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Category: environment

Honda’s Award-Winning Environmental Short Film Series Takes Home Two 2014 Telly Trophies

Both short films are less than 3 minutes long and linked near the bottom of the article; we definitely recommend you take 5 minutes to watch them both and be prepared to be impressed by the ingenuity and innovation of Honda employees as they work hard to protect our environment.

Honda’s Environmental Short Film Series has received national recognition for the second consecutive year. “Never Ending Race,” a film that captures Honda’s pioneering efforts to dramatically reduce vehicle emissions over four decades, has received 2014 Telly Awards in two online video categories: Green/Eco-Friendly and Social Responsibility. The Telly Awards was founded in 1979 and is the premier award honoring outstanding video and film productions. With nearly 12,000 entries from five continents, this year’s competition was one of the most sought-after in history.

Honda’s Environmental Short Film Series highlights remarkable initiatives – dreamed up and developed by Honda associates – that fulfill the company’s vision for reducing its environmental impact and creating a sustainable future. “Never Ending Race,” the third film in the series, tells the story of Honda’s industry-leading efforts to reduce vehicle emissions, and how its technology leadership led to more stringent exhaust emissions standards. Today, as a result, smog-forming emissions from new vehicles are one one-thousandth of 1970 levels.1 The video has garnered more than 130,000 views online since its release.

“Our greatest challenge in creating “Never Ending Race” was to successfully capture in just four minutes a story that unfolded over four decades,” said Marcos Frommer of Honda North America, Inc., one of the producers of the film series. “In accepting this award, Honda thanks its associates – past and present – who have worked to reduce vehicle tailpipe emissions with the same competitive spirit and vigor that defines our racing spirit.”

The Honda Environmental Short Film Series, featured on Honda’s YouTube Channel, was launched in August 2012 with the film, “Paint by Numbers,” which told the story of Honda engineer Shubho Bhattacharya who, inspired by his belief that global climate change is one of the greatest challenges facing mankind today, developed technology to reduce energy use in the auto body-painting process at Honda manufacturing plants in North America. The second film, “Every Drop Counts,” released in October 2012, tells the story of how a retired plant engineer’s sketch inspires a team of associates to generate clean, renewable energy using a simple but ingenious device. “Paint by Numbers” was awarded two 2013 Telly Awards.

Honda’s Blue Skies for Our Children: Rallying Cry Still Rings True

A special message Honda Vice President Ben Knight

Honda has adopted a global environmental slogan — Blue Skies for Our Children — to inspire our company to achieve new targets we have established to reduce CO2 emissions from our products and the operations that produce them. These words arouse strong emotions in Honda engineers, and take me back to a time four decades ago when the same phrase served as the rallying cry for Honda’s first effort to tackle a challenging environmental issue.

I joined Honda as a young engineer in 1976. What attracted me, as with so many Honda customers and fans, was a brand that showed a can-do spirit in creating something the rest of the auto industry argued couldn’t be done – a vehicle with cleaner emissions and high fuel economy that was also fun to drive.

This vehicle was the Honda Civic – and it had something else that was truly revolutionary — CVCC engine technology, for Compound Vortex Combustion Controlled. That’s a mouthful of complex engineering, but what CVCC helped create is simpler — a lean burn engine that made Civic the first car to meet the stringent tailpipe emissions standards of the U.S. Clean Air Act without the need for after treatment of the exhaust. The Civic CVCC was also #1 on the U.S. Environmental Protection Agency’s (EPA) very first list of the most fuel efficient vehicles in America.

Based on his own belief in the importance of advancing mobility to address the issue of environmental sustainability, Honda founder Soichiro Honda pulled our company out of Formula One racing in 1969 in order to devote Honda’s full engineering resources to developing advanced environmental technologies. He then challenged Honda engineers to create a cleaner-burning engine to address air pollution – which was then the most serious environmental sustainability issue facing the automobile industry.

Honda engineers were reading reports about the serious impact pollution would have on the health of children. A group of doctors in Japan published a report about high levels of lead in the blood streams of children. The Club of Rome, founded in Italy in April 1968 by a small international group of academics, scientists, government and industry leaders, focused global attention on negative environmental consequences, forecasting limits to human expansion within less than 100 years if no major change in society occurred. In 1970, Congress passed the 1970 Clean Air Act, creating stringent new emissions standards and the U.S. government created the EPA.

