

Through this series, anyone will be able to chat with people like the pro wingsuiter, James “Mecca” Macdonald, to the 2013 Honda Civic Sr. Product Planner, Jay Guzowski. For a complete list of “innovators” that you can connect with and when, click HERE.

“The ‘Innovator Series’ is designed to applaud all visionaries—the dreamers who are always contemplating what could be—and provide an opportunity to engage with them,” said Mike Accavitti, vice president of national marketing operations at American Honda Motor Co., Inc. “The 2013 Civic speaks to our passion for innovative thinking and continuous improvement, and through social media we’re inviting all creative thinkers to come together to talk about how to make things better.”

For your opportunity to pick the brains of some of the greatest innovators in the country, be sure to check out #HondaInnovator on Facebook, Instagram, Pinterest, Twitter and YouTube.

 

 

Honda Accord Coupe is like “Scrappy, Jaw-Snapping Tasmanian Devil,” Ferrari

While I have yet to personally drive a Honda Accord Coupe, the reviews (like the one HERE) have made it the only car I have ever dreamed about. Yes, reviews like this one have literally made the Honda Accord Coupe the car of my dreams…and I can’t even drive stick (although, I guess I can in my dreams).

From the sounds of this review the Honda Accord Coupe is also the car of this guy’s dreams.

“The i-VTEC V-6 doesn’t produce crazy torque (252 pound- feet), and its horsepower, at 278, is modest. Yet there’s an inherent rubber-band elasticity that keeps stretching into the higher rpms until you’re not sure what will snap first, it or you. There’s that moment when I’ve got the coupe at redline and I feel like the entire vehicle is just going to take off and launch into the sky.”

That’s been a theme from automotive critics: while the torque and horsepower numbers aren’t overly impressive on paper, when combined with the Honda Accord Coupe’s light weight and design, it creates an unquantifiable “feeling which isn’t mild mannered at all. It’s exuberant and free-wheeling.”

“The Honda Accord Coupe is so fun to drive,” said Bobby Maynard, new car manager at Sims Honda dealership in Burlington. “The writer of this review is right, the Honda Civic tends to be more for college kids or younger adults and the Accord is more for families. But the Coupe is the perfect blend of the two. We could probably say the sum is better than its parts in this case, if performance and fun is what you care most about.”

It’s not very often a mainstream brand like Honda gets compared to luxury brands like Ferrari and consumers get the benefit because it starts at only $33,000.

A car that performs like a Ferrari, gets 28 mpg, and only costs $33,000? Yes, please.

Not only does the Honda Accord Coupe look cooler than most cars, it is also a “unicorn” because it can come as a manual transmission.

“I’ve always loved a stick in a Honda, but these days they are an utter rarity, with 99 percent of Accord sedans sold as automatics. Only nine percent of the coupes are equipped with three pedals. Which is a shame, because a Honda i-VTEC engine under full assault (and pushed into the redline by a manual) is as unique and special as the rumble of a 5.0-liter V-8 mated to a Ford Mustang or the wailing keen from a mid-engine Ferrari. A quality and timbre all of its own.”

For your opportunity to test drive the Honda Accord Coupe (and why wouldn’t you?) and hopefully drive it home (and why wouldn’t you at only $33,000), stop by Sims Honda, Apple Valley Honda, or Northwest Honda dealership today.

 

 

2013 Honda Accord Impresses Consumer Reports

The 2013 Honda Accord has received the much sought after blessing of Consumer Reports, the very respected consumer watchdog organization. ConsumerReports.org stated that Honda has met the expectations (and pressure) of redesigning the ever in-demand Accord with the 2013 Honda Accord. While the praise of the 2013 Honda Accord in this article by Consumer Reports (based on their “brief stint” when the car first came out in September) is somewhat reserved, it is nonetheless positive.

According to Consumer Reports’ initial review, “The Accord should certainly hold its own in both the marketplace, and barring unforeseen surprises, in our Ratings.”

Even better, in this article written a couple months later, Consumer Reports said Honda “nailed” the redesign of the Accord (and also blasts some other new sedans like the 2013 Subaru Legacy).

“The new Accord is roomy, nice to drive, well equipped, and very fuel efficient.”

Here are a few of the highlights that Consumer Reports say are improved in the newest edition of the Accord:

  • Steering is better and more responsive
  • Road noise is decreased
  • The continuously variable transmission (CVT) is well integrated
  • All trims come standard with USB connection, Bluetooth and “most impressively,” a backup camera
  • Upper trims come with forward-collision technology , lane departure warning system, and a camera/screen to help you see your passenger side blind spot (LaneWatch blind-spot camera system)
  • Competitive pricing: the four cylinder LX model starts at just $23,270.

The good news from Consumer Reports doesn’t stop there. “Inside, you are treated to one of the best driving positions available, comfortable seats, and terrific visibility.”

So, don’t just take it from us. Take it from the consumer advocates and Consumer Reports: the 2013 Honda Accord is the best new family sedan with room for everyone, handling to be jealous of, technology out the tailpipe, and gas mileage that leads its class.

Stop by Sims Honda, Northwest Honda, or Apple Valley Honda dealerships for you chance to take a 2013 Honda Accord for a test drive!

 

 

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