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Category: Honda

Honda Summer Cheerance Videos

Honda is counting on its summer Cheerance deals to give great cheer, but just in case the deals on the 2014 Honda Accord or CR-V don’t bring you a big enough smile, Honda created some Cheerance videos.

Like an opera singing bear.

And a ninja finger.

And this one about a motivated puppy.

Check all of the short clips out on the Honda channel on YouTube because Honda wants everyone to celebrate its Summer Cheerance with lots of great deals on Honda vehicles and also lots of cheer!

 

American Honda Enhances Marketing Efficiencies with New Digital Agency for Automobile Business

  • New enhanced digital capabilities ensure innovation and advance competitiveness in evolving online landscape

In an extension of the multi-agency automotive advertising structure it initiated in April 2013, American Honda today announced that it has selected Razorfish as the new digital agency for both the Honda and Acura brands to further enhance marketing innovation and efficiency. Razorfish will work collaboratively with brand creative agencies RPA and Mullen to develop digital platforms and support activities across Honda and Acura online properties.

The new digital agency assignment for Razorfish is the result of a nearly 8-month review process designed to advance American Honda’s competitiveness in the evolving online landscape.

Under the new digital marketing structure, RPA will continue to be responsible for all consumer-facing content related to traditional and digital advertising along with social media support as the creative agency for the Honda brand. Mullen, appointed the agency of record for Acura in April 2013, will continue to be responsible for all consumer-facing content related to traditional and digital advertising as the creative agency for the Acura brand.

Razorfish will work together with both creative agencies to optimize the brand and consumer-facing websites while maintaining the independent brand characteristics of each site. Additionally, Razorfish will be responsible for both Honda and Acura owner websites and social media support for Acura.

About Honda 

Honda Partners with Hispanic Scholarship Fund to Award Assistance to Hispanic College Students

American Honda Motor Co., Inc. and the Hispanic Scholarship Fund (HSF) today announced the awarding of scholarship assistance to 16 outstanding Latino undergraduate students from around the country at today’s Scholar Awards Breakfast in Columbus, Ohio.

Selected based on their demonstrated academic excellence, interest in science and engineering, and knowledge of the automotive industry, each student recipient received $5,000 to help in their pursuit of a higher education, along with other opportunities to expand their career horizons.

In order to be considered for the scholarship, students were required to carry a major in business administration, chemical, electrical, industrial, or mechanical engineering, and maintain at least a 3.0 grade point average. Selections were also based on knowledge of the automotive industry. The grants will help students pay for tuition, books and living expenses.

This year’s winners are:
Andre Marin, North Dakota State University – Electrical Engineering
Victor Rosario-Melendez, University of Puerto Rico – Mechanical Engineering
Jonathan Larrazabal, New Jersey Institute of Technology – Mechanical Engineering
Mark Kachelmyer, Texas A&M University – Engineering
Paige Sanchez, Embry Riddle Aeronautical University– Mechanical Engineering
Samy Amar, Stevens Institute of Technology – Mechanical Engineering
Maria Correa, St. Mary’s University – Industrial Engineering/Technology
Ernesto Covarrubias-Flores, Cal State Univ., Los Angeles – Mechanical Engineering
Alexander Oliva, Massachusetts Institute of Technology – Electrical Engineering
Spencer Hernandez, University of California – Irvine – Chemical Engineering
Esteban de la Torre, University of California – Davis – Electrical Engineering
Jeronimo Mora, University of California – Davis – Mechanical Engineering
Moses Kodur, University of California – San Diego – Chemical Engineering
Eduardo Aguirre, University of Texas – Arlington – Electrical Engineering
Alexandra Reyes, Texas Tech University – Petroleum Engineering
Alexander Guerra, University of Oklahoma – Mechanical Engineering

During the award program held in Columbus, the scholarship recipients heard from speakers including Honda Executive Vice President Rick Schostek, who spoke about the opportunities that a quality education can provide in today’s automotive manufacturing field.

In addition, the students and their guests attended a Columbus Clippers minor league baseball game on Monday night and took a tour of the assembly line at the Marysville Auto Plant on Tuesday.

