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Category: Honda

New 40th Anniversary Gold Wing Highlights 2015 Honda Motorcycle Additions

While Apple Valley Honda, Northwest Honda, and Sims Honda don’t have motorcycles, the Gold Wing is iconic.

Honda continues the new introductions to its 2015 motorcycle line with today’s announcement of several cruiser, touring and dual-sport models. The 2015 model year marks the 40th anniversary of the Gold Wing® and we are celebrating with a commemorative 40th Anniversary Edition. Other new introductions include the return of popular and iconic motorcycles from the 1300 Custom and Shadow lines, as well as the Fury and do-it-all XR650L.

“For 2015 we are proud to be celebrating 40 years of the Gold Wing. This model means so much to our company and our customers,” said Lee Edmunds, Manager of Motorcycle Marketing Communications at American Honda. “When this model was introduced in 1975 it revolutionized what touring in America could be. It was our customers’ passion for adventure and traveling the open road that really defined the Gold Wing and how it is used today.”

40 YEAR GOLD WING HERITAGE
The bike that started it all, the Honda Gold Wing maintains its legacy as the original touring motorcycle, with the commemorative 2015 GL1800 40th Anniversary Edition Gold Wing. And the 2015 Gold Wing F6B delivers nimble performance and now offers cruise control. All 2015 Gold Wing models feature unique 40th Anniversary emblems.

GOLD WING
The 2015 Gold Wing is offered in a striking two-tone Candy Red and Black color marked with unique adornments as a special 40th anniversary edition. The world’s best touring motorcycle equips riders with a luxurious, powerful, balanced and fully featured machine ready for every journey. Its six-cylinder 1832cc powerplant is highly efficient and reliable, allowing riders and passengers to focus on the accommodations, like an audio system with iPod® connectivity, and the available navigation system. The Gold Wing is available
in four distinct performance package options, so customers can choose the features they want.

  • Colors: Two-tone Candy Red and Black (new), Light
  • Silver Metallic (new), Black
  • Price: Starting at $23,999
  • Availability: October 2014

Click here to view images: powersports.honda.com/2015/gold-wing.aspx

GOLD WING F6B
The Gold Wing F6B rewrote the rules for touring, injecting more performance and excitement into Honda’s GL line and creating a new breed of Gold Wing riders. For 2015, the F6B makes logging miles easier with the addition of cruise control and also adds more aggressive styling with the addition of a black exhaust. The F6B features the powerful namesake flat six engine yet is lighter, higher performing and has a more sporty appearance from its lower windscreen and svelte bodywork. Yet despite the trimmed-down appearance, the F6B offers the comfort and luxury of a Gold Wing.

  • Colors: Matte Silver (new), Blue Metallic (new)
  • Price: TBD
  • Availability: November 2014

Click here to view images: powersports.honda.com/2015/gold-wing-f6b.aspx

INTERSTATE
The Interstate™ remains Honda’s long-haul custom that pairs progressive, modern features with classic retro styling. The Honda Interstate delivers ample power and strong low- and mid-range torque from its 1312cc V-twin while its floorboards, saddlebags and pronounced windscreen provide the luxury, comfort and capability for endless-mile journeys.

  • Colors: Black (new) with black frame, silver wheels and chrome accents
  • Price: TBD
  • Availability: November 2014

Click here to view images: powersports.honda.com/2015/interstate.aspx

FURY
The head-turning Fury® remains Honda’s most distinctive and radical cruiser, delivering the look, style and ride that a custom chopper should without the stratospheric cost and maintenance headaches. The powerful 1312cc V-twin engine oozes torque, but the bike’s details reveal textbook Honda engineering, from the efficient programmed fuel injection to the quiet and cleanly integrated shaft final drive. For 2015, the Fury features new styling elements that include new frame, wheel and accent treatments.

