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Category: Honda

Honda to Showcase New Connected Car and Automated Driving Technologies at 2014 ITS World Congress in Detroit

  • First U.S. demonstration of Honda’s automated driving technology with industry-leading freeway entry, exit and lane change capabilities
  • Unique driver-to-driver “virtual tow” technology, vehicle-to-motorcycle and vehicle-to-pedestrian/bicycle technology also to be demonstrated

Honda will showcase several of its latest developments in intelligent transportation technology at the 2014 ITS World Congress in Detroit, Sept. 7 through 11.  Activities include a first-ever U.S. demonstration of Honda’s automated driving technology with industry-leading capabilities such as automated freeway merging, exiting and lane changing, which will be demonstrated on actual Detroit freeways, as well as a unique vehicle-to-vehicle (V2V) “virtual tow” capability for assisting a driver in distress.

Honda also will highlight other latest advancements in “V2X” technologies, including vehicle-to-pedestrian/bicycle (V2P/B) and vehicle-to-motorcycle (V2M).

“The creation and deployment of advanced, intelligent transportation systems represent the new frontier in the effort to one day eliminate traffic collisions, injuries and fatalities,” said Frank Paluch, president of Honda R&D Americas, Inc. “We will demonstrate our vision for realizing Honda’s dream of a collision-free society by showcasing our continued technological innovations in active safety, connected and automated vehicle technology.”

The pursuit of a collision-free society is part of Honda’s global safety concept of ‘Safety for Everyone’ and the company’s efforts to use technology to provide enhanced protection for automobile occupants, motorcycle riders, pedestrians and other road users. This includes numerous industry-leading initiatives in the areas of active and passive safety, pedestrian injury mitigation, motorcycle rider safety and collision compatibility.

Consistent with this philosophy, Honda is also broadly deploying advanced driver-assist and early-stage automated driving technologies that help improve drivers’ situational awareness, such as Lane Departure Warning, Forward Collision Warning, Adaptive Cruise Control with Low-Speed Follow, Collision Mitigation Braking System™ and Road Departure Mitigation.

The company’s newest offering, the 2015 Acura TLX performance luxury sedan, utilizes the cooperative sensing of monocular camera and millimeter wave radar systems to provide for higher fidelity road sensing and collision mitigation capabilities, including pedestrian detection, steering assist and autonomous emergency braking.

Honda is also leading the industry in the deployment of rearview cameras, to be offered as standard equipment on all model year 2015 Honda and Acura vehicles (having been offered on more than 95 percent of model year 2014 vehicles). Today, American Honda also leads all automakers with the most models achieving a TOP SAFETY PICK or TOP SAFETY PICK+rating from the Insurance Institute for Highway Safety (IIHS).

Key Honda activities at the ITS World Congress exhibit and demonstration spaces include:

  • Automated Highway Driving – an 8-mile freeway loop in the downtown Detroit area will provide attendees with an automated driving experience in a real-world traffic environment. The Honda system being demonstrated incorporates automated vehicle steering and braking and the capability for automated freeway entry, exit, lane change and other sophisticated maneuvers.
  • Vehicle-to-Pedestrian/Bicycle – using dedicated short range communications (DSRC)-based communication between the vehicle and the pedestrian or bicycle rider’s compatible smart phone (with proprietary V2P/B application), Honda V2P/B technology alerts both the driver and pedestrian/bicycle rider to a potential  collision, and allows the driver and pedestrian/bicycle rider to exchange courteous messages.
  • Vehicle-to-Motorcycle – using communications between the vehicle and motorcycle Honda V2M technology will alert the driver and rider of a potential collision.
  • V2V “Virtual Tow” – this Honda-first technology utilizes connected car technology to empower a driver to assist another driver in distress. The driver in need of assistance is able to alert surrounding vehicles to the need for assistance, at which point an assisting driver can virtually link up and “tow” the vehicle – with the trailing vehicle taking its driving cues from the lead vehicle via connected-car (V2V) technology and automated system – to a location where the driver can receive emergency services, such as a hospital.
  • Lane-level Hazard information plus Automated Lane Change – using a combination of connected car and cloud communication technology to detect and inform the drivers of a hazard in a lane with a live image of the hazard detail. Upon receiving the detailed information the trailing vehicle can perform an automated lane change and continue smooth driving without interruption.

