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Honda Honors Suppliers of Indirect ...

Honda has honored 25 suppliers that provide indirect products and services to five Honda automotive plants in Ohio and Indiana. Driven by record auto...

ASIMOback

Newest Version of ASIMO to Join the...

Coming off its highly successful North American debut in April, the newest version of Honda's humanoid robot, ASIMO, will make its second U.S. appeara...

2015 honda fit

Will Honda Fit Outsell the Civic?

The people at Torque.com believe that the 2015 Honda Fit will play a big roll in the Fit eventually outselling America's sweetheart, the Honda Civic. ...

Aerospace Engineer is Who Makes a H...

Honda today unveiled the newest associate profile in its 12-part What Makes a Honda is Who Makes a Honda video series. Annie Boh is an aerospace eng...

Honda Honors Suppliers of Indirect Products and Services; Annual Purchases Exceed $1.4 Billion in Ohio and Indiana

Honda has honored 25 suppliers that provide indirect products and services to five Honda automotive plants in Ohio and Indiana. Driven by record auto production in North America in 2013, Honda also announced that its purchasing for Maintenance, Repair and Operational (MRO) services in this region set a record of more than $1.4 billion for the fiscal year ending March 2014.

The MRO purchasing milestone came on the heels of record Honda auto production and parts purchasing in Ohio and Indiana in 2013 with the production of 976,361 automobiles at it three auto plants in Marysville and East Liberty, Ohio, and Greensburg, Ind. MRO purchasing also supports operations of Honda’s engine plant in Anna, Ohio and transmission plant in Russells Point, Ohio.

Different from suppliers that provide parts and materials for the mass production of Honda products, the more than 5,000 MRO suppliers support Honda plants by providing a wide variety of equipment, products and services that support the manufacturing of automobiles, as well as their engines and transmissions. These companies include local businesses as well as national companies, and many have grown along with the expansion of Honda’s automobile manufacturing in North America since Honda began U.S. auto production at the Marysville Auto Plant in 1982.

“With a host of pinnacle products coming to market next year, and with record production and sales targeted in the coming years, Honda will continue to transform its business by advancing technology in our products and manufacturing operations to maximize joy for the customer,” said Tom Lake, vice president for Purchasing and Cost Planning at Honda North America, Inc. “We thank our suppliers for the important role they continue to play in our success by bringing new ideas and value to our business.”

In 2013, Honda manufactured a record 1.78 million automobiles in North America, which led to the purchase of more than $25.5 billion in parts and materials in the region from 650 parts suppliers, also an all-time annual record. Parts purchasing for Honda plants in Indiana and Ohio last year totaled $12.2 billion from suppliers in North America, including more than 200 in Ohio and Indiana.

More than 260 MRO suppliers for Honda plants in Ohio and Indiana attended the annual conference in Columbus for the awards ceremony, networking and professional breakout sessions. Developed to recognize world-class business characteristics, the 25 suppliers were honored for achievements in the categories of Special Recognition, Outstanding Value, Performance Excellence and Supplier of the year.

“The purpose of the awards is to recognize suppliers that are bringing us value and helping Honda to advance our capabilities and deliver a better vehicle to our customers,” said Monica Oliverio, department manager of North American Indirect Procurement at Honda North America, Inc. “We want our suppliers to truly grow with us as we continue to expand and advance our operations in North America.”

Bill Easdale, vice president of Honda of America Mfg., Inc. added that the involvement of both indirect and parts suppliers is important as Honda’s North American operations take on new responsibilities to engineer and manufacture products for customers in this region and globally.

“In order to meet the responsibility of the lead role we have been asked to play in North America and to prepare for the next phase in our growth and evolution, we continue to invest in our business and our people,” Easdale said. “We have a long-term commitment to Ohio and to all of our operations in North America, and this should give our suppliers the confidence to grow with us and to innovate with us, by bringing their best new ideas to Honda.”

About Honda in Ohio and Indiana

Honda of America Mfg., Inc. employs 10,000 Ohioans at the Marysville Auto Plant, East Liberty Auto Plant and Anna Engine Plant, along with operations that support its manufacturing.

With capacity to produce 440,000 automobiles per year, the Marysville plant currently is producing the Accord Sedan, Coupe and Hybrid models, and the all-new Acura TLX Sedan. The East Liberty plant produces the Honda CR-V and Crosstour, and the Acura RDX, with capacity to manufacture 240,000 automobiles per year.

