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Category: Honda

Honda Motor Co., Ltd. Reports Consolidated Financial Results For The Fiscal First Quarter Ended June 30, 2014

OKYO, July 29, 2014 /PRNewswire/ — Honda Motor Co., Ltd. (HMC; NYSE) today announced its consolidated financial results for the fiscal first quarter ended June 30, 2014.

First Quarter Results

Honda’s consolidated net income attributable to Honda Motor Co., Ltd. for the fiscal first quarter ended June 30, 2014 totaled JPY 146.5 billion (USD 1,445 million), an increase of 19.6% from the same period last year. Basic net income attributable to Honda Motor Co., Ltd. per common share for the quarter amounted to JPY 81.29(USD 0.80), an increase of JPY 13.32(USD 0.13) from JPY 67.97 for the corresponding period last year. One Honda American Depository Share represents one common share.

Consolidated net sales and other operating revenue (herein referred to as “revenue”) for the quarter amounted to JPY 2,988.2 billion (USD 29,482 million), an increase of 5.4% from the same period last year, due primarily to increased revenue in automobile and motorcycle business operations, as well as favorable foreign currency translation effects.

Consolidated operating income for the quarter amounted to JPY 198.0 billion (USD 1,954 million), an increase of 7.1% from the same period last year, due primarily to continuing cost reduction efforts and an increase in sales volume and model mix, despite increased SG&A expenses as well as unfavorable foreign currency effects.

Consolidated income before income taxes and equity in income of affiliates for the quarter totaled JPY 198.8 billion (USD 1,961 million), an increase of 15.6% from the same period last year.

Equity in income of affiliates amounted to JPY 38.5 billion (USD 381 million) for the quarter, an increase of 21.5% from the corresponding period last year.

Business Segment

In motorcycle business operations, revenue increased 2.7%, to JPY 407.7 billion (USD 4,023 million) from the same period last year. Operating income totaled JPY 43.9 billion (USD 434 million), an increase of 3.3% from the same period last year.

In automobile business operations, revenue increased 5.6%, to JPY 2,319.5 billion (USD 22,885 million) from the same period last year. Operating income totaled JPY 99.8 billion (USD 985 million), an increase of 3.6% from the same period last year.

In financial services business operations, revenue increased 12.9%, to JPY 186.7 billion (USD 1,842 million) from the same period last year. Operating income increased 16.1% to JPY 51.8 billion (USD 511 million) from the same period last year.

In power product and other business operations, revenue decreased 1.3%, to JPY 74.2 billion (USD 732 million) from the same period last year. Operating income increased 75.5% to JPY 2.3 billion (USD 24 million) from the same period last year.

Explanatory note: United States dollar amounts have been translated from yen solely for the convenience of the reader at the rate of JPY 101.36=USD 1, the mean of the telegraphic transfer selling exchange rate and the telegraphic transfer buying exchange rate prevailing on the Tokyo foreign exchange market on June 30, 2014.

Forecasts for the Fiscal Year Ending March 31, 2015

In regard to the forecasts of the financial results for the fiscal year ending March 31, 2015, Honda projects consolidated results to be as shown below:

Fiscal year ending March 31, 2015

Yen (billions)
Net sales and other operating revenue 12,800.0 + 8.1%
Operating income 770.0 + 2.6%
Net income attributable to Honda Motor Co., Ltd. 600.0 + 4.5%
Basic net income attributable to Honda Motor Co., Ltd. per common share 332.91

Dividend per Share of Common Stock for fiscal year 2015

The Board of Directors of Honda Motor Co., Ltd., at its meeting held on July 29, 2014, resolved to make the quarterly dividend JPY 22 per share of common stock, the record date of which is June 30, 2014. The total expected annual dividend per share of common stock for the fiscal year ending March 31, 2015, is JPY 88 per share.

This announcement contains “forward-looking statements” as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are based on management’s assumptions and beliefs taking into account information currently available to it. Therefore, please be advised that Honda’s actual results could differ materially from those described in these forward-looking statements as a result of numerous factors, including general economic conditions in Honda’s principal markets and foreign exchange rates between the Japanese yen and the U.S. dollar, the Euro and other major currencies, as well as other factors detailed from time to time.