Mr. Honda saw this as a great way to compete against more established companies. But Honda engineers suggested that their real motivation and goal was to ensure “Blue Skies for Our Children,” in other words, to ensure the future of mobility and the health of the planet for future generations. This phrase became the team’s rallying cry in the effort to find and develop technology that could improve air quality.

Mr. Honda was proud that his engineers had looked at this challenge as more than a competitive challenge. With a great deal of passion and energy, the team of Honda engineers addressed the challenge of sustainable mobility. And this led to the breakthrough with the CVCC engine that powered the Honda Civic. When I learned of these events, it helped deepen my appreciation that the purpose of our technology was to help people and society. That certainly made Honda a company I wanted to contribute my best efforts to.

In the ensuing years, Honda continued to advance its engine technologies. Over the past four decades, we led the global auto industry in meeting a series of increasingly stringent tailpipe emissions requirements, starting with the first gasoline-powered Low Emission Vehicle (LEV) in the hands of consumers, sparking an era of fundamental improvements to air quality. Of course, we were proud to be first, but Honda’s strategy for reducing emissions was something of our gift to the world. We provided the auto industry with a practical and economical pathway to reducing exhaust emissions on a broad scale that no one thought possible. At the same time, we have been a consistent leader in fuel-efficiency, topping fuel-economy rankings for 22 of the past 36 years

Today, the challenge of environmental sustainability is much broader than air pollution – encompassing numerous energy and environmental issues, including the reduction of greenhouse gas emissions (primarily CO2) that contribute to global climate change and the transition from fossil fuels to renewable forms of energy, among other issues.

But I am excited that Honda’s environmental vision to pursue the joy of mobility and a sustainable society where people can enjoy life continues to be inspired by the original rallying cry of Honda engineers – something that Honda associates throughout our company embrace on a daily basis. Once again, our effort to achieve a challenging target to reduce CO2 emissions is guided by our mission to leave “Blue Skies for Our Children.”

Ben Knight
Vice President
Honda R&D Americas, Inc.

Honda R&D Installs Advanced Fast-Fill Hydrogen Refueling Station

Preparing for the 2015 introduction of the next Honda fuel cell-electric vehicle (FCEV), Honda R&D Americas has installed a state-of-the-art hydrogen refueling station on its Torrance, California campus. This advanced station will serve as a platform for demonstrating and validating the enhanced hydrogen fueling protocol developed by Honda, named the MC Fill. With the aim of standardizing this new protocol, Honda will make the new research station available to other automakers to further validate the MC Fill protocol’s performance and functionality.

The MC Fill fast-fill protocol is designed for fuel systems that store hydrogen at a pressure of 700 bar (70MPa or 10,000 psi). This new fueling protocol reduces 700-bar fueling times by up to 45 percent versus comparable fueling protocols, and can complete most fills in less than three minutes under normal temperature conditions. The MC Fill more precisely monitors the dispenser outlet temperature and uses this information to calculate the shortest fueling time possible. This dynamic, fast-fill control not only provides FCEV customers with shorter fueling times, but it also allows the dispenser to continuously adjust to current temperature and other conditions which normally affect the refueling time.

Derived from two key values in a heat transfer equation—”M” for mass and “C” for specific heat—the MC Fill name refers to the heat capacity of the hydrogen storage system and represents the capability of the system to absorb the heat that is generated during fueling. The MC Fill protocol utilizes this value, as well as the dispenser outlet gas temperature and pressure, in its fill control logic.

“In order to meet customer expectations, hydrogen fuel cell-powered vehicles need driving ranges and fueling times comparable to conventional gasoline vehicles,” said Steve Mathison, Senior Engineer at Honda R&D Americas, Inc. “This new fueling protocol will allow FCEV customers everywhere to realize short fueling times over a wide range of temperatures.”

Honda has led the industry for nearly two decades in the development and deployment of fuel cell technology through extensive real world testing, including the first government fleet deployment and retail customer lease programs in the United States. Honda has also made significant technological advancements in fuel cell operation in both hot and sub-freezing temperatures and safety regulations, since the introduction of its first generation fuel cell vehicle, the FCX, in 2002. Honda launched its current fuel cell-electric vehicle, the FCX Clarity, in July 2008 as a real technological breakthrough in the areas of design, sedan packaging, assembly line manufacturing, and fuel cell stack size and efficiency, winning “World Green Car of the Year.”