Honda’s engine plant in Anna, Ohio has capacity to produce more than 1 million V-6 and four-cylinder engines per year, primarily for Honda’s auto plants in Ohio, Indiana and Canada. In addition to production of these engines along with high-precision steel engine components, the Anna plant also manufactures sophisticated pulley components for Honda’s continuously variable transmissions (CVTs).

Located in Russells Point, Ohio, Honda Transmission Mfg. of America, Inc. employs 1,125 associates and has capacity to produce more than 1 million automatic transmissions and CVTs per year. The plant also manufactures gear sets, four-wheel-drive systems and four-wheel-drive transfer components.

Honda Manufacturing of Indiana LLC employs 2,300 associates and has capacity to produce 250,000 vehicles per year. This plant currently manufactures the Civic Sedan, Civic Natural Gas and Civic Hybrid, along with the Acura ILX Sedan and Hybrid models.

About Honda in North America

Honda established operations in America in 1959, and now employs more than 39,000 associates in its North American sales, R&D and manufacturing operations with a capital investment of more than $16.3 billion.

Based on its longstanding commitment to “build products close to the customer” Honda operates 16 major manufacturing facilities in North America, producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products such as lawn mowers, mini-tillers and general purpose engines, and the HondaJet light jet, using domestic and globally sourced parts.

Eight Honda auto plants in the region, including four in the U.S., have the capacity to produce 1.92 million automobiles each year.  In 2013, 94 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. Those plants today manufacture 11 different models, including four passenger cars and seven light trucks.

A fifth U.S. auto plant, the Performance Manufacturing Center, is under construction in Marysville, Ohio, and next year will become the exclusive global production location for the next generation Acura NSX.

Honda operates major research and development centers in the U.S. that fully design, develop and engineer many of the products Honda produces in North America.

Newest Version of ASIMO to Join the HondaJet at EAA AirVenture

Coming off its highly successful North American debut in April, the newest version of Honda’s humanoid robot, ASIMO, will make its second U.S. appearance with daily demonstrations at EAA AirVenture Oshkosh 2014, July 28-August 3.

Honda will showcase two examples of its innovative technology and engineering prowess at AirVenture, as ASIMO joins the first production HondaJet at the seven-day aircraft festival held in Oshkosh, Wisconsin.

ASIMO will entertain crowds in the HondaJet display area, making three appearances during each day of the event. Demonstrations will take place in the Honda Aircraft Company tent at 10 a.m., 11:30 a.m. and 1:30 p.m.

ASIMO, which stands for Advanced Step in Innovative Mobility, was first introduced 14 years ago. Since then, Honda engineers have continued making significant advances, including physical improvements in the lower body to enhance stability and balance control, allowing the robot to climb more smoothly, run faster and change directions in a more-controlled fashion.

Enhancements in the upper body include major increases in the degrees of freedom available in the robot’s hands. Each hand now contains 13 degrees of freedom, which allows ASIMO to perform many more intricate and precise tasks.

“This is an exciting project for Honda,” said Satoshi Shigemi, senior chief engineer of Honda R&D Co., Ltd., and the leader of Honda’s humanoid robotics program. “Our engineers are working tirelessly to develop new technologies aimed at helping ASIMO work in a real world environment.”

The innovative HondaJet will again make an appearance at the Experimental Aircraft Association’s biggest event. Honda Aircraft Company is holding a special event on Monday, July 28 at 9:30 a.m. to commemorate the first production aircraft’s public debut. EAA AirVenture Oshkosh attracts more than 10,000 aircraft and 300,000 visitors each year.

Follow ASIMO on Twitter at www.twitter.com/ASIMO and at www.facebook.com/asimo

Will Honda Fit Outsell the Civic?

The people at Torque.com believe that the 2015 Honda Fit will play a big roll in the Fit eventually outselling America’s sweetheart, the Honda Civic.

Apparently, the writers got some major blowback from Honda Civic fans who wouldn’t dream of the Civic falling to any vehicle, including the Honda Fit. But Torque.com has published a response HERE about why it believes the Honda Fit is the vehicle for Generation Y-ers…and we kind of agree.

Basically, they argue that the once really inexpensive, young Civic has now matured into a more expensive, bigger, family ride whereas the Honda Fit is a cool, young design specifically for this young generation.

