- CR-V sets new April record as Honda core models anchor on-going retail sales success
- Acura light trucks set April record, continue unprecedented growth in 2014
American Honda Motor Co., Inc. today reported April 2014 Honda and Acura vehicle sales of 132,456 units—an overall increase of 1.1 percent (-2.8 percent based on the Daily Selling Rate, or DSR*) compared to April 2013. The Honda Division also saw an increase of 1.1 percent with April sales of 118,334. Acura division gained 1.6 percent on April sales of 14,122, with light trucks increasing 35.9 percent for the month on sales of 9,536 units. Year to date American Honda sales reached 457,810.
In the first four months of 2014, Honda continued its retail sales momentum despite an environment punctuated by a handful of companies applying heavy incentives and a significant reliance on fleet sales. Honda enjoyed steady growth in April with CR-V setting a new sales record, and Accord and Civic enjoying gains.
- CR-V recorded sales of 28,485, up 7.4 percent for a new April record
- Accord posted April sales of 34,124, an increase of 1.7 percent
- Civic was up 4.4 percent to 27,611 units vs. April 2013
“After a few truly chilling winter months, it’s great to see the warmer spring weather begin to liberate our customers and spark record sales of CR-V and solid sales results across the lineup,” said Jeff Conrad, Honda division senior vice president and general manager. “More than any other automaker our success is based on one customer at a time going down to their Honda dealer to purchase a new vehicle, and in April, we see the power of our retail sales strategy at work.”