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Category: 2015 Honda Fit

Not Too Late To Take Advantage of Honda Summer Clearance!

It is true. Labor Day Weekend, the sign that summer is coming to an end, is upon us. As as sad as that is to think about, all is not lost. There is STILL time to take advantage of some very sunny deals that are part of the Honda Summer Clearance!

What kinds of deals?

  • Lease a 2014 Honda Civic Sedan for $159/mo!
  • Lease a 2014 Honda Accord Sedan for $189/mo!
  • Lease a 2014 Honda CR-V for $209/mo!
  • Lease a 2014 Honda Odyssey $269/mo!

Want something even NEWER?

  • Lease a 2015 Honda Pilot for $269/mo!
  • Lease a 2015 Honda Fit for $149/mo!

Stop by Apple Valley Honda, Northwest Honda, or Sims Honda dealerships to check out these Summer Clearance deals and more…before summer really ends!

Honda Launches 2015 Fit SEMA Project Vehicle Program on Tumblr

  • Six build teams will each customize a 2015 Fit
  • Enthusiast fans will vote for their favorite customized Fit
  • Completed project vehicles will be on display in the Honda booth at the 2014 SEMA Show

Honda will demonstrate the great personalization potential of the all-new 2015 Fit through an ambitious project vehicle program and interactive Tumblr experience launching today and culminating at the 2014 SEMA Show in Las Vegas.

Honda has selected six build teams, Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA, Tjin Edition and the award-winning Kenny Vinces, who will each have the opportunity to customize a 2015 Honda Fit leading up to the SEMA Show. To further support enthusiast interest in the Fit project car build process, Honda is initiating the Fit Performance Project (#ProjectFit) on the brand’s Tumblr page, which will keep track of the teams’ progress with each vehicle.

“Personalized Honda subcompacts were the foundation of the original import tuner revolution, and the all-new Fit upholds that legacy with a great powertrain, an engaging chassis and renowned Honda quality, all at an affordable price,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “Our Fit project vehicle program and our Tumblr initiative, #ProjectFit, together offer a unique, fun way to demonstrate the personalization potential of this great new car.”

The build teams will each bring their personalized Fit to life with modifications such as aerodynamic body kits, wheels, custom paint jobs and more. Photos of the transformations in progress will be posted throughout the campaign at hondaloves.tumblr.com. The program will conclude with all six customized Fit project vehicles being displayed at the SEMA Show in Las Vegas in November.

From Aug. 21 through Oct. 22, Project Fit content, including photos, animated GIFs and video, will be aggregated on Honda’s Tumblr page where people can vote for their favorite customized Fit by liking and reblogging posts tagged with #ProjectFit. The shop with the highest total likes and reblogs will win and receive an award from Honda. This effort will be promoted onautomobiles.honda.com, in Honda newsletters and on the brand’s Facebook and Twitter profiles.

The Fit Performance Project posts will feature several themes including: “Preview,” revealing design illustrations or renderings; “Show Us Your Mods,” highlighting five modifications made to the vehicle; “In Progress,” revealing headway on the design; and more leading up to the vehicles on display at the SEMA Show.

All-New 2015 Honda Fit Earns a 2014 TOP SAFETY PICK Rating from the Insurance Institute for Highway Safety

  • Voluntary product update will enable early-production vehicles to match the 2014 TOP SAFETY PICK rating
  • No other manufacturer has more top-safety rated vehicles built in America than American Honda1

The 2015 Honda Fit (http://automobiles.honda.com/fit/), the standout choice in the subcompact segment, has received a 2014 TOP SAFETY PICK ratingfrom the Insurance Institute for Highway Safety (IIHS). This includes a top rating of GOOD in four IIHS crash test modes and an ACCEPTABLE score in the Insurance Institute’s stringent small overlap frontal crash test. No vehicle in its class has received a higher rating than Fit in this IIHS test procedure.

“Honda’s deep-rooted commitment to safety and to our customers is perhaps best demonstrated by the fact that we were not satisfied with anything but a TOP SAFETY PICK for the new 2015 Honda Fit,” said Art St. Cyr, vice president of auto operations at American Honda. “Vehicle by vehicle, our engineers are passionate about developing safety technologies that consumers have come to trust and expect from Honda.”

An early-production 2015 Honda Fit was originally tested in March for the 2014 award year by IIHS and earned a GOOD in four out of five IIHS crash test modes and a MARGINAL score in the challenging small overlap frontal crash test. Demonstrating a strong commitment to safety, Honda engineers responded quickly with a modification to the Fit’s front bumper structure. Subsequent testing by IIHS confirmed the success of the design change, which has been incorporated into new vehicle production.

“Though there is no regulatory requirement to do this, in keeping with Honda’s long-standing commitment to safety and focus on its customers, Honda has voluntarily engineered a product update which will allow all early-production vehicles to share the 2014 TOP SAFETY PICK rating,” said St. Cyr.