We think it makes sense. Vehicles, even after many redesigns, eventually age or are seen as “older” person vehicles. The Honda Civic has been an American favorite for a long time…a long time. Perhaps is time for Honda to a new vehicle for young buyers that isn’t the Honda Civic.

What do you think? Will the Honda Fit become the car of choice for young Honda buyers?

Aerospace Engineer is Who Makes a Honda

Honda today unveiled the newest associate profile in its 12-part What Makes a Honda is Who Makes a Honda video series. Annie Boh is an aerospace engineer focused on vehicle aero acoustics at Honda R&D Americas (HRA).

An 11-year Honda veteran, Boh oversees wind noise marketability throughout a product’s development. From concept to mass production model, the vehicle’s aerodynamics are evaluated by Boh and her team using computer aided testing and full scale wind tunnel testing. By understanding how the air outside the vehicle impacts the noise inside, Boh develops modifications that help lead to the quiet, smooth ride of Honda and Acura products.

“We have the opportunity to impact the lives of so many people through the power of engineering and design,” said Boh. “To help develop a product used everyday that adds efficiency, functionality and safety to a person’s life is a responsibility the Honda team and I take very seriously.”

In addition to her work at Honda, Boh is a guardian ad litem for Court Appointed Special Advocates (CASA). As a CASA volunteer, Boh serves as a voice in the court system for children who have been the victims of severe abuse or neglect. By getting to know both the children and the adults in their lives, she can make recommendations on what is best for the children long term.

“CASA helps foster the human spirit in a child. A little bit of empowerment – just knowing a child has a choice in life – goes such a long way,” said Boh. “And statistically, this program works. As an engineer, that is very important to me.”

The What Makes a Honda is Who Makes a Honda video series focuses on Honda’s commitment to innovation, inclusion, a youthful spirit and respect for the individual – core tenets of Honda’s approach to business that work equally well in the community. In addition, the videos spotlight the diverse career opportunities that exist within Honda, while also showcasing inspiring ways these associates engage in their communities.

The What Makes a Honda is Who Makes a Honda series will run on Honda’s YouTube channel athttp://www.youtube.com/Honda.

Honda Commits to the Expansion of Hybrid Vehicle Offerings in the U.S.

  • Honda product strategy includes advancement of Earth Dreams™ Technology powertrains, including innovative two-motor hybrid system
  • Strategy will include changes to existing lineup of environmental vehicles

Honda is reinforcing its commitment to a clear product strategy focused on further advancing fuel-efficient and alternative-fuel vehicle technologies that are better aligned with customer needs and that strengthen the company’s U.S. sales momentum.

Keyed to the continued rollout of a new lineup of Earth Dreams™ Technology engines, transmissions and electro-motive technologies, the strategy will be executed over the next three to four years and will include changes to the Honda lineup of advanced technology environmental vehicles, including the Honda Insight. The U.S. model Insight will be available at Honda dealerships nationwide through the end of the year, with production scheduled to end in summer 2014.

Honda’s hybrid product direction in the U.S. will move forward with greater focus on expanded application of the innovative two-motor hybrid system. The two-motor system was introduced on the 2014 Accord Plug-In Hybrid and powers the EPA-rated 50 mpg city Accord Hybrid, which is the most fuel-efficient rating for a 5-passenger sedan in America.

“No manufacturer has more experience with electromotive technologies than Honda and we are committed to applying our expertise to a wide range of products in the coming years,” said Michael Accavitti, senior vice president of auto operations at American Honda. “Our hybrid vehicle strategy will focus on new models aimed at delivering the class-leading fuel economy and performance our customers’ desire in segments that represent significant growth opportunities.”

The second generation Insight is the most affordable mass-produced hybrid vehicle on the market with a MSRP starting at $18,7251, and an EPA fuel economy ratings of 41/44/42 city/highway/combined2. It was introduced in the spring of 2009 and offered a unique blend of fuel-efficient hybrid performance, 5-door hatchback practicality, top safety ratings and a host of user-friendly features, including the first application of the Honda-exclusive ECO Assist™, a sophisticated feedback system that uses an adaptive color display to indicate overall driving efficiency. Long recognized as an affordable and practical hybrid vehicle choice for customers, the Insight was named a ‘Greenest Vehicle’ by the American Council for an Energy-Efficient Economy (ACEEE) for four consecutive years and a ‘Top Choice’ by Edmunds.com.

