Kelley Blue Book Names Honda Most Trusted Brand

Honda was named “Most Trusted Brand” by Kelley Blue Book for the third year in a row. Honda was also named Best Non-Luxury Brand for the second year in a row, as well.

“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” Jeff Conrad, senior vice president and general manager for the Honda brand, said in a statement.

These awards are based on the perceptions of visitors to Kelley Blue Book’s website, kbb.com. And perception is everything, right?

“Kelley Blue Book is one of the most trusted online sources for automobile information,” said Keith Hofkamp, general manager at Sims Honda dealership in Burlington. “It’s really great that kbb.com and its users have recognized Honda, for the third time, as a brand that everyone can trust for its safety record, performance, affordability, overall value and more.”

See the complete press release here and stop by Sims Honda, Northwest Honda, or Apple Valley Honda to find out why Kelley Blue Book’s users trust Honda!

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