Honda Project Drive-In Helps Fund New Digital Projector for Brownsville Drive-In

Here’s a follow-up to a blog we did about Honda’s Project Drive-In several months back.

Brownsville Drive-In has become the tenth drive-in theater to benefit from Honda’s Project Drive-In. With the end of 35mm film distribution, and the costly switch to digital projection, Honda created Project Drive-In as a national effort to save as many of America’s remaining drive-ins as possible. Through Project Drive-In, awareness was raised across the country and it offered communities simple ways to get involved and help preserve this historic part of American cinema and car culture.

The remaining funds from the Save the Drive-In Fund at Indiegogo (http://www.indiegogo.com/projects/project-drive-in-save-the-drive-in-fund) plus an additional $5,000 donation from vAuto, an AutoTrader Group company, will be used by Brownsville Drive-In Theater to go toward the purchase of a digital projector. The theater is working to raise additional funds to cover the cost of the digital projector through http://www.gofundme.com/4qh494.

The ten drive-in theaters that received support from Honda’s Project Drive-In were determined by more than two million votes at www.projectdrivein.com. Visitors to the site were encouraged to share Project Drive-In information with family and friends via social media, email or texts, then also pledged to see one movie at their local drive-in and contribute to the national save-the-drive-in fund to help keep more drive-ins in business.

“Honda is proud to have been a part of this effort to help preserve a key part of American cinema and car culture,” said Alicia Jones, manager of social media at American Honda Motor Co., Inc. “With drive-in season about to begin, the timing couldn’t be better for the Grindstone community to celebrate a small business where families can share the cinema experience together under the stars.”

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