Sims Honda Supports #BurlingtonStrong

Sporty, Functional Honda HR-V Enters 2017 with Fresh Color and Green Credentials


Hot-selling crossover continues to gain accolades Coupe-like styling and sportiness combine with SUV functionality The stylish and versatile Honda HR-V crossover vehicle, the 2016 Green SUV of the Year, adds a new color for 2017 and goes on sale tomorrow with a manufacturer’s suggested retail price (MSRP) starting at $19,365 for the LX 2WD with […]

Honda Launches Global Communications Website for Selected 2017 Motorcycle Models


Honda Motor Co., Ltd. announced today the launching of “Honda Moto 2017,” a global communications website to promote selected 2017 motorcycle models slated for future release. The new website will introduce each of the selected models in a short-film drama format, depicting a unique lifestyle through the interaction of riders and their bikes, thereby promoting […]

2017 Acura RLX Takes the Stage


Most lavishly equipped, spacious and technologically advanced Acura sedan offers wide array of premium content AcuraWatch™ technologies standard on all trim levels The 2017 Acura RLX, the most lavishly equipped and technologically advanced Acura sedan goes on sale tomorrow at Acura dealerships nationwide, with a manufacturer’s suggested retail price (MSRP) starting at $54,4501. The 2017 […]

Honda S Dream Streamliner Set Bonneville Records


Honda R&D Japan-led effort sets FIA Class record of 261.875 mph Fastest speed ever recorded for a Honda vehicle Volunteer team surpasses previous mark set by Honda F1 car Honda products have won dozens of motorsports championships throughout the world, dominating competition at legendary venues from Indianapolis to Monaco, and on surfaces ranging from the […]

Service Specials at Sims Honda


We all know how important it is to properly maintain your vehicle, but sometimes we put off because it’s not urgent and things might be a little tight in the pocketbook. Don’t let that stop you! Sims Honda in Burlington has some great service specials to make sure your vehicle continues to purr like a […]

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‘Performance Like Wow': 2017 Acura MDX Ad Campaign Features Beck’s ‘Wow’


Integrated marketing campaign introduces the restyled and refreshed 2017 Acura MDX luxury SUV New TV spots including “Anthem,” ( set to the soundtrack of Beck‘s high-energy summer smash, “Wow” TV and digital executions showcase AcuraWatch™ suite of safety and driver-assistive technologies, now standard on all 2017 MDX models Multichannel campaign features custom-tailored digital marketing approach […]

Honda Signs on as Presenting Sponsor for Red Bull Global Rallycross Season Finale in Los Angeles, October 8-9


American Honda Motor Co., Inc. has partnered with Red Bull Global Rallycross as presenting sponsor of the series’ third annual event at the Port of Los Angeles in San Pedro on October 8-9.  Red Bull Global Rallycross Los Angeles presented by Honda will be a double-header event, and will serve as the season finale for […]

Trucks and Compacts Star as American Honda Reports August Sales


American Honda and Honda Division trucks have best August sales ever Honda CR-V sets 2nd consecutive all-time sales record Honda core models—Civic, Accord and CR-V—each top more than 30,000 sales Honda’s smallest vehicles—Fit and HR-V—post largest gains for the brand Refreshed Acura MDX posts 8.1 percent gain to push Acura trucks up 2.5 percent in […]