In November 2013, the new Honda FCEV Concept debuted at the Los Angeles International Auto Show, pointing the way to an all-new Honda fuel cell car launching in the U.S. and Japan in 2015 and later in Europe. Honda’s next-generation fuel cell-electric vehicle will feature a fuel cell powertrain packaged completely in the engine room of the vehicle, allowing for efficiencies in cabin space as well as flexibility in the potential application of FC technology to multiple vehicle types in the future. The next-generation Honda FCEV is anticipated to have a driving range of more than 300 miles.

Honda Environmental Leadership
Honda is committed to further advancements in environmental technologies and the effort to improve fuel efficiency and reduce CO2 emissions from its products, including the 2014 Honda Accord Hybrid and Plug-In, the Fit EV, Civic Natural Gas and the Honda FCX Clarity fuel cell electric vehicle. Honda also has led the Union of Concerned Scientists’ (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has been included on the list of America’s greenest vehicles from the American Council for an Energy-Efficient Economy (ACEEE) for the past 16 years.

Honda Dealership in New Jersey is First in Nation to Achieve “Electric Grid Neutral” Status

Of the approximately 17,500 automobile dealers in the United States, Rossi Honda of Vineland, New Jersey is the nation’s first and only dealer to achieve “Electric Grid Neutral” status, producing as much as or more energy from renewable energy sources than it consumes from its local electric utility over a one-year period.[1] Working closely with Honda’s Environmental Leadership Program team, the independently-owned dealership was able to quantify its energy use and develop and execute a plan to make it the nation’s first electric grid neutral dealer, a significant achievement for a type of business that has large energy needs.

Watch a video about it here: http://youtu.be/5NyUf_Kn6Pg

Electric Grid Neutral buildings reduce CO2 emissions resulting from the generation of electricity by the nation’s electric grid. CO2 (carbon dioxide) is a greenhouse gas that contributes to global climate change.

Rossi’s precedent-setting achievement earned it a top-level “Platinum” Honda Environmental Leadership Award, reserved for dealers who verifiably reduce their net grid electricity use to zero (Electric Grid Neutral) or achieve LEED[2] certification. Through a combination of energy efficiency measures and on-site solar energy, the dealership reduced its annual grid electricity consumption by approximately 321,000 kWh and annual CO2 output by approximately 341,000 lbs.

How Rossi Honda Did It
In 2012, Rossi installed a 223kW solar PV system that generated 90 percent of its total electricity consumption from solar energy. In March 2013 Rossi replaced the metal halide lamps on its parking lot light poles with LED lamps, reducing its energy consumption by 22 percent. After the lighting upgrade, the solar PV system now generates over 100% of the dealership’s annual electricity use, achieving Rossi’s goal of Electric Grid Neutral.

The local electric utility invoices Rossi Honda the difference between its electricity consumed and electricity generated by the dealer’s photovoltaic solar system. Ron Rossi, the dealership’s owner, saw a steep decrease in the electricity he consumed from the utility, and a corresponding steep decrease on his utility bills.

The Challenge of “Greening” Auto Dealers
Automobile dealers have unique energy use characteristics that are different from other typical commercial or industrial energy users. Abundant parking lot and interior lighting, an auto service and repair operation, and an on-site car wash are all common features that can contribute to high energy demand.

Honda, which launched its U.S. “Green Dealer” program in 2012, has developed a measurable and verifiable system to help its dealers achieve significant reductions in energy use and cut their CO2 emissions. The voluntary program has three successive target levels – Silver, Gold and Platinum – that allow dealers to develop incremental improvement strategies.

To achieve the entry-level Silver award, dealers must achieve a 10 percent minimum reduction in total energy use. The Gold level award requires dealers to reduce their energy use by 30 percent or more. To date, 200 dealers have enrolled in the program, and 28 have earned an award.

Rossi is the first Electric Grid Neutral Honda dealer in the country and the fourth to earn the highest level Platinum Environmental Leadership Award from Honda.

Honda Environmental Leadership
Over the past three decades, Honda has been working to reduce the environmental impact of its products, manufacturing and logistics operations, and facilities in North America. These initiatives are reported annually in the company’s North American Environmental Report. Expanding its environmental initiatives to its dealer body is the logical next step in the company’s effort to reduce waste, energy use and CO2 emissions across the full spectrum of its operations and throughout the lifecycle of Honda and Acura products, including at the point of sale.

In 2006, Honda became the first automaker to announce voluntary CO2 emissions reduction targets for its global fleet of automobile, power sports and power equipment products and its global network of manufacturing plants. Today, the company is striving for even greater reductions in CO2 emissions that contribute to global climate change, while also working to minimize waste, water use and the total environmental footprint of its operations worldwide.