Honda Joins EPRI, Utilities and Automakers to Help Create an Open Grid Integration Platform for Plug-in Electric Vehicles

  • Project seeks to develop a streamlined platform for vehicle-grid functionality that can help create value for drivers, improve grid reliability and reduce GHG emissions
  • Honda pioneered a similar demonstration effort with IBM and PG&E (V1G)
  • Honda is participating in a vehicle-to-grid (V2G) demonstration with the University of Delaware and NRG Energy

Honda has joined a group of eight major automakers and 15 utilities organized by the Electric Power Research Institute (EPRI) to demonstrate a standards-based, open grid integration platform for plug-in electric vehicles (PEVs). The open platform will simplify and streamline V2G communications, enabling PEVs to provide grid services and increasing the overall value proposition of plug-in vehicles.

There are more than 3,300 utilities in North America and various global automakers providing plug-in vehicles. Collaboration of this nature is necessary to maximize the potential of vehicle-grid integration.

“This project is an important step in enabling plug-in vehicles to reach their potential as a valuable distributed resource that can increase grid stability, improve power quality and reduce demand peaks,” said Steven Center, vice president of the Environmental Business Development Office at American Honda. “Honda is participating in several projects aimed at accelerating vehicle-to-grid integration, which has the potential to reduce the total cost of owning a plug-in vehicle while enabling higher concentrations of renewable energy.”

Honda has steadily advanced and expanded its knowledge of V2G systems through its participation in several projects. Leveraging IBM’s cloud-based PEV Enablement platform, Honda demonstrated a PEV’s ability to receive and respond to charge instructions based on grid conditions and the vehicle’s battery state. Phase II of the project expanded the use of this network to schedule charge times based on the needs of the driver and preferred rate structures, including the use of renewable energy sources for charging.

In addition, in December 2013, Honda supplied an Accord Plug-In Hybrid with a bi-directional on-board charger to the University of Delaware’s Science, Technology and Advanced Research (STAR) Campus. In conjunction with the university and NRG Energy, Honda will investigate the potential of V2G technology to benefit the grid, vehicle owners and society.

In March 2014, Honda launched Honda Smart Home US at the University of California, Davis, which seeks to investigate the integration of the home with distributed renewable energy, the smart grid and the electric vehicle.

Honda Environmental Leadership
Honda is committed to further advancements in environmental technologies and the effort to improve fuel efficiency and reduce CO2 emissions from its products, including the 2014 Honda Accord Hybrid and Plug-In, the Fit EV, Civic Natural Gas and the FCX Clarity fuel-cell electric vehicle (FCEV). Honda has been recognized as among the top automakers in the Union of Concerned Scientists’ (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has been included on the list of America’s greenest vehicles from the American Council for an Energy-Efficient Economy (ACEEE) for the past 16 years.

Honda Honored as National “Highway Safety Hero”

At Honda, we don’t just build some of the most reliable and long-lasting vehicles on the road; we build some of the safest. And that safety doesn’t just mean safety for our drivers and passengers but also pedestrians who walk along side our vehicles. All the innovation has paid off as the Advocates for Highway and Auto Safety presented Honda with its prestigious “Highway Safety Hero” award!

According to this article, “The award recognizes Honda’s commitment to introduce advanced vehicle designs that aim to reduce pedestrian injuries and enhance driver visibility.  Honda was the only automaker, as well as the only corporation, recognized at this event.”

“We are proud to be a part of a company that not only looks after the safety of drivers and passengers, but goes even a step further and tries to protect pedestrians and cyclists from serious injury in the event of a collision,” said Tod McLaughlin, general manager at Apple Valley Honda dealership in Wenatchee. “No one wants to think about colliding with a pedestrian or cyclist, but the fact is is that it does happen. Honda wants to keep everyone on the roads safe, inside their cars and outside.”

We think it’s pretty cool that the AdvoCates for Highway and Auto Safety recognized Honda for it’s advances and dedication to “safety and driver assistive technologies as standard equipment, including features that aim to reduce pedestrian injuries in a collision. Technology such as collapsible hood hinges and breakaway windshield wiper pivots is focused on reducing severe head injuries, which account for 60 percent of pedestrian fatalities.”

