Honda is quite adept at developing commercials and media campaigns that touch our hearts.
This 70 second online spot called “A Man and His Car” outlines why people love their Hondas: they take us to college, to our first jobs, to our weddings…all the way until they are no longer big enough because your family has grown.
Some people say Hondas are boring, “appliances on wheels,” but if dependability and reliability is boring then I think most of us will be bored for the rest of lives.
“Some other car manufacturers look at the Japanese makes and call them appliances, they think they’re vanilla. Whatever. The reality is the dependability and quality of the Hondas have made them very trustworthy. They are loyal companions to customers,” said Mike Accavitti, senior VP-automobile operation at American Honda in Torrance, Calif. “There’s a lot to love about dependability, the simplicity, the ease of use, the fun to drive element, the great fuel economy and the safety. Based on those attributes, consumers really love their cars. They talk to them. They name them. It’s truly a unique bond.”
Check out the commercial that is only available online and you will recognize that a man can have with his car.
Yes, there are cheesy holiday commercials. And there are good holiday commercials. We think Honda picking up Michael Bolton for six commercials is the best of both worlds.
Not only that, but they are also using him as prize.
According to this article, “In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton – he sings, acts and stares longingly at you from across the room – to dangle himself as a prize for ardent social media users. That’s right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind “musical greeting cards” from the now very blond crooner.”
As someone who was raised on Michael Bolton (and Eric Clapton) I’m very excited to see these commercials and get in the holiday spirit!
Honda’s “Impossible Made Possible” commercial is making people think “How did they do that?” and is a big hit online.
But how did they do it?
Check out this link to see see the commercial and then HOW they made such a cool commercial.
Inspired by a real Honda customer’s experience, Honda is starting a social campaign that will allow Honda customers to tell the story of their journeys with their Honda. It is appropriately called, #MyJourney.
“It’s a soft marketing approach because what we want to do is sell our brand, not a specific product,” said Simon Nicholson of Honda. “We want to explain what Honda is about. There’s as human pull, it does talk about our products and it’s the idea of chasing a dream – which is all in the Honda Philosophy.”
I think this is a fabulous campaign idea. I would much rather read about someone’s journey with their Honda Accord or the story of a family through the life their Honda Odyssey then the (usually) boring specs of an individual product.
What do you think? Will you pay attention to this campaign? What would your Honda journey be? Share it with #MyJourney!
Honda’s YouTube Channel
Crime dramas and singing competitions aren’t exactly your favorite type of entertainment? You should check out Honda’s YouTube Channel at http://www.youtube.com/user/HondaVideo#p/a
Not normally a fan of racing, I thoroughly enjoyed the video documentaries on Honda racing (especially the accents). You don’t have to know racing to understand the ingenuity and amazing work that goes into one of these machines.
The ‘Cultural Engineer Profiles’ are not related to vehicles or even Honda. They are about people who are making a difference and changing the world. I recommend this one about a group of artists taking over blank or ugly spaces and making them…unique: http://www.youtube.com/user/HondaVideo#p/u/6/S8bEVezk3ek
The video on the safety of the Honda Civic is really informative and you should definitely check it out if you are in the market to buy a great, safe car. “Just as important as technology that protects you in a crash is technology that helps you avoid an accident in the first place” says Mitsuru Kariya, Civic Development Leader. See it at: http://www.youtube.com/user/HondaVideo#p/u/22/eqqUsZKaAAE
Of course, there is this gem that Northwest Honda dealership in Bellingham put together: http://www.youtube.com/watch?v=00-WRJOce-g
Not to be outdone, Sims Honda in Burlington points out that there is a lower sales tax in Skagit County with their own commercial: http://www.youtube.com/watch?v=qbgEs_0Iir8
Apple Valley Honda dealership has a great collection of videos on YouTube of new and certified used cars that they have for sale (what a great idea!).
Head to Northwest Honda, Sims Honda or Apple Valley Honda to check out a ton of great new and certified used vehicles!
Honda Does Ferris Bueller Super Bowl Ad?
Do you love Super Bowl advertisements as much as we do?
Do you love Honda?
Do you love the move ‘Ferris Buller’s Day Off?’(stupid question).
Then you are going to LOVE this: a short preview of Honda’s Super Bowl advertisement has been revealed…See it HERE http://www.youtube.com/watch?v=LCp82WiBGLo
Yes, that’s right. Honda is going to do a commercial where Ferris Bueller, played by the original Bueller, Matthew Broderick (eek!), is all grown up and uses Honda vehicles to escape a day of work. Naturally, this is going to cost Honda a pretty penny, but as one who had not even thought about Super Bowl commercials yet, I am genuinely excited to see what the creative minds of Honda and director Todd Phillips (who directed a small movie called The Hangover) have come up with.
Not mention it will be awesome to see what a 50 year old Bueller is like (yes, Broderick is 50 year old) since the rumor on the street is that the commercial will be very close to the original movie. And, of course, Bueller would be driving a Honda. http://jalopnik.com/5879809/exclusive-ferris-buellers-mysterious-super-bowl-ad-is-for-honda
Cuddly Animals Abuse Diesel Engines in Honda’s Commercial of the Decade
Did you know that Honda won the commercial of the decade award in 2009? Most people don’t. The commercial wasn’t one I had ever seen before, but I’m happy I did see it because it made me giggle uncontrollably most of the evening. It’s an advertisement called “Grrr” and it is a psychedelic trip with penguins abusing loud diesel engines with hammers while being narrated by a happy little ditty about hate. It colorfully explains how hate can create beautiful change and make a quieter diesel engine. Makes sense, right?
Adweek declared that the “Grrr” Honda commercial was the best of the last decade, and it seems about right. Honda beat out advertising juggernauts Nike, Budweiser and Volkswagon. The “Grrr” commercial also beat out another favorite Honda commercial called “Cog,” which “breaks down a European Accord Tourer into a Rube Goldberg-esque machine.” While the Cog commercial was interesting (even more so after finding out it allegedly took 605 tries to get it work!), the “Grrr” commercial is just plain funny because it’s so contradictory and…cute?
Check out some of Northwest Honda’s Commercials made by local film group Darkheart Visions on their youtube channel!
Click the link below to see the commercials and read the article. Don’t forget to keep checking the blog for more awesome Honda information!
“Grrrr” commercial: http://www.youtube.com/watch?v=KagSgWKaE_8
“Cog” commercial: http://www.youtube.com/watch?v=EEF0cg1j35o