Honda’s automated and connected vehicle demonstrations will take place throughout the ITS World Congress, September 7-11, 2014. The automated driving loop will start at the Atwater parking facility behind the Renaissance Center and will proceed along a prescribed 8-mile driving loop on public freeways. The V2X technology demonstration will take place on Belle Isle.  Free shuttle transportation between these locations and the Cobo Hall exhibit space will be provided by the ITS World Congress. Credentialed media who wish to  reserve a slot in either or both of the Honda demonstration programs, please contact Jessica Howell of Honda North America at (313) 410-3487 or Jessica_Howell@hna.honda.com.

About Honda Safety Innovation
Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians. The company operates two of the world’s most sophisticated crash test facilities, in Ohio and Japan, and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety.

Based in part on advancements to Honda’s Advanced Compatibility Engineering™ (ACE™) body structure, American Honda today leads the industry in third-party crash test ratings, with more models achieving top safety ratings from the Insurance Institute for Highway Safety (IIHS) for 2014 than any other automaker.  The company also is broadly applying advanced driver-assistive technologies such as LaneWatch™, Forward Collision Warning and Lane Departure Warning to its product lineup. Also, Honda has applied rearview cameras as standard equipment to all of its light truck models and 95 percent of its passenger cars for model year 2014, and will achieve 100-percent application by 2015.

Honda Aircraft Manager is Who Makes a Honda

It’s true, Apple Valley, Northwest, and Sims Honda dealerships do not sell Honda aircraft, but we wanted to tell you about who does make the aircraft because this is the caliber of person that Honda employs.

Honda today unveiled the newest associate profile in its popular 12-part What Makes a Honda is Who Makes a Honda video series. Jon Wells is the Senior Manager of Logistics and Materials Control at Honda Aircraft Company, and is featured for the many unique ways he uses his piloting skills to make a difference in his community.

Wells is a 12-year Honda veteran, and his team manages every part that enters the Honda Aircraft Company facility in Greensboro, North Carolina, where the innovative HondaJet is being manufactured. Wells ensures that the material needed to prepare the aircraft gets to where it needs to go at each step of the manufacturing process.

“The aircraft first flew in 2003 and I was actually at American Honda on the automotive side. When I saw it fly, I knew that my ultimate goal was to combine what I do with my passion for aviation,” Wells said.

When not working at Honda Aircraft, Wells lives his dream by piloting his own personal aircraft. But Wells takes his dream a step further by combining it with the Honda philosophy he teaches by using his plane to help others.

A licensed Airline Transport Pilot and certified flight instructor, Wells has transported more than 240 patients for medical treatment through Angel Flight, and has also transported more than 200 animals to new homes through the Pilots ‘n Paws program.

“Honda challenges us to be a company that society wants to exist and one of the ways we can do that is by giving back to the community,” said Wells. “You can get your pilot’s license but after you get it, then what? This was an opportunity to put it to work, to do something good and to show how useful aviation can be.”

The What Makes a Honda is Who Makes a Honda video series focuses on Honda’s commitment to innovation, inclusion, a youthful spirit and respect for the individual – core tenets of Honda’s approach to business that work equally well in the community. In addition, the videos spotlight the diverse career opportunities that exist within Honda, while also showcasing inspiring ways these associates engage in their communities.

The What Makes a Honda is Who Makes a Honda series will run on Honda’s YouTube channel athttps://www.youtube.com/watch?v=OxfhBgUbE7w.

Badge of Honor: Older Honda Accords are Most Stolen

The reliability of the Honda vehicles throughout the years has made them the most stolen vehicles. According to this article, car theft has actually got down because of new, high-tech ignitions. But older Hondas are still susceptible and are, apparently, the most desirable, to car thieves.

“Criminals generally have not been able to circumvent the technology or make counterfeit keys….Instead, criminals have stuck to stealing older cars. You can see this in the pattern of thefts of America’s most stolen car, the Honda Accord. About 54,000 Accords were stolen in 2013, 84 percent of them from model years 1997 or earlier, according to data from the National Insurance Crime Bureau.”

