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Honda Selling Brand, Not Specific Products With New Campaign

Inspired by a real Honda customer’s experience, Honda is starting a social campaign that will allow Honda customers to tell the story of their journeys with their Honda. It is appropriately called, #MyJourney.

“It’s a soft marketing approach because what we want to do is sell our brand, not a specific product,” said Simon Nicholson of Honda. “We want to explain what Honda is about. There’s as human pull, it does talk about our products and it’s the idea of chasing a dream – which is all in the Honda Philosophy.”

I think this is a fabulous campaign idea. I would much rather read about someone’s journey with their Honda Accord or the story of a family through the life their Honda Odyssey then the (usually) boring specs of an individual product.

What do you think? Will you pay attention to this campaign? What would your Honda journey be? Share it with #MyJourney!

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