Honda Expands Airbag Recall, Does Not Include Washington State

Honda is expanding a recall on airbags manufactured by Takata Corporation that may explode on impact causing injury. Last month Honda and other auto manufacturers who use Takata airbags issued a recall.

This expansion includes vehicles sold in California and brings the total number of vehicles recalled to two million. That number could rise to three million as Honda puts forth every effort to make sure its customers are safe.

“It seems like humidity has something to do with the faulty airbags, so while the recall hasn’t affected us here in Washington State yet, we thought it was important to make people aware that has been reported as an issue in other places in case they have an issue,” said Tony Carter, general manager of Northwest Honda in Bellingham. “Of course, if anyone has any questions or concerns, please do not hesitate to contact us.”

According to this article, “The vehicles affected by the recall are the 4-cylinder-engine-equipped 2001-7 Honda Accord; the 2001-2 Honda Accord V6; the 2001-5 Honda Civic; the 2002-6 Honda CR-V; the 2003-11 Honda Element; the 2002-4 Honda Odyssey; the 2003-7 Honda Pilot; the 2006 Honda Ridgeline; the 2003-6 Acura MDX; and the 2002-3 Acura TL and CL.”

 

Honda Odyssey is Worth the “Extra Costs”

The new Honda Odyssey comes with a TON of really great features. Of course, we love them all and think the Honda Odyssey is worth every penny. But you might call us biased, so that’s why we’re linking you to this article at Boston.com where someone asked this same question: is it worth it?

Bottom line? Yes. Absolutely yes.

In the brief affirmative response, the writer pointed out these aspects that make the Honda Odyssey of highest value of all minivans:

  • Gas mileage
  • Flexible seating arrangements
  • The built-in vacuum
  • Honda vehicle’s reputation for keeping their value

We would also add items like safety, reliability, and the available technological features that come with the Honda Odyssey that simply make it the best value minivan on the market!

“If you are looking for a great minivan, look no further than the Honda Odyssey” said Tod McLaughlin, general manager at Apple Valley Honda in Wenatchee. “This new model has everything you could want: versatility, safety, space, function, technology, and even a built in vacuum. Everyone who has driven one and owns one loves it.”

Stop by Apple Valley Honda, Northwest Honda, or Sims Honda dealership to take the new Honda Odyssey for a test drive!

Honda “Un-Targets” Young Hispanic Consumers

We love the marketing geniuses that work with Honda. Why? Well, lots of reasons, but the latest reason is this commercial that pokes fun of classic efforts to target young Hispanic consumers.

We have all seen the sometimes over-the-top and embarrassing efforts of companies to target their advertisements at young Hispanics. Why is it over the top?

“Latino millennials are much more than what we make of them. They are a versatile bunch. They ping-pong between cultures, languages, interests and behaviors. That’s why it’s funny when you hear others trying to fit them into their box of clichés,” Andrew Orcí, president of Orci agency that created a new 2015 Honda Fit commercial mocking these cliches .

“Felipe Esparza, as our ‘Latino expert,’ is the perfect voice to make fun of this situation. Why? Because not even a Latino can define a Latino. They simply defy all expectations.”

Young Hispanic consumers are “pretty much like everybody else” so we really enjoyed this commercial making fun of the cliches with comedian Felipe Esparza.

Check out the commercial HERE.

Support for Small Business Suppliers is a Tide that Lifts all Boats

This is a great brief article that explains how American Honda vehicles sold in the United States are. Not only are they made in America, which supports local workers and economies, but Honda strives to support smaller, local businesses to increase that impact. This is an article from the perspective of the VP of Honda North America.

Our Perspectives
Rick Schostek, Executive Vice President, Honda North America, Inc.

When the White House asked Honda to sign a pledge in support of suppliers that are small businesses, there was never a moment of hesitation, because the goal of supporting small business is vital to the success of Honda in America.

It is a little known fact that Honda was established in America in 1959 with less than $125,000 in working capital.  With $100,000 of that going to purchase a very small building in Los Angeles, we actually had to borrow money to buy a truck to deliver our motorcycles to dealers.  We have never lost sight of the challenges of doing business as a small company.

Today, the small businesses that provide us with parts for our automobile, powersports, power equipment and aircraft production in America, and that provide services ranging from security to landscaping, are integral to Honda’s U.S. sales, manufacturing and R&D operations, and we have a long and deep commitment to hands-on collaboration.