Go Honda!

Honda Honors Suppliers of Indirect Products and Services; Annual Purchases Exceed $1.4 Billion in Ohio and Indiana

Honda has honored 25 suppliers that provide indirect products and services to five Honda automotive plants in Ohio and Indiana. Driven by record auto production in North America in 2013, Honda also announced that its purchasing for Maintenance, Repair and Operational (MRO) services in this region set a record of more than $1.4 billion for the fiscal year ending March 2014.

The MRO purchasing milestone came on the heels of record Honda auto production and parts purchasing in Ohio and Indiana in 2013 with the production of 976,361 automobiles at it three auto plants in Marysville and East Liberty, Ohio, and Greensburg, Ind. MRO purchasing also supports operations of Honda’s engine plant in Anna, Ohio and transmission plant in Russells Point, Ohio.

Different from suppliers that provide parts and materials for the mass production of Honda products, the more than 5,000 MRO suppliers support Honda plants by providing a wide variety of equipment, products and services that support the manufacturing of automobiles, as well as their engines and transmissions. These companies include local businesses as well as national companies, and many have grown along with the expansion of Honda’s automobile manufacturing in North America since Honda began U.S. auto production at the Marysville Auto Plant in 1982.

“With a host of pinnacle products coming to market next year, and with record production and sales targeted in the coming years, Honda will continue to transform its business by advancing technology in our products and manufacturing operations to maximize joy for the customer,” said Tom Lake, vice president for Purchasing and Cost Planning at Honda North America, Inc. “We thank our suppliers for the important role they continue to play in our success by bringing new ideas and value to our business.”

In 2013, Honda manufactured a record 1.78 million automobiles in North America, which led to the purchase of more than $25.5 billion in parts and materials in the region from 650 parts suppliers, also an all-time annual record. Parts purchasing for Honda plants in Indiana and Ohio last year totaled $12.2 billion from suppliers in North America, including more than 200 in Ohio and Indiana.

More than 260 MRO suppliers for Honda plants in Ohio and Indiana attended the annual conference in Columbus for the awards ceremony, networking and professional breakout sessions. Developed to recognize world-class business characteristics, the 25 suppliers were honored for achievements in the categories of Special Recognition, Outstanding Value, Performance Excellence and Supplier of the year.

“The purpose of the awards is to recognize suppliers that are bringing us value and helping Honda to advance our capabilities and deliver a better vehicle to our customers,” said Monica Oliverio, department manager of North American Indirect Procurement at Honda North America, Inc. “We want our suppliers to truly grow with us as we continue to expand and advance our operations in North America.”

Bill Easdale, vice president of Honda of America Mfg., Inc. added that the involvement of both indirect and parts suppliers is important as Honda’s North American operations take on new responsibilities to engineer and manufacture products for customers in this region and globally.

“In order to meet the responsibility of the lead role we have been asked to play in North America and to prepare for the next phase in our growth and evolution, we continue to invest in our business and our people,” Easdale said. “We have a long-term commitment to Ohio and to all of our operations in North America, and this should give our suppliers the confidence to grow with us and to innovate with us, by bringing their best new ideas to Honda.”

About Honda in Ohio and Indiana

Honda of America Mfg., Inc. employs 10,000 Ohioans at the Marysville Auto Plant, East Liberty Auto Plant and Anna Engine Plant, along with operations that support its manufacturing.

With capacity to produce 440,000 automobiles per year, the Marysville plant currently is producing the Accord Sedan, Coupe and Hybrid models, and the all-new Acura TLX Sedan. The East Liberty plant produces the Honda CR-V and Crosstour, and the Acura RDX, with capacity to manufacture 240,000 automobiles per year.

Honda’s engine plant in Anna, Ohio has capacity to produce more than 1 million V-6 and four-cylinder engines per year, primarily for Honda’s auto plants in Ohio, Indiana and Canada. In addition to production of these engines along with high-precision steel engine components, the Anna plant also manufactures sophisticated pulley components for Honda’s continuously variable transmissions (CVTs).

Located in Russells Point, Ohio, Honda Transmission Mfg. of America, Inc. employs 1,125 associates and has capacity to produce more than 1 million automatic transmissions and CVTs per year. The plant also manufactures gear sets, four-wheel-drive systems and four-wheel-drive transfer components.