“Honda is proud to have partnered with the Hispanic Scholarship Fund and to provide help to the next generation of engineers,” said Marc Burt, Assistant Vice President, Office of Inclusion & Diversity. “Honda is always looking ahead to the future of innovation, and we are excited to do something for those young minds that are going to lead us into that future.”

For more information about Honda’s partnership with the Hispanic Scholarship Fund, please visit at www.HSF.net.

Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event

  • Multifaceted, large-scale effort across Twitter, Facebook and YouTube includes real-world stunts, comedy and concerts August 4–8
  • Honda will donate $100,000 to the Pediatric Brain Tumor Foundation
  • ‘Summer Cheerance’ to feature videos from YouTube superstar, Andrew Hales
  • Campaign to include TV spots, print, digital, and radio placements

Honda is launching five days of continuous “Summer Cheerance” by spreading an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media, as well as hosting events from Mon., Aug. 4 to Fri., Aug. 8 to support the brand’s annual Summer Clearance Sales Event. In addition, Honda will donate $100,000 to the Pediatric Brain Tumor Foundation as part of this effort. The Summer Clearance event will also be supported by traditional TV, print, digital and radio advertising.

On Aug. 4, “Summer Cheerance” will launch with an introduction video revealing the mission to spread Summer Cheer. Lots of funny, crazy or just plain weird cheer videos, memes and GIFs will respond to people on Twitter throughout the five-day effort. Facebook and YouTube will also be leveraged. Content will conclude with a Honda Summer Clearance Event call to action.

To magnify reach, the brand is teaming with YouTube superstar Andrew Hales to promote his take on “Summer Cheerance” via two videos on his popular LAHWF YouTube channel during the five-day effort.

Real-world events will bring surprise moments of cheer in select cities across the country. Video will capture unsuspecting participants experiencing acts of cheer and will then be shared on Honda’s social channels during the “Summer Cheerance” effort. Live cheer events include randomly placed piñatas filled with goodies at various locations, and “Stand Here for Cheer” will encourage people to stand in a painted box on the ground in a busy area to receive a surprise act of cheer, such as being serenaded by a saxophonist. “Cheer Detector” at a beach finds buried treasured chests that will be shared with onlookers.

Pandora®  Summer Cheerance station featuring a variety of happy tunes will spread cheer and be promoted across Pandora. And rush-hour commuters will get their own dose of cheer from up-and-coming comedian Steve Simeone who will deliver two 60-second, custom-made “Summer Cheerance” comedy bits during a commercial break.

“We are committed to spreading unprecedented cheer starting today and connecting with as many people as we possibly can in five days,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. “This collection of silly and wonderful morsels of cheer across social media, and in real life, are designed to make an impact, create smile-filled buzz and remind people that summer is the best time to get a great deal on a Honda.”

Progress videos will be posted throughout the campaign to keep people updated and give a sense of the breadth of “Summer Cheerance” activities.

Customized digital units include a ticker tracking the goal to three million on http://www.shophonda.com/ and banner ads featuring cheery memes, and “Summer Cheerance” pre-roll will appear before humorous videos across video sites.

On TV, the Summer Clearance Sales Event campaign features six TV spots, including “Fan,” “Golf Cart,” and “Rain” that build off of last year’s successful summer event. The campaign features dramatizations of actual social media posts from people who are unhappy with their current cars, positioning the Honda Summer Clearance Event as the solution to their problems.

Network TV placements are scheduled on “The Bachelorette,” “New Girl,” “24″ and “MasterChef” and on national cable networks such as Bravo, Discovery, TBS and HGTV.

A strong online presence will also support this event, including banner ads on high-traffic auto sites such as Cars.com, KBB.com and Edmunds.com as well as units on Facebook, Twitter and YouTube. Print ads will run in “People,” “Sports Illustrated” and top-market local newspapers. Network radio spots will also air during the event.

Honda Motor Co., Ltd. Reports Consolidated Financial Results For The Fiscal First Quarter Ended June 30, 2014

OKYO, July 29, 2014 /PRNewswire/ — Honda Motor Co., Ltd. (HMC; NYSE) today announced its consolidated financial results for the fiscal first quarter ended June 30, 2014.

