In this thoughtful and insightful article on Torquenews.com, the author details why exactly the Honda Accord and Civic have continued (and builds upon) its domination of the U.S. market even though those segments of the market have gotten increasingly competitive.
- Technology that makes it easy for drivers to communicate and an easy-to-use interface
- Eco-friendly vehicles
- Hondas are just as American as vehicles coming out of Detroit
- Vehicles that are highly tunable and customizable, making them statements of personal style
- Brand loyalty “bred and enforced by consistent product quality, dealership service, and affordable long term ownership.”
“Today’s young informed car buyer is tech savvy. The Accord and Civic is a rolling “ Bluetooth” “IPad”, smartphone docking station that you can drive. How cool is that? In my opinion, Honda is on the cutting edge of things to come. And with its growing fan base, will enjoy a very bright future in sustainable Eco-friendly personal transportation; Honda style.”
As the owner of a 2009 Honda Accord with 130,000 I cannot attest to this more. One thing that I think was left off the list was fuel-effiency. While it mentions eco-friendly and that often goes hand-in-hand with fuel efficiency, many people prioritize good gas mileage over eco-friendliness…and that’s one of the reasons people flock to the Honda Accord and Civic. Today’s buyers have gone through a lot of economic turmoil and they need to get more car for their money and a car that will also save them money.
Be sure to read the full article to find out exactly why Honda Accord and Civic continue to take over the U.S. market…and there’s no sign of slowing.