Honda Manufacturing of Indiana LLC employs 2,300 associates and has capacity to produce 250,000 vehicles per year. This plant currently manufactures the Civic Sedan, Civic Natural Gas and Civic Hybrid, along with the Acura ILX Sedan and Hybrid models.

About Honda in North America

Honda established operations in America in 1959, and now employs more than 39,000 associates in its North American sales, R&D and manufacturing operations with a capital investment of more than $16.3 billion.

Based on its longstanding commitment to “build products close to the customer” Honda operates 16 major manufacturing facilities in North America, producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products such as lawn mowers, mini-tillers and general purpose engines, and the HondaJet light jet, using domestic and globally sourced parts.

Eight Honda auto plants in the region, including four in the U.S., have the capacity to produce 1.92 million automobiles each year.  In 2013, 94 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. Those plants today manufacture 11 different models, including four passenger cars and seven light trucks.

A fifth U.S. auto plant, the Performance Manufacturing Center, is under construction in Marysville, Ohio, and next year will become the exclusive global production location for the next generation Acura NSX.

Honda operates major research and development centers in the U.S. that fully design, develop and engineer many of the products Honda produces in North America.

Newest Version of ASIMO to Join the HondaJet at EAA AirVenture

Coming off its highly successful North American debut in April, the newest version of Honda’s humanoid robot, ASIMO, will make its second U.S. appearance with daily demonstrations at EAA AirVenture Oshkosh 2014, July 28-August 3.

Honda will showcase two examples of its innovative technology and engineering prowess at AirVenture, as ASIMO joins the first production HondaJet at the seven-day aircraft festival held in Oshkosh, Wisconsin.

ASIMO will entertain crowds in the HondaJet display area, making three appearances during each day of the event. Demonstrations will take place in the Honda Aircraft Company tent at 10 a.m., 11:30 a.m. and 1:30 p.m.

ASIMO, which stands for Advanced Step in Innovative Mobility, was first introduced 14 years ago. Since then, Honda engineers have continued making significant advances, including physical improvements in the lower body to enhance stability and balance control, allowing the robot to climb more smoothly, run faster and change directions in a more-controlled fashion.

Enhancements in the upper body include major increases in the degrees of freedom available in the robot’s hands. Each hand now contains 13 degrees of freedom, which allows ASIMO to perform many more intricate and precise tasks.

“This is an exciting project for Honda,” said Satoshi Shigemi, senior chief engineer of Honda R&D Co., Ltd., and the leader of Honda’s humanoid robotics program. “Our engineers are working tirelessly to develop new technologies aimed at helping ASIMO work in a real world environment.”

The innovative HondaJet will again make an appearance at the Experimental Aircraft Association’s biggest event. Honda Aircraft Company is holding a special event on Monday, July 28 at 9:30 a.m. to commemorate the first production aircraft’s public debut. EAA AirVenture Oshkosh attracts more than 10,000 aircraft and 300,000 visitors each year.

Follow ASIMO on Twitter at www.twitter.com/ASIMO and at www.facebook.com/asimo

Aerospace Engineer is Who Makes a Honda

Honda today unveiled the newest associate profile in its 12-part What Makes a Honda is Who Makes a Honda video series. Annie Boh is an aerospace engineer focused on vehicle aero acoustics at Honda R&D Americas (HRA).

An 11-year Honda veteran, Boh oversees wind noise marketability throughout a product’s development. From concept to mass production model, the vehicle’s aerodynamics are evaluated by Boh and her team using computer aided testing and full scale wind tunnel testing. By understanding how the air outside the vehicle impacts the noise inside, Boh develops modifications that help lead to the quiet, smooth ride of Honda and Acura products.

“We have the opportunity to impact the lives of so many people through the power of engineering and design,” said Boh. “To help develop a product used everyday that adds efficiency, functionality and safety to a person’s life is a responsibility the Honda team and I take very seriously.”

In addition to her work at Honda, Boh is a guardian ad litem for Court Appointed Special Advocates (CASA). As a CASA volunteer, Boh serves as a voice in the court system for children who have been the victims of severe abuse or neglect. By getting to know both the children and the adults in their lives, she can make recommendations on what is best for the children long term.