In addition to changes in production models, approximately 12,000 early-production 2015 Honda Fit vehicles will be eligible for a product update involving a front bumper beam replacement, which will be completed free of charge at any Honda dealer in the United States. This update allows all early-production vehicles to qualify for a TOP SAFETY PICK rating and the same score in the small overlap test as recently built models. Honda is announcing this voluntary product update to encourage all owners that purchased an early-production vehicle to take their new Fit to an authorized dealer as soon as they receive notification of this update from Honda. At that time, Fit owners will also have access to a special phone line that will allow them to determine if their vehicle is eligible for the update or if it already has the updated bumper design from the factory. Customers can access this information beginning in late-September by calling (800) 999-1009, and selecting option 4.

About the Fit
Already the benchmark subcompact in terms of passenger and cargo space and innovative features, occupant safety for the 2015 Honda Fit is further enhanced through the next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The next-generation ACE™ body structure improves frontal crash energy management through a wider range of offset and oblique collision modes. In addition, other body reinforcements work in tandem with the strengthened body structure to better maintain the occupant compartment volume during frontal collisions by providing additional crash energy pathways to help mitigate the forces transmitted to the passenger compartment.

Key New Safety and Driver-Assistive Features:
In addition to including the next-generation Advanced Compatibility Engineering™ (ACE™) body-structure, the 2015 Fit features a host of standard active and passive safety features and includes many standard and available driver-assistive technologies.

  • Driver and Front Passenger SmartVent™ Side Airbags
  • Side Curtain Airbags with Rollover Sensor
  • Motion-Adaptive Electric Power Steering (EPS) – a feature of VSA
  • Hill Start Assist
  • Expanded View Driver’s Mirror
  • Honda LaneWatchTM
  • Multi-Angle Rearview Camera with Guidelines

Standard safety equipment on all 2015 Honda and Acura models includes the next-generation of Honda’s ACE™ body structure, Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags (some vehicles equipped with a rollover sensor as well); dual-stage, multiple-threshold front airbags; and front side airbags.

Will Honda Fit Outsell the Civic?

The people at Torque.com believe that the 2015 Honda Fit will play a big roll in the Fit eventually outselling America’s sweetheart, the Honda Civic.

Apparently, the writers got some major blowback from Honda Civic fans who wouldn’t dream of the Civic falling to any vehicle, including the Honda Fit. But Torque.com has published a response HERE about why it believes the Honda Fit is the vehicle for Generation Y-ers…and we kind of agree.

Basically, they argue that the once really inexpensive, young Civic has now matured into a more expensive, bigger, family ride whereas the Honda Fit is a cool, young design specifically for this young generation.

We think it makes sense. Vehicles, even after many redesigns, eventually age or are seen as “older” person vehicles. The Honda Civic has been an American favorite for a long time…a long time. Perhaps is time for Honda to a new vehicle for young buyers that isn’t the Honda Civic.

What do you think? Will the Honda Fit become the car of choice for young Honda buyers?

Honda “Un-Targets” Young Hispanic Consumers

We love the marketing geniuses that work with Honda. Why? Well, lots of reasons, but the latest reason is this commercial that pokes fun of classic efforts to target young Hispanic consumers.

We have all seen the sometimes over-the-top and embarrassing efforts of companies to target their advertisements at young Hispanics. Why is it over the top?

“Latino millennials are much more than what we make of them. They are a versatile bunch. They ping-pong between cultures, languages, interests and behaviors. That’s why it’s funny when you hear others trying to fit them into their box of clichés,” Andrew Orcí, president of Orci agency that created a new 2015 Honda Fit commercial mocking these cliches .

“Felipe Esparza, as our ‘Latino expert,’ is the perfect voice to make fun of this situation. Why? Because not even a Latino can define a Latino. They simply defy all expectations.”

Young Hispanic consumers are “pretty much like everybody else” so we really enjoyed this commercial making fun of the cliches with comedian Felipe Esparza.

Check out the commercial HERE.

Sims Honda Has Some Sparkling Fourth of July Deals!

Like all Americans, here at Sims Honda we LOVE the Fourth of July. What’s not to love? Celebrating the United States of America, family and friends, and the kick of to summer (at least here in the Northwest since summer doesn’t really start until July).

And, now, Sims is giving vehicle shoppers another reason to celebrate: awesome deals! Here’s some of what you’ll find at Sims Honda:

  • $4 per DAY ($116/mo) lease for a 2014 Honda Civic LX
  • $6 per DAY ($169/mo) lease for a 2014 Honda Civic LX Coupe
  • $6 per DAY ($159/mo) lease for a 2014 Honda Accord
  • $5 per Day ($149/mo) lease for a 2014 Honda CR-V

See all the deals HERE.

“These are honestly some of the best vehicles Honda has ever put out,” said Keith Hofkamp, general manager of Sims Honda dealership. “The new Fit and Accord continue to get rave reviews by even the most critically critics. The CR-V is new and improved and you can never go wrong with the Civic.”