At the core of Honda’s approach is our desire to establish long-term relationships with suppliers, based on trust and mutual benefit, and with a commitment to diversity.

So it was that on July 11, one of our suppliers, Billy Vickers, the president and chief executive officer of Modular Assemblies Innovations (MAI), of Dublin, Ohio, joined me in attending a roundtable discussion with President Obama at the White House.  During the discussion Honda signed a pledge to assist small business suppliers by reducing capital needs and providing insight into best practices.

We recognize that small business suppliers work on tight budgets with capital as a premium.  These constraints can stifle growth, innovation and efficiency.  Additionally, while smaller suppliers may have opportunities to improve their efficiency, they often lack the resources and expertise, which can put them at risk of falling behind their big business competition.

As Honda has expanded its manufacturing operations, we often work with existing, smaller companies to expand their business to serve our needs.  For instance, Billy Vickers’s company, MAI, has grown in Ohio, Alabama and Indiana, along with the growth of Honda operations in these states, and now employs more than 250 associates.

One of the ways in which Honda has supported a minority-owned business such as MAI is by providing adjusted payment terms, reducing MAI’s upfront costs by assisting with the purchase of costly components and giving the company the cash flow it needs to operate and expand its business.

We also provided on-site process engineering assistance at MAI to collaborate on best practices to help MAI improve its efficiency and quality in the company’s manufacturing processes. Because of this teamwork, MAI has been able to grow its business and venture into new areas. All of these approaches are aligned with the White House pledge.

We will continue to pursue and expand these types of efforts to help our small suppliers grow and invest in the United States.  The needs of each small business are different, but we understand reducing capital needs means the ability to expand, and learning from others is often the best way to improve efficiency.

Honda is no longer a small business. In 2013 alone, Honda purchased more than $23 billion in parts and materials from more than 530 suppliers across the country – that was a new record for our company. Further, Honda purchased another $10 billion in a wide variety of equipment, products and services from more than 5,000 MRO suppliers (Maintenance, Repair and Operational).

But we still operate with the spirit of a young and small business – and we are pledged to support other companies that are now in that position.  It is a great “win-win-win” formula for the supplier, for Honda and for the U.S. economy as a whole.

Honda’s Award-Winning Environmental Short Film Series Takes Home Two 2014 Telly Trophies

Both short films are less than 3 minutes long and linked near the bottom of the article; we definitely recommend you take 5 minutes to watch them both and be prepared to be impressed by the ingenuity and innovation of Honda employees as they work hard to protect our environment.

Honda’s Environmental Short Film Series has received national recognition for the second consecutive year. “Never Ending Race,” a film that captures Honda’s pioneering efforts to dramatically reduce vehicle emissions over four decades, has received 2014 Telly Awards in two online video categories: Green/Eco-Friendly and Social Responsibility. The Telly Awards was founded in 1979 and is the premier award honoring outstanding video and film productions. With nearly 12,000 entries from five continents, this year’s competition was one of the most sought-after in history.

Honda’s Environmental Short Film Series highlights remarkable initiatives – dreamed up and developed by Honda associates – that fulfill the company’s vision for reducing its environmental impact and creating a sustainable future. “Never Ending Race,” the third film in the series, tells the story of Honda’s industry-leading efforts to reduce vehicle emissions, and how its technology leadership led to more stringent exhaust emissions standards. Today, as a result, smog-forming emissions from new vehicles are one one-thousandth of 1970 levels.1 The video has garnered more than 130,000 views online since its release.

“Our greatest challenge in creating “Never Ending Race” was to successfully capture in just four minutes a story that unfolded over four decades,” said Marcos Frommer of Honda North America, Inc., one of the producers of the film series. “In accepting this award, Honda thanks its associates – past and present – who have worked to reduce vehicle tailpipe emissions with the same competitive spirit and vigor that defines our racing spirit.”

The Honda Environmental Short Film Series, featured on Honda’s YouTube Channel, was launched in August 2012 with the film, “Paint by Numbers,” which told the story of Honda engineer Shubho Bhattacharya who, inspired by his belief that global climate change is one of the greatest challenges facing mankind today, developed technology to reduce energy use in the auto body-painting process at Honda manufacturing plants in North America. The second film, “Every Drop Counts,” released in October 2012, tells the story of how a retired plant engineer’s sketch inspires a team of associates to generate clean, renewable energy using a simple but ingenious device. “Paint by Numbers” was awarded two 2013 Telly Awards.

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