“CASA helps foster the human spirit in a child. A little bit of empowerment – just knowing a child has a choice in life – goes such a long way,” said Boh. “And statistically, this program works. As an engineer, that is very important to me.”

The What Makes a Honda is Who Makes a Honda video series focuses on Honda’s commitment to innovation, inclusion, a youthful spirit and respect for the individual – core tenets of Honda’s approach to business that work equally well in the community. In addition, the videos spotlight the diverse career opportunities that exist within Honda, while also showcasing inspiring ways these associates engage in their communities.

The What Makes a Honda is Who Makes a Honda series will run on Honda’s YouTube channel athttp://www.youtube.com/Honda.

Honda Commits to the Expansion of Hybrid Vehicle Offerings in the U.S.

  • Honda product strategy includes advancement of Earth Dreams™ Technology powertrains, including innovative two-motor hybrid system
  • Strategy will include changes to existing lineup of environmental vehicles

Honda is reinforcing its commitment to a clear product strategy focused on further advancing fuel-efficient and alternative-fuel vehicle technologies that are better aligned with customer needs and that strengthen the company’s U.S. sales momentum.

Keyed to the continued rollout of a new lineup of Earth Dreams™ Technology engines, transmissions and electro-motive technologies, the strategy will be executed over the next three to four years and will include changes to the Honda lineup of advanced technology environmental vehicles, including the Honda Insight. The U.S. model Insight will be available at Honda dealerships nationwide through the end of the year, with production scheduled to end in summer 2014.

Honda’s hybrid product direction in the U.S. will move forward with greater focus on expanded application of the innovative two-motor hybrid system. The two-motor system was introduced on the 2014 Accord Plug-In Hybrid and powers the EPA-rated 50 mpg city Accord Hybrid, which is the most fuel-efficient rating for a 5-passenger sedan in America.

“No manufacturer has more experience with electromotive technologies than Honda and we are committed to applying our expertise to a wide range of products in the coming years,” said Michael Accavitti, senior vice president of auto operations at American Honda. “Our hybrid vehicle strategy will focus on new models aimed at delivering the class-leading fuel economy and performance our customers’ desire in segments that represent significant growth opportunities.”

The second generation Insight is the most affordable mass-produced hybrid vehicle on the market with a MSRP starting at $18,7251, and an EPA fuel economy ratings of 41/44/42 city/highway/combined2. It was introduced in the spring of 2009 and offered a unique blend of fuel-efficient hybrid performance, 5-door hatchback practicality, top safety ratings and a host of user-friendly features, including the first application of the Honda-exclusive ECO Assist™, a sophisticated feedback system that uses an adaptive color display to indicate overall driving efficiency. Long recognized as an affordable and practical hybrid vehicle choice for customers, the Insight was named a ‘Greenest Vehicle’ by the American Council for an Energy-Efficient Economy (ACEEE) for four consecutive years and a ‘Top Choice’ by Edmunds.com.

Support for Small Business Suppliers is a Tide that Lifts all Boats

This is a great brief article that explains how American Honda vehicles sold in the United States are. Not only are they made in America, which supports local workers and economies, but Honda strives to support smaller, local businesses to increase that impact. This is an article from the perspective of the VP of Honda North America.

Our Perspectives
Rick Schostek, Executive Vice President, Honda North America, Inc.

When the White House asked Honda to sign a pledge in support of suppliers that are small businesses, there was never a moment of hesitation, because the goal of supporting small business is vital to the success of Honda in America.

It is a little known fact that Honda was established in America in 1959 with less than $125,000 in working capital.  With $100,000 of that going to purchase a very small building in Los Angeles, we actually had to borrow money to buy a truck to deliver our motorcycles to dealers.  We have never lost sight of the challenges of doing business as a small company.

Today, the small businesses that provide us with parts for our automobile, powersports, power equipment and aircraft production in America, and that provide services ranging from security to landscaping, are integral to Honda’s U.S. sales, manufacturing and R&D operations, and we have a long and deep commitment to hands-on collaboration.

At the core of Honda’s approach is our desire to establish long-term relationships with suppliers, based on trust and mutual benefit, and with a commitment to diversity.