Executive Quotes
“Rossi Honda has pioneered a new era for automobile dealers in which they too can be environmental leaders,” said Steven Center, vice president of American Honda Motor Co., Inc., in charge of the company’s Environmental Business Development Office. “By virtually eliminating CO2 from the consumption of electricity and saving money in the process, Rossi has created a path that other dealers can follow.”

“By becoming the first Electric Grid Neutral dealer in the nation, we want to demonstrate that even automobile dealers, which are big energy consumers, can take a leadership role in being environmentally responsible businesses, and save money at the same time,” said Ron Rossi, owner of Rossi Honda. “We encourage all dealers to join us in this effort.”

Honda on Cutting Edge of V2G Technology

Honda is partnering up with the University of Delaware to pioneer something that seems more futuristic than hydrogen fuel cell technology, something you may never even have heard of yet: vehicle to grid, or V2G.

Basically the idea is similar to that of homes that use solar power; any excess energy that is produced and is not used by the home can be sold to the energy company and the homeowner paid for that energy. With this experimental V2G technology, hybrid/electric cars would plug into a grid that would allow stored up, unused battery energy to go back into the grid and be used to charge other vehicles.

According to this article on Torquenews.com, “Your Accord plug in or FCEV(if it has plug -in capacity) will reverse -flow excess battery storage capacity back into the power grid via a controller developed through the UD’s Center for Carbon Free Integration. You can read about the program here. Assuming that electric car production reaches critical mass in the not too distant future, this energy swap will be critical in maintaining grid-flow during peak energy usage hours. And that’s a big if.

“The partnership project between UD and Honda is on an ‘ experimental’ basis. For the program to be successful, a major manufacturer such as Honda would agree to integrate UD’s board into mass produced EV’s.”

We think this is an incredibly forward-thinking and brave step on Honda’s part. Electric vehicles are just emerging as a popular option among the average car-buyer and this V2G idea is one that has yet to be proven effective, let alone appealing to consumers. But we are excited to see that Honda is taking this step to power vehicles with renewable energy that could potentially be shared by all on the grid.

Honda Will Continue its “Green” Dominance

We like to brag about the efforts the Honda corporation makes in every step of the design and manufacturing of its products to be environmentally friendly. And we are not the only ones who notice that Honda is truly and industry-leader in it’s “green” efforts.

This article on Torque.com, “Honda’s philosophy will insure company’s green automotive dominance,” he gives several reasons why Honda is a global leader in environmentally friendly automotive manufacturing and why that won’t change.

  • “The Fit and CV-R manufacturing facility scheduled to open in Mexico in 2014, will be the first zero manufacturing waste by product plant in North America.”
  • The 2014 Honda Accord has been named “greenest car”
  • It is developing fuel cell technology
  • The redesigned Honda Ridgeline will be the first half-ton truck to get more 30 mpgs
  • Fuel economy levels have increased 9.5% from 2012

But it all comes back to their philosophy as nicely summed up with this quote: ”Honda is not so much in the business of selling cars as it is in the business of selling products that improve and enrich people’s lives,” says Honda design engineer Toriyama.

From the manufacturing, selling, and operating of the vehicles, Honda’s automobiles are ones you can be proud to own because they are designed, not with just future owners in mind, but future generations of our world.

Honda Release 2013 North American Environmental Report

TORRANCE, Calif., Dec. 10, 2013 – /PRNewswire/ – Honda today released its ninth annual North American Environmental Report. Honda’s ongoing efforts to reduce the environmental impact of its products and business operations resulted in a number of significant advancements, including a 9.5% year-over-year increase in the CO2-adjusted fleet average fuel economy of model year 2012 Honda and Acura automobiles sold in the U.S., to 26.4 miles per gallon (mpg); a 16.2% year-over-year reduction in the COemission intensity of automobile production in North America; and an 8% year-over-year reduction in CO2 emissions resulting from the shipment of finished products from factories to dealers in the U.S.

The 2013 Honda North American Environmental Report also details Honda’s ongoing actions to effectively minimize the company’s impact on the environment, including waste reduction,resource conservation and energy efficiency improvement. The report covers the period from April 1, 2012 to March 31, 2013 (fiscal year 2013) and is published digitally. The 2013 Honda North American Environmental Report is available for viewing and can be downloaded at: http://corporate.honda.com/environment/2013-report.