Stop by Sims Honda to take one of these cars for a test drive, find out which is the best for you and then take advantage of these sizzling deals!

 

Build Your Own 2015 Honda Fit Online

The 2015 Honda Fit started arriving at dealerships around the country last week and, now, you can build your own online because the configurator is now live here.

“The Fit is such a great vehicles for people who like the idea of a compact vehicle but in actuality need more space, more functional space,” said Tony Carter, general manager at Northwest Honda in Bellingham. “Now people can go online and start getting an idea of who they can personalize it before coming down to take one for a test drive.”

The 2015 Honda Fit has something for everyone, including rear-view camera, LaneWatch (blindspot) system, and more. And it starts at just over $15,000.

Stop by Northwest Honda, Sims Honda, or Apple Valley Honda today to take one for a test drive!

Honda Adds Standard Roadside Assistance to All 2015 Models

Beginning with the 2015 model year, all new Honda automobiles will be covered by a 24-hour nationwide roadside assistance program for the 3-year/36,000 mile new vehicle limited warranty term. The 2015 Fit and Pilot are the first vehicles in Honda’s lineup to benefit from this upgrade to Honda’s customer service program.

The program features a comprehensive list of roadside assistance services, including lockout service, fuel delivery and towing, plus reimbursement for trip interruption1 and assistance for alternate transportation2, hotel reservations2 and more. With the Honda Roadside Assistance service, if a driver experiences a problem while on the road, they can call the program’s toll-free telephone number (866-864-5211) 24 hours a day, seven days a week from anywhere in the United States, Puerto Rico or Canada. So, should an owner suffer a lost key or their Honda run out of fuel, get a flat tire, require a jump start or need to be winched or towed, Honda Roadside Assistance will dispatch a service vehicle to perform one or more of these necessary services:

  • Assist the owner in unlocking the vehicle
  • Deliver fuel
  • Change a flat tire with the Honda vehicle’s spare
  • Assist with use of the Tire Repair Kit (TRK)
  • Jump a battery
  • Winch the vehicle
  • Arrange to transport the vehicle to the nearest Honda dealership.

Additional program benefits include trip interruption reimbursement, alternate transportation, hotel reservations, airline information, message relay and directory assistance. Honda Roadside Assistance provides reimbursement consideration for up to $300 in expenses incurred during the first three days following a vehicle disablement that occurs 100 miles or more away from the Honda owner’s primary residence1. This is to cover such costs as food, lodging, alternate transportation, a rental vehicle and/or commercial transportation. Upon request, Honda Roadside Assistance will attempt to secure a rental vehicle or taxi for the Honda owner and will assist in locating emergency lodging when away from home. The service can also provide information such as airline flight times and fares plus enhanced directory assistance for the location of nearby service stations, ATMs, banks, etc., including telephone numbers, addresses and directions. Should an emergency arise, Honda Roadside Assistance will attempt to contact persons for whom telephone numbers are provided, such as the owner’s spouse or workplace, in order to relay important messages.

For More Information
Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visitfacebook.com/Honda. Useful information and services for Honda owners is available at owners.honda.com. For additional media information including Honda vehicle pricing, features and high-resolution photography, visithondanews.com.

Honda Fit Parallel Parking Challenge

Have you ever cured a boring day by doing a parallel parking challenge? Well, Flula (not exactly sure who that is) certainly cured his with a 2015 Honda Fit and a couple huge inflatable balls while harassing people as they parallel parked the vehicle.

Really, it’s much more entertaining than we can make it sound because there is not describing Flula. But one thing that comes up a couple times in the spot is how maneuverable the 2015 Honda Fit is. And, so, Honda has turned it into a challenge.

You can enter any time, anywhere you have a computer by going to HondaFitChallenge.Honda.com. There you will find a old-fashioned computer game where you get to practice your driving and parking skills for a chance to win some money. It’s harder than it sounds.

If you really want to see how maneuverable the 2015 Honda Fit is, stop by Apple Valley Honda, Northwest Honda, or Sims Honda dealership to take one for a test drive!

2015 Honda Fit Delivery Delayed

The highly anticipated 2015 Honda Fit was supposed to arrive at dealerships in the United States in April, but a quality control issue has caused the delivery to be delayed by a couple months and won’t arrive until the second week of June.

According to this article, “According to Automotive News, Honda spokesman Chris Martin didn’t detail the exact quality defects the Fit faces, only that it’s “not some major rework.”

“We understand there’s a lot of people who are eager to try out the 2015 Honda Fit,” said Tod McLaughlin, general manager at Apple Valley Honda dealership in Wenatchee. “Really, it’s a good thing Honda caught this now before they where delivered. Honda takes delivering a high-quality product seriously and a few weeks delay will prevent some headaches for future owners.”

Plan on stopping by Apple Valley Honda, Northwest Honda, or Sims Honda dealerships the second week of June to take the 2015 Honda Fit for a test drive and find out why critics are raving about it!

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