So it was that on July 11, one of our suppliers, Billy Vickers, the president and chief executive officer of Modular Assemblies Innovations (MAI), of Dublin, Ohio, joined me in attending a roundtable discussion with President Obama at the White House.  During the discussion Honda signed a pledge to assist small business suppliers by reducing capital needs and providing insight into best practices.

We recognize that small business suppliers work on tight budgets with capital as a premium.  These constraints can stifle growth, innovation and efficiency.  Additionally, while smaller suppliers may have opportunities to improve their efficiency, they often lack the resources and expertise, which can put them at risk of falling behind their big business competition.

As Honda has expanded its manufacturing operations, we often work with existing, smaller companies to expand their business to serve our needs.  For instance, Billy Vickers’s company, MAI, has grown in Ohio, Alabama and Indiana, along with the growth of Honda operations in these states, and now employs more than 250 associates.

One of the ways in which Honda has supported a minority-owned business such as MAI is by providing adjusted payment terms, reducing MAI’s upfront costs by assisting with the purchase of costly components and giving the company the cash flow it needs to operate and expand its business.

We also provided on-site process engineering assistance at MAI to collaborate on best practices to help MAI improve its efficiency and quality in the company’s manufacturing processes. Because of this teamwork, MAI has been able to grow its business and venture into new areas. All of these approaches are aligned with the White House pledge.

We will continue to pursue and expand these types of efforts to help our small suppliers grow and invest in the United States.  The needs of each small business are different, but we understand reducing capital needs means the ability to expand, and learning from others is often the best way to improve efficiency.

Honda is no longer a small business. In 2013 alone, Honda purchased more than $23 billion in parts and materials from more than 530 suppliers across the country – that was a new record for our company. Further, Honda purchased another $10 billion in a wide variety of equipment, products and services from more than 5,000 MRO suppliers (Maintenance, Repair and Operational).

But we still operate with the spirit of a young and small business – and we are pledged to support other companies that are now in that position.  It is a great “win-win-win” formula for the supplier, for Honda and for the U.S. economy as a whole.

HPD Announces Collegiate SAE Program

  • Student SAE programs now eligible to join the Honda Racing Line
  • Includes Formula SAE, Baja SAE and other SAE university programs
  • Provides access to Honda Racing Line products and services

Society of Automotive Engineers (SAE) collegiate-level programs will now be able to join the Honda Racing Line, giving them access to products and services offered by Honda Performance Development.

Universities operating SAE-affiliated programs, such as Formula SAE and Baja SAE can now apply for membership in theHonda Racing Line, gaining direct access to HPD-developed racing products, original equipment replacement parts and support specifically tailored to the motorsports competitor.

“We are delighted to be offering memberships in the Honda Racing Line to universities involved with collegiate-level SAE programs,” said Jeff Barrow, HPD Manager of Commercial Motorsports.

“Both HPD and our parent company, American Honda, have long been associated with the SAE and the organization’s student competitions. Many current HPD associates participated in Formula SAE and similar programs during their university years,” Barrow added. “Now these programs will have access to our performance product lines as well as our talented technical support.”

To join the Honda Racing Line, a university SAE program administrator can contact HPD to obtain an HPD Collegiate SAE Program Racing Product Purchase Agreement. Once completed and returned to HPD, the university program will be assigned a membership number providing access to HPD products and services.

For more information on the HPD Collegiate SAE program, contact Jeff Barrow, Manager, Commercial Motorsports, Honda Performance Development, Tel. 661-702-7845 or e-mail jbarrow@hra.com.

Honda Makes Massive Investment in Music with Launch of Honda Stage

  • Honda assembles music ‘Dream Team’ to launch massive youth marketing initiative
  • Honda Stage to provide one-of-a kind curated music content live and online through: hundreds of pieces of exclusive online videos, news, interviews and performances through a dedicated Honda Stage channelwww.youtube.com/HondaStage and distributed via multiple music channels, dozens of live concert events, expanded Civic Tours and several music festival sponsorships
  • Honda Stage program expected to garner billions of impressions through interactive and online distribution agreements with music industry leaders

Building on its deep foundation in bringing music to fans, American Honda has brought together an unprecedented group of entertainment and technology leaders, including Clear Channel Media and Entertainment (iHeartRadio), Live Nation, REVOLT, Vevo and YouTube, to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events and exclusive online content.