  • Colors: Candy Red; Black with Gray frame, Bronze colored wheels (new)
  • Price: TBD
  • Availability: November 2014

Click here to view images: powersports.honda.com/2015/fury.aspx

STATELINE
The detail oriented eye-catcher of the 1300 Custom line, the Honda Stateline® is long, low and ready for riders to comfortably throw attitude in urban jungles and open roads. The Stateline’s stance and classic lines create impact and it gets even better up close. The blacked-out cylinder fins on the 1312cc V-twin engine, swept bars, noticeably raked-out fork and wider, full fenders and tires create an undeniably cool cruiser aesthetic.

  • Colors: Blue Metallic (new) with black frame, silver wheels and chrome accents
  • Price: TBD
  • Availability: November 2014

Click here to view images: powersports.honda.com/2015/stateline.aspx

SHADOW AERO
In the Shadow® line, the style of the Shadow Aero® is pure retro-cruiser, yet the 745cc V-twin engine provides modern performance that says otherwise. The Aero features a custom 2-into-2 exhaust system that creates a classic V-twin cruiser sound. For 2015, the Shadow Aero pairs all of that chrome with a new Candy Red color.

  • Colors: Candy Red (new)
  • Price: TBD
  • Availability: November 2014

Click here to view images: powersports.honda.com/2015/shadow-aero.aspx

SHADOW PHANTOM
Honda’s darkest Shadow returns for 2015, offering cool, minimalist custom looks at an affordable price. The Phantom® boasts dark, stealthy styling highlights including blacked-out components (including motor, fuel tank, fork, rims, handlebar and other parts), bobbed front and rear fenders and a lowprofile instrumentation layout. Riders can count on a throaty rumble from the 745cc V-twin engine with Programmed Fuel Injection (PGM-FI) and also a new color for 2015.

  • Colors: Light Silver Metallic (new), Black
  • Price: TBD
  • Availability: November 2014

Click here to view images: powersports.honda.com/2015/shadow-phantom.aspx

XR650L
The time-tested XR650L remains Honda’s do-it-all dual sport model that is capable of just about anything. From desert to mountain trail rides where its 649cc engine and long-travel suspension shine to the urban environment where its versatility as a sensible commuter is demonstrated by great fuel efficiency and light weight, possibilities and destinations are pretty much endless.

  • Colors: Red
  • Price: TBD
  • Availability: December 2014

Click here to view images: powersports.honda.com/2015/xr650l/offroad.aspx

American Honda Distinguishes 15 Suppliers with Premier Partner Award

Award recognizes partners who embrace Honda’s philosophy of exceeding customer expectations with exceptional quality and service

Fifteen distinguished suppliers to American Honda Motor Co., Inc. have received the 2014 Premier Partner Award from American Honda President & CEO Takuji Yamada today in a special ceremony and reception at the Torrance Marriott South Bay Hotel in Torrance, CA. This year’s recipients were selected from a pool of more than 1,000 eligible companies based on excellence in quality, value and customer service that defines Honda’s philosophy and reputation.

Premier Partner Award winners play a unique role in supporting Honda businesses and operations, including Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products, general purpose engines, and the HondaJet advanced light jet. Nine of the 15 recipients are repeat winners. This year’s class of suppliers includes a number of small businesses and minority-owned businesses.

“Amid record sales and continued strength across Honda companies, we are asking our suppliers to renew their commitment to exceptional quality and service,” said Charles Harmon, American Honda’s senior manager of procurement and corporate services. “We thank the outstanding organizations recognized today for answering that call and helping Honda to deliver on our own promise to our customers.”

2014 American Honda Premier Partner Award recipients include:

  • Accenture, LLP, for providing sales incentive management and reporting solutions.
  • ADP Lightspeed, for providing business management solutions.
  • Atlantic Container Line, for providing international transporting services.
  • BI Worldwide, for the development and execution of customer engagement programs.
  • CH2M Hill, for providing facility management and administrative services.
  • Delta Air Lines, Inc., for creating specific travel lanes and lowering prices on our most trafficked destinations.
  • flexis North America, Inc., for designing systems that balance dealer requests against production volumes.
  • Maritz Inc., for creating in-dealership launch training programs.
  • OC Tanner Recognition Company, for developing the Associate Service Award Recognition Program, integrating elements of the Honda brand, mission and values.
  • Pacific Technology Solutions, for E-learning and enterprise level software development solutions.
  • Resource One, for serving as our recycling management resource and embracing Honda’s zero landfill initiative.
  • RMI International Inc., a provider of physical security services at facilities nationally.
  • Sinclair Printing Company, for printing and delivery of informational materials in our vehicles.
  • Targetbase, for marketing strategy and consultation, and the development and management of customer databases.
  • Urban Science, for developing online systems that support customer retention.