But older vehicles are not worth as much, so thieves have to steal more of them. And because Hondas are so reliable and last so long, that’s what is stolen most. “In any case, it turns out that Hondas remain the most stolen cars in America because they’re still worth something even if they were built before 1997. Looked at a certain way, that’s a badge of pride.”

What do you think? Is this something Honda and you as a Honda owner are proud of or is it concerning?

Honda Summer Cheerance Videos

Honda is counting on its summer Cheerance deals to give great cheer, but just in case the deals on the 2014 Honda Accord or CR-V don’t bring you a big enough smile, Honda created some Cheerance videos.

Like an opera singing bear.

And a ninja finger.

And this one about a motivated puppy.

Check all of the short clips out on the Honda channel on YouTube because Honda wants everyone to celebrate its Summer Cheerance with lots of great deals on Honda vehicles and also lots of cheer!

 

American Honda Enhances Marketing Efficiencies with New Digital Agency for Automobile Business

  • New enhanced digital capabilities ensure innovation and advance competitiveness in evolving online landscape

In an extension of the multi-agency automotive advertising structure it initiated in April 2013, American Honda today announced that it has selected Razorfish as the new digital agency for both the Honda and Acura brands to further enhance marketing innovation and efficiency. Razorfish will work collaboratively with brand creative agencies RPA and Mullen to develop digital platforms and support activities across Honda and Acura online properties.

The new digital agency assignment for Razorfish is the result of a nearly 8-month review process designed to advance American Honda’s competitiveness in the evolving online landscape.

Under the new digital marketing structure, RPA will continue to be responsible for all consumer-facing content related to traditional and digital advertising along with social media support as the creative agency for the Honda brand. Mullen, appointed the agency of record for Acura in April 2013, will continue to be responsible for all consumer-facing content related to traditional and digital advertising as the creative agency for the Acura brand.

Razorfish will work together with both creative agencies to optimize the brand and consumer-facing websites while maintaining the independent brand characteristics of each site. Additionally, Razorfish will be responsible for both Honda and Acura owner websites and social media support for Acura.

About Honda 

Honda Partners with Hispanic Scholarship Fund to Award Assistance to Hispanic College Students

American Honda Motor Co., Inc. and the Hispanic Scholarship Fund (HSF) today announced the awarding of scholarship assistance to 16 outstanding Latino undergraduate students from around the country at today’s Scholar Awards Breakfast in Columbus, Ohio.

Selected based on their demonstrated academic excellence, interest in science and engineering, and knowledge of the automotive industry, each student recipient received $5,000 to help in their pursuit of a higher education, along with other opportunities to expand their career horizons.

In order to be considered for the scholarship, students were required to carry a major in business administration, chemical, electrical, industrial, or mechanical engineering, and maintain at least a 3.0 grade point average. Selections were also based on knowledge of the automotive industry. The grants will help students pay for tuition, books and living expenses.

This year’s winners are:
Andre Marin, North Dakota State University – Electrical Engineering
Victor Rosario-Melendez, University of Puerto Rico – Mechanical Engineering
Jonathan Larrazabal, New Jersey Institute of Technology – Mechanical Engineering
Mark Kachelmyer, Texas A&M University – Engineering
Paige Sanchez, Embry Riddle Aeronautical University– Mechanical Engineering
Samy Amar, Stevens Institute of Technology – Mechanical Engineering
Maria Correa, St. Mary’s University – Industrial Engineering/Technology
Ernesto Covarrubias-Flores, Cal State Univ., Los Angeles – Mechanical Engineering
Alexander Oliva, Massachusetts Institute of Technology – Electrical Engineering
Spencer Hernandez, University of California – Irvine – Chemical Engineering
Esteban de la Torre, University of California – Davis – Electrical Engineering
Jeronimo Mora, University of California – Davis – Mechanical Engineering
Moses Kodur, University of California – San Diego – Chemical Engineering
Eduardo Aguirre, University of Texas – Arlington – Electrical Engineering
Alexandra Reyes, Texas Tech University – Petroleum Engineering
Alexander Guerra, University of Oklahoma – Mechanical Engineering

During the award program held in Columbus, the scholarship recipients heard from speakers including Honda Executive Vice President Rick Schostek, who spoke about the opportunities that a quality education can provide in today’s automotive manufacturing field.