Honda Stage is a unique 360-degree, multi-platform music program designed to meet music fans in environments where they are already searching for and consuming music, providing Honda an opportunity to further build brand awareness and loyalty. Launching in phases starting today, Honda Stage will offer music fans access to custom live and online music programming and performances, behind the scenes content, artist interviews and more at www.youtube.com/HondaStage. With the launch of this channel, Honda becomes a major music curator, as YouTube is the largest distributor of music content and the number one environment for music viewing.

“Breaking through the clutter and reaching younger buyers through traditional advertising is proving more and more difficult in this always-on, digital generation,” said Tom Peyton, assistant vice president of Advertising and Marketing for American Honda Motor Co., Inc. “Honda is making an even bigger investment in music than ever before. To bring this type of experience to music lovers we had to assemble a program from scratch bringing together both live and online elements that can only be found through Honda Stage.”

The Honda Stage program brings Listen, View, Attend opportunities through:

  • Honda Stage at the iHeartRadio Theater L.A. will bring dozens of live and intimate performances by the hottest acts. The concert series will be promoted on air and online across Clear Channel radio stations, which reaches more than 245 million monthly listeners nationwide, and through iHeartRadio, Clear Channel’s all-in-one digital music service.
  • Several major custom Honda Stage concert events in iconic locations across the U.S. produced by Live Nation
  • Honda Stage at REVOLT Studios Hollywood will deliver regular live interviews and in-studio performances on the Honda Stage, broadcast on REVOLT TV, the iOS and Android REVOLT apps and the Honda Stage YouTube Channel
  • Honda Stage at top US Festivals, including performances by leading artists at Governors Ball in New York, Austin City Limits Music Festival and Music Midtown in Atlanta
  • Honda Civic Tour, now in its 13th year, will become three successive tours targeting specific genres, featuring Grouplove and Portugal. The Man, American Authors and 3BallMTY. For additional information on the 2014 Civic Tour visit:www.hondacivictour.com.

Honda Stage Music Channel
Not only will music fans have access to Honda Stage content through the multitude of live and interactive events, but through the Honda Stage online channel, viewers can experience the best of Honda Stage music and entertainment content, curated by Honda and of its all partners at www.youtube.com/HondaStage. Content published on the Honda Stage channel will also be distributed through the vast music distribution networks Clear Channel Media and Entertainment, YouTube, and Vevo (via their web, mobile/tablet and TV apps) as well as Honda social media channels.

“This just pencils out as a smart program due to the massive content distribution platforms. With an expected reach of billions of music fans, the Honda Stage program will reach potential customers far beyond traditional TV advertising,” said Peyton.

Honda and Music 
Honda has a deep history in music programming and music marketing through the development of engaging programs and sponsorships aimed at reaching music fans through their love of music. The Honda Civic Tour was created in 2001, and since its inception, 3.5 million fans have attended Civic Tour concert events and the program has become one of the nation’s most compelling, successful music concert tour franchises. Concert goers have had the chance to experience their favorite bands up-close-and personal, including live and interactive performances by Maroon 5, Linkin Park, blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy and many more. Each year, the Honda Civic Tour’s headlining artist customizes a Civic vehicle for one lucky tour fan to win.

In 2009, Honda began partnering with the biggest and brightest music festivals across the U.S., including Sasquatch, Lollapalooza, Austin City Limits Music Festival and The Governors Ball in New York. The automaker’s festival activations have included a Honda-sponsored stage with performances by some of the festivals’ best artists, opportunities to win VIP tickets and Honda vehicles, interactive onsite vehicle displays and more. This summer Honda’s music festival partnerships continue and will become part of the Honda Stage music program beginning with The Governors Ball in New York June 6-8, Music Midtown in Atlanta September 19-20 and Austin City Limits Music Festival the first two weekends in October.

For more information on the Honda Stage music program, including announcements of the latest Honda Stage videos, exclusive concert information, show schedules, news, sweepstakes and more, visit www.HondaStage.Honda.com.

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