A survey by Kelley Blue Book took the results from 12,000 survey takers and determined that Honda Motor Co. has the best brand image of all major automakers.
Additionally, Honda took three of the six categories for non-luxury brands, including: best value, most trust, and best overall brand.
According to this article, “The 2013 Brand Image Awards say Honda was the most trusted brand and considered the best value of all car brands in the survey….Honda’s U.S. sales rose 24% in 2012 and have risen a modest 4.4% in the first two months of the year. Its redesigned Accord sedan is selling well and the company is investing heavily in plants in the U.S. and Mexico to meet anticipated demand.”
Being named Best Brand, especially by Kelley Blue Book, is no small deal.
“The competition is really fierce among major automakers, so to chosen as “Best Brand” is a big deal for Honda as a whole and we should see a positive impact at local dealerships like Apple Valley Honda” said Tod McLaughlin, general manager of Apple Valley Honda dealership in Wenatchee. “It’s really not a big surprise to us because the 2013 Honda Accord and other recent Honda vehicles have been so popular with consumers and for good reason.”
According to this article, “”Honda’s win as best overall brand among non-luxury shoppers hardly comes as a surprise,” said Kelley Blue Book’s report on the results. “We admire the refined and reliable vehicles, but also the manner in which Honda promotes itself. You do too, apparently.”
Stop by Apple Valley Honda, Sims Honda, or Northwest Honda dealership to find out why Honda was chosen as best overall brand!