First Quarter Results

Honda’s consolidated net income attributable to Honda Motor Co., Ltd. for the fiscal first quarter ended June 30, 2014 totaled JPY 146.5 billion (USD 1,445 million), an increase of 19.6% from the same period last year. Basic net income attributable to Honda Motor Co., Ltd. per common share for the quarter amounted to JPY 81.29(USD 0.80), an increase of JPY 13.32(USD 0.13) from JPY 67.97 for the corresponding period last year. One Honda American Depository Share represents one common share.

Consolidated net sales and other operating revenue (herein referred to as “revenue”) for the quarter amounted to JPY 2,988.2 billion (USD 29,482 million), an increase of 5.4% from the same period last year, due primarily to increased revenue in automobile and motorcycle business operations, as well as favorable foreign currency translation effects.

Consolidated operating income for the quarter amounted to JPY 198.0 billion (USD 1,954 million), an increase of 7.1% from the same period last year, due primarily to continuing cost reduction efforts and an increase in sales volume and model mix, despite increased SG&A expenses as well as unfavorable foreign currency effects.

Consolidated income before income taxes and equity in income of affiliates for the quarter totaled JPY 198.8 billion (USD 1,961 million), an increase of 15.6% from the same period last year.

Equity in income of affiliates amounted to JPY 38.5 billion (USD 381 million) for the quarter, an increase of 21.5% from the corresponding period last year.

Business Segment

In motorcycle business operations, revenue increased 2.7%, to JPY 407.7 billion (USD 4,023 million) from the same period last year. Operating income totaled JPY 43.9 billion (USD 434 million), an increase of 3.3% from the same period last year.

In automobile business operations, revenue increased 5.6%, to JPY 2,319.5 billion (USD 22,885 million) from the same period last year. Operating income totaled JPY 99.8 billion (USD 985 million), an increase of 3.6% from the same period last year.

In financial services business operations, revenue increased 12.9%, to JPY 186.7 billion (USD 1,842 million) from the same period last year. Operating income increased 16.1% to JPY 51.8 billion (USD 511 million) from the same period last year.

In power product and other business operations, revenue decreased 1.3%, to JPY 74.2 billion (USD 732 million) from the same period last year. Operating income increased 75.5% to JPY 2.3 billion (USD 24 million) from the same period last year.

Explanatory note: United States dollar amounts have been translated from yen solely for the convenience of the reader at the rate of JPY 101.36=USD 1, the mean of the telegraphic transfer selling exchange rate and the telegraphic transfer buying exchange rate prevailing on the Tokyo foreign exchange market on June 30, 2014.

Forecasts for the Fiscal Year Ending March 31, 2015

In regard to the forecasts of the financial results for the fiscal year ending March 31, 2015, Honda projects consolidated results to be as shown below:

Fiscal year ending March 31, 2015

Yen (billions)
Net sales and other operating revenue 12,800.0 + 8.1%
Operating income 770.0 + 2.6%
Net income attributable to Honda Motor Co., Ltd. 600.0 + 4.5%
Basic net income attributable to Honda Motor Co., Ltd. per common share 332.91

Dividend per Share of Common Stock for fiscal year 2015

The Board of Directors of Honda Motor Co., Ltd., at its meeting held on July 29, 2014, resolved to make the quarterly dividend JPY 22 per share of common stock, the record date of which is June 30, 2014. The total expected annual dividend per share of common stock for the fiscal year ending March 31, 2015, is JPY 88 per share.

This announcement contains “forward-looking statements” as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are based on management’s assumptions and beliefs taking into account information currently available to it. Therefore, please be advised that Honda’s actual results could differ materially from those described in these forward-looking statements as a result of numerous factors, including general economic conditions in Honda’s principal markets and foreign exchange rates between the Japanese yen and the U.S. dollar, the Euro and other major currencies, as well as other factors detailed from time to time.

Honda Joins EPRI, Utilities and Automakers to Help Create an Open Grid Integration Platform for Plug-in Electric Vehicles

  • Project seeks to develop a streamlined platform for vehicle-grid functionality that can help create value for drivers, improve grid reliability and reduce GHG emissions
  • Honda pioneered a similar demonstration effort with IBM and PG&E (V1G)
  • Honda is participating in a vehicle-to-grid (V2G) demonstration with the University of Delaware and NRG Energy

Honda has joined a group of eight major automakers and 15 utilities organized by the Electric Power Research Institute (EPRI) to demonstrate a standards-based, open grid integration platform for plug-in electric vehicles (PEVs). The open platform will simplify and streamline V2G communications, enabling PEVs to provide grid services and increasing the overall value proposition of plug-in vehicles.