In addition, the students and their guests attended a Columbus Clippers minor league baseball game on Monday night and took a tour of the assembly line at the Marysville Auto Plant on Tuesday.

“Honda is proud to have partnered with the Hispanic Scholarship Fund and to provide help to the next generation of engineers,” said Marc Burt, Assistant Vice President, Office of Inclusion & Diversity. “Honda is always looking ahead to the future of innovation, and we are excited to do something for those young minds that are going to lead us into that future.”

For more information about Honda’s partnership with the Hispanic Scholarship Fund, please visit at www.HSF.net.

Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event

  • Multifaceted, large-scale effort across Twitter, Facebook and YouTube includes real-world stunts, comedy and concerts August 4–8
  • Honda will donate $100,000 to the Pediatric Brain Tumor Foundation
  • ‘Summer Cheerance’ to feature videos from YouTube superstar, Andrew Hales
  • Campaign to include TV spots, print, digital, and radio placements

Honda is launching five days of continuous “Summer Cheerance” by spreading an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media, as well as hosting events from Mon., Aug. 4 to Fri., Aug. 8 to support the brand’s annual Summer Clearance Sales Event. In addition, Honda will donate $100,000 to the Pediatric Brain Tumor Foundation as part of this effort. The Summer Clearance event will also be supported by traditional TV, print, digital and radio advertising.

On Aug. 4, “Summer Cheerance” will launch with an introduction video revealing the mission to spread Summer Cheer. Lots of funny, crazy or just plain weird cheer videos, memes and GIFs will respond to people on Twitter throughout the five-day effort. Facebook and YouTube will also be leveraged. Content will conclude with a Honda Summer Clearance Event call to action.

To magnify reach, the brand is teaming with YouTube superstar Andrew Hales to promote his take on “Summer Cheerance” via two videos on his popular LAHWF YouTube channel during the five-day effort.

Real-world events will bring surprise moments of cheer in select cities across the country. Video will capture unsuspecting participants experiencing acts of cheer and will then be shared on Honda’s social channels during the “Summer Cheerance” effort. Live cheer events include randomly placed piñatas filled with goodies at various locations, and “Stand Here for Cheer” will encourage people to stand in a painted box on the ground in a busy area to receive a surprise act of cheer, such as being serenaded by a saxophonist. “Cheer Detector” at a beach finds buried treasured chests that will be shared with onlookers.

Pandora®  Summer Cheerance station featuring a variety of happy tunes will spread cheer and be promoted across Pandora. And rush-hour commuters will get their own dose of cheer from up-and-coming comedian Steve Simeone who will deliver two 60-second, custom-made “Summer Cheerance” comedy bits during a commercial break.

“We are committed to spreading unprecedented cheer starting today and connecting with as many people as we possibly can in five days,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. “This collection of silly and wonderful morsels of cheer across social media, and in real life, are designed to make an impact, create smile-filled buzz and remind people that summer is the best time to get a great deal on a Honda.”

Progress videos will be posted throughout the campaign to keep people updated and give a sense of the breadth of “Summer Cheerance” activities.

Customized digital units include a ticker tracking the goal to three million on http://www.shophonda.com/ and banner ads featuring cheery memes, and “Summer Cheerance” pre-roll will appear before humorous videos across video sites.

On TV, the Summer Clearance Sales Event campaign features six TV spots, including “Fan,” “Golf Cart,” and “Rain” that build off of last year’s successful summer event. The campaign features dramatizations of actual social media posts from people who are unhappy with their current cars, positioning the Honda Summer Clearance Event as the solution to their problems.

Network TV placements are scheduled on “The Bachelorette,” “New Girl,” “24″ and “MasterChef” and on national cable networks such as Bravo, Discovery, TBS and HGTV.

A strong online presence will also support this event, including banner ads on high-traffic auto sites such as Cars.com, KBB.com and Edmunds.com as well as units on Facebook, Twitter and YouTube. Print ads will run in “People,” “Sports Illustrated” and top-market local newspapers. Network radio spots will also air during the event.