Supporting Small Businesses and Supplier Diversity 
Honda desires to establish long-term relationships with suppliers based on trust and mutual benefit, and with a commitment to diversity. Working alongside minority supplier development councils and the Small Business Administration, diversity workshops educate potential ethnic minority and women-owned suppliers on Honda business operations. The workshops facilitate strategic alliances and joint ventures, and assist with loan and venture capitalization, empowerment programs and other available resources. In June, 2014 Honda joined 25 corporations for a discussion with President Obama about strengthening small business suppliers by supporting initiatives like increasing working capital, so they can grow their businesses and hire more workers.

American Honda Extends Partnership With GEICO Honda

American Honda Motor Corp., Inc. announced today that it has renewed its contract with GEICO Honda for an additional three years, ensuring that the Factory Connection-run program will continue running Honda’s factory-supported 250 team through the 2017 season.

Honda’s long professional relationship with Factory Connection owners Mike Grondahl, Jeff Majkrzak and Rick Zielfelder started in 1995, when the company began providing the factory team with suspension-related technical support. Five years later, Factory Connection took over Honda’s satellite team, which has enjoyed consistent success ever since, earning nine titles with Justin Barcia, Justin Bogle, Trey Canard, Wil Hahn, Travis Preston and Eli Tomac. For the 2015 AMA Supercross and Motocross season, the Mike LaRocco-managed GEICO Honda team’s 250 effort comprises Matt Bisceglia, Bogle, R.J. Hampshire and Jordon Smith, all campaigning Honda CRF250R machinery.

“We’re very pleased to extend our partnership with GEICO Honda,” said Ray Conway, Director of Racing at American Honda. “We’ve achieved a lot together over the years, and the team continues to demonstrate that it is second to none in terms of professionalism and capability. We’re confident that together, we can continue adding to our list of accomplishments.”

“We’ve had a long and prosperous relationship with American Honda spanning almost two decades now,” Majkrzak said. “We hope it continues well into the future. It’s an honor to represent Honda and to consistently put the brand on the podium. They have the best motorcycles in the business. We truly feel that we have two of the best names in the industry with GEICO and Honda.”

Sims Honda Dealership is Hiring a Full-Time Clerk

Sims Honda is looking for someone who is sharp as a tack, enthusiastic and an expert in their field.

Accounting and dealership experience required. Will train right person. Competitive wages. 401k. Medical stipend. Great place to work!

Apply in person. Ask for Bobby Maynard, General Manager.

Honda Customer Service Manager is Who Makes a Honda

Honda today unveiled the newest associate profile in its popular 12-part What Makes a Honda is Who Makes a Honda video series. Cynthia Simons, who is an assistant manager at the Customer Support Center in Chino, California is featured not only for her commitment to customers, but her commitment to the community.

Simons, who serves as part of the national customer support network for Honda and Acura owners, gives back to the community via the Cynthia’s Heart Foundation, often partnering with other Honda associates to provide food and household items for the less fortunate.

Simons first developed the idea after experiencing an outpouring of support from her friends and co-workers as she fought a successful battle against cancer. The care shown to her and her family, sparked her not only to give, but to encourage others to help however possible.

“The goal we have is not only to be able to give back to those in need, but also to show that everyone has the ability to give back, no matter how they can contribute,” Simons said. “Little becomes much when it is placed in the hands of someone with nothing.”

Simons, who is also an accomplished gospel singer, started as a contractor with Honda and soon found that her personal philosophies were a perfect fit with the Honda tenets that have been in place since the company’s early years.