There are more than 3,300 utilities in North America and various global automakers providing plug-in vehicles. Collaboration of this nature is necessary to maximize the potential of vehicle-grid integration.

“This project is an important step in enabling plug-in vehicles to reach their potential as a valuable distributed resource that can increase grid stability, improve power quality and reduce demand peaks,” said Steven Center, vice president of the Environmental Business Development Office at American Honda. “Honda is participating in several projects aimed at accelerating vehicle-to-grid integration, which has the potential to reduce the total cost of owning a plug-in vehicle while enabling higher concentrations of renewable energy.”

Honda has steadily advanced and expanded its knowledge of V2G systems through its participation in several projects. Leveraging IBM’s cloud-based PEV Enablement platform, Honda demonstrated a PEV’s ability to receive and respond to charge instructions based on grid conditions and the vehicle’s battery state. Phase II of the project expanded the use of this network to schedule charge times based on the needs of the driver and preferred rate structures, including the use of renewable energy sources for charging.

In addition, in December 2013, Honda supplied an Accord Plug-In Hybrid with a bi-directional on-board charger to the University of Delaware’s Science, Technology and Advanced Research (STAR) Campus. In conjunction with the university and NRG Energy, Honda will investigate the potential of V2G technology to benefit the grid, vehicle owners and society.

In March 2014, Honda launched Honda Smart Home US at the University of California, Davis, which seeks to investigate the integration of the home with distributed renewable energy, the smart grid and the electric vehicle.

Honda Environmental Leadership
Honda is committed to further advancements in environmental technologies and the effort to improve fuel efficiency and reduce CO2 emissions from its products, including the 2014 Honda Accord Hybrid and Plug-In, the Fit EV, Civic Natural Gas and the FCX Clarity fuel-cell electric vehicle (FCEV). Honda has been recognized as among the top automakers in the Union of Concerned Scientists’ (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has been included on the list of America’s greenest vehicles from the American Council for an Energy-Efficient Economy (ACEEE) for the past 16 years.

Honda Honored as National “Highway Safety Hero”

At Honda, we don’t just build some of the most reliable and long-lasting vehicles on the road; we build some of the safest. And that safety doesn’t just mean safety for our drivers and passengers but also pedestrians who walk along side our vehicles. All the innovation has paid off as the Advocates for Highway and Auto Safety presented Honda with its prestigious “Highway Safety Hero” award!

According to this article, “The award recognizes Honda’s commitment to introduce advanced vehicle designs that aim to reduce pedestrian injuries and enhance driver visibility.  Honda was the only automaker, as well as the only corporation, recognized at this event.”

“We are proud to be a part of a company that not only looks after the safety of drivers and passengers, but goes even a step further and tries to protect pedestrians and cyclists from serious injury in the event of a collision,” said Tod McLaughlin, general manager at Apple Valley Honda dealership in Wenatchee. “No one wants to think about colliding with a pedestrian or cyclist, but the fact is is that it does happen. Honda wants to keep everyone on the roads safe, inside their cars and outside.”

We think it’s pretty cool that the AdvoCates for Highway and Auto Safety recognized Honda for it’s advances and dedication to “safety and driver assistive technologies as standard equipment, including features that aim to reduce pedestrian injuries in a collision. Technology such as collapsible hood hinges and breakaway windshield wiper pivots is focused on reducing severe head injuries, which account for 60 percent of pedestrian fatalities.”

Go Honda!

Honda Honors Suppliers of Indirect Products and Services; Annual Purchases Exceed $1.4 Billion in Ohio and Indiana

Honda has honored 25 suppliers that provide indirect products and services to five Honda automotive plants in Ohio and Indiana. Driven by record auto production in North America in 2013, Honda also announced that its purchasing for Maintenance, Repair and Operational (MRO) services in this region set a record of more than $1.4 billion for the fiscal year ending March 2014.

The MRO purchasing milestone came on the heels of record Honda auto production and parts purchasing in Ohio and Indiana in 2013 with the production of 976,361 automobiles at it three auto plants in Marysville and East Liberty, Ohio, and Greensburg, Ind. MRO purchasing also supports operations of Honda’s engine plant in Anna, Ohio and transmission plant in Russells Point, Ohio.