2013 North American Environmental Report Highlights:

 

  • Product Development
    • In the automobile lineup, Honda launched the new, ninth-generation Accord as the first vehicle in North America to apply engines and transmissions from Honda’s new Earth Dreams Technology powertrain series, significantly advancing both fuel efficiency and fun-to-drive performance.
  • Purchasing
    • Through implementation of “green logistics” programs, Honda avoided more than 4.3 million miles of truck travel and an estimated 6.7 million pounds of CO2 emissions associated with the transportation of mass production parts from North American suppliers to Honda plants in the region in FY13.
  • Manufacturing 
    • Total CO2 emissions from production activity in North America[ii] rose 14.8% to 1.01 million metric tons, due in large part to a significant rise in production activity, including a 37% increase in automobile production.  At 582 kg/auto, the CO2emissions intensity of automobile production fell 16.2% in FY13.
    • Honda maintained its commitment to send less than 1% of waste from manufacturing operations in North America to landfills. Landfill waste per unit of automobile production has been reduced 94.7% from FY01 baseline levels to just 2.4 kg/auto.
    • Water use rose 19.1% on higher production volumes, while water use per unit ofautomobile production fell 12.9% versus year-ago levels.
  • Sales and Service
    • The COemissions intensity of transporting finished products (automobiles, powersports and power equipment products) to U.S. dealerships was reduced 8% from year-ago results and 17.9% over a five-year period (FY08-FY13).
    • The CO2 emissions intensity of transporting Honda and Acura service parts to U.S. dealerships (metric tons of CO2 per $1 million of parts sales) was reduced 13.5% from year-ago levels and 34% over a four-year period (FY09-FY13).
    • American Honda achieved zero waste-to-landfill for three of its nine parts distribution facilities in the U.S., as more than 95% of all waste materials associated with service parts packaging and shipment were reduced, reused or recycled in FY13.
  • In Use
    • The CO2-adjusted fleet-average fuel economy[iii] of Honda and Acura automobiles sold in the U.S. in model year 2012 (MY12) was improved 9.5% versus the previous model year 2011 to 26.4 miles per gallon (mpg), and was 10.9% higher (better) than the U.S. auto industry average for model year 2012[iv].
    • The fleet-wide average fuel economy[v] of Honda powerports products was improved 24% from the FY00 baseline.
  • Administration
    • American Honda completed the installation of a one-megawatt fuel cell system at its Torrance, California campus, which is anticipated to reduce COemissions by an estimated 1,300 metric tons per year.
  • Environmental Business Innovation
    • Honda entered into a unique partnership with solar installer SolarCity, establishing a $65 million fund to help homeowners and dealerships in the U.S. adopt solar power on more affordable terms.
    • Honda broke ground on the Honda Smart Home U.S. project in Davis, California, a project that will showcase environmental innovation and renewable energy-enabling technologies that demonstrate Honda’s vision for zero-carbon living.
  • Global CO2 Targets – In 2011, Honda introduced a global target of reducing CO2emissions from the in-use stage of its automobile, motorcycle, and power equipment product lines by 30 percent by 2020 (compared to year 2000 levels).
    • In 2013, CO2 emissions compared to FY00 baseline levels were reduced 15.2% for automobiles, 27.4% for motorcycles, and 14.7% for power equipment.

 

Additional information on Honda’s environmental performance outside of North America can be found in Honda Motor Company’s Environmental Report, with a focus on the company’s activities in Japan – available at world.honda.com (or by clicking here).

Honda Executive Quote “We have maintained a strong focus on the fuel efficiency of Honda and Acura products as the single most important step we can take to reduce our environmental impact,” said Tetsuo Iwamura, Chief Operating Officer of Honda North America, Inc. “Beyond the products themselves, we are aggressively seeking new ways of applying Honda innovation to realize our vision for a sustainable society and clean mobility. This report is an important part of our effort to be transparent in reporting on our environmental impact and our efforts to achieve Honda’s environmental vision.”

Honda Environmental Leadership Honda is a leader in the development of leading-edge technologies to improve fuel efficiency and reduce CO2 emissions. Honda has led the Union of Concerned Scientists (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has topped the list of America’s greenest vehicles from the American Council for an Energy-Efficient Economy (ACEEE) for eleven out of the past twelve years. The company leads all automakers with twelve LEED-Certified “Green Buildings” in North America, and is producing products in North America with virtually zero-waste to landfill. In 2006, Honda became the first automaker to announce voluntary CO2 emissions reduction targets for its global fleet of automobile, power sports and power equipment products and its global network of manufacturing plants. In 2011, the company set a new CO2 emissions reduction targets for 2020, including a 30% reduction in CO2 emissions from its products compared with 2000 levels.