“What was most impressive to me is that a company as large as Honda would have respect for the individual as part of its Honda philosophy,” Simons said. “Respect for the individual is so important because we have to have that same spirit with the customers every day.”

The What Makes a Honda is Who Makes a Honda video series focuses on Honda’s commitment to innovation, inclusion, a youthful spirit and respect for the individual – core tenets of Honda’s approach to business that work equally well in the community. In addition, the videos spotlight the diverse career opportunities that exist within Honda, while also showcasing inspiring ways these associates engage in their communities.

The What Makes a Honda is Who Makes a Honda series will run on Honda’s YouTube channel athttp://www.youtube.com/Honda.

Wind Turbines Outperforming Expectations at Honda Transmission Plant

Two turbines have exceeded power projections in first six months of operation

Just six months after the landmark installation of two power-producing wind turbines at Honda Transmission Mfg. of America, Inc., the turbines are producing more renewable, low emissions electrical power than was anticipated when the towers went into operation in January.

The wind turbines have exceeded the projected power output figures by 6.3 percent, and have contributed toward reducing the CO2 emissions of power production, helping Honda reach its voluntary goals to reduce the environmental impact of its products and manufacturing operations by 2020.  This includes a 30 percent reduction in CO2 emissions from Honda products, and significant CO2 reductions from the company’s plants and other operations, compared with year 2000 levels.

The two turbines, standing 260 feet tall with 160-foot blades, were initially projected to produce upwards of 10,000 megawatt hours (MWH) of electricity per year, accounting for approximately 10 percent of the plant’s annual power needs. The turbines have outperformed company projections in four of the six months since operation began. At their highest output, the turbines provided 16.26 percent of the plant’s power requirements for the month of April.

“We are extremely pleased with the performance of the wind turbines’ production over their first six months,” said Gary Hand, Vice President of Honda Transmission Mfg. of America.  “The turbines’ operation has exceeded the projections established during the project development.”

The installation of the turbines makes the Russells Point, Ohio plant the first major automotive facility in the United States to receive a substantial amount of its power from on-site wind turbines. The project was developed and installed by Juhl Energy (OTCQB: JUHL) from Pipestone, Minnesota. The two turbines are owned by ConEdison Solutions.

“We are pleased to observe the performance of the two on-site wind turbines are achieving results over and above what Honda had anticipated. From the outset, we were confident that the site location selected would allow the GE turbines to produce a significant amount of the facility’s’ energy requirements,” stated Tyler Juhl, Vice President of Operations for Juhl Energy.”

“ConEdison Solutions takes tremendous pride in our commitment to customers, and we are proud to be helping Honda implement its innovative energy program at Russells Point,” said Michael W. Gibson, Vice President of Energy Services at ConEdison Solutions. “With this initiative, Honda has set an excellent example for the American manufacturing sector, and we are gratified that they have been pleased with its success.”

To achieve their new environmental targets, Honda is accelerating its efforts to advance the environmental performance of its products, and its operations throughout North America.  The wind turbine project is among a number of other initiatives at Honda plants to reduce energy use and waste from manufacturing operations.

Honda Environmental Leadership
Based on its vision of “Blue Skies for our Children,” Honda is working to advance technologies that address society’s environmental and energy concerns through a diverse lineup of products and technologies, including more fuel-efficient gasoline engines, natural gas, hybrids, plug-in hybrids, battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs).

Today, Honda is targeting a 30-percent reduction in CO2 emissions from its U.S. automobile product lineup by 2020, compared to 2000 levels. In pursuit of its vision for a zero-carbon future, the company is advancing electromotive technologies in many forms, and will introduce an advanced new fuel cell car in 2015.

In keeping with its commitment to produce vehicles with the lowest CO2 emissions at plants with the smallest environmental footprint, the company is broadly addressing emissions, energy, water use and waste in all phases of its products life cycles.  In the manufacturing realm, this includes a 95 percent reduction in waste sent to landfills in North America.  Honda is working to extend its “green factory” and “green purchasing” initiatives to its more than 650 parts suppliers in North America and is also pursuing more environmentally responsible business practices among its U.S. dealers.

