“A Man and His Car” Spot

Honda is quite adept at developing commercials and media campaigns that touch our hearts.

This 70 second online spot called “A Man and His Car” outlines why people love their Hondas: they take us to college, to our first jobs, to our weddings…all the way until they are no longer big enough because your family has grown.

Some people say Hondas are boring, “appliances on wheels,” but if dependability and reliability is boring then I think most of us will be bored for the rest of lives.

“Some other car manufacturers look at the Japanese makes and call them appliances, they think they’re vanilla. Whatever. The reality is the dependability and quality of the Hondas have made them very trustworthy. They are loyal companions to customers,” said Mike Accavitti, senior VP-automobile operation at American Honda in Torrance, Calif. “There’s a lot to love about dependability, the simplicity, the ease of use, the fun to drive element, the great fuel economy and the safety. Based on those attributes, consumers really love their cars. They talk to them. They name them. It’s truly a unique bond.”

Check out the commercial that is only available online and you will recognize that a man can have with his car.

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