Honda “Un-Targets” Young Hispanic Consumers

We love the marketing geniuses that work with Honda. Why? Well, lots of reasons, but the latest reason is this commercial that pokes fun of classic efforts to target young Hispanic consumers.

We have all seen the sometimes over-the-top and embarrassing efforts of companies to target their advertisements at young Hispanics. Why is it over the top?

“Latino millennials are much more than what we make of them. They are a versatile bunch. They ping-pong between cultures, languages, interests and behaviors. That’s why it’s funny when you hear others trying to fit them into their box of clichés,” Andrew Orcí, president of Orci agency that created a new 2015 Honda Fit commercial mocking these cliches .

“Felipe Esparza, as our ‘Latino expert,’ is the perfect voice to make fun of this situation. Why? Because not even a Latino can define a Latino. They simply defy all expectations.”

Young Hispanic consumers are “pretty much like everybody else” so we really enjoyed this commercial making fun of the cliches with comedian Felipe Esparza.

Check out the commercial HERE.

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