Honda is also demonstrating its vision for zero-carbon mobility and living with the creation of the Honda Smart Home US, in Davis, California, which was opened in early 2014 and is designed to operate with half the energy use and CO2 emissions of a typical home in that region.

About Honda
Honda (NYSE: HMC) established operations in America in 1959 and now employs more than 39,000 associates in its North American sales, R&D and manufacturing operations with total capital investment in North America exceeding $22 billion.

Based on its longstanding commitment to “build products close to the customer,” Honda operates 16 major manufacturing facilities in North America producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products, such as lawn mowers, mini-tillers and general purpose engines, and the HondaJet advanced light jet.

Eight Honda auto plants in the region, including four in the U.S., have the capacity to produce 1.92 million automobiles each year. In 2013, more than 94 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. Those plants today manufacture 11 different models, including four passenger cars and seven light trucks using domestic and globally sourced parts.  A fifth U.S. auto plant, the Performance Manufacturing Center, is under construction in Marysville, Ohio, and next year will become the exclusive global production location for the next generation Acura NSX supercar.

Honda also operates 16 major research and development centers in the U.S. with the capacity to fully design, develop and engineer many of the products Honda produces in North America.

About Juhl Energy, Inc.
Juhl Energy is an established leader in the renewable energy industry with a focus on competitive, clean energy solutions and community-based wind power development, ownership and management throughout the United States and Canada. Juhl Energy pioneered community-based wind farms, developing the currently accepted financial, operational and legal structure providing local ownership of medium-to-large scale wind farms in rural America. To date, the Company has completed 23 wind farm projects totaling 240 MW and provides operations management and oversight across the portfolio. Juhl Energy services every aspect of wind farm development from full development and ownership, general consultation, construction management and system operations and maintenance. Juhl Energy also provides a broad range of clean energy solutions.

Juhl Energy operates three primary business segments: renewable energy development, renewable power plant ownership, and energy and field services. Through its Juhl Energy Development Inc. (JEDI) subsidiary, the Company provides medium and large-scale wind, solar, and cogeneration energy development services. The Company holds ownership interests in five wind farm projects comprising approximately 25 MWs of wind power in Minnesota and Iowa, primarily through its subsidiary, Juhl Renewable Assets, Inc. Through its wind farm operations subsidiary, Juhl Energy Services, Inc. (JESI), the Company performs maintenance and management services to over 100 MW of operating wind farms. The acquisition of Power Engineers Collaborative enables the Company to provide a full range of engineering services to the utility industry and for central plant energy systems. The Company also provides full sales and service to smaller, on-site wind and solar projects through its Juhl Renewable Energy Systems division. Juhl leverages the Company’s deep experience with wind towers to also provide cell and radio tower services through its Juhl Tower Services division. Juhl Energy is based in Pipestone, Minnesota and has offices in Chicago, Minneapolis, Madison and Milwaukee. Juhl Energy is traded on the OTCQB under the symbol ‘JUHL’. Additional information is available at the Company’s website at www.juhlenergy.com or by calling (507) 562-8090.

For Juhl Energy news as it happens, follow Twitter and Like Us on Facebook!

About ConEdison Solutions
ConEdison Solutions is a leading energy services company that provides competitive electricity and natural gas supply, renewable energy, sustainability services, cost-effective energy efficiency solutions, and energy performance contracting.  The company serves commercial, industrial, residential and government customers, including universities, public school districts, and hospitals nationwide. Offering innovative products, financial stability, and a commitment to customer service, the company is based in Valhalla, New York, with offices in Burlington, Massachusetts; Cherry Hill, New Jersey; Chicago, Illinois; Falls Church, Virginia; Houston, Texas; Duncanville, Texas: Tampa, Florida; Overland Park, Kansas, Nashville, Tennessee; and Bloomington, Minnesota. The firm’s dedicated team of energy professionals delivers a broad range of energy solutions. ConEdison Solutions offers programs and services designed to help customers achieve their individual energy objectives and is accredited as an Energy Services Provider (ESP) by the National Association of Energy Service Companies (NAESCO).

