World-Renowned Inventor and Futurist Ray Kurzweil to Open SAE 2015 World Congress & Exhibition

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Honda invites Kurzweil as “perfect match” for Congress theme of “Leading Mobility Innovation” Ray Kurzweil, a director of engineering at Google and a world renowned American futurist and inventor, will be the opening speaker next month at the SAE 2015 World Congress & Exhibition. As the company providing Executive Leadership for the 2015 World Congress, […]

Video: Honda’s Lane Keeping Assist System

2015 Honda North American Motorsports Overview

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The Honda Racing Ladder detailed Indy car and other pinnacle series programs Grassroots Motorsports offerings Introduction Earlier this year, Honda Motor Co., Ltd announced Honda’s worldwide motorsports overview for 2015. With the company racing in more than 100 motorcycle and automobile categories around the world, Honda is proud of its ability to meet the needs of […]

Honda Welcomes Inventive Spirit of Ray Kurzweil to 2015 SAE International World Congress

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Honda will serve as the host company for the SAE International 2015 World Congress & Exhibition in Detroit, Michigan, April 21-23, 2015. Erik Berkman, executive vice president of Honda North America and general chairman of this year’s World Congress, will share a series of blog posts leading up to the event. If innovation is the […]

Building the Manufacturing Workforce of the Future

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Honda EPIC initiative seeks to inspire and prepare next generation workforce Video game, “Techie Camps,” mobile labs and scholarships highlight program Honda North America, Inc., today announced an innovative $1 million Ohio-based workforce development initiative to create interest in manufacturing careers and provide educational and training opportunities to prepare the next generation workforce for high-tech […]

Top HBCU Students to Test Academic Prowess at Honda Campus All-Star Challenge National Championship

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Brainpower from America’s Historically Black Colleges and Universities (HBCUs) will be on full display beginning this weekend at the 26th annual Honda Campus All-Star Challenge (HCASC) National Championship Tournament. Students representing the very best and brightest have spent the school year diligently preparing and qualifying to compete in the national championship of this unique academic […]

Honda Introduces New Lease Options for Existing and Prospective Fit EV Lessees

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Two-year Fit EV lease extension offered to existing lessees New, two-year used Fit EV lease offered to prospective customers Price reduced to $199 a month; no down payment and unlimited mileage, routine maintenance and collision coverage included Honda is extending the reach of its efficient and fun-to-drive all-electric Fit EV (http://automobiles.honda.com/fit-ev/) through new lease programs […]

Statement by American Honda Regarding Expansion of National Safety Improvement Campaign: Driver’s Front Airbag Inflator Supplied by Takata

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2008 Pilot and certain 2001 Accord and 2004 Civic vehicles added under new NHTSA campaign number 15V-153 Honda will voluntarily expand its December 2014 national Safety Improvement Campaign (NHTSA No. 14V-351) affecting certain 2001 through 2011 Honda and Acura vehicles in the United States to include 88,549 Pilot vehicles from the 2008 model year, 10,868 […]

Honda Gives 84 Year Old Customer His 55th Honda Motorcycle

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It is not every day that a company can recognize a loyal customer who has been purchasing motorcycles for decades. While we don’t sell Motorcycles here at Sims Honda, we thought the story Harry Adler exemplified why Honda’s customers are some of the most loyal in the industry. According to this article, Adler has been […]

New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators

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Multi-million dollar print, digital and radio advertising campaign urges Honda and Acura owners to check for open recalls and complete airbag inflator repairs Ad campaign expands existing Honda actions to notify owners affected by Takata airbag inflator recalls Campaign will prioritize regions deemed the greatest risk Honda has initiated a new, voluntary consumer information advertising […]