The ninth-generation Honda Accord was named as Green Car Journal’s 2013 Green Car of the Year® during the Los Angeles Auto Show. The ninth-generation Accord is the first vehicle to apply Honda Earth Dreams Technology powertrains, with highly efficient 4-cylinder and V-6 engines, a sporty new CVT transmission, and an all-new two-motor gas-electric hybrid system that powers both the Accord Hybrid and Accord Plug-In.  The Accord Sedan and Coupe with Earth Dreams Technology achieve both fun-to-drive performance and fuel efficiency at a very high level. The Accord Hybrid with Honda’s new iMMD two-motor hybrid system has a 50 mpg EPA city fuel-economy rating[vi], the highest city EPA fuel-economy rating of any 4-door sedan in America. The 2014 Accord Plug-In sedan has an EPA-rated 115 MPGe combined fuel-economy rating[vi] in electric-only mode, the highest EPA fuel-economy rating of any 5-passenger, 4-door sedan in America.

Read more here: http://www.sacbee.com/2013/12/10/5987689/honda-releases-2013-north-american.html#storylink=cpy

 

Honda Accord Earns 2014 “Green Car of the Year” Award

The 2014 Honda Accord series continues to collect awards and accolades, this time at the L.A. Auto Show with the “Green Car of the Year” Award for 2014.

The Green Car Journal bestowed this honor on the Honda Accord.

According to this article, “This year, the prize’s jurors _ among them environmentalists and comedian/car enthusiast Jay Leno  opted to honor an already-popular model that has a gas-electric hybrid version, but also an internal combustion engine that runs on gas.’

Not only is the technology right, but so is the price.

“The 2014 Honda Accord is such a high quality car with the technology and materials that come standard,” said Keith Hofkamp of Sims Honda in Burlington. “People read all about all the features and assume it’s out of their price range. You might be surprised to find out that it starts just over $20,000. The hybrid version is one of the most affordable hybrids on the market!”

If you are an environmentally conscious car buyer, then be sure to stop by Sims Honda, Northwest Honda, or Apple Valley Honda to take the “Green Car of the Year” out for a test drive!

CDP Names Honda One of Top 12 Most Advanced Companies in World

Honda has scored some of the highest scores among global companies in the CDP Global 500 Climate Change Report 2013.

According to this article, “As a result of receiving a high evaluation for both the progress made through its initiatives and the content of its disclosure, the report named Honda one of the world’s top 12 most advanced companies.”

We can’t summarize any better than the original article what the accomplishments of Honda has been in this regard: “For the third consecutive year, Honda was listed as one of only 60 companies in the CDP’s Carbon Disclosure Leadership Index, which features the world’s most advanced companies in the area of global climate change disclosures.

“Honda was also named as one of only 56 companies in the Carbon Performance Leadership Index, which the company’s actual performance in initiatives to address climate change.”

We are proud to be a part of a company that takes its environmental initiatives seriously and that makes a difference in the quality of the world in which we all live.

Honda Plants Trees in Canada

As a global company, Honda has consistently shown it cares about environments around the world. In a recent announcement, Honda Canada announced it is going to plant 18,000 trees in the fall of 2013 and spring of 2014.

Why 18,000? Because that represents one tree for every Honda customer who bought a Honda ATV or lawn care product.

“At Honda, our goal is to be a company that Canadians want to exist and we make every effort to ensure the preservation of the environment in all of our corporate activities. This campaign is a national initiative with local benefits and will contribute to the Canadian landscape long into the future,” explains Jeff Stralak, Senior Manager, Motorcycle & Power Equipment Division, Honda Canada Inc. “The Forest RecoveryCanada program is a perfect fit and the “One Honda. One Tree.” campaign has far exceeded our expectations. Honda, along with our customers, associates and families, has helped plant more than 94,000 trees in Canada over the past seven years. ”

“These new trees will contribute to the health and well-being of Canadians, from Victoria to St. John’s,” explains Rob Keen, CEO, Trees Ontario. “Honda Canada has become a strong supporter of the Forest Recovery Canada program and we applaud their customers’ efforts who, through their purchases, have contributed to increasing forest cover across the Canadian landscape.”

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