ConEdisonSolutions is a subsidiary and registered trademark of Consolidated Edison, Inc. (NYSE: ED). More information can be obtained by calling 1-888-210-8899 or visiting the ConEdison Solutions website at www.conedsolutions.com. You can also visit the Consolidated Edison, Inc. website at http://investor.conedison.com for information on all of the Consolidated Edison companies.

Honda Takes to the Field with ESPN College Football; Expands Marketing Integration to Become Musical Pulse of College Football Coverage

  • Honda Stage to be “Official Music Sponsor of ESPN College Football”
  • Social media component to include “Helmet Stickers” segment on ESPN2 College Football Final
  • Multi-year agreement builds on Honda relationship with ESPN

Through a multi-year agreement that builds on a long relationship with ESPN, Honda has launched an integrated marketing campaign in support of ESPN’s college football programming, extending the automaker’s reach to a younger, more active audience. Honda will have a presence during college football segments in SportsCenter and Honda’s groundbreaking, 360-degree music platform, Honda Stage (www.youtube.com/hondastage), now becomes the new musical soundtrack to ESPN’s college football programming for the 2014 season. The designation as “Official Music Sponsor of ESPN College Football” and presenting sponsor of the ESPN2 College Football Final ”Helmet Stickers” segment kicked off with ESPN’s season-opening matchups on Saturday, Aug. 30.

“ESPN college football is among the most-watched live television programs and represents a great opportunity to leverage our investment in music and sports to connect the Honda brand with an engaged audience of young and active viewers while showcasing the latest Honda vehicle offerings, including the all-new 2015 Honda Fit,” said Tom Peyton, assistant vice president of marketing, American Honda Motor Co., Inc. “ESPN pioneered the integration of music into sports programming and the addition of exclusive Honda Stage performance music to its college football line-up allows Honda the opportunity to connect with an expanded audience and introduce them to new music through our online platform.”

“We’re always looking for new, inventive ways to incorporate our sponsors. Honda Stage sets the perfect tone for college football and our coverage,” added Eric Johnson, executive vice president, ESPN Customer Marketing and Sales.

Honda is now featured throughout the 2014 ESPN College Football telecasts. The full integration includes:

  • On-set Honda and Honda Stage branding as well as custom content on the 8am ET segment of SportsCenter
  • Unique musical montages featuring Honda Stage artists during halftime of ABC’s Saturday afternoon gamesPresenting sponsor of ESPN College Football Scoreboard, with a full Honda Stage music performance integrated into the highlights of earlier games
  • Presenting sponsor of ESPN2′s College Football Final  ”Helmet Stickers” segment honoring the best plays and players of the day

The integration with the “Helmet Stickers” segment includes a social engagement element with fans encouraged via a live on-air callout and weekly social promotion to tweet the play that got them most fired up and deserving of a helmet sticker. Fans can tweet at select ESPN social handles (@ESPNCFB & @CollegeGameDay) to recognize players that they find to be most deserving of the ESPN and Honda co-branded helmet sticker award.

About Honda Stage
Honda Stage is a unique 360-degree, multi-platform music program designed to meet music fans where they are already searching for and consuming music. This new music platform brings together an unprecedented group of entertainment and technology leaders, including Clear Channel, to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events at the iHeartRadio Theater Los Angeles and exclusive online content.

Honda to Showcase New Connected Car and Automated Driving Technologies at 2014 ITS World Congress in Detroit

  • First U.S. demonstration of Honda’s automated driving technology with industry-leading freeway entry, exit and lane change capabilities
  • Unique driver-to-driver “virtual tow” technology, vehicle-to-motorcycle and vehicle-to-pedestrian/bicycle technology also to be demonstrated

Honda will showcase several of its latest developments in intelligent transportation technology at the 2014 ITS World Congress in Detroit, Sept. 7 through 11.  Activities include a first-ever U.S. demonstration of Honda’s automated driving technology with industry-leading capabilities such as automated freeway merging, exiting and lane changing, which will be demonstrated on actual Detroit freeways, as well as a unique vehicle-to-vehicle (V2V) “virtual tow” capability for assisting a driver in distress.

