Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial

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60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at “Camp Ridgeline” Honda today offered a sneak […]

American Honda Reports January 2016 Car and Truck Sales; New Civic Leads Honda Division to January Record

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Honda division sets new January benchmark on sales of 90,247 vehicles All-new 2016 Honda Civic, the 2016 North American Car of the Year, defies winter weather and competition to net huge sales gain of 54.9 percent and a new January record Acura ILX bucks market trends and unusual month to gain 24.3 percent American Honda […]

Three Honda Manufacturing Plants Earn EPA ENERGY STAR Certification

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For the tenth consecutive year, two of Honda’s Ohio automobile manufacturing plants have earned the U.S. Environmental Protection Agency’s (EPA’s) ENERGY STAR certification, while Honda Manufacturing of Indiana achieved the designation for the fourth year in a row. The ENERGY STAR certification signifies that the facilities perform in the top 25 percent of similar facilities […]

Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin’ with the Devil

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Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack […]

First 2017 Acura NSX Scores Record Auction Price of $1.2 Million at Barrett-Jackson

63,000+ Celebrate HBCU Marching Band Excellence at Honda Battle of the Bands for the Ages

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2016 Honda Battle of the Bands featured eight top marching bands delivering dynamic performances in front of a near sell-out Georgia Dome crowd #HBOB hits number two Twitter trending topic in the United States and #4 globally bringing incredible visibility to the nation’s HBCUs Honda awarded more than $200,000 in institutional grants to participating colleges […]

Honda Engineers Are Who Makes a Honda

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Video Highlights Teamwork on Walking Assist Project Two engineers leading Honda’s Walking Assist program in the United States are the subject of the newest profile in theWhat Makes a Honda is Who Makes a Honda video series. The latest in the series highlights the inspiring relationship between Honda R&D associates Hideaki Takahashi and Kenton Williams […]

Sims Honda Service Specials!

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Deals during the holiday season are great, but if you find your vehicle needs some service after all the holiday spending, here at Sims Honda we’re betting you appreciate some post-holiday service deals. Here’s what you can take advantage of at Sims Honda in Burlington: Oil and Filter Change for $39.95 Tire Rotation and Multi-Point […]

Seely Salvages Sixth at Anaheim 2 Supercross

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Round three of the AMA Supercross series, which marked the second and final stop at Anaheim’s Angel Stadium, proved to be a challenge for Team Honda HRC. After two consecutive podium appearances, 450SX Class sophomore Cole Seely had hoped to continue his streak, but a less-than-desirable start in the main event left him fighting through […]

Honda Honored with Four Diversity Awards