Different from suppliers that provide parts and materials for the mass production of Honda products, the more than 5,000 MRO suppliers support Honda plants by providing a wide variety of equipment, products and services that support the manufacturing of automobiles, as well as their engines and transmissions. These companies include local businesses as well as national companies, and many have grown along with the expansion of Honda’s automobile manufacturing in North America since Honda began U.S. auto production at the Marysville Auto Plant in 1982.

“With a host of pinnacle products coming to market next year, and with record production and sales targeted in the coming years, Honda will continue to transform its business by advancing technology in our products and manufacturing operations to maximize joy for the customer,” said Tom Lake, vice president for Purchasing and Cost Planning at Honda North America, Inc. “We thank our suppliers for the important role they continue to play in our success by bringing new ideas and value to our business.”

In 2013, Honda manufactured a record 1.78 million automobiles in North America, which led to the purchase of more than $25.5 billion in parts and materials in the region from 650 parts suppliers, also an all-time annual record. Parts purchasing for Honda plants in Indiana and Ohio last year totaled $12.2 billion from suppliers in North America, including more than 200 in Ohio and Indiana.

More than 260 MRO suppliers for Honda plants in Ohio and Indiana attended the annual conference in Columbus for the awards ceremony, networking and professional breakout sessions. Developed to recognize world-class business characteristics, the 25 suppliers were honored for achievements in the categories of Special Recognition, Outstanding Value, Performance Excellence and Supplier of the year.

“The purpose of the awards is to recognize suppliers that are bringing us value and helping Honda to advance our capabilities and deliver a better vehicle to our customers,” said Monica Oliverio, department manager of North American Indirect Procurement at Honda North America, Inc. “We want our suppliers to truly grow with us as we continue to expand and advance our operations in North America.”

Bill Easdale, vice president of Honda of America Mfg., Inc. added that the involvement of both indirect and parts suppliers is important as Honda’s North American operations take on new responsibilities to engineer and manufacture products for customers in this region and globally.

“In order to meet the responsibility of the lead role we have been asked to play in North America and to prepare for the next phase in our growth and evolution, we continue to invest in our business and our people,” Easdale said. “We have a long-term commitment to Ohio and to all of our operations in North America, and this should give our suppliers the confidence to grow with us and to innovate with us, by bringing their best new ideas to Honda.”

About Honda in Ohio and Indiana

Honda of America Mfg., Inc. employs 10,000 Ohioans at the Marysville Auto Plant, East Liberty Auto Plant and Anna Engine Plant, along with operations that support its manufacturing.

With capacity to produce 440,000 automobiles per year, the Marysville plant currently is producing the Accord Sedan, Coupe and Hybrid models, and the all-new Acura TLX Sedan. The East Liberty plant produces the Honda CR-V and Crosstour, and the Acura RDX, with capacity to manufacture 240,000 automobiles per year.

Honda’s engine plant in Anna, Ohio has capacity to produce more than 1 million V-6 and four-cylinder engines per year, primarily for Honda’s auto plants in Ohio, Indiana and Canada. In addition to production of these engines along with high-precision steel engine components, the Anna plant also manufactures sophisticated pulley components for Honda’s continuously variable transmissions (CVTs).

Located in Russells Point, Ohio, Honda Transmission Mfg. of America, Inc. employs 1,125 associates and has capacity to produce more than 1 million automatic transmissions and CVTs per year. The plant also manufactures gear sets, four-wheel-drive systems and four-wheel-drive transfer components.

Honda Manufacturing of Indiana LLC employs 2,300 associates and has capacity to produce 250,000 vehicles per year. This plant currently manufactures the Civic Sedan, Civic Natural Gas and Civic Hybrid, along with the Acura ILX Sedan and Hybrid models.

About Honda in North America

Honda established operations in America in 1959, and now employs more than 39,000 associates in its North American sales, R&D and manufacturing operations with a capital investment of more than $16.3 billion.

Based on its longstanding commitment to “build products close to the customer” Honda operates 16 major manufacturing facilities in North America, producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products such as lawn mowers, mini-tillers and general purpose engines, and the HondaJet light jet, using domestic and globally sourced parts.