Honda also will highlight other latest advancements in “V2X” technologies, including vehicle-to-pedestrian/bicycle (V2P/B) and vehicle-to-motorcycle (V2M).

“The creation and deployment of advanced, intelligent transportation systems represent the new frontier in the effort to one day eliminate traffic collisions, injuries and fatalities,” said Frank Paluch, president of Honda R&D Americas, Inc. “We will demonstrate our vision for realizing Honda’s dream of a collision-free society by showcasing our continued technological innovations in active safety, connected and automated vehicle technology.”

The pursuit of a collision-free society is part of Honda’s global safety concept of ‘Safety for Everyone’ and the company’s efforts to use technology to provide enhanced protection for automobile occupants, motorcycle riders, pedestrians and other road users. This includes numerous industry-leading initiatives in the areas of active and passive safety, pedestrian injury mitigation, motorcycle rider safety and collision compatibility.

Consistent with this philosophy, Honda is also broadly deploying advanced driver-assist and early-stage automated driving technologies that help improve drivers’ situational awareness, such as Lane Departure Warning, Forward Collision Warning, Adaptive Cruise Control with Low-Speed Follow, Collision Mitigation Braking System™ and Road Departure Mitigation.

The company’s newest offering, the 2015 Acura TLX performance luxury sedan, utilizes the cooperative sensing of monocular camera and millimeter wave radar systems to provide for higher fidelity road sensing and collision mitigation capabilities, including pedestrian detection, steering assist and autonomous emergency braking.

Honda is also leading the industry in the deployment of rearview cameras, to be offered as standard equipment on all model year 2015 Honda and Acura vehicles (having been offered on more than 95 percent of model year 2014 vehicles). Today, American Honda also leads all automakers with the most models achieving a TOP SAFETY PICK or TOP SAFETY PICK+rating from the Insurance Institute for Highway Safety (IIHS).

Key Honda activities at the ITS World Congress exhibit and demonstration spaces include:

  • Automated Highway Driving – an 8-mile freeway loop in the downtown Detroit area will provide attendees with an automated driving experience in a real-world traffic environment. The Honda system being demonstrated incorporates automated vehicle steering and braking and the capability for automated freeway entry, exit, lane change and other sophisticated maneuvers.
  • Vehicle-to-Pedestrian/Bicycle – using dedicated short range communications (DSRC)-based communication between the vehicle and the pedestrian or bicycle rider’s compatible smart phone (with proprietary V2P/B application), Honda V2P/B technology alerts both the driver and pedestrian/bicycle rider to a potential  collision, and allows the driver and pedestrian/bicycle rider to exchange courteous messages.
  • Vehicle-to-Motorcycle – using communications between the vehicle and motorcycle Honda V2M technology will alert the driver and rider of a potential collision.
  • V2V “Virtual Tow” – this Honda-first technology utilizes connected car technology to empower a driver to assist another driver in distress. The driver in need of assistance is able to alert surrounding vehicles to the need for assistance, at which point an assisting driver can virtually link up and “tow” the vehicle – with the trailing vehicle taking its driving cues from the lead vehicle via connected-car (V2V) technology and automated system – to a location where the driver can receive emergency services, such as a hospital.
  • Lane-level Hazard information plus Automated Lane Change – using a combination of connected car and cloud communication technology to detect and inform the drivers of a hazard in a lane with a live image of the hazard detail. Upon receiving the detailed information the trailing vehicle can perform an automated lane change and continue smooth driving without interruption.

Honda’s automated and connected vehicle demonstrations will take place throughout the ITS World Congress, September 7-11, 2014. The automated driving loop will start at the Atwater parking facility behind the Renaissance Center and will proceed along a prescribed 8-mile driving loop on public freeways. The V2X technology demonstration will take place on Belle Isle.  Free shuttle transportation between these locations and the Cobo Hall exhibit space will be provided by the ITS World Congress. Credentialed media who wish to  reserve a slot in either or both of the Honda demonstration programs, please contact Jessica Howell of Honda North America at (313) 410-3487 or Jessica_Howell@hna.honda.com.