Honda Motor Co., Ltd. Reports Consolidated Financial Results For The Fiscal First Quarter Ended June 30, 2014

OKYO, July 29, 2014 /PRNewswire/ — Honda Motor Co., Ltd. (HMC; NYSE) today announced its consolidated financial results for the fiscal first quarter ended June 30, 2014.

First Quarter Results

Honda’s consolidated net income attributable to Honda Motor Co., Ltd. for the fiscal first quarter ended June 30, 2014 totaled JPY 146.5 billion (USD 1,445 million), an increase of 19.6% from the same period last year. Basic net income attributable to Honda Motor Co., Ltd. per common share for the quarter amounted to JPY 81.29(USD 0.80), an increase of JPY 13.32(USD 0.13) from JPY 67.97 for the corresponding period last year. One Honda American Depository Share represents one common share.

Consolidated net sales and other operating revenue (herein referred to as “revenue”) for the quarter amounted to JPY 2,988.2 billion (USD 29,482 million), an increase of 5.4% from the same period last year, due primarily to increased revenue in automobile and motorcycle business operations, as well as favorable foreign currency translation effects.

Consolidated operating income for the quarter amounted to JPY 198.0 billion (USD 1,954 million), an increase of 7.1% from the same period last year, due primarily to continuing cost reduction efforts and an increase in sales volume and model mix, despite increased SG&A expenses as well as unfavorable foreign currency effects.

Consolidated income before income taxes and equity in income of affiliates for the quarter totaled JPY 198.8 billion (USD 1,961 million), an increase of 15.6% from the same period last year.

Equity in income of affiliates amounted to JPY 38.5 billion (USD 381 million) for the quarter, an increase of 21.5% from the corresponding period last year.

Business Segment

In motorcycle business operations, revenue increased 2.7%, to JPY 407.7 billion (USD 4,023 million) from the same period last year. Operating income totaled JPY 43.9 billion (USD 434 million), an increase of 3.3% from the same period last year.

In automobile business operations, revenue increased 5.6%, to JPY 2,319.5 billion (USD 22,885 million) from the same period last year. Operating income totaled JPY 99.8 billion (USD 985 million), an increase of 3.6% from the same period last year.

In financial services business operations, revenue increased 12.9%, to JPY 186.7 billion (USD 1,842 million) from the same period last year. Operating income increased 16.1% to JPY 51.8 billion (USD 511 million) from the same period last year.

In power product and other business operations, revenue decreased 1.3%, to JPY 74.2 billion (USD 732 million) from the same period last year. Operating income increased 75.5% to JPY 2.3 billion (USD 24 million) from the same period last year.

Explanatory note: United States dollar amounts have been translated from yen solely for the convenience of the reader at the rate of JPY 101.36=USD 1, the mean of the telegraphic transfer selling exchange rate and the telegraphic transfer buying exchange rate prevailing on the Tokyo foreign exchange market on June 30, 2014.

Forecasts for the Fiscal Year Ending March 31, 2015

In regard to the forecasts of the financial results for the fiscal year ending March 31, 2015, Honda projects consolidated results to be as shown below:

Fiscal year ending March 31, 2015

Yen (billions)
Net sales and other operating revenue 12,800.0 + 8.1%
Operating income 770.0 + 2.6%
Net income attributable to Honda Motor Co., Ltd. 600.0 + 4.5%
Basic net income attributable to Honda Motor Co., Ltd. per common share 332.91

Dividend per Share of Common Stock for fiscal year 2015

The Board of Directors of Honda Motor Co., Ltd., at its meeting held on July 29, 2014, resolved to make the quarterly dividend JPY 22 per share of common stock, the record date of which is June 30, 2014. The total expected annual dividend per share of common stock for the fiscal year ending March 31, 2015, is JPY 88 per share.

This announcement contains “forward-looking statements” as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are based on management’s assumptions and beliefs taking into account information currently available to it. Therefore, please be advised that Honda’s actual results could differ materially from those described in these forward-looking statements as a result of numerous factors, including general economic conditions in Honda’s principal markets and foreign exchange rates between the Japanese yen and the U.S. dollar, the Euro and other major currencies, as well as other factors detailed from time to time.

