We are always looking for interesting commercials (hey, we are human and will be the first ones to admit that it’s more fun to watch videos than read articles) and this one definitely caught our attention. It’s a Honda motorbike advertisement for France (although the announcer is speaking English…in a very block-buster movie sort of way) and it is…intense.
First of all, it’s just over two minutes long and it doesn’t feel like two minutes. You really feel like you just watched a trailer for a major motion picture.
Second of all…it’s just intense.
For the first part of the commercial, I thought it was some sort of Dracula-themed commercial but it turned out to be much less cheesy and a lot more real with the close ups of the motorbike riders. Not to mention I was transfixed on the overhead shot of that HUGE race start on the beach (how did they get those words so big and perfect on the sand? Totally kidding…)
Take a look at this very different kind of Honda commercial. It’s not about hopes and dreams and leap lists…it’s about fear.