Honda Aero Breaks Ground on Expansion of Burlington Facility

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Honda Aero, Inc. (HAI) today added to its capability to produce world-class light-jet engines as well as top-flight maintenance and service, as it breaks ground on a new $21 million, 50,000-square foot facility expansion on its Burlington, North Carolina campus. The addition is expected to create 20 to 30 new jobs over the next few […]

Honda Aircraft Company Delivers First HondaJet in Europe

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Honda Aircraft Company recently delivered the first HondaJet in Europe. The announcement was made during a ceremonial delivery at AERO 2016, which is taking place in Friedrichshafen, Germany from April 20-23. “Delivering the first HondaJet in Europe is a significant milestone in our journey to bring new value to the light jet market,” said Honda […]

New Honda #PhoneDownEyesUp Social Campaign Targets Distracted Driving

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Campaign Supports Distracted Driving Awareness Month Honda is encouraging safer driving habits through a new social media campaign titled #PhoneDownEyesUp in support of Distracted Driving Awareness month in April. Since distracted driving is a form of multitasking, Honda is launching a new social media video series demonstrating the difficulty and danger in trying to do […]

New Inventory at Sims Honda!

Canard Fifth at Foxborough Supercross, Seely Seventh

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Although Team Honda HRC had its sights set on the podium for AMA Supercross’ return to Foxborough after a 26-year absence, the crew was relatively pleased with both Trey Canard and Cole Seely landing in the top 10, with fifth- and seventh-place finishes, respectively. Following an eighth-place start, Canard worked his way into fifth in […]

New Acura Ad Campaign Celebrates Turning “30 Years Young” with Millennial Sales Leadership

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Acura launches new marketing campaign celebrating 30th anniversary Acura marks milestone as #1 luxury brand in sales mixto millennials in America Campaign furthers focus on Precision Crafted Performance brand DNA As Acura marks its 30th anniversary, the brand is launching a new marketing campaign that celebrates its American roots and the key models that have […]

Acura Delivers Highest Projected Residual Value of all Luxury Brands for Fifth Straight Year, According to Edmunds.com

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Acura has taken the luxury crown for projected retained value for the fifth consecutive year, earning the Edmunds Best Retained Value® award for luxury brands. Acura tops all eligible luxury brands with the highest projected residual value of 47.6 percent after five years of ownership based on the average Edmunds True MarketValue® (TMV®) price when […]

Honda Associate Honored as Leading Woman in Manufacturing

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Jan Gansheimer receives a 2016 STEP Ahead Award Jan Gansheimer, who has worked in a number of key manufacturing roles during her career at Honda in Ohio, was honored Thursday, April 21 at the 2016 STEP Ahead Awards in Washington, D.C., for her work to advance the footprint of women in the manufacturing industry. The […]

Millennial Favorite Acura ILX Gateway Sports Sedan Returns for 2017 Model Year

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Millennials choose ILX at a greater rate than any other model in segment1 ILX continues strong sales through first quarter of 2016 12-month year-over-year ILX sales up over 40 percent The 2017 Acura ILX goes on sale tomorrow, April 13, retaining the popular enhancements introduced last year that helped make it one of the most […]

Honda and Continental Honored with 2016 Automotive News PACE Innovation Partnership Award

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Honda and Continental presented with an Innovation Partnership Award for their benchmark collaboration during the development of the Bidirectional Long Range Communications (BLRC) System. Continental, a leading international automotive supplier, and Honda R&D Americas, Inc. were presented with a 2016 Automotive News PACE (Premier Automotive Suppliers’ Contribution to Excellence) Innovation Partnership Award for their benchmark […]