Honda Joins EPRI, Utilities and Automakers to Help Create an Open Grid Integration Platform for Plug-in Electric Vehicles

  • Project seeks to develop a streamlined platform for vehicle-grid functionality that can help create value for drivers, improve grid reliability and reduce GHG emissions
  • Honda pioneered a similar demonstration effort with IBM and PG&E (V1G)
  • Honda is participating in a vehicle-to-grid (V2G) demonstration with the University of Delaware and NRG Energy

Honda has joined a group of eight major automakers and 15 utilities organized by the Electric Power Research Institute (EPRI) to demonstrate a standards-based, open grid integration platform for plug-in electric vehicles (PEVs). The open platform will simplify and streamline V2G communications, enabling PEVs to provide grid services and increasing the overall value proposition of plug-in vehicles.

There are more than 3,300 utilities in North America and various global automakers providing plug-in vehicles. Collaboration of this nature is necessary to maximize the potential of vehicle-grid integration.

“This project is an important step in enabling plug-in vehicles to reach their potential as a valuable distributed resource that can increase grid stability, improve power quality and reduce demand peaks,” said Steven Center, vice president of the Environmental Business Development Office at American Honda. “Honda is participating in several projects aimed at accelerating vehicle-to-grid integration, which has the potential to reduce the total cost of owning a plug-in vehicle while enabling higher concentrations of renewable energy.”

Honda has steadily advanced and expanded its knowledge of V2G systems through its participation in several projects. Leveraging IBM’s cloud-based PEV Enablement platform, Honda demonstrated a PEV’s ability to receive and respond to charge instructions based on grid conditions and the vehicle’s battery state. Phase II of the project expanded the use of this network to schedule charge times based on the needs of the driver and preferred rate structures, including the use of renewable energy sources for charging.

In addition, in December 2013, Honda supplied an Accord Plug-In Hybrid with a bi-directional on-board charger to the University of Delaware’s Science, Technology and Advanced Research (STAR) Campus. In conjunction with the university and NRG Energy, Honda will investigate the potential of V2G technology to benefit the grid, vehicle owners and society.

In March 2014, Honda launched Honda Smart Home US at the University of California, Davis, which seeks to investigate the integration of the home with distributed renewable energy, the smart grid and the electric vehicle.

Honda Environmental Leadership
Honda is committed to further advancements in environmental technologies and the effort to improve fuel efficiency and reduce CO2 emissions from its products, including the 2014 Honda Accord Hybrid and Plug-In, the Fit EV, Civic Natural Gas and the FCX Clarity fuel-cell electric vehicle (FCEV). Honda has been recognized as among the top automakers in the Union of Concerned Scientists’ (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has been included on the list of America’s greenest vehicles from the American Council for an Energy-Efficient Economy (ACEEE) for the past 16 years.

Honda Honored as National “Highway Safety Hero”

At Honda, we don’t just build some of the most reliable and long-lasting vehicles on the road; we build some of the safest. And that safety doesn’t just mean safety for our drivers and passengers but also pedestrians who walk along side our vehicles. All the innovation has paid off as the Advocates for Highway and Auto Safety presented Honda with its prestigious “Highway Safety Hero” award!

According to this article, “The award recognizes Honda’s commitment to introduce advanced vehicle designs that aim to reduce pedestrian injuries and enhance driver visibility.  Honda was the only automaker, as well as the only corporation, recognized at this event.”

“We are proud to be a part of a company that not only looks after the safety of drivers and passengers, but goes even a step further and tries to protect pedestrians and cyclists from serious injury in the event of a collision,” said Tod McLaughlin, general manager at Apple Valley Honda dealership in Wenatchee. “No one wants to think about colliding with a pedestrian or cyclist, but the fact is is that it does happen. Honda wants to keep everyone on the roads safe, inside their cars and outside.”

We think it’s pretty cool that the AdvoCates for Highway and Auto Safety recognized Honda for it’s advances and dedication to “safety and driver assistive technologies as standard equipment, including features that aim to reduce pedestrian injuries in a collision. Technology such as collapsible hood hinges and breakaway windshield wiper pivots is focused on reducing severe head injuries, which account for 60 percent of pedestrian fatalities.”

Go Honda!

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