About Honda Safety Innovation
Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians. The company operates two of the world’s most sophisticated crash test facilities, in Ohio and Japan, and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety.

Based in part on advancements to Honda’s Advanced Compatibility Engineering™ (ACE™) body structure, American Honda today leads the industry in third-party crash test ratings, with more models achieving top safety ratings from the Insurance Institute for Highway Safety (IIHS) for 2014 than any other automaker.  The company also is broadly applying advanced driver-assistive technologies such as LaneWatch™, Forward Collision Warning and Lane Departure Warning to its product lineup. Also, Honda has applied rearview cameras as standard equipment to all of its light truck models and 95 percent of its passenger cars for model year 2014, and will achieve 100-percent application by 2015.

Honda Aircraft Manager is Who Makes a Honda

It’s true, Apple Valley, Northwest, and Sims Honda dealerships do not sell Honda aircraft, but we wanted to tell you about who does make the aircraft because this is the caliber of person that Honda employs.

Honda today unveiled the newest associate profile in its popular 12-part What Makes a Honda is Who Makes a Honda video series. Jon Wells is the Senior Manager of Logistics and Materials Control at Honda Aircraft Company, and is featured for the many unique ways he uses his piloting skills to make a difference in his community.

Wells is a 12-year Honda veteran, and his team manages every part that enters the Honda Aircraft Company facility in Greensboro, North Carolina, where the innovative HondaJet is being manufactured. Wells ensures that the material needed to prepare the aircraft gets to where it needs to go at each step of the manufacturing process.

“The aircraft first flew in 2003 and I was actually at American Honda on the automotive side. When I saw it fly, I knew that my ultimate goal was to combine what I do with my passion for aviation,” Wells said.

When not working at Honda Aircraft, Wells lives his dream by piloting his own personal aircraft. But Wells takes his dream a step further by combining it with the Honda philosophy he teaches by using his plane to help others.

A licensed Airline Transport Pilot and certified flight instructor, Wells has transported more than 240 patients for medical treatment through Angel Flight, and has also transported more than 200 animals to new homes through the Pilots ‘n Paws program.

“Honda challenges us to be a company that society wants to exist and one of the ways we can do that is by giving back to the community,” said Wells. “You can get your pilot’s license but after you get it, then what? This was an opportunity to put it to work, to do something good and to show how useful aviation can be.”

The What Makes a Honda is Who Makes a Honda video series focuses on Honda’s commitment to innovation, inclusion, a youthful spirit and respect for the individual – core tenets of Honda’s approach to business that work equally well in the community. In addition, the videos spotlight the diverse career opportunities that exist within Honda, while also showcasing inspiring ways these associates engage in their communities.

The What Makes a Honda is Who Makes a Honda series will run on Honda’s YouTube channel athttps://www.youtube.com/watch?v=OxfhBgUbE7w.

Badge of Honor: Older Honda Accords are Most Stolen

The reliability of the Honda vehicles throughout the years has made them the most stolen vehicles. According to this article, car theft has actually got down because of new, high-tech ignitions. But older Hondas are still susceptible and are, apparently, the most desirable, to car thieves.

“Criminals generally have not been able to circumvent the technology or make counterfeit keys….Instead, criminals have stuck to stealing older cars. You can see this in the pattern of thefts of America’s most stolen car, the Honda Accord. About 54,000 Accords were stolen in 2013, 84 percent of them from model years 1997 or earlier, according to data from the National Insurance Crime Bureau.”

But older vehicles are not worth as much, so thieves have to steal more of them. And because Hondas are so reliable and last so long, that’s what is stolen most. “In any case, it turns out that Hondas remain the most stolen cars in America because they’re still worth something even if they were built before 1997. Looked at a certain way, that’s a badge of pride.”

What do you think? Is this something Honda and you as a Honda owner are proud of or is it concerning?

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