Eight Honda auto plants in the region, including four in the U.S., have the capacity to produce 1.92 million automobiles each year.  In 2013, 94 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. Those plants today manufacture 11 different models, including four passenger cars and seven light trucks.

A fifth U.S. auto plant, the Performance Manufacturing Center, is under construction in Marysville, Ohio, and next year will become the exclusive global production location for the next generation Acura NSX.

Honda operates major research and development centers in the U.S. that fully design, develop and engineer many of the products Honda produces in North America.

Newest Version of ASIMO to Join the HondaJet at EAA AirVenture

Coming off its highly successful North American debut in April, the newest version of Honda’s humanoid robot, ASIMO, will make its second U.S. appearance with daily demonstrations at EAA AirVenture Oshkosh 2014, July 28-August 3.

Honda will showcase two examples of its innovative technology and engineering prowess at AirVenture, as ASIMO joins the first production HondaJet at the seven-day aircraft festival held in Oshkosh, Wisconsin.

ASIMO will entertain crowds in the HondaJet display area, making three appearances during each day of the event. Demonstrations will take place in the Honda Aircraft Company tent at 10 a.m., 11:30 a.m. and 1:30 p.m.

ASIMO, which stands for Advanced Step in Innovative Mobility, was first introduced 14 years ago. Since then, Honda engineers have continued making significant advances, including physical improvements in the lower body to enhance stability and balance control, allowing the robot to climb more smoothly, run faster and change directions in a more-controlled fashion.

Enhancements in the upper body include major increases in the degrees of freedom available in the robot’s hands. Each hand now contains 13 degrees of freedom, which allows ASIMO to perform many more intricate and precise tasks.

“This is an exciting project for Honda,” said Satoshi Shigemi, senior chief engineer of Honda R&D Co., Ltd., and the leader of Honda’s humanoid robotics program. “Our engineers are working tirelessly to develop new technologies aimed at helping ASIMO work in a real world environment.”

The innovative HondaJet will again make an appearance at the Experimental Aircraft Association’s biggest event. Honda Aircraft Company is holding a special event on Monday, July 28 at 9:30 a.m. to commemorate the first production aircraft’s public debut. EAA AirVenture Oshkosh attracts more than 10,000 aircraft and 300,000 visitors each year.

Follow ASIMO on Twitter at www.twitter.com/ASIMO and at www.facebook.com/asimo

Aerospace Engineer is Who Makes a Honda

Honda today unveiled the newest associate profile in its 12-part What Makes a Honda is Who Makes a Honda video series. Annie Boh is an aerospace engineer focused on vehicle aero acoustics at Honda R&D Americas (HRA).

An 11-year Honda veteran, Boh oversees wind noise marketability throughout a product’s development. From concept to mass production model, the vehicle’s aerodynamics are evaluated by Boh and her team using computer aided testing and full scale wind tunnel testing. By understanding how the air outside the vehicle impacts the noise inside, Boh develops modifications that help lead to the quiet, smooth ride of Honda and Acura products.

“We have the opportunity to impact the lives of so many people through the power of engineering and design,” said Boh. “To help develop a product used everyday that adds efficiency, functionality and safety to a person’s life is a responsibility the Honda team and I take very seriously.”

In addition to her work at Honda, Boh is a guardian ad litem for Court Appointed Special Advocates (CASA). As a CASA volunteer, Boh serves as a voice in the court system for children who have been the victims of severe abuse or neglect. By getting to know both the children and the adults in their lives, she can make recommendations on what is best for the children long term.

“CASA helps foster the human spirit in a child. A little bit of empowerment – just knowing a child has a choice in life – goes such a long way,” said Boh. “And statistically, this program works. As an engineer, that is very important to me.”

The What Makes a Honda is Who Makes a Honda video series focuses on Honda’s commitment to innovation, inclusion, a youthful spirit and respect for the individual – core tenets of Honda’s approach to business that work equally well in the community. In addition, the videos spotlight the diverse career opportunities that exist within Honda, while also showcasing inspiring ways these associates engage in their communities.

The What Makes a Honda is Who Makes a Honda series will run on Honda’s YouTube channel athttp://